5 Strategic Management courses in Birmingham

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

OVERVIEW -------------------------------------------------------------------------------- This course will help our clients to assist not only in meeting the challenges of introducing IPSAS but also to secure the benefits of improved financial management to help secure the organisational objectives and goals of each public service organisation. This enables multi-national organisations to make comparisons between projects wherever in the world they happen, irrespective of jurisdiction, culture, language and ethnicity. IPSAS is becoming and will become the World standard for Public Sector entities. We have developed this course starting with an introduction and then implementation of IPSAS. This allows clients to structure the move to IPSAS within its appropriate Framework. It is an approach that enables implementation to be done in a structured and well-managed way. In the course we will consider the main requirements of IPSAS and, by showing how they affect financial reports and published accounts, will help you to apply IPSAS. The course will assist both finance managers and general managers whose organisations and departments will be affected by IPSAS. The consequences of managing the finances of public organisations will be examined, together with potential unintended consequences. How to implement IPSAS effectively and economically, is probably the most important aspect. The approach will be to understand the advantages to the organisation from IPSAS implementation and how benefits realisation can be ensured both internally and for stakeholders. The course will deal with practical issues for public sector organisations, including strategic management and the medium-term financial framework

The leader of today has greater challenges than ever before in terms of unlocking human potential in their organisation and delivering results. This programme will help you achieve those aims and help you initiate and manage change more effectively. In particular, it will help you to: * Develop an effective strategy to achieve your business goals * Understand the role of emotional intelligence in leadership * Take away a practical leadership tool-kit * Develop a more dynamic approach through enhanced strategic creativity * Broaden your understanding of the corporate culture to increase your influence within it * Improve your persuasion and influencing skills to achieve your strategic goals * Learn the key functions of strategic leadership In today’s world, one of the main aims of the leader is to develop the capability of the organisation to handle change and the challenges of the future even if those challenges have yet to be discovered. Leading in the organisational setting is becoming increasingly difficult because of the increase in regulation in all sectors and the risk of litigation. All organisations need leaders who can handle these challenges effectively, in particular the complexities of organisational life. At the same time, people who feel they are led effectively from the top find it easier to cope with and perform under higher pressure levels and therefore achieve the ultimate business goals WHO SHOULD ATTEND? This programme has been specifically designed for senior managers and those middle managers who are on the fast track to senior positions. It is suitable for both public and private sector individuals and all senior managers, executives and directors who understand the benefits both personally and professionally of developing strategic leadership skills. PRACTICAL TRAINING METHODS The course leader uses a broad range of learning techniques including short input sessions, individual development exercises, group work and case studies to provide a strong mix between practical training and giving a sound foundation of strategic leadership theory. The course provides you with a unique opportunity to put into practice what you have learnt and benefit from the observations and perceptions of the other course members. Leadership is less about doing and more about being. Day One Introduction and objectives The need for strategic leadership * The roots of leadership * How thought on leadership has developed * Current perceptions on strategic leadership The leadership/management debate * People and process issues * The integrated approach to deliver results Levels of leadership * The capabilities required at the strategic level * The difference between strategic leadership and strategy Qualities and capabilities of strategic leaders * Illustration through case studies * Review of strategic capability Developing specific leadership qualities * A review of strategic capability using case study examples * Developing an approach to leadership * Reviewing the traditional and current approaches to leadership CASE STUDY 1: Developing a leadership strategy Understanding leadership processes at all levels * Applying the leadership hierarchy * Analysing the process PRACTICAL EXERCISE Demonstrating the theory of leadership processes in practice Leadership and emotional intelligence * The relationship between leadership and emotion * The essence of organisational climate PRACTICAL EXERCISE Participants will work on an exercise to illustrate the theory of emotional intelligence in practice Day Two Review of day one Understanding strategic creativity * Examining the psychological aspects of strategic thinking * Mind mapping and other approaches to creative thinking * Developing a creativity toolkit CASE STUDY 2: A strategic leadership challenge Developing a new vision and plan to transform an organisation to face future challenges based on a real-life scenario Developing strategic leadership capability * A review of current approaches * Understanding the behavioural approaches * Developing a contingency approach Understanding corporate culture * The structural aspects * The behavioural aspects * The human aspects How leaders can change corporate culture * Developing a toolkit for change * Understanding the cultural web * The link with emotional intelligence CASE STUDY 3: Analysing leadership techniques This practical case study illustrates how the strategic approach and the application of appropriate leadership techniques including ‘split screen ability’ work in a real-life scenario Performance aspects at the strategic level * Developing vision, goals and objectives * Creating corporate identity and alignment * Working with individual influencers Effective strategic influencing skills * The characteristics of effective persuasive leaders * Understanding methods of persuasion * Profiling others Building the top team * The nature of the top team * Accepting diversity and challenge The key functions of strategic leadership * Putting these into action * Personal leadership planning Identifying tomorrow’s leaders * Practical approaches * The challenges for the future. Programme closure * Action logs * Next steps * Feedback

This Strategy Challenge workshop is designed to provide an opportunity for senior management teams to practice and develop their strategic thinking skills - individually and collectively. It gives a 'safe space' and uses examples designed to 'stretch the strategic thinking muscles'

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group