Harpenden

<h2>High Performance Teams</h2><p>To stay ahead of the competition, it's vital for organisations to develop a high-performance work culture, so it should be a key goal for all managers to build high-performing teams. Building a team that can make better decisions and execute tasks at pace is the best route to increased productivity and engagement.</p><p>This workshop explores a range of concepts to support managers to successfully develop high-performing teams. It's a very practical session, blending group discussions and exercises with expert trainer input. It will help ensure that you have your people in the right place, doing the right things, together.</p><h3>Learning objectives</h3><p>This very &amp;'hands on' workshop will help you:</p><ul><li>Discover how understanding the five dysfunctions of a team can help you develop your own team</li><li>Understand and apply the Belbin team roles model</li><li>Be able to balance task, team and individual</li><li>Lead your team through the different stages of team development</li><li>Help your team make the most of hybrid working</li></ul><section>
                    <h3>Welcome, objectives and introductions</h3><ul><li>Meet your &amp;'new' team</li><li>What does a high-performing team look like?</li><li>The five dysfunctions of a team</li></ul><h3>Belbin's team roles</h3><ul><li>Understanding Belbin's team roles</li><li>What role do I play in a team?</li><li>Applying Belbin's team roles to your team</li><li>Balancing strengths and weaknesses</li></ul><h3>Action-centred leadership</h3><ul><li>Introduction to the action-centred leadership model</li><li>Action-centred leadership in practice: balancing task, team and individual</li><li>Assessing your team and your role as team leader</li></ul><h3>The stages of team development</h3><ul><li>Understanding Tuckman's stages of team development: Forming, Storming, Norming, Performing</li><li>Tools and techniques to lead teams through each stage</li><li>Creating high-performing teams in a hybrid working environment</li></ul><h3>Action planning</h3><ul><li>Re-introducing your &amp;'new team'</li><li>How do we apply what we've learnt?</li><li>Review learning and personal action planning</li></ul>


                </section>

Maximum Performance

High Performance Teams

<p>This five-day programme empowers participants with the skills and knowledge to understand and effectively apply best practice commercial and contracting principles and techniques, ensuring better contractor performance and greater value add.</p><p>This is an assessed programme, leading to the International Association for Contracts &amp; Commercial Management (IACCM)'s coveted Contract and Commercial Management Practitioner (CCMP) qualification.</p>By the end of this comprehensive programme the participants will be able to:<ul><li>Develop robust contracting plans, including scopes of work and award strategies</li><li>Undertake early market engagements to maximise competition</li><li>Conduct effective contracting and commercial management activities, including ITT, RFP, negotiated outcomes</li><li>Understand the legalities of contract and commercial management</li><li>Negotiate effectively with key stakeholders and clients, making use of the key skills of persuading and influencing to optimise outcomes</li><li>Undertake effective Supplier Relationship Management</li><li>Appreciate the implications of national and organisational culture on contracting and commercial activities</li><li>Appreciate professional contract management standards</li><li>Set up and maintain contract and commercial management governance systems</li><li>Take a proactive, collaborative, and agile approach to managing commercial contracts</li><li>Develop and monitor appropriate and robust KPIs and SLAs to manage the contractor and facilitate improved contractor performance</li><li>Appreciate the cross-functional nature of contract management</li><li>Collaborate with clients to deliver sustainable performance and to manage and exceed client expectations</li><li>Understand the roles and responsibilities of contract and commercial managers</li><li>Use effective contractor selection and award methods and models (including the 10Cs model) and use these models to prepare robust propositions to clients</li><li>Make effective use of lessons learned to promote improvements from less than optimal outcomes, using appropriate templates</li><li>Effectively manage the process of change, claims, variations, and dispute resolution</li><li>Develop and present robust propositions</li><li>Make appropriate use of best practice contract and commercial management tools, techniques, and templates</li></ul><section>
                    <h3>DAY ONE</h3> <h3>1 Introduction</h3><ul><li>Aims</li><li>Objectives</li><li>KPIs</li><li>Learning strategies</li><li>Plan for the programme</li></ul> <h3>2 The contracting context</h3><ul><li>Key objectives of contract management</li><li>Importance and impact on the business</li></ul> <h3>3 Critical success factors</h3><ul><li>Essential features of professional commercial and contract management and administration</li><li>The 6-step model</li></ul> <h3>4 Putting the 'management' into commercial and contract management</h3><ul><li>Traditional <em>v</em> 'new age' models</li><li>The need for a commercial approach</li><li>The added value generated</li></ul> <h3>5 Definitions</h3><ul><li>'Commercial management'</li><li>'Contract management'</li><li>'Contracting'</li><li>... and why have formal contracts?</li></ul> <h3>6 Stakeholders</h3><ul><li>Stakeholder mapping and analysis</li><li>The 'shared vision' concept</li><li>Engaging with key functions, eg, HSE, finance, operations</li></ul> <h3>7 Roles and responsibilities</h3><ul><li>Contract administrators</li><li>Stakeholders</li></ul> <h3>8 Strategy and planning</h3><ul><li>Developing effective contracting plans and strategies</li></ul>  <h3>DAY TWO</h3> <h3>1 Contract control</h3><ul><li>Tools and techniques, including CPA and Gantt charts</li><li>A project management approach</li><li>Developing effective contract programmes</li></ul> <h3>2 The contracting context</h3><ul><li>Key objectives of contract management</li><li>Importance and impact on the business</li></ul> <h3>3 Tendering</h3><ul><li>Overview of the contracting cycle</li><li>Requirement to tender</li><li>Methods</li><li>Rationale</li><li>Exceptions</li><li>Steps</li><li>Gateways</li><li>Controls</li><li>One and two package bids</li></ul> <h3>4 Tender assessment and contract award I - framework</h3><ul><li>Tender board procedures</li><li>Role of the tender board (including minor and major tender boards)</li><li>Membership</li><li>Administration</li><li>Developing robust contract award strategies and presentations</li></ul>  <h3>DAY THREE</h3> <h3>1 Tender assessment and contract award II - processes</h3><ul><li>Pre-qualification processes</li><li>CRS</li><li>Vendor registration rules and processes</li><li>Creating bidder lists</li><li>Disqualification criteria</li><li>Short-listing</li><li>Using the 10Cs model</li><li>Contract award and contract execution processes</li></ul> <h3>2 Minor works orders</h3><ul><li>Process</li><li>Need for competition</li><li>Role and purpose</li><li>Controls</li><li>Risks</li></ul> <h3>3 Contract strategy</h3><ul><li>Types of contract</li><li>Call-offs</li><li>Framework agreements</li><li>Price agreements</li><li>Supply agreements</li></ul> <h3>4 Contract terms I: Pricing structures</h3><ul><li>Lump sum</li><li>Unit price</li><li>Cost plus</li><li>Time and materials</li><li>Alternative methods</li><li>Target cost</li><li>Gain share contracts</li><li>Advance payments</li><li>Price escalation clauses</li></ul> <h3>5 Contract terms II: Other financial clauses</h3><ul><li>Insurance</li><li>Currencies</li><li>Parent body guarantees</li><li>Tender bonds</li><li>Performance bonds</li><li>Retentions</li><li>Sub-contracting</li><li>Termination</li><li>Invoicing</li></ul> <h3>6 Contract terms III: Risk and reward</h3><ul><li>Incentive contracts</li><li>Management and mitigation of contractual risk</li></ul>  <h3>DAY FOUR</h3> <h3>1 Contract terms IV: Jurisdiction and related matters</h3><ul><li>Applicable laws and regulations</li><li>Registration</li><li>Commercial registry</li><li>Commercial agencies</li></ul> <h3>2 Managing the client-contractor relationship</h3><ul><li>Types of relationship</li><li>Driving forces</li><li>Link between type of contract and style of relationships</li><li>Motivation - use of incentives and remedies</li></ul> <h3>3 Disputes</h3><ul><li>Types of dispute</li><li>Conflict resolution strategies</li><li>Negotiation</li><li>Mediation</li><li>Arbitration</li></ul>  <h3>DAY FIVE</h3> <h3>1 Performance measurement</h3><ul><li>KPIs</li><li>Benchmarking</li><li>Cost controls</li><li>Validity of savings</li><li>Balanced scorecards</li><li>Using the KPI template</li></ul> <h3>2 Personal qualities of the contract manager</h3><ul><li>Negotiation</li><li>Communication</li><li>Persuasion and influencing</li><li>Working in a matrix environment</li></ul> <h3>3 Contract terms V: Drafting skills</h3><ul><li>Drafting special terms</li></ul> <h3>4 Variations</h3><ul><li>Contract and works variation orders</li><li>Causes of variations</li><li>Risk management</li><li>Controls</li><li>Prevention</li><li>Negotiation with contractors</li></ul> <h3>5 Claims</h3><ul><li>Claims management processes</li><li>Controls</li><li>Risk mitigation</li><li>Schedules of rates</li></ul> <h3>6 Close-out</h3><ul><li>Contract close-out and acceptance / completion</li><li>HSE</li><li>Final payments</li><li>Performance evaluation</li><li>Capturing the learning</li></ul> <h3>7 Close</h3><ul><li>Review</li><li>Final assessment</li><li>Next steps</li></ul> 


