Duration
3 Days
18 CPD hours
This course is intended for
This course is aimed at people in senior roles including CIOs, chief digital
officers and other aspiring CxOs, as well as consultants and others involved in
digital transformations, service delivery and strategic delivery.
Overview
By the end of this course, you will understand: The internal and external
factors to consider while crafting digital strategy How IT strategy differs from
digital strategy and how they can be integrated Creating a digital strategy that
achieves the most value from digital Implementing and sustaining digital
strategy Developing and nurturing digital capabilities for continual business
innovation and value co-creation
This course takes you on a digital strategy journey. Its iterative, eight-step
model moves from ?vision? through to ?actions? and is about creating
sustainable, digital momentum. You experience the four key capabilities to
develop a holistic, digital capability framework: digital leadership, managing
innovation and emerging technologies, risk management and structuring a digital
enterprise. This class includes an exam voucher.
Prerequisites
Delegates attending this course must have successfully achieved the ITIL 4
Foundation Qualification; your certificate must be presented as documentary
evidence to gain admission to this course. Although there is no mandatory
requirement, ideally candidates should have at least two years professional
experience working in IT Service Management.
1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY
* Focus on Value
* Start Where You Are
* Progress Iteratively with Feedback
* Collaborate and Promote Visibility
* Think and Work Holistically
* Keep It Simple and Practical
* Optimise and Automate
2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION
* Digital Technology
* Digital Business
* Digital Organisation
* Digitisation
* Digital Transformation
* Business Strategy and Business Models
* Digital and IT Strategy
* Products
* Services
* Relationship Between Digital, IT Strategy and Components of ITIL SVS.
3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE
SYSTEM AND SERVICE VALUE CHAIN
* Environmental Analysis
* External Analysis: PESTLE
* Internal Analysis: Four Dimensions of Service Management
4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN
ENVIRONMENTS
* How an Organisation?s Viability is Related to Agile, Resilient, Lean,
Continuous and Co-Creational it is
* How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy
* Organisation?s Position in a Particular Market or Industry
* Digital Positioning Tool to Determine Appropriate Position for a Digital
Organization
5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION
* Ecosystem
* Industry/Market
* Organisational
* Influenced factors
* Achieving Customer/Market Relevance
* Achieving Operational Excellence
* Internal and External Focus
* Balanced Approach
6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE
AND OPERATIONAL EXCELLENCE
* How to Apply Approaches to Achieve Customer/Market Relevance
* Customer Journeys
* Omnichannel Delivery and Support
* Context-Sensitive Delivery and Support
* Customer Analytics
* Customer Feedback and 360ø Approaches
* How to Achieve Operational Excellence in the Four Dimensions of Service
Management
* Understand the Financial Aspects of Digital and IT Strategy in Terms of the
Following
* Financial Policies
* Portfolio Optimization
* Funding Projects, Products and Services
* Balancing Cost of Innovation and Operation
* Charging Models
* Assess Strategic Approaches for Digital Organizations
7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY
* Concept of Risk Management in the Context of a Digital Organisation
* Context of Digital and IT Strategy
* Identify Risk
* Assess Risk
* Concept of Risk Posture and Show How to Determine an Acceptable Balance
Between Opportunity and Risk
* Explain the Concept of Innovation, Including its Key Elements and Techniques
* Apply Techniques to Develop and Maintain a Culture of Innovation
8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT
STRATEGY
* How to Use Digital Readiness Assessment to Perform Gap Analysis Between an
Organisation?s Current and Desired Positions Approaches for Scraping Data
from Dynamic Websites
* How to Define and Communicate a Vision and a Strategy
* How to Use Business Cases to Advocate for a Digital and IT Strategy
9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY
* How to Define Operating Models for Digital Organisations
* Major Skills Required of Leaders in Digital Organisation
* Apply Approaches to Strategy Coordination and Implementation:
* Large-Scale Transformation
* Incremental Transformation
* Mergers and Acquisitions
* Individual Changes
* Approaches to POMs (Parallel Operating Models)
* How to Assess Success of a Digital and IT Strategy
* Typical Activities of a Digital Transformation Programme