Name: Selling Skills for Professionals: Part 2 - Making the Sale
Price: 9.42 GBP
Availability: InStock

Harpenden

Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills.This course will help you: <ul><li>Use the consultative sales process to achieve more cross-sales</li><li>Employ advanced rapport-building skills</li><li>Assess the buying preferences of a customer</li><li>Articulate the link between customer goals and needs</li><li>Identify your customer's needs and wants</li><li>Use advanced questioning techniques to gather information</li><li>Resist the temptation to tell when it would be better to ask</li><li>Identify communication preferences</li><li>Given various scenarios, present a product to the explicit need of a customer</li><li>Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers</li><li>Handle objections positively</li><li>Close the sale or gain commitment to further action</li></ul><section>
 <h3>1 Introduction</h3><ul><li>Aims and objectives of the training</li><li>Personal introductions and objectives</li><li>Self-assessment of existing sales skills</li><li>Overview of content</li></ul> <h3>2 Understanding yourself and your customers</h3><ul><li>Personal communication style and what this means in a sales situation</li><li>Wants versus needs</li><li>What motivates people to buy</li><li>Using social media tools such as LinkedIn</li><li>Managing your portfolio to maximise sales</li><li>Preparing to sell</li></ul> <h3>3 The sales process</h3><ul><li>Overview of the consultative sales process</li><li>Review personal strengths and weaknesses as a salesperson</li><li>Habits of top-performing sales people</li><li>Common pitfalls</li><li>Articulate sales goals</li></ul> <h3>4 Building rapport</h3><ul><li>11 decisions that customers make in the first 9 seconds</li><li>Spotting buyer communication preferences</li><li>Building rapport with a wide variety of customers</li><li>Dealing with emotions</li><li>Keeping control</li></ul> <h3>5 Questioning and listening</h3><ul><li>Assumptions and how they trip us up</li><li>Structured questioning</li><li>Looking for cross-sales</li><li>Honing your listening skills</li><li>Identifying buyers' motivation</li><li>Using summaries to move the customer forward</li></ul> <h3>6 Presenting products and services to customers</h3><ul><li>Choosing the right time to present</li><li>Using features, advantages and benefits</li><li>Tailoring your presentation of products and services to match buyer preferences and motivations</li></ul> <h3>7 Gaining commitment</h3><ul><li>When to close</li><li>Dealing with difficult customers</li><li>5 things to avoid when handling a customer objection</li></ul> <h3>8 Managing your business</h3><ul><li>The link between service and sales</li><li>Using customer surveys</li><li>Winning back lost business</li></ul> <h3>9 Putting it all together</h3><ul><li>Skills practice</li><li>Personal learning summary and action plans</li></ul> 


 </section>

The In House Training Company

Negotiation Skills

Professional Selling Skills (PSS)

Meeting Skills

Counselling Skills

Business Communication Skills

Presentation Skills

Advanced sales skills (In-House)

Janets

Online Course Marketing

Online Course Creation

Seo Copywriting

Content Writing

Resume & CV Writing

Trainers Course

Content Writing & Copy Writing For SEO and Sales

General Admission

<h4>Overview</h4>
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							Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

							
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GBA Corporate

Social Media

Modern Approach - Digital Marketing and Social Media

Online

Apex Learning

Professional Skills Course (PSC)