                </section>

The In House Training Company

Association of Proposal Management Professionals (APMP)

Commercial Manager

Construction Management

Construction Design & Management (CDM)

Contract Management

Commercial & Contract Management Certification Program (CCM)

Contract and commercial management for practitioners (In-House)

<h2>High Performance Teams: In-House</h2><p>To stay ahead of the competition, it's vital for organisations to develop a high-performance work culture, so it should be a key goal for all managers to build high-performing teams. Building a team that can make better decisions and execute tasks at pace is the best route to increased productivity and engagement.</p><p>This workshop explores a range of concepts to support managers to successfully develop high-performing teams. It's a very practical session, blending group discussions and exercises with expert trainer input. It will help ensure that you have your people in the right place, doing the right things, together.</p><h3>Learning objectives</h3><p>This very &amp;'hands on' workshop will help you:</p><ul><li>Discover how understanding the five dysfunctions of a team can help you develop your own team</li><li>Understand and apply the Belbin team roles model</li><li>Be able to balance task, team and individual</li><li>Lead your team through the different stages of team development</li><li>Help your team make the most of hybrid working</li></ul><section>
                    <h3>Welcome, objectives and introductions</h3><ul><li>Meet your &amp;'new' team</li><li>What does a high-performing team look like?</li><li>The five dysfunctions of a team</li></ul><h3>Belbin's team roles</h3><ul><li>Understanding Belbin's team roles</li><li>What role do I play in a team?</li><li>Applying Belbin's team roles to your team</li><li>Balancing strengths and weaknesses</li></ul><h3>Action-centred leadership</h3><ul><li>Introduction to the action-centred leadership model</li><li>Action-centred leadership in practice: balancing task, team and individual</li><li>Assessing your team and your role as team leader</li></ul><h3>The stages of team development</h3><ul><li>Understanding Tuckman's stages of team development: Forming, Storming, Norming, Performing</li><li>Tools and techniques to lead teams through each stage</li><li>Creating high-performing teams in a hybrid working environment</li></ul><h3>Action planning</h3><ul><li>Re-introducing your &amp;'new team'</li><li>How do we apply what we've learnt?</li><li>Review learning and personal action planning</li></ul>


                </section>

High Performance Teams: In-House

<p>In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough!</p><p>Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition.</p><p>In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period.</p>This programme will help participants to:<ul><li>Understand the key questions that a strategic marketing plan should answer</li><li>Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan</li><li>Conduct a market analysis and identify the barriers and drivers to success</li><li>Learn how to build a customer buying journey and how to identify the most valuable customers</li><li>Develop a customer-focused strategy and customer engagement plans</li><li>Develop core messages and winning tactics to engage with your key customers</li><li>Identify the key metrics to review and measure to keep your plans on track</li></ul><section>
                    <h3>1 Situational analysis</h3><ul><li>Introduction to marketing strategy</li><li>Market and competitor analysis and insight generation</li><li>Understanding the customer buying journey</li><li>How to segment customers to identify your most valuable customer opportunities</li><li>Identifying the barriers and drivers to your success</li></ul> <h3>2 Strategy</h3><ul><li>Introduction to strategy</li><li>How to build strategic imperatives and SMART objectives</li><li>How brand vision and positioning drive customer focus</li><li>A guide to building key message themes</li></ul> <h3>3 Tactics, messaging and measurement</h3><ul><li>Introduction to building customer-focused tactics</li><li>How to build a customer-engagement plan</li><li>How to build key messages and a customer-focused tactical plan</li><li>A practical guide to developing key metrics to review success and keep your plans on track</li></ul> <h3>Actionable outcomes</h3>Throughout the programme we will use your own product examples to build your plan, participants will:<ul><li>Learn best practice examples of strategic planning</li><li>Discover market and customer opportunities to strengthen your competitive edge</li><li>Create a strategic plan that can be implemented immediately within your business</li><li>Start planning compelling marketing messages to reach the right customer at the right time</li><li>Receive immediate feedback on your strategic marketing plan</li><li>Have the opportunity to share common issues and solutions with  colleagues in the group</li></ul> 


                </section>

Marketing Strategy

Strategic Management

Strategic Planning

Marketing Plan

Product Marketing

Strategic Thinking

Strategic Marketing (In-House)

<p>Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom.</p><p>In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner.</p><p>By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them.</p>This course will help participants:<ul><li>Assess the sales profitability and potential of existing key accounts</li><li>Prioritise where time and energy is directed for maximum profitability</li><li>Understand the key players in the decision making unit</li><li>Create a strategic plan for the development of each client target</li><li>Develop proactive sales consultancy skills</li><li>Learn advanced communication and influencing techniques</li></ul><section>
                    <h3>1 What makes an effective account manager?</h3><ul><li>The difference between order taking and account management</li><li>How do you define a key account in your business?</li><li>Why should existing customers remain with your company?</li><li>How do you compare to the competition?</li></ul> <h3>2 How do I prioritise my account management activity?</h3><ul><li>Use practical tools to help you assess revenue potential</li><li>Analyse the investment required versus the return on your time</li><li>Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities &amp; Threats</li><li>Appreciate how this knowledge will improve your sales development</li></ul> <h3>3 Planning strategies for each account</h3><ul><li>Create a list of priority accounts and activities</li><li>Learn how to develop a long-term and sustainable relationship</li><li>Discover how they make their purchasing decisions</li><li>Research the make-up of the Decision Making Unit for each client</li></ul> <h3>4 Learning and utilising the six principles of influence</h3><ul><li>Learn the secrets these principles offer sales people</li><li>Discover how these principles will work for you</li><li>Create an influencing strategy for influencers within the client</li><li>Learn new habits of influence</li></ul> <h3>5 Proactive sales skills</h3><ul><li>Plan proactive sales meetings for key accounts</li><li>Set primary and secondary objectives for every touch point with the customer</li><li>Structure sales meetings for maximum effectiveness</li><li>Help the customer commit and achieve their objectives</li></ul> <h3>6 Putting it into practice</h3><ul><li>Discuss real scenarios to plan for putting these skills into practice</li><li>Share common issues with fellow sales people</li><li>Create a personal development plan</li></ul> 


                </section>

Account Manager

Account Management

Counselling Skills

Sales Management

Influencing Skills

Management Skills

Account management essentials (In-House)

<p>Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B.</p><p>In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value.</p><p>You will learn all about the three pillars for creating competitive brand experiences:</p><p>Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you.</p>This programme will help participants to:<p> </p><ul><li>Understand the evolution of the customer buying journey</li><li>Map a customer buying journey for your brand or solutions</li><li>Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline</li><li>Apply the psychology of branding to build marketing communications with impact</li><li>Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs</li></ul><section>
                    <h3>1 The evolution of the customer journey</h3><ul><li>Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear</li><li>Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences</li></ul> <h3>2 The See-Think-Do-Care framework</h3><ul><li>Explore the many different frameworks used to track the customer journey</li><li>Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision</li></ul> <h3>3 Customer micro-moments and signals in their buying journey</h3><ul><li>Understand the online and offline moments when customers seek information to research and make buying decisions</li><li>Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey</li></ul> <h3>4 The role of branding in the customer journey</h3><ul><li>Explore the psychology of branding</li><li>Learn how to ensure your branding is relevant to your target customer needs</li><li>Bring together your brand value and story to achieve brand loyalty</li></ul> <h3>5 The Why-How-What framework</h3><ul><li>Apply a systematic approach to build a successful and compelling brand</li><li>Understand how starting with 'why' will help build your brand purpose</li><li>Apply the content marketing matrix to communicate your brand's value</li><li>Apply the hero-help-hub model to build engaging content marketing</li></ul> <h3>Actionable outcomes</h3>We will use your brand examples to provide opportunities for practice:<ul><li>You will learn and reflect on best practice examples of customer engagement</li><li>You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers</li><li>You will create a customer engagement plan that can be implemented immediately within your business</li><li>You will receive immediate feedback on your customer engagement plan</li><li>You will have the opportunity to share common issues and solutions with your colleagues in the group</li></ul> 


                </section>

Customer Experience

Online Course Marketing

Customer Journey

Business Branding

Corporate Marketing

Customer Experience Management

Customer engagement (In-House)

<p>This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan.</p><p>If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan.</p>This programme will help participants:<ul><li>Discover opportunities - through a deeper understanding of the customer's business</li><li>Develop partnership - through a better 'value proposition' for the customer</li><li>Increase repeat business - based on higher customer satisfaction</li><li>Improve synergy - by getting everyone to 'sing from the same hymn sheet'</li><li>Develop a collaborative account plan - validated by the customer and their own management</li><li>Secure resources - management <em>will</em> align resources to execute <em>soundly based</em> account plans</li><li>Win an increased share of 'customer wallet' - through systematic account development</li></ul><section>
                    <h3>1 The six principles of strategic account development</h3><ul><li>Introduction to the PROFIT account development model:<ul><li>- Performance</li><li>- Relationships</li><li>- Objectives and goals</li><li>- Feedback</li><li>- Integration</li><li>- Teamwork</li></ul></li><li>Practical account development strategies: overview and case studies</li></ul> <h3>2 Performance</h3><ul><li>Use practical tools to help you manage and measure account performance and success</li><li>Design and build a monthly account dashboard for all sizes of account</li><li>Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools</li><li>Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible</li></ul> <h3>3 Relationships</h3><ul><li>How to build and manage key relationships within an account</li><li>Qualifying and managing key influencers accurately</li><li>Producing a 'relationship matrix' for each account quickly and easily</li><li>Approaching and developing new contacts strategically</li><li>Tools and techniques for successful tracking of contacts and call-backs</li><li>Developing a coach or advocate in every customer organisation pro-actively</li></ul> <h3>4 Objectives and goals</h3><ul><li>Where are you now? - how to establish your competitive position within an account</li><li>Know how to set, monitor and track key objectives for accounts over the short, medium and long term</li><li>Selling against the competition - developing both long- and short-term sales strategies</li></ul> <h3>5 Feedback - building loyal and satisfied customers</h3><ul><li>The correct way to manage customer expectations and create listening loops within an account</li><li>How to monitor and track your customer's perception and satisfaction with your organisation</li><li>Building a personalised satisfaction matrix for each account</li><li>Customer review meetings - best practice in building loyalty by regular joint planning events</li><li>Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude</li></ul> <h3>6 Integration</h3><ul><li>How to integrate your products or solutions with the customer's business needs and processes</li><li>Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor</li><li>Developing a loyalty strategy for key accounts or groups of smaller accounts</li><li>Getting your message and strategy across to C-level contacts</li></ul> <h3>7 Teamwork</h3><ul><li>Working with others to achieve your account goals</li><li>Gaining internal commitment from your organisation</li><li>Managing and working with a virtual team</li><li>Creating cross-departmental communication loops</li></ul> <h3>8 Putting it all together</h3><ul><li>Personal account reviews</li><li>Personal learning summary and action plans</li></ul> 


                </section>

ACCA Strategic Business Leader (SBL)

Coaching & Consulting Business

Business Development

Key account management (In-House)

<p>The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do.</p>This programme will help you:<ul><li>See commercial awareness as not just another skill-set, but as a different mind-set</li><li>Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools</li><li>Define your commercial objectives</li><li>Develop a strategic focus</li><li>Start looking at service clients as market segments</li><li>Analyse, in a competitive context, your service offering</li><li>Plan a commercial strategy, prepare for its implementation and see it through to execution</li></ul><section>
                    <h3>1 What is commercial thinking?</h3><ul><li>Understand what it means to be a commercial thinker</li><li> Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide</li></ul> <h3>2 Defining strategic commercial objectives</h3><ul><li>Defining your key commercial objectives</li><li>Prioritising your strategic objectives</li><li>Two key strategic planning tools:<ul><li>Resource and Competency Matrix</li><li>PESTLE</li></ul></li><li>How to apply these tools to your particular situation</li></ul> <h3>3 Developing a strategic focus</h3><ul><li>Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus</li><li>Developing strategic focus</li><li>A tool for helping you to make those decisions: using the Ansoff Matrix</li></ul> <h3>4 Defining customer targets</h3><ul><li>How to think more commercially by understanding who all your customers are and how they differ from each other</li><li>how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation</li><li>Who are your customers? How do their needs vary? - Scenarios</li></ul> <h3>5 The competitive market place</h3><ul><li>Understanding the competitive forces at play</li><li>Different types of competition</li><li>Analysing your competitive environment using Porter's 5 Forces model</li></ul> <h3>6 Meeting stakeholder expectations</h3><ul><li>Two simple models to help you identify the key stakeholders who could influence your commercial environment</li><li>How to use your stakeholders to help you achieve your commercial objectives</li></ul> <h3>7 Implementation - systems, structures and processes</h3><ul><li>Effective commercial activity involves working with others to implement ideas and strategies</li><li>What do you need to have in place before you implement your commercial strategy?</li><li>How to health-check your organisation prior to implementation using the McKinsey 7S framework</li></ul> <h3>8 Implementation - people and culture</h3><ul><li>A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation</li><li>How the latest thinking in behavioural economics can help you develop your culture and people to work commercially</li></ul> <h3>9 Tools and checklists</h3><ul><li>Be more commercial within your sphere of influence using a commercial checklist to help you</li><li>Using the checklist as a benchmark against the most commercially aware organisations</li><li>Using the checklist as a health check - both corporately and individually</li></ul> 


                </section>

Business Leadership

Business Communication Skills

Business & Marketing

Commercial awareness in the public sector (In-House)

<p>This workshop will help you improve the impact, clarity, accuracy and effectiveness of your sales proposals.</p><p>It takes bid and proposal teams right through the process, from start to finish - from forming the team and gathering the information, through to writing and reviewing the proposal document, and on to presenting it to the client.</p><p>The learning points shared in the programme come from the trainer's extensive real-world experience with a wide variety of businesses.</p>As a result of attending this programme, participants will be able to:<ul><li>Write more clearly, more grammatically and more persuasively</li><li>Structure their written communications more effectively</li><li>Avoid the 'howlers' that can cost you business</li><li>Impress your clients</li><li>Win more business</li></ul><section>
                    <h3>1 Bid strategy</h3><ul><li>How to combine your knowledge of the market or customer, your products and services, and your competitors, to create a quality bid</li><li>New insights into your comparative advantages and competitive position in the marketplace</li><li>Understanding more about how your client views you and other suppliers</li><li>A plan of attack to build on your strengths and attack the weaknesses of your competition</li><li>Dealing with RFP/ITT situations</li></ul> <h3>2 Teamwork</h3><ul><li>How a bid or proposal team needs to prioritise and manage preparation time</li><li>Co-ordinating input from team members</li><li>Agreeing responsibilities</li></ul> <h3>3 The importance and role of a well-written sales proposal</h3><ul><li>Why bother? - the value of the sales proposal to you and to the customer</li><li>What the customer wants and needs to make a decision in your favour</li><li>Understanding and delivering on customer expectations</li><li>Review and discussion of different proposals - with real-life examples</li></ul> <h3>4 The best way to structure your sales proposals</h3><ul><li>A section-by-section, page-by-page review of best practice in structuring great sales proposals</li><li>How to improve the way you match your proposal to the customer's objectives and requirements</li><li>Plan your sales documents systematically - to make them easy to read and more persuasive</li><li>How to make your proposal look like the 'least risky' option</li></ul> <h3>5 Making your proposal a compelling and persuasive proposition</h3><ul><li>Choosing the right words that sell effectively</li><li>Selecting the right content and information for your document or proposal</li><li>Using an option matrix to summarise complex choices and increase final order value</li><li>How to write an executive summary</li></ul> <h3>6 Well-written and error-free</h3><ul><li>Developing your writing style for maximum impact</li><li>Expressing the content (ie, selling points) clearly, concisely and correctly</li><li>Proof-reading and editing work effectively, using formal marks and techniques</li><li>Improving visual layout, format and appearance</li><li>Keeping it customer-focused</li></ul> <h3>7 Presenting to the client - overview</h3><ul><li>Presentation options</li><li>Understanding the client's objectives - as well as your own</li><li>The proposal review meeting - logistics</li><li>Managing to the next step</li><li>Designing and delivering a compelling presentation</li><li>Isolating objections and concerns</li><li>Follow-up and follow-through</li></ul> <h3>8 Positioning your final proposal</h3><ul><li>Finalising your bid - presenting the right 'best few' USPs, features and benefits and making them relevant and real to the customer</li><li>Smart ways to position price and be a strong player - without being the cheapest</li><li>How to differentiate yourselves by how you present, as well as what you present</li><li>How to design and deliver a successful bid presentation</li></ul> <h3>9 Bid presentation practice session with structured feedback</h3><ul><li>Participants work in small groups or pairs to prepare and later present a sample section from a real life bid or proposal presentation</li><li>The trainer will provide assistance and input</li><li>During group review and discussions, input from others will be encouraged and many best practice ideas summarised</li></ul> <h3>10 Managing the end game</h3><ul><li>How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns</li><li>How to read the situation to plan the next step</li><li>Identifying negotiation tactics - and how to deal with them</li><li>Planning for a negotiation and how to get the customer feel they have the 'best deal'</li></ul> <h3>11 Workshop summary and close</h3> 


                </section>

Negotiation Skills

Bid Writing

Professional Selling Skills (PSS)

Meeting Skills

Presentation Skills

Bids and proposals (In-House)

<p>An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability.</p>This programme will help you:<ul><li>Identify ways to analyse data and sort relevant from irrelevant information</li><li>Develop analytical and numerate thinking, and consider the financial implications of a decision</li><li>Make decisions based on sound commercial reasoning - a mix of intuition and analysis</li><li>Select from a range of tools to analyse a situation and apply these effectively</li><li>Understand how costs and profits are calculated</li><li>Use tried-and-tested techniques to manage and control your budgets</li><li>Appreciate the fundamentals of financial analysis</li><li>Focus on the bottom line</li><li>Identify the basics of capital investment appraisal for your business</li><li>Evaluate results and seek opportunities for improvement to your business</li></ul><section>
                    <h3>1 The commercial environment</h3><ul><li>What do shareholders and investors want?</li><li>What do managers want?</li><li>Profit <em>v</em> non-profit organisations</li><li>Investor expectations</li></ul> <h3>2 Financial and non-financial information</h3><ul><li>Risk and reward considerations</li><li>Drivers of commercial decisions</li></ul> <h3>3 Running a business</h3><ul><li>A practical exercise to bring financial statements to life</li><li>Different stakeholder interests in a business</li><li>The impact and consequences of decisions on financial statements</li></ul> <h3>4 Where do I make a difference to the organisation?</h3><ul><li>How can I contribute to an improved business performance?</li><li>Key performance indicators - measuring the right things</li><li>A 'balanced scorecard' approach - it's not all about money!</li></ul> <h3>5 A 'balanced scorecard' approach</h3><ul><li>Analysing and reviewing my contribution to the business direction</li><li>What is the current focus of my commercial decisions?</li><li>Developing the business in the right way - getting the balance right!</li><li>Where should/could it be in the future?</li><li>Do my decisions support the overall vision and strategy?</li></ul> <h3>6 Making commercial decisions</h3><ul><li>Left-brain and right-brain thinking</li><li>Convergent and divergent thinking</li><li>Analysis and instinct</li><li>Interactive case study exercise - emotional and rational decisions</li><li><em>Reflection - what is my style of making decisions</em></li></ul> <h3>7 Let's consider the customer!</h3><ul><li>Identifying target markets</li><li>Differentiating propositions and products</li><li>Customer service considerations</li><li>Marketing considerations and initiatives</li><li>Pricing strategies and considerations</li></ul> <h3>8 Strategic analysis</h3><ul><li>The external environment</li><li>The internal environment</li><li>LEPEST analysis</li><li>SWOT analysis</li><li>Forecasting</li><li><em>Group activity - analysing markets and the competition</em></li><li>How do these improve your decisions?</li></ul> <h3>9 Comparing performance</h3><ul><li>Analysing key financial ratios</li><li>Ways to compare performance and results</li><li>Break-even analysis</li></ul> <h3>10 Profit and loss accounts and budgeting</h3><ul><li>Managing income and expenditure</li><li>The budgeting process</li><li>How does this link to the profit and loss account?</li><li>Managing and controlling a cost centre/budget</li><li>The role of the finance department</li><li>Different ways of budgeting</li><li>Incremental budgeting</li><li>Zero-based budgeting</li></ul> <h3>11 Understanding the balance sheet</h3><ul><li>Purpose of balance sheets</li><li>Understanding and navigating the content</li><li>What does a balance sheet tell you?</li><li>How do you affect your balance sheet?</li><li>Links to the profit and loss account</li><li><em>A practical team exercise that brings financial statements to life</em></li></ul> <h3>12 Business decisions exercise</h3><ul><li>How does this improve your decisions?</li><li><em>A practical exercise to apply new knowledge and bring commercial thinking to to life</em></li><li>The impact and consequences of decisions on financial statements</li></ul> <h3>13 Working capital</h3><ul><li>Why is this important?</li><li>The importance of keeping cash flowing</li><li>Business decisions that affect cash</li><li>Calculating profit</li></ul> <h3>14 Capital investment appraisal</h3><ul><li>Capex <em>v</em> Opex</li><li>Payback</li><li>Return on investment</li><li>The future value of money</li><li>The concept of hurdle rate</li></ul> <h3>15 Lessons learned and action planning</h3><ul><li>So what?</li><li>Recap and consolidation of learning</li><li>The decisions that I need to consider</li><li>Actions to achieve my plan</li></ul> 


                </section>

Financial Modelling & Analysis

Business Analysis

Business Accounting

Corporate Finance Level 1

Finance For Non Finance Managers

Practical Accounting

Commercial instinct (In-House)

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">ABOUT THE WORKSHOP</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" id="isPasted" fr-original-style="color: rgb(65, 65, 65);">Zero to Picasso in 120 minutes!</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Gain creative-confidence, with a paintbrush in one hand and a cheeky sip in the other.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Paint your own wall worthy art, with step-by-step instructions from our creative coaches NorteyPitcher.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Unwind with music, laugh at dad jokes and learn and win with an arty-fact trivia quiz.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(255, 85, 157); box-sizing: border-box;" fr-original-style="color: rgb(255, 85, 157);">Are you ready to take on the ART SIPPERS Challenge?</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">WHAT YOU NEED</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Grab your ART SIPPERS gift box jam packed with all you the art tools you need for the online workshop. Or simply bring your own art tools!</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">WHAT TO EXPECT</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);"> 2 hour online experience via ZOOM</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Every time you hear the sipping bell, have a drink! 🛎️</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Learn new art skills and acrylic painting techniques</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Meet the SIPPERS FAM. #GoodVibeTribe</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Themed arty-fact trivia quiz with prize giveaway!&nbsp;</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">Wall-worthy art to hang up or gift to a loved one</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">No prior art experience required</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(65, 65, 65); box-sizing: border-box;" fr-original-style="color: rgb(65, 65, 65);">All you need to do is tune in &amp; get creative! #SipSipBeret</span></li></ul>

ART SIPPERS

Self-Esteem

Drawing

Art Teacher

Painting

Arts

Art Therapy

Art History

Arts & Crafts

Creative Experiences

Alcohol

Fine Art

Painting Skills & Techniques

Figure Drawing

Confidence

Self Esteem & Confidence

Acrylic Painting

Contemporary Art

Landscape Art

ART SIPPERS is an online art experience that’ll see you with a paintbrush in one hand and a cheeky sip in the other! In the two-hour workshop and in the comfort of your own home, you will be taught step-by-step instructions from creative-confidence coaches NorteyPitcher! With music, a quiz, dad jokes and a competition prize to be won, this promises to be great fun for all. By the end of the experience, you'll have learned a new skill, gained confidence and produced some wall-worthy art.

