5 Influencer courses in Coventry

The ability to influence others is a life skill but also one that has never been so critically useful at work. This one day workshop will set you on the road to discover what you need to be able to think and do that will help you take people with you. This involves learning some new tools and strategies that fit the situation you are in and making sure you use the right skills and behaviours to influence well, whether it is a single person or a room full of cynical expectant people! This workshop will enable you to: * Learn about and understand influencing styles and strategies available and formulate plans and ideas on how to use them in influencing situations * Understand which skills and behaviours to use to be the most effective influencer * Have greater confidence in situations where they need to influence someone * Use thinking, speaking and behavioural techniques that enable influencing to be effective and positive * Review and evaluate learning and have an action plan to take back and implement in the workplace 1 WELCOME, INTRODUCTIONS & GETTING TO KNOW YOU AND WHY YOU ARE HERE * Course objectives 2 PERSONAL OBJECTIVES * Introducing a learning diary 3 GALLERY EXERCISE - USING IMAGES OF EXEMPLARS BROUGHT BY PARTICIPANTS * Plenary discussion * The skills and behaviours of an exemplar influencer 4 GROUP TASK - WHAT DOES YOUR SELF-EVALUATION SAY? * Discussion and conclusions 5 INFLUENCING - WHAT IS IT? - WHY DO WE NEED IT? * The current organisational landscape including values and behaviours the influencer operates in 6 PIT STOP - 'PULL / PUSH', 'THE LOST HORSE' AND 'TALKING AT' 7 DIRECT / SUPPORT / DELEGATE / COACH: THE DIFFERENT CHOICES AND APPROACHES TO CHOOSE FROM 8 UPDATING THE LEARNING DIARY 9 POWER AND TYPES OF POWER - ITS IMPACT ON INFLUENCING ABILITY AND APPROACH AND WHAT IS WITHIN YOUR CONTROL * Group task and discussion 10 THE 5 INFLUENCING STYLES TOOL * Series of tasks and exercises * Drilling down to a personal action plan for maximising influence 11 'THE PERSON WITH THE MOST FLEXIBILITY HAS THE MOST INFLUENCE' * Skills and behaviours for effective influencing * Exercises and techniques that develop skills for influencing 12 REVIEW AND EVALUATION * Action planning

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: * Develop a clear and consistent process for new business development and lead-generation * Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' * Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals * Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach * Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities * Develop an engaging telephone voice and manner - and a 'networking personality' * Qualify potential opportunities with more accuracy on a consistent basis * Prioritise opportunities and manage their time when sourcing new business * Discover online sources of leads, contacts and referrals * Overcome psychological blocks to cold or warm calling - theirs and the client's * Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Make outbound sales or appointment calls with improved confidence, control and results * Improve the conversion of calls to appointments by using more effective questions and sales messages * Get past gatekeepers and assistants more effectively * Make the most of your CRM software and systems 1 ONLINE MARKETING - WHAT WORKS! * Workshop overview and learning objectives * Choosing your social media channels * LinkedIn for sales and marketing * Designing and implementing an effective new business email campaign online * Creating a lead-generation strategy online - with case studies * Avoiding common mistakes in social media marketing * Case study: 'Best practice in social media sales and marketing' * Using blogs and video-based marketing (eg, YouTube) * New trends and how to keep your finger on the 'social media' pulse * Twenty essential websites and online marketing tools 2 MAKING APPOINTMENTS BY TELEPHONE * Planning the call, telephone techniques, integrating with email and online marketing * Developing a clear and consistent process to appointment-making * Setting and achieving the right level of telephone activity to achieve your appointment goals * Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach * Overcoming the most common 'put-offs' to seeing or engaging with you * Overcoming psychological blocks to cold or warm calling - yours and the client's * Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Making outbound sales or appointment calls with improved confidence, control and results * Improving conversion of calls to appointments by using more effective questions and sales messages * The five keys to developing an engaging telephone voice and approaching manner 3 POWER NETWORKING * Strategies for networking and B2B referral-based marketing * The importance, and different types, of networking * How to work a room - preparation and strategy * Communication dynamics in networking - the power of the listening networker * Assumptions when networking * Business networking etiquette * Making connections, asking for cards, contact details and referrals, gaining follow-up commitments * Building relationships - follow-up and follow-through 4 DEVELOPING NEW LEADS * Strategies for first-time sales calls * Gaining rapport and opening first-time and new business sales calls effectively * Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences * Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal * Value message - differentiate your solutions clearly and accurately, with tailored value statements * Presenting the right initial USPs, features and benefits and making them relevant and real to the customer * Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price * Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 ORGANISED PERSISTENCE - CRM AND PROSPECT-TRACKING * Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management * Maintaining a good database for maximising new business ROI * Developing a contact strategy with different types and levels of contact * Analysing your contact base using state-of-the-art software and tools * Making the most of your CRM systems and solutions * Understanding that your attitude makes a difference when sourcing new business * Setting SMART objectives for new business development and lead-generation * Practical exercise - setting personal development and business goals * Time management tips to improve daily productivity * New business pipeline management strategies for peak sales performance 6 WORKSHOP SUMMARY AND CLOSE * Practical exercise - developing your new business action plan * Review and feedback

