Belfast

You have all the coaching qualifications you need to make an incredibly positive impact on your clients&rsquo; lives!The question now is, how do you get more clients that are a perfect fit for your services?This intensive 1-day workshop equips both newly qualified and experienced fit-pros with the business knowledge and marketing tools to effectively market their services, attract more clients and build a successful &amp; sustainable business.Offering a unique blend of real-world experience, practical knowledge, and actionable insights, this workshop will help you grow your client base and increase your income, providing the security and freedom to focus on what you do best&mdash;making a positive impact on your clients&rsquo; lives. In This Hands On Workshop You&#39;ll LearnPart 1: Clearly Identify and Understand Your Target Market&ndash; Define your target market based on your qualifications, personal + business goals, passions, and preferences while identifying gaps in the market where you can offer unique value. &ndash; Develop detailed profiles of your ideal clients, including their demographics, behaviours, and pain points, to tailor your offer and marketing effectively. &ndash; Build a clear roadmap to connect with potential clients in-person and online, ensuring consistent client base growth.Part 2:&nbsp;Unplugged Strategies for Client Growth &ndash; Real-World In-Person Techniques&ndash; W.T.F (Walking the Floor): Learn how and when to approach potential clients in person. &ndash; Create and implement a simple referral system to grow your business through your existing client base. &ndash; Re-engage old clients with our unique &ldquo;I think I just drove past you&rdquo; technique. &ndash; Understand the dos and don&rsquo;ts of FREE Consultations. &ndash; Learn networking techniques to collaborate with local businesses and communities, establishing yourself as a trusted local health &amp; fitness professional.Part 3: Social Media Marketing for Fitness Professionals&ndash; Understand why all fitness professionals should market themselves on social media.&ndash; Identify the best social media platforms for your target market and the types of content that resonate most with your audience. &ndash; Learn how to authentically share your energy, knowledge, and vibe on social media to make a great impression on potential clients. &ndash; Discover proven strategies for turning social media inquiries into paying clients.This Workshop is Designed For:PTs, Coaches, Nutritionists, and any Health &amp; Fitness Professionals seeking to better understand their target market and implement proven in-person and social media strategies to attract more clients.Whether you&rsquo;re just starting out, aiming to secure your first 5-10 paying clients, or an experienced coach looking to boost client numbers and income, this workshop offers immediately actionable insights and strategies tailored to your needs.Those who have put time, effort, and passion into gaining valuable fitness qualifications and now want to achieve the client numbers, impact, income and freedom they envisioned.By the End of this Program You&#39;ll be able to:Confidently identify and attract the clients that best fit your services.Implement proven marketing strategies both online and offline, enabling you to increase your visibility, authority and client numbers.Effectively engage with potential clients and turn initial inquiries into long-term, profitable relationships, boosting your income and business stability.What sets this Workshop apart:Proven Systems and Resources:&nbsp;You&rsquo;ll receive immediately actionable marketing strategies, email templates, social media posts, DM scripts, and a FREE consultation roadmap, all designed to help you start meaningful conversations and convert potential clients.Focused on Tangible Business Growth: This workshop is laser-focused on strategies that drive real, measurable growth, providing actionable insights and techniques to help you bring in a steady flow of new clients and achieve your business goals.Industry-Specific Examples and Strategies: We include specific examples and strategies for various niches, including Nutritionists, Coaches, PTs, Group Exercise Instructors, and beyond, ensuring you leave with tactics tailored to your unique business.Hands-On Learning and Immediate Action: The workshop emphasises hands-on learning, ensuring you walk away with a clear roadmap and the resources needed to take immediate action.About Your Trainer - Paul Cooney:Paul brings over two decades of experience in the fitness industry, making him an invaluable resource for aspiring and established fitness professionals alike.Having worked as a self-employed Personal Trainer &amp; Sports Therapist for over 10 years, Paul opened two successful group training studios and created an online coaching program.For the past six years, he has specialised in helping fitness professionals and coaches build and scale their businesses through effective marketing strategies.His extensive background provides him with a unique understanding of what strategies work in attracting and retaining clients and what pitfalls to avoid.Paul&rsquo;s insights into the latest trends and best practices are grounded in real-world experience, making this workshop not only informative but also immediately applicable to your business.

You have all the coaching qualifications you need to make an incredibly positive impact on your clients’ lives!
The question now is, how do you get more clients that are a perfect fit for your services?
This intensive 1-day workshop equips both newly qualified and experienced fit-pros with the business knowledge and marketing tools to effectively market their services, attract more clients and build a successful & sustainable business.
Offering a unique blend of real-world experience, practical knowledge, and actionable insights, this workshop will help you grow your client base and increase your income, providing the security and freedom to focus on what you do best—making a positive impact on your clients’ lives.


In This Hands On Workshop You'll Learn
Part 1: Clearly Identify and Understand Your Target Market
– Define your target market based on your qualifications, personal + business goals, passions, and
preferences while identifying gaps in the market where you can offer unique value.
– Develop detailed profiles of your ideal clients, including their demographics, behaviours, and pain
points, to tailor your offer and marketing effectively.
– Build a clear roadmap to connect with potential clients in-person and online, ensuring consistent
client base growth.
Part 2: Unplugged Strategies for Client Growth – Real-World In-Person Techniques
– W.T.F (Walking the Floor): Learn how and when to approach potential clients in person.
– Create and implement a simple referral system to grow your business through your existing client base.
– Re-engage old clients with our unique “I think I just drove past you” technique.
– Understand the dos and don’ts of FREE Consultations.
– Learn networking techniques to collaborate with local businesses and communities, establishing
yourself as a trusted local health & fitness professional.
Part 3: Social Media Marketing for Fitness Professionals
– Understand why all fitness professionals should market themselves on social media.
– Identify the best social media platforms for your target market and the types of content that resonate
most with your audience.
– Learn how to authentically share your energy, knowledge, and vibe on social media to make a great impression on potential clients.
– Discover proven strategies for turning social media inquiries into paying clients.
This Workshop is Designed For:
PTs, Coaches, Nutritionists, and any Health & Fitness Professionals seeking to better understand their target market and implement proven in-person and social media strategies to attract more clients.
Whether you’re just starting out, aiming to secure your first 5-10 paying clients, or an experienced coach looking to boost client numbers and income, this workshop offers immediately actionable insights and strategies tailored to your needs.
Those who have put time, effort, and passion into gaining valuable fitness qualifications and now want to achieve the client numbers, impact, income and freedom they envisioned.
By the End of this Program You'll be able to:
Confidently identify and attract the clients that best fit your services.
Implement proven marketing strategies both online and offline, enabling you to increase your
visibility, authority and client numbers.
Effectively engage with potential clients and turn initial inquiries into long-term, profitable
relationships, boosting your income and business stability.
What sets this Workshop apart:
Proven Systems and Resources: You’ll receive immediately actionable marketing strategies, email templates, social media posts, DM scripts, and a FREE consultation roadmap, all designed to help you start meaningful conversations and convert potential clients.
Focused on Tangible Business Growth: This workshop is laser-focused on strategies that drive real, measurable growth, providing actionable insights and techniques to help you bring in a steady flow of new clients and achieve your business goals.
Industry-Specific Examples and Strategies: We include specific examples and strategies for various niches, including Nutritionists, Coaches, PTs, Group Exercise Instructors, and beyond, ensuring you leave with tactics tailored to your unique business.
Hands-On Learning and Immediate Action: The workshop emphasises hands-on learning, ensuring you walk away with a clear roadmap and the resources needed to take immediate action.
About Your Trainer - Paul Cooney:
Paul brings over two decades of experience in the fitness industry, making him an invaluable resource for aspiring and established fitness professionals alike.
Having worked as a self-employed Personal Trainer & Sports Therapist for over 10 years, Paul opened two successful group training studios and created an online coaching program.
For the past six years, he has specialised in helping fitness professionals and coaches build and scale their businesses through effective marketing strategies.
His extensive background provides him with a unique understanding of what strategies work in attracting and retaining clients and what pitfalls to avoid.
Paul’s insights into the latest trends and best practices are grounded in real-world experience, making this workshop not only informative but also immediately applicable to your business.

Platinum Training Institute

Business

Marketing

Social Media Marketing

Nutrition

Coaching

Growth Marketing

This intensive 1-day workshop equips both newly qualified and experienced fit-pros with the business knowledge and marketing tools to effectively market their services, attract more clients and build a successful & sustainable business.

Marketing and Business Growth for FitPros Workshop

General Admission

<h4>Overview</h4>
						<hr />
						<div></div>
							
							Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

							
							<div>
						
					</div>

GBA Corporate

Social Media

Modern Approach - Digital Marketing and Social Media

Online

On Site

Harpenden

Generating new leads and new business can be both time-consuming and frustrating.It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate.But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful?This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline.This course will help participants:<ul><li>Develop a clear and consistent process for new business development and lead-generation</li><li>Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service'</li><li>Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals</li><li>Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach</li><li>Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities</li><li>Develop an engaging telephone voice and manner - and a 'networking personality'</li><li>Qualify potential opportunities with more accuracy on a consistent basis</li><li>Prioritise opportunities and manage their time when sourcing new business</li><li>Discover online sources of leads, contacts and referrals</li><li>Overcome psychological blocks to cold or warm calling - theirs and the client's</li><li>Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy</li><li>Make outbound sales or appointment calls with improved confidence, control and results</li><li>Improve the conversion of calls to appointments by using more effective questions and sales messages</li><li>Get past gatekeepers and assistants more effectively</li><li>Make the most of your CRM software and systems</li></ul><section>
 <h3>1 Online marketing - what works!</h3><ul><li>Workshop overview and learning objectives</li><li>Choosing your social media channels</li><li>LinkedIn for sales and marketing</li><li>Designing and implementing an effective new business email campaign online</li><li>Creating a lead-generation strategy online - with case studies</li><li>Avoiding common mistakes in social media marketing</li><li>Case study: 'Best practice in social media sales and marketing'</li><li>Using blogs and video-based marketing (eg, YouTube)</li><li>New trends and how to keep your finger on the 'social media' pulse</li><li>Twenty essential websites and online marketing tools</li></ul> <h3>2 Making appointments by telephone</h3><ul><li>Planning the call, telephone techniques, integrating with email and online marketing</li><li>Developing a clear and consistent process to appointment-making</li><li>Setting and achieving the right level of telephone activity to achieve your appointment goals</li><li>Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach</li><li>Overcoming the most common 'put-offs' to seeing or engaging with you</li><li>Overcoming psychological blocks to cold or warm calling - yours and the client's</li><li>Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy</li><li>Making outbound sales or appointment calls with improved confidence, control and results</li><li>Improving conversion of calls to appointments by using more effective questions and sales messages</li><li>The five keys to developing an engaging telephone voice and approaching manner</li></ul> <h3>3 Power networking</h3><ul><li>Strategies for networking and B2B referral-based marketing</li><li>The importance, and different types, of networking</li><li>How to work a room - preparation and strategy</li><li>Communication dynamics in networking - the power of the listening networker</li><li>Assumptions when networking</li><li>Business networking etiquette</li><li>Making connections, asking for cards, contact details and referrals, gaining follow-up commitments</li><li>Building relationships - follow-up and follow-through</li></ul> <h3>4 Developing new leads</h3><ul><li>Strategies for first-time sales calls</li><li>Gaining rapport and opening first-time and new business sales calls effectively</li><li>Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences</li><li>Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal</li><li>Value message - differentiate your solutions clearly and accurately, with tailored value statements</li><li>Presenting the right initial USPs, features and benefits and making them relevant and real to the customer</li><li>Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price</li><li>Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call</li></ul> <h3>5 Organised persistence - CRM and prospect-tracking</h3><ul><li>Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management</li><li>Maintaining a good database for maximising new business ROI</li><li>Developing a contact strategy with different types and levels of contact</li><li>Analysing your contact base using state-of-the-art software and tools</li><li>Making the most of your CRM systems and solutions</li><li>Understanding that your attitude makes a difference when sourcing new business</li><li>Setting SMART objectives for new business development and lead-generation</li><li>Practical exercise - setting personal development and business goals</li><li>Time management tips to improve daily productivity</li><li>New business pipeline management strategies for peak sales performance</li></ul> <h3>6 Workshop summary and close</h3><ul><li>Practical exercise - developing your new business action plan</li><li>Review and feedback</li></ul> 


 </section>

1 Educators providing Social Media Management courses in Belfast

ashleigh watson, copper square communications

Newtownards

Courses matching "Social Media Management"

Marketing and Business Growth for FitPros Workshop

By Platinum Training Institute

Modern Approach - Digital Marketing and Social Media

By GBA Corporate

New business and lead generation (In-House)

By The In House Training Company

Search By Location