Paint & Sip - Live Online Workshop - Art Class - Friday October 11th

Online Workshop

Includes: x1 Online Live Workshop Ticket (FREE voucher code worth £9.99 inside the box), x1 Premium Paintbrush Set (10 brushes including - Liner, Flat, Filbert, Round, Fan and Angle Brush + Carry Case),  x1 22ml Acrylic Paint Set (8 piece colour set),  x1 Stretched Canvas 9”x12”,  x1 Canvas Board 9”x12”,  x1 Wooden Handle Palette Knife,  x1 Paint Palette,  x1 Pencil,  x1 Colour Wheel,  x1 Paper Towel,   x1 Cheeky Alcoholic Sip (non-alcoholic sip option available),  x1 Tasty Chocolate Treat 

Online Workshop + Starter Art Kit

<h2>Description</h2><p><span><strong>Competition Law Diploma</strong></span></p><p><span>Embarking on a learning journey with the Competition Law Diploma course paves the way for a deep understanding of the nuanced and imperative field of competition law. This comprehensive online course encapsulates vital aspects, beginning with the historical background of competition law, offering participants a well-rounded and detailed exploration into its evolution and establishing a robust foundation to build subsequent knowledge upon.</span></p><p><span>Understanding the key concepts and principles of competition law becomes paramount, and this diploma doesn't shy away from imparting rigorous knowledge in this area. It meticulously covers the essentials, exploring various frameworks and legislations that shape and guide competitive practices within varied market structures. Learners will gain insights into how these principles play a crucial role in ensuring fair trade practices, protecting businesses, and safeguarding consumers' interests.</span></p><p><span>A spotlight on regulatory bodies and their significant roles offers participants a profound understanding of the mechanisms and structures that enforce and oversee the application of competition law. It underscores the workings of various regulatory entities, elucidating their impact, jurisdiction, and authority in managing and ensuring adherence to stipulated competition laws and practices.</span></p><p><span>The module addressing anti-competitive agreements sheds light on the nature, types, and implications of agreements that thwart competitive practices in the market. It delves into the intricacies of different anti-competitive practices, exploring the legal repercussions and offering participants a thorough understanding of the critical aspects that differentiate healthy competition from prohibited agreements.</span></p><p><span>Dominance and its abuse in the market garner special attention in the Competition Law Diploma, ensuring learners comprehend the delicate balance that law seeks to maintain between allowing businesses to flourish and preventing them from exploiting their dominant position to the detriment of others. The course navigates through various scenarios and case studies to help participants discern the fine line between competitive and abusive dominant behaviours.</span></p><p><span>In the realm of merger control, the diploma facilitates a rich understanding of the processes, legislations, and implications related to mergers in the competitive landscape. It elucidates how merger control plays a pivotal role in maintaining a balanced market, protecting smaller entities, and preventing the creation of monopolies or anti-competitive structures.</span></p><p><span>Exploring the enforcement and sanctions related to competition law, the course ensures that participants become adept at comprehending the consequences, legal frameworks, and procedures involved in enforcing competition law. It propounds on various sanctions and their applications, offering a robust view into the aftermath of breaches in competition law.</span></p><p><span>The interplay of UK and EU competition law, especially in the light of recent political developments, offers a riveting study into how national and international laws coexist, influence, and navigate through the complex terrains of global and local markets. It elucidates how laws within the UK intertwine with those in the larger EU context, and how this interplay impacts businesses operating across borders.</span></p><p><span>Sector-specific competition issues and the future of competition law are pivotal components of the Competition Law Diploma, providing a forward-looking perspective and enabling participants to anticipate, understand, and navigate through the possible future shifts and challenges in competition law.</span></p><p><span>Engaging with the Competition Law Diploma not only offers a profound theoretical understanding but also imparts practical knowledge through case studies, real-world examples, and interactive sessions, ensuring that learners are well-equipped to navigate through the intricate world of competition law.</span></p><p><span>In the fast-evolving digital world, this online course provides flexible learning options, allowing participants to learn at their own pace, ensuring that distance and schedules are not barriers to acquiring quality education in competition law. The Competition Law Diploma stands out as a remarkable choice for anyone seeking to immerse themselves in the multifaceted world of competition law, whether they are legal professionals, business leaders, or ambitious learners aspiring to carve a niche in this vital sector.</span></p><p><span>Enrol in the Competition Law Diploma course today to unlock a world where robust knowledge of competition law becomes your tool to navigate through the compelling world of market competition, legal frameworks, and fair business practices.</span></p><p><span><strong>What you will learn</strong></span></p><p><span><strong>1</strong>:Historical Background of Competition Law </span><br />
<span><strong>2</strong>:Key Concepts and Principles </span><br />
<span><strong>3</strong>: Regulatory Bodies and their Roles</span><br />
<span><strong>4</strong>:Anti-Competitive Agreements</span><br />
<span><strong>5</strong>:Dominance and its Abuse </span><br />
<span><strong>6</strong>:Merger Control </span><br />
<span><strong>7</strong>:Enforcement and Sanctions </span><br />
<span><strong>8</strong>:The Interplay of UK and EU Competition Law</span><br />
<span><strong>9</strong>:Sector-Specific Competition Issues</span><br />
<span><strong>10</strong>:Future of Competition Law </span></p><h4>Course Outcomes</h4><p>
After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college.</p><h4>Assessment</h4><p>
Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter.</p><h4>Accreditation</h4><p>
Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.</p>

Elearncollege

Competition Law Course

General Admission

<p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);">Competition in the communications sector is complex and fast-changing. This presents both risks and opportunities to providers, as well as challenges for public authorities.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Would you like to gain expert insights on the practical applications of competition law in the regulated telecoms industry? <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Then, this training is for you!</strong></p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);">Presented by experts through practical case examples, this <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">online training</strong> will guide you through the latest competition law developments affecting the telecoms industry and give you a full overview of the role played by competiton law in shaping the telecoms market.</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(51, 51, 51);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Topics covered include:&nbsp;</strong></p><ul style="color: rgb(51, 51, 51); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><li fr-original-style="" style="box-sizing: border-box;">Relationship between competition law and sector-specific telecoms regulation</li><li fr-original-style="" style="box-sizing: border-box;">Market definition</li><li fr-original-style="" style="box-sizing: border-box;">Telecoms mergers</li><li fr-original-style="" style="box-sizing: border-box;">Antitrust aspects of network co-operation</li><li fr-original-style="" style="box-sizing: border-box;">Typical abuses of dominance in the telecoms sector</li><li fr-original-style="" style="box-sizing: border-box;">Broadband state aid&nbsp;</li></ul><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">When:&nbsp;</strong>17-19 September 2024 - <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">9 hours of interactive sessions spread over 3 days</strong></p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Where:&nbsp;</strong><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Online</strong>, using Microsoft Teams</p><p style="color: rgb(51, 51, 51); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(51, 51, 51);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Cannot make it to one of the sessions?</strong> All sessions will be <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">recorded</strong> and made available to <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">registered participants</strong>.</p>

Cullen International SA

Telecommunications

Competition Law in the telecoms sector

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			<h2><b>Course Overview</b></h2>		</div>
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					<div><p><span>Discover how to use the best competitive strategies to make your business stand out with these tips for </span><b>Crushing the Competition. </b><span>It can be easy for entrepreneurs and business owners to become intimidated or concerned about the threat that competing companies may have upon them during the early stages of operation. However, with this insightful training, you will learn how to predict and handle the tactics of other businesses, as well as appreciate the fact that competition can be inspirational and valuable to your practices.             </span></p><p><span>This </span><b>Business Strategy </b><span>course focuses on the techniques and methodologies that will see you excel in your chosen field and become the preferred choice for consumers and service users. You will be shown how to define and segment your competitors, build a competitive matrix, and create advantages for yourself in the marketplace. This is the complete educational experience for entrepreneurs who want to get ahead in business and make their presence felt.     </span></p></div>
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					<div><p>This best selling <strong>Crushing the Competition </strong>has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth <strong>Crushing the Competition </strong>is suitable for anyone who wants to build their professional skill set and improve their expert knowledge.</p>
<p>The <strong>Crushing the Competition </strong>is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The <strong>Crushing the Competition </strong>is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn.</p>
<p>After successfully completing the<strong> Crushing the Competition</strong>, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the <strong>Crushing the Competition </strong>will help you stand out from the crowd. You can also validate your certification on our website.</p>
<p>We know that you are busy and that time is precious, so we have designed the <strong>Crushing the Competition </strong>to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. </p>
<p>Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email. </p></div>
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Course Cloud

Crushing the Competition

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					<p><span>This comprehensive course on </span><b><span>Crushing the Competition</span></b> will deepen your understanding on this topic.</p><p><span><span>After successful completion of this course you can acquire the required skills in this sector. This </span><b>Crushing the Competition</b> comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.</span></p><p><span><span>So enrol in this course today to fast track your career ladder.</span></span></p>					</div>
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					<p>You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.<br /></p>					</div>
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					<p><span>There is no experience or previous qualifications required for enrolment on this </span><b><span>Crushing the Competition</span></b>. It is available to all students, of all academic backgrounds.</p>					</div>
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					<p><span>Our </span><b><span>Crushing the Competition</span></b> is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.</p><p><span><span>There is no time limit for completing this course, it can be studied in your own time at your own pace.</span></span></p>					</div>
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					<p>Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to-</p><ul><li>Open doors of opportunities</li><li>Increase your adaptability</li><li>Keep you relevant</li><li>Boost confidence</li></ul><p>And much more!</p><p> </p>					</div>
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					</div> <h3>Course Curriculum</h3><div><p>4 sections • 25 lectures • 01:23:00 total length</p></div><div><div><div><div><div><div><div><p>•What it means to define and segment competition: 00:05:00</p></div><div><div><p>•Indirect Competition: 00:04:00</p></div><div><div><p>•Wallet Share: 00:03:00</p></div><div><div><p>•The Competitive Binder: 00:05:00</p></div><div><div><p>•You must have competition: 00:04:00</p></div><div><div><p>•Too much competition?: 00:03:00</p></div><div><div><p>•Too much competition?: 00:03:00</p></div><div><div><p>•Nutrition Bar Market Case Study: 00:05:00</p></div><div><div><p>•Workshop - Define and Segment Your Competition: 00:04:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Competitive Matrix Explained: 00:06:00</p></div><div><div><p>•Part 1 - Determining Your Strengths: 00:05:00</p></div><div><div><p>•Scoring Your Strengths: 00:05:00</p></div><div><div><p>•Express the Top 2 in a Range: 00:02:00</p></div><div><div><p>•Part 2 - Select Your Competitors: 00:02:00</p></div><div><div><p>•Part 3- Evaluate and Plot Your Competitors: 00:01:00</p></div><div><div><p>•Workshop - Building Your Competitive Matrix: 00:04:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Unique Competitive Advantage Explained: 00:05:00</p></div><div><div><p>•Unique Competitive Advantage - Company Examples: 00:03:00</p></div><div><div><p>•How to Determine Your Unique Competitive Advantage: 00:01:00</p></div><div><div><p>•Step 1 - Evaluate Your Strengths: 00:02:00</p></div><div><div><p>•Step 2 - Evaluate Your Competitive Landscape: 00:03:00</p></div><div><div><p>•Step 3 - Identify Your Unique Competitive Advantage: 00:04:00</p></div><div><div><p>•Step 4 - Test Your Unique Competitive Advantage: 00:02:00</p></div><div><div><p>•Common Mistakes: 00:02:00</p></div></div></div></div></div><div><div><div><div><div><div><p>•Resource - Crushing the Competition: 00:00:00</p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Apex Learning

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Trainers Course

<p>Contrary to popular belief, having plenty of competitors is a good sign &ndash; that's what makes a thriving market. This course delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.</p>

Entreprenure Now

Contrary to popular belief, having plenty of competitors is a good sign – that's what makes a thriving market. This course delves deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discover where opportunities lie to fill gaps in the marketplace.

Define and Segment Your Competition

General admission

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 to 2 hours</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about competitors segmentation</li> <li>Understand the core competencies and principles of competitors segmentation</li> <li>Explore the various areas of competitors segmentation</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert business manager</li> </ul> </div> </div> <hr /> <div> <div> <div> <h3><strong><span>Classify and Segment Your Competition Program C</span>ourse</strong></h3> <p>Master the skills you need to propel your career forward in competitors segmentation. This course will equip you with the essential knowledge and skillset that will make you a confident business manager and take your career to the next level. This comprehensive c<span>lassify and segment your competition program </span>course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying thisdefine and segment your competition course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective competitors segmentation practice and equip you with the essential skills, confidence and competence to assist you in the competitors segmentation industry. You'll gain a solid understanding of the core competencies required to drive a successful career in competitors segmentation. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or for people who are aspiring to specialise in competitors segmentation.</p> <p>Enrol in this c<span>lassify and segment your competition program</span> course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive c<span>lassify and segment your competition program</span> course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this competitors segmentation can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This c<span>lassify and segment your competition program</span> course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This c<span>lassify and segment your competition program</span> course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> <div> <h3><strong>Advance Your Career</strong></h3> <p>This c<span>lassify and segment your competition program</span> course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.</p> </div> </div> </div> </div> </div><div> <div> <h2> Recognised Accreditation </h2> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p>  <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>  </div> <div> <div> <div> <h3>What is CPD?</h3> <p>Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.</p> <h4>Benefits of CPD</h4> <ul> <li>Improve your employment prospects </li> <li>Boost your job satisfaction </li> <li>Promotes career advancement </li> <li>Enhances your CV </li> <li>Provides you with a competitive edge in the job market </li> <li>Demonstrate your dedication </li> <li>Showcases your professional capabilities</li> </ul> </div> </div> <div> <div>  <h3>What is IPHM? </h3> <p>The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. </p> <h4>Benefits of IPHM </h4> <ul> <li>It will help you establish a positive reputation in your chosen field </li> <li>You can join a network and community of successful therapists that are dedicated to providing excellent care to their client </li> <li>You can flaunt this accreditation in your CV </li> <li>It is a worldwide recognised accreditation </li> </ul> </div> </div> <div> <div>  <h3>What is Quality Licence Scheme?</h3> <p>This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <h4> Benefits of Quality License Scheme </h4> <ul> <li>Certificate is valuable</li> <li>Provides a competitive edge in your career</li> <li>It will make your CV stand out</li> </ul> </div> </div> </div> </div><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> What it Means to Define and Segment Competition </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td colspan="4">Defining and Tracking Your Competition</td> </tr> <tr> <td><i></i></td> <td> Indirect Competition </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td><i></i></td> <td> Wallet Share </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td><i></i></td> <td> The Competitive Binder </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> You must have competition </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Too Much Competition </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td><i></i></td> <td> Nutrition Bar Market Case Study </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td colspan="4">Workshop</td> </tr> <tr> <td><i></i></td> <td> Define and Segment Your Competition in Action </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td colspan="4">Supplementary Resources</td> </tr> <tr> <td><i></i></td> <td> Supplementary Resources - Define and Segment Your Competition </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Study Plex

Professional Skills Course (PSC)

Classify and Segment Your Competition Program

<p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Art &amp; Flash&nbsp;</strong></span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">with&nbsp;</strong></span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Anika Carpenter</strong></span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><b fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></b></span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">Monthly</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">&nbsp;online ekphras</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">tic&nbsp;</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">writing workshops</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">&nbsp;exploring contemporary artworks for story inspiration.</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">&nbsp;&nbsp;</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">Each month, in&nbsp;</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">friendly, fast-paced workshops,&nbsp;</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">Anika Carpenter introduces a different contemporary artist and three to four of their artworks. Each artwork comes with an optional writing prompt inspired by the piece, along with a ten-minute writing sprint.&nbsp;</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);">There is an invitation to share what you have written if you would like to.</span><span style="color: rgb(49, 49, 49); box-sizing: border-box;" fr-original-style=" color: rgb(49, 49, 49);"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">DATES 202</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">4</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: border-box;"></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Every third Monday of the month:</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">April 15&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ May 20&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ June 17&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ July 15&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ Aug 19&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ Sep 16&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ Oct 21&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ Nov 18&nbsp;</span><span style="color: rgb(62, 62, 62); box-sizing: border-box;" fr-original-style=" color: rgb(62, 62, 62);">&nbsp;</span><span style="color: rgb(63, 63, 63); box-sizing: border-box;" fr-original-style=" color: rgb(63, 63, 63);">∣ Dec 16</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">ABOUT THE FACILITATOR</strong></span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><br fr-original-style="" style="box-sizing: border-box;"></span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><br fr-original-style="" style="box-sizing: border-box;"></span><a href="https://www.anikacarpenter.com/" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">Anika Carpenter</span></a><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;is a flash fiction author</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">,</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;workshop facilitator and artist&nbsp;</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">with a background in the Fine Arts</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">. Her&nbsp;</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">fiction</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;has been shortlisted for the Bath Flash Fiction Award and the Bridport Prize and has been published in numerous anthologies. You can find her stories at Go</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">ne Lawn,&nbsp;</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">Ellipsis Zine, The Molotov Cocktail, Janus Literary and many more.</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><br fr-original-style="" style="box-sizing: border-box;"></span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">Anika received a Fine Art MA (distinction) with a Postgraduate Certificate in Education from Kingston University in 2010. She&nbsp;</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">spent ten years working as an</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;assistant to Turner Prize winning artists.</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;Anika&#39;s own&nbsp;</span><a href="https://www.anikacarpenter.com/collages.html" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">artwork</span></a><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;has been exhibited at Towner Gallery and featured in numerous group exhibitions. She is the co-founder of&nbsp;</span><a href="https://www.anikacarpenter.com/accidentandemergence.html" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">Accident &amp; Emergence</span></a><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;(currently on hiatus) an artist-led project that organised collaborations, exhibitions and retreats.&nbsp;</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">Anika&#39;s ekphrastic story &#39;Interview with Alice Moore, Potion Maker&#39; won Bath Flash Fiction Festival&#39;s Great Flash Off competition in October, 2022. You can read it by clicking&nbsp;</span><a href="https://www.flashfictionfestival.com/winners-oct-8th-great-festival-flash-off-writing-challenge/" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">here</span></a><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">.&nbsp;</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><br fr-original-style="" style="box-sizing: border-box;"></span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);"><br fr-original-style="" style="box-sizing: border-box;"></span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">As well as running The Flash Cabin, Anika is a rep for</span><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;</span><a href="https://writershq.co.uk/brighton-writing-retreats/" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">Writers&#39; HQ</span></a><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">&nbsp;where she runs online sessions and in-person retreats in Brighton.</span></p><p dir="ltr" style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><span style="color: rgb(67, 67, 67); box-sizing: border-box;" fr-original-style=" color: rgb(67, 67, 67);">You can find her on Twitter or BlueSky via</span><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">&nbsp;</span><a href="https://twitter.com/StillSquirrel" target="_blank" style="color: inherit; -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: inherit;"><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">@StillSquirrel&nbsp;</span><span style="color: rgb(153, 153, 153); box-sizing: border-box;" fr-original-style=" color: rgb(153, 153, 153);">&nbsp;</span></a></p>

Flash Cabin

Monthly online ekphrastic writing workshops exploring contemporary artworks for story inspiration. 

Art & Flash - ekphrastic writing workshops

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			<h2>Overview</h2>		</div>
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							<p><span>Find Out How to Define and Segment Your Competition Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Find Out How to Define and Segment Your Competition Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills.</span></p><p><span>Consisting of several modules, the course teaches you everything you need to succeed in this profession.</span></p><p><span>The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website.</span></p>						</div>
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			<h3><b>Why Choose Teachers Training</b></h3>		</div>
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			<p>Some of our website features are:</p>		</div>
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										<span>100% online </span>
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			<h3><b> Entry Requirements
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			<p>No formal entry requirements. You need to have:</p>		</div>
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										<span>A good understanding of the English language</span>
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										<span>Over the age of 16.</span>
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			<h3><b>Certification</b></h3>		</div>
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							<p><b>CPD Certification from The Teachers Training</b></p><p>Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish.</p><ul><li>You can get your digital certificate (PDF) for £4.99 only</li><li>Hard copy certificates are also available, and you can get one for only £10.99</li><li>You can get both PDF and Hard copy certificates for just £12.99!</li></ul><p>The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs.</p>						</div>
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					<td colspan="4"> Introduction</td>
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					<td><i></i></td>
					<td>What it means to define and segment competition</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
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					<td colspan="4">Defining and Tracking Your Competition</td>
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					<td>You must have competition</td>
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					<td>Too much competition?</td>
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					<td colspan="4">Case Study</td>
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					<td>Nutrition Bar Market Case Study</td>
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					<td colspan="4">Workshop</td>
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					<td>Workshop - Define and Segment Your Competition</td>
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					<td><span><i></i> 00:04:00</span></td>
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					<td colspan="4">Additional Materials</td>
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					<td>Resource - Find Out How to Define and Segment Your Competition</td>
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					<td><span><i></i> 00:00:00</span></td>
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