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: * Assess the sales profitability and potential of existing key accounts * Prioritise where time and energy is directed for maximum profitability * Understand the key players in the decision making unit * Create a strategic plan for the development of each client target * Develop proactive sales consultancy skills * Learn advanced communication and influencing techniques 1 WHAT MAKES AN EFFECTIVE ACCOUNT MANAGER? * The difference between order taking and account management * How do you define a key account in your business? * Why should existing customers remain with your company? * How do you compare to the competition? 2 HOW DO I PRIORITISE MY ACCOUNT MANAGEMENT ACTIVITY? * Use practical tools to help you assess revenue potential * Analyse the investment required versus the return on your time * Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats * Appreciate how this knowledge will improve your sales development 3 PLANNING STRATEGIES FOR EACH ACCOUNT * Create a list of priority accounts and activities * Learn how to develop a long-term and sustainable relationship * Discover how they make their purchasing decisions * Research the make-up of the Decision Making Unit for each client 4 LEARNING AND UTILISING THE SIX PRINCIPLES OF INFLUENCE * Learn the secrets these principles offer sales people * Discover how these principles will work for you * Create an influencing strategy for influencers within the client * Learn new habits of influence 5 PROACTIVE SALES SKILLS * Plan proactive sales meetings for key accounts * Set primary and secondary objectives for every touch point with the customer * Structure sales meetings for maximum effectiveness * Help the customer commit and achieve their objectives 6 PUTTING IT INTO PRACTICE * Discuss real scenarios to plan for putting these skills into practice * Share common issues with fellow sales people * Create a personal development plan

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: * Discover opportunities - through a deeper understanding of the customer's business * Develop partnership - through a better 'value proposition' for the customer * Increase repeat business - based on higher customer satisfaction * Improve synergy - by getting everyone to 'sing from the same hymn sheet' * Develop a collaborative account plan - validated by the customer and their own management * Secure resources - management will align resources to execute soundly based account plans * Win an increased share of 'customer wallet' - through systematic account development 1 THE SIX PRINCIPLES OF STRATEGIC ACCOUNT DEVELOPMENT * Introduction to the PROFIT account development model: * - Performance * - Relationships * - Objectives and goals * - Feedback * - Integration * - Teamwork * Practical account development strategies: overview and case studies 2 PERFORMANCE * Use practical tools to help you manage and measure account performance and success * Design and build a monthly account dashboard for all sizes of account * Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools * Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 RELATIONSHIPS * How to build and manage key relationships within an account * Qualifying and managing key influencers accurately * Producing a 'relationship matrix' for each account quickly and easily * Approaching and developing new contacts strategically * Tools and techniques for successful tracking of contacts and call-backs * Developing a coach or advocate in every customer organisation pro-actively 4 OBJECTIVES AND GOALS * Where are you now? - how to establish your competitive position within an account * Know how to set, monitor and track key objectives for accounts over the short, medium and long term * Selling against the competition - developing both long- and short-term sales strategies 5 FEEDBACK - BUILDING LOYAL AND SATISFIED CUSTOMERS * The correct way to manage customer expectations and create listening loops within an account * How to monitor and track your customer's perception and satisfaction with your organisation * Building a personalised satisfaction matrix for each account * Customer review meetings - best practice in building loyalty by regular joint planning events * Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 INTEGRATION * How to integrate your products or solutions with the customer's business needs and processes * Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor * Developing a loyalty strategy for key accounts or groups of smaller accounts * Getting your message and strategy across to C-level contacts 7 TEAMWORK * Working with others to achieve your account goals * Gaining internal commitment from your organisation * Managing and working with a virtual team * Creating cross-departmental communication loops 8 PUTTING IT ALL TOGETHER * Personal account reviews * Personal learning summary and action plans

The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. DAY ONE - ACTIVITY Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements * Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. * Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. * Using organised persistence to track and build new customer revenue. * Managing your sales time effectively. Key learning points * Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. * Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. * Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. * How to prioritise opportunities and manage your time when sourcing new business. * Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. * Make outbound business or appointment calls with improved confidence, control and results. DAY TWO - VALUE Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements * How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. * Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. * How to better position your company and your products and services against your main competitors. * Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points * Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. * Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. * Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. * Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. DAY THREE (HELD AROUND FOUR WEEKS AFTER THE FIRST MODULE) - CONVERSION Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements * Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. * Anticipate and answer customer objections and questions more confidently. * Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. * Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points * Smart ways to position price, emphasise value and be a strong player without being the cheapest. * Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. * Qualify pipeline opportunities with more accuracy, using a proven check-list. * Use an 'option generator' to simplify complex proposals, increase business value and close business faster. * Writing more effective sales proposal documents and quotations. * How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. * Practical methods of asking for agreement and closing a sale