Cold Call to Boost Sales

Learn the ins and outs of product management, from understanding its pivotal role in the industry to effectively developing new products. Dive into the product life cycle, create winning product plans, and craft a solid product strategy. Explore product pricing and master the art of product marketing. Understand financial analysis and channel management, and discover the secrets of building a successful product line and brand. Lastly, delve into the legal aspects of product management. This course is your key to maximising sales and thriving in the competitive business landscape.Key Features<ul><li>CPD Accredited</li><li>FREE PDF + Hardcopy certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet and smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul>Course Curriculum<ul><li>Module 01: Product Management and Its Role</li><li>Module 02: Classification of Products</li><li>Module 03: Product Life Cycle</li><li>Module 04: Developing New Products</li><li>Module 05: Creating a Product Plan</li><li>Module 06: Developing a Product Strategy</li><li>Module 07: Product Roadmap</li><li>Module 08: Product Pricing</li><li>Module 09: Product Marketing</li><li>Module 10: Financial Analysis and Channel Management</li><li>Module 11: Product Line and Brand Building</li><li>Module 12: Legal Aspects of Product Management</li></ul>Learning Outcomes<ul><li>Understand the crucial role of product management in the industry.</li><li>Master product classification for targeted marketing strategies.</li><li>Navigate the entire product life cycle with confidence.</li><li>Develop innovative products that resonate with your audience.</li><li>Craft a well-structured product plan and strategy for success.</li><li>Gain expertise in product pricing, marketing, and financial analysis.</li></ul>AccreditationThis course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.CertificateAfter completing this course, you will get a FREE Digital Certificate from Training Express.<h2>
 
 <div>CPD</div>
 </h2>

 <div id="cpd">
 <div>
 <div>
 <div>
 10 CPD hours / points
 </div>
 <div>
 Accredited by CPD Quality Standards
 </div>
 </div>
 </div>
 </div><h2>
 
 <div>Who is this course for?</div>
 </h2>

 <div id="who_is_this_course_for">
 This course is for<ul><li>Aspiring product managers and marketers.</li><li>Business professionals aiming to enhance their product-related knowledge.</li><li>Entrepreneurs seeking to create and manage successful product lines.</li><li>Individuals looking to master the legal aspects of product management.</li><li>Anyone desiring a competitive edge in the world of sales and marketing.</li></ul>
 </div><h2>
 
 <div>Career path</div>
 </h2>

 <div id="career_path">
 <ul><li>Product Manager</li><li>Marketing Manager</li><li>Brand Strategist</li><li>Financial Analyst</li><li>Business Owner</li><li>Legal Consultant</li></ul>
 </div><h2>
 
 <div>Certificates</div>
 </h2>

 <div id="optional_extras">
 <h4>Digital certificate</h4>
 
 Digital certificate -
 Included
 
 <div>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</div>
 <h4>Hard copy certificate</h4>
 
 Hard copy certificate -
 Included
 
 <div>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</div>

 </div>

Training Express

Product Management for Maximum Sales Course

Did you know that Account Management professionals in the UK earn an average salary of &pound;50,000 per year? And that the top 10% of account managers earn over &pound;70,000 per year.If you&#39;re looking to advance your career in account management, the Account Management Training Bundle is the perfect place to start. This Account Management bundle includes 11 courses that will teach you everything you need to know to be a successful account manager, from key account management to leadership and management to customer relationship management.Learning Outcomes:Upon completion of this Account Management Training Bundle, you will be able to:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Master the key principles of account management</li><li fr-original-style="" style="box-sizing: border-box;">Develop and implement effective account management strategies</li><li fr-original-style="" style="box-sizing: border-box;">Build and maintain strong relationships with key clients</li><li fr-original-style="" style="box-sizing: border-box;">Drive sales growth and exceed customer expectations</li><li fr-original-style="" style="box-sizing: border-box;">Manage complex projects and meet deadlines</li><li fr-original-style="" style="box-sizing: border-box;">Become a more effective and confident account manager</li></ul>This Account Management Bundle Consists of the following Premium courses: <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"> Course 01: Key Account Management Course</li><li fr-original-style="" style="box-sizing: border-box;"> Course 02: Leadership &amp; Management Diploma</li><li fr-original-style="" style="box-sizing: border-box;"> Course 03: Business Law</li><li fr-original-style="" style="box-sizing: border-box;"> Course 04: Office Skills</li><li fr-original-style="" style="box-sizing: border-box;"> Course 05: Business Branding</li><li fr-original-style="" style="box-sizing: border-box;"> Course 06: Customer Relationship Management</li><li fr-original-style="" style="box-sizing: border-box;"> Course 07: Phone-Based Customer Service </li><li fr-original-style="" style="box-sizing: border-box;"> Course 08: Dealing With Difficult People Training Course</li><li fr-original-style="" style="box-sizing: border-box;"> Course 09: Cross-Cultural Awareness Training</li><li fr-original-style="" style="box-sizing: border-box;"> Course 10: Assertiveness and Self-Confidence Development</li><li fr-original-style="" style="box-sizing: border-box;"> Course 11: Business Writing</li></ul>Enrol in the Key&nbsp;Account Management Training Bundle today and take your career to the next level!Course Curriculum of Key Account Management Training:Course 01: Key Account Management Course<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Introduction</li><li fr-original-style="" style="box-sizing: border-box;">Purpose of Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">Understanding Key Accounts</li><li fr-original-style="" style="box-sizing: border-box;">Elements of Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">What Makes a Good Key Account Manager</li><li fr-original-style="" style="box-sizing: border-box;">Building and Delivering Value to Key Accounts</li><li fr-original-style="" style="box-sizing: border-box;">Key Account Planning</li><li fr-original-style="" style="box-sizing: border-box;">Business Customer Marketing and Development</li><li fr-original-style="" style="box-sizing: border-box;">Developing Key Relationships</li><li fr-original-style="" style="box-sizing: border-box;">The Importance of Record Keeping for Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">Internal KAM Aspects</li><li fr-original-style="" style="box-sizing: border-box;">The Value Proposition</li></ul>=====&gt;&gt;&gt; And 10 MoreCourses &lt;&lt;&lt;=====How will I get my Key Account Management Certificate?After completing this Account Management course, you can order your CPD Accredited Certificates (PDF + Hard Copy) to prove your achievement.<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"> PDF Certificate: Free (Previously, it was &pound;10 * 11 = &pound;110)</li><li fr-original-style="" style="box-sizing: border-box;"> Hard Copy Certificate: Free (For The Title Course)</li></ul><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">CPD</div>
 </h2><div id="cpd" fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 110 CPD hours/points
 </div>
 <div fr-original-style="" style="box-sizing: border-box;">
 Accredited by CPD Quality Standards
 </div>
 </div>
 </div>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Who is this course for?</div>
 </h2><div id="who_is_this_course_for" fr-original-style="" style="box-sizing: border-box;">
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">New account managers who want to learn the fundamentals of account management</li><li fr-original-style="" style="box-sizing: border-box;">Experienced account managers who want to refresh and update their skills</li><li fr-original-style="" style="box-sizing: border-box;">Anyone who wants to pursue a career in account management</li></ul>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Requirements</div>
 </h2><div id="requirements" fr-original-style="" style="box-sizing: border-box;">
 Our Key Account Management is fully compatible with PCs, Macs, laptops, tablets and Smartphones. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this Account Management course. It can be studied in your own time at your own pace.
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Career path</div>
 </h2><div id="career_path" fr-original-style="" style="box-sizing: border-box;">
 Key Account Management Having this Key Account Management course will increase the value of your CV and open you up to multiple job sectors:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Account Manager: &pound;30,000 to &pound;60,000</li><li fr-original-style="" style="box-sizing: border-box;">Key Account Manager: &pound;60,000 to &pound;80,000</li><li fr-original-style="" style="box-sizing: border-box;">Account Director: &pound;80,000 to &pound;100,000</li><li fr-original-style="" style="box-sizing: border-box;">Sales Manager: &pound;100,000 to &pound;150,000</li><li fr-original-style="" style="box-sizing: border-box;">Business Development Manager: &pound;150,000 to &pound;200,000</li><li fr-original-style="" style="box-sizing: border-box;">Customer Success Manager: &pound;200,000 to &pound;250,000</li></ul>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Certificates</div>
 </h2><div id="optional_extras" fr-original-style="" style="box-sizing: border-box;">
 <h4 fr-original-style="" style="box-sizing: border-box;">Certificate of completion</h4>
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">
 Digital certificate -
 Included
 </li></ul>
 <h4 fr-original-style="" style="box-sizing: border-box;">Certificate of completion</h4>
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">
 Hard copy certificate -
 Included
 </li></ul>
 <div fr-original-style="" style="box-sizing: border-box;"> You will get the Hard Copy certificate for the title course (Key Account Management Course) for Free! Other Hard Copy certificates are available for &pound;10 each. Please Note: The delivery charge inside the UK is &pound;3.99, and the international students must pay a &pound;9.99 shipping cost. </div>

 </div>

Account Manager

Business Leadership

Account Management

Business Branding

Office Skills

Business Law

CRM (Customer Relationship Management)

Key Account Management

Did you know that Account Management professionals in the UK earn an average salary of &pound;50,000 per year? And that the top 10% of account managers earn over &pound;70,000 per year.If you&#39;re looking to advance your career in account management, the Account Management Training Bundle is the perfect place to start. This Account Management bundle includes 11 courses that will teach you everything you need to know to be a successful account manager, from key account management to leadership and management to customer relationship management.Learning Outcomes:Upon completion of this Account Management Training Bundle, you will be able to:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Master the key principles of account management</li><li fr-original-style="" style="box-sizing: border-box;">Develop and implement effective account management strategies</li><li fr-original-style="" style="box-sizing: border-box;">Build and maintain strong relationships with key clients</li><li fr-original-style="" style="box-sizing: border-box;">Drive sales growth and exceed customer expectations</li><li fr-original-style="" style="box-sizing: border-box;">Manage complex projects and meet deadlines</li><li fr-original-style="" style="box-sizing: border-box;">Become a more effective and confident account manager</li></ul>This Account Management Bundle Consists of the following Premium courses: <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"> Course 01: Key Account Management Course</li><li fr-original-style="" style="box-sizing: border-box;"> Course 02: Leadership &amp; Management Diploma</li><li fr-original-style="" style="box-sizing: border-box;"> Course 03: Business Law</li><li fr-original-style="" style="box-sizing: border-box;"> Course 04: Office Skills</li><li fr-original-style="" style="box-sizing: border-box;"> Course 05: Business Branding</li><li fr-original-style="" style="box-sizing: border-box;"> Course 06: Customer Relationship Management</li><li fr-original-style="" style="box-sizing: border-box;"> Course 07: Phone-Based Customer Service </li><li fr-original-style="" style="box-sizing: border-box;"> Course 08: Dealing With Difficult People Training Course</li><li fr-original-style="" style="box-sizing: border-box;"> Course 09: Cross-Cultural Awareness Training</li><li fr-original-style="" style="box-sizing: border-box;"> Course 10: Assertiveness and Self-Confidence Development</li><li fr-original-style="" style="box-sizing: border-box;"> Course 11: Business Writing</li></ul>Enrol in the Account Management Training Bundle today and take your career to the next level!Course Curriculum of Account Management Training:Course 01: Key Account Management Course<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Introduction</li><li fr-original-style="" style="box-sizing: border-box;">Purpose of Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">Understanding Key Accounts</li><li fr-original-style="" style="box-sizing: border-box;">Elements of Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">What Makes a Good Key Account Manager</li><li fr-original-style="" style="box-sizing: border-box;">Building and Delivering Value to Key Accounts</li><li fr-original-style="" style="box-sizing: border-box;">Key Account Planning</li><li fr-original-style="" style="box-sizing: border-box;">Business Customer Marketing and Development</li><li fr-original-style="" style="box-sizing: border-box;">Developing Key Relationships</li><li fr-original-style="" style="box-sizing: border-box;">The Importance of Record Keeping for Key Account Management</li><li fr-original-style="" style="box-sizing: border-box;">Internal KAM Aspects</li><li fr-original-style="" style="box-sizing: border-box;">The Value Proposition</li></ul>=====&gt;&gt;&gt; And 10 MoreCourses &lt;&lt;&lt;=====How will I get my Account Management Certificate?After completing this Account Management course, you can order your CPD Accredited Certificates (PDF + Hard Copy) to prove your achievement.<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"> PDF Certificate: Free (Previously, it was &pound;10 * 11 = &pound;110)</li><li fr-original-style="" style="box-sizing: border-box;"> Hard Copy Certificate: Free (For The Title Course)</li></ul><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">CPD</div>
 </h2><div id="cpd" fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 <div fr-original-style="" style="box-sizing: border-box;">
 110 CPD hours/points
 </div>
 <div fr-original-style="" style="box-sizing: border-box;">
 Accredited by CPD Quality Standards
 </div>
 </div>
 </div>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Who is this course for?</div>
 </h2><div id="who_is_this_course_for" fr-original-style="" style="box-sizing: border-box;">
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">New account managers who want to learn the fundamentals of account management</li><li fr-original-style="" style="box-sizing: border-box;">Experienced account managers who want to refresh and update their skills</li><li fr-original-style="" style="box-sizing: border-box;">Anyone who wants to pursue a career in account management</li></ul>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Requirements</div>
 </h2><div id="requirements" fr-original-style="" style="box-sizing: border-box;">
 Our Account Management is fully compatible with PCs, Macs, laptops, tablets and Smartphones. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this Account Management course. It can be studied in your own time at your own pace.
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Career path</div>
 </h2><div id="career_path" fr-original-style="" style="box-sizing: border-box;">
 Account Management Having this Account Management course will increase the value of your CV and open you up to multiple job sectors:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Account Manager: &pound;30,000 to &pound;60,000</li><li fr-original-style="" style="box-sizing: border-box;">Key Account Manager: &pound;60,000 to &pound;80,000</li><li fr-original-style="" style="box-sizing: border-box;">Account Director: &pound;80,000 to &pound;100,000</li><li fr-original-style="" style="box-sizing: border-box;">Sales Manager: &pound;100,000 to &pound;150,000</li><li fr-original-style="" style="box-sizing: border-box;">Business Development Manager: &pound;150,000 to &pound;200,000</li><li fr-original-style="" style="box-sizing: border-box;">Customer Success Manager: &pound;200,000 to &pound;250,000</li></ul>
 </div><h2 fr-original-style="" style="box-sizing: border-box;">
 
 <div fr-original-style="" style="box-sizing: border-box;">Certificates</div>
 </h2><div id="optional_extras" fr-original-style="" style="box-sizing: border-box;">
 <h4 fr-original-style="" style="box-sizing: border-box;">Certificate of completion</h4>
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">
 Digital certificate -
 Included
 </li></ul>
 <h4 fr-original-style="" style="box-sizing: border-box;">Certificate of completion</h4>
 <ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">
 Hard copy certificate -
 Included
 </li></ul>
 <div fr-original-style="" style="box-sizing: border-box;"> You will get the Hard Copy certificate for the title course (Key Account Management Course) for Free! Other Hard Copy certificates are available for &pound;10 each. Please Note: The delivery charge inside the UK is &pound;3.99, and the international students must pay a &pound;9.99 shipping cost. </div>

 </div>

Account Management Diploma

Immerse yourself in the dynamic world of digital content creation with our 'Content Writing &amp; Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally.
Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world.
Learning Outcomes
<ul>
<li>Master the art of creating engaging and SEO-optimized content.</li>
<li>Develop proficiency in writing compelling headlines and sales copy.</li>
<li>Understand the psychological principles behind effective copywriting.</li>
<li>Learn to craft specialized content for diverse digital platforms.</li>
<li>Enhance editing and proofreading skills to deliver polished content.</li>
</ul>
<h3>Why choose this Content Writing &amp; Copywriting For SEO and Sales course?</h3>
<ol>
<li>Unlimited access to the course for a lifetime.</li>
<li>Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.</li>
<li>Structured lesson planning in line with industry standards.</li>
<li>Immerse yourself in innovative and captivating course materials and activities.</li>
<li>Assessments designed to evaluate advanced cognitive abilities and skill proficiency.</li>
<li>Flexibility to complete the Course at your own pace, on your own schedule.</li>
<li>Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.</li>
<li>Unlock career resources for CV improvement, interview readiness, and job success.</li>
</ol>
<h3>Who is this Content Writing &amp; Copywriting For SEO and Sales course for?</h3>
<ul>
<li>Aspiring content writers and copywriters seeking to specialize in SEO and sales.</li>
<li>Marketing professionals aiming to enhance their content creation skills.</li>
<li>Business owners looking to improve their online content strategy.</li>
<li>Freelancers wanting to offer specialized content writing services.</li>
<li>Individuals interested in understanding the interplay between psychology and writing.</li>
</ul>
Career path
<ul>
<li>SEO Content Writer: £20,000 - £30,000</li>
<li>Copywriter: £23,000 - £35,000</li>
<li>Digital Marketing Specialist: £25,000 - £40,000</li>
<li>Content Strategist: £28,000 - £45,000</li>
<li>Freelance Writer: £18,000 - £50,000 (varies with projects)</li>
<li>Social Media Manager: £24,000 - £38,000</li>
</ul>
Prerequisites
This Content Writing &amp; Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Certification
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.<div>
				<h3>
	Course Curriculum
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Section 01: Introduction</td>
				</tr>
								<tr>
					<td></td>
					<td>Introduction</td>
					<td> </td>
					<td> 00:01:00</td>
				</tr>
								<tr>
					<td></td>
					<td>How to Navigate This Course - Watch This Video</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 02: Free Taster</td>
				</tr>
								<tr>
					<td></td>
					<td>13 Copywriting and Sales Buttons You Need to Know How to Push</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting to Sell 10 Steps you must know</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>14 Step Formula to Writing Great Sales Copy</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 03: BASICS: 12 Essential Steps to Great Copy Writing</td>
				</tr>
								<tr>
					<td></td>
					<td>AIDA is not just an Opera!</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Have you any idea who you are talking to?</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Who cares what format you use?</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Hurting? Want someone to heal your pain?</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>I haven't got time or money for Objections!</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Don't worry, there's always plenty of Scarcity to go round!</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>So, why are YOU reading my Headlines?</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Why do you always want to know whats in it for you?</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Endorsements? Pah! Prove it to me!</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>I Guarantee to you that I love Risk! Or do I?</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Right it Wright to Be Red! or you won't be Readable!</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Right it Wright to Be Red! or you won't be Readable!</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks</td>
				</tr>
								<tr>
					<td></td>
					<td>Introduction to Copywriting Formulation</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Starting with AIDA</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>PAS - Problem, Agitation, Solution</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The 4 Ps</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>QUEST</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 05: BASICS: How to Write Headline</td>
				</tr>
								<tr>
					<td></td>
					<td>What You Need to Know to Write Great Headlines</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy</td>
				</tr>
								<tr>
					<td></td>
					<td>Writing Editing: Can You Write Better Copy?</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Proof Reading and Editing: 20 Ways to Write Better Copy</td>
					<td> </td>
					<td> 00:11:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Editing Writing: Seven Guidelines for Editing Writing</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 07: PSYCHOLOGY: The Psychology behind Copywriting</td>
				</tr>
								<tr>
					<td></td>
					<td>Get Your Copywriting Psychology Right!</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>What are the Eight Universal Motivators?</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td></td>
					<td>100 Motivations</td>
					<td> </td>
					<td> 00:05:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Overcoming Objections</td>
					<td> </td>
					<td> 00:08:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 08: COPYWRITING FOR Blogging - Web Posts</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Blogs</td>
					<td> </td>
					<td> 00:09:00</td>
				</tr>
								<tr>
					<td></td>
					<td>A Simple Formula for Blog Posts</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Blog Post Copywriting Formula</td>
					<td> </td>
					<td> 00:09:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Blog Post Editing Checklist</td>
					<td> </td>
					<td> 00:08:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 09: COPYWRITING FOR Landing Pages</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Landing Pages</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Testimonials</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Bullet Points</td>
					<td> </td>
					<td> 00:05:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 10: COPYWRITING FOR Sales Letters</td>
				</tr>
								<tr>
					<td></td>
					<td>Five Formulations for Sales Letters</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The Five Point Sales Letter Formula</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The Seven Step Copywriting Formula for Sales Letters</td>
					<td> </td>
					<td> 00:05:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The Nine Point Formula</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The 18 Step Sales Letter</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The 21 Part Sales Letter Formula</td>
					<td> </td>
					<td> 00:08:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Bonus: 32 Step Power Copywriting Formula</td>
					<td> </td>
					<td> 00:08:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 11: COPYWRITING FOR Video Sales Letters</td>
				</tr>
								<tr>
					<td></td>
					<td>What is a Video Sales Letter</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>How to Write an Attention Grabbing Video Sales Letter Headline</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Video Sales Letter Basics - Some Simple Guidance for Better VSLs</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Video Sales Letter Outline - with Downloadable Templates</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 12: COPYWRITING FOR Email</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Email</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td></td>
					<td>How to Write Effective Welcome Emails</td>
					<td> </td>
					<td> 00:10:00</td>
				</tr>
								<tr>
					<td></td>
					<td>ACTIVITY: Analysis of a Long Form Story Telling Email</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Email Copywriting Analysis 1</td>
					<td> </td>
					<td> 00:05:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting Formulas for Email Sequences</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 13: COPYWRITING FOR Advertisements</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Advertisements</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 14: COPYWRITING FOR Twitter</td>
				</tr>
								<tr>
					<td></td>
					<td>Copywriting for Twitter - Engage, Entertain, Be Brief!</td>
					<td> </td>
					<td> 00:07:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 15: COPYWRITING FOR Promotional Videos</td>
				</tr>
								<tr>
					<td></td>
					<td>How to Create a High Converting Promotional Video</td>
					<td> </td>
					<td> 00:06:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The Promotional Video for This Course Following the Script</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>The Promotional Video - Version 2</td>
					<td> </td>
					<td> 00:02:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Promotional Video SlideDeck</td>
					<td> </td>
					<td> 00:20:00</td>
				</tr>
								<tr>
					<td></td>
					<td>Promotional Video Script Checklist</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>2018 Update: The Formula for an Effective Promotional Video</td>
					<td> </td>
					<td> 00:04:00</td>
				</tr>
								<tr>
					<td></td>
					<td>2018 New Copywriting Course Promo Video</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td colspan="4">Section 16: Conclusion and Course Wrap Up</td>
				</tr>
								<tr>
					<td></td>
					<td>Conclusion and Course Wrap Up</td>
					<td> </td>
					<td> 00:03:00</td>
				</tr>
								<tr>
					<td colspan="4">Additional File</td>
				</tr>
								<tr>
					<td></td>
					<td>Additional File</td>
					<td> </td>
					<td> 00:00:00</td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td></td>
					<td>Assignment - Content Writing &amp; Copy Writing For SEO and Sales</td>
					<td> </td>
					<td> 00:00:00</td>
				</tr>
				</tbody></table></div>

			</div>

Studyhub UK

Content Marketing

Search Engine Optimisation (SEO)

Content Writing & Copywriting For SEO and Sales

As organizations migrate to the cloud, they need information security professionals who are cloud savvy. The CCSK certificate is widely recognized as the standard of expertise for cloud security, and gives you a cohesive and vendor-neutral understanding of how to secure data in the cloud. The CCSK credential is the foundation to prepare you to earn additional cloud credentials.<div style="color: rgb(98, 98, 98); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(98, 98, 98);"><h3 style="color: rgb(126, 121, 125); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(126, 121, 125);">Description</h3>Prove your competency in key cloud security issues through an organization that specializes in cloud research. Increase employment opportunities by filling the skills-gap for cloud-certified professionals. Demonstrate your technical knowledge, skills, and abilities to effectively use controls tailored to the cloud. Learn to establish a baseline of security best practices when dealing with a broad array of responsibilities, from cloud governance to configuring technical security controls.</div><div style="color: rgb(98, 98, 98); box-sizing: border-box;" fr-original-style=" color: rgb(98, 98, 98);"><h3 style="color: rgb(126, 121, 125); box-sizing: border-box;" fr-original-style=" color: rgb(126, 121, 125);">Next steps</h3>Get in touch with us at<a title="Sales" href="https://www.nemstar.com/w/courses/32-certificate-of-cloud-security-knowledge-ccsk/sales@nemstar.com%20" style="color: rgb(30, 127, 195); user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(30, 127, 195);">&nbsp;sales@nemstar.com</a>&nbsp;if you have any questions about this course, we&#39;d be happy to help.&nbsp;</div><div style="color: rgb(98, 98, 98); box-sizing: border-box;" fr-original-style=" color: rgb(98, 98, 98);"><h3 style="color: rgb(126, 121, 125); box-sizing: border-box;" fr-original-style=" color: rgb(126, 121, 125);">Exam</h3>The event fully prepares delegates for the Certificate of Cloud Security Knowledge (CCSK), the standard of expertise for cloud security. &nbsp;One exam voucher included. </div><div style="color: rgb(98, 98, 98); box-sizing: border-box;" fr-original-style=" color: rgb(98, 98, 98);"><h3 style="color: rgb(126, 121, 125); box-sizing: border-box;" fr-original-style=" color: rgb(126, 121, 125);">Outline</h3>Module 1 - Cloud ArchitectureModule 2 - Infrastructure Security for CloudModule 3 - Managing Cloud Security and RiskModule 4 - Data Security For CloudModule 5 - Securing Cloud Applications, Users and Related TechnologiesModule 6 - Cloud Security Operations</div><div style="color: rgb(98, 98, 98); box-sizing: border-box;" fr-original-style=" color: rgb(98, 98, 98);"><h3 style="color: rgb(126, 121, 125); box-sizing: border-box;" fr-original-style=" color: rgb(126, 121, 125);">Prerequisites</h3>Delegates should have a basic understanding of security technologies gained from 3-5 years industry experience or equivalent experience from another training event like Nemstar&rsquo;s CISMP Programme. &nbsp;A basic understanding of information systems and networking is also required.</div>

Nemstar Ltd

Enhance cloud security expertise with specialized training, bridge skill gaps for job growth, and excel in cloud controls and best practices. This course is delivered online by Sean Hanna, three time EC-Council global trainer of the year award winner.

Certificate of Cloud Security Knowledge (CCSK)

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The colour energies are the essential building blocks of team and personal effectiveness, they develop the vital self awareness that makes flexibility possible.Being flexible is the key to building effective and productive relationships.&nbsp; Adapting your style to connect with the style of your customer will lead to greater rapport.&nbsp; With rapport you can begin to influence your customer.This virtual workshop has been designed for any group of people who want to learn how to build rapport quickly with lots of customers and other key stakeholders.Our Building Influence &amp; Selling Skills Workshop is an interactive, informative and fun way to begin this journey. We focus on behaviours rather than personality and provide a common language that helps individuals identify how to flex their style and create stronger connections.How will your team benefit from this workshop? They will:✔ &nbsp; &nbsp;Understand individual strengths and potential development needs in this area✔ &nbsp; &nbsp;Explore effective sales and influencing techniques for different audiences✔ &nbsp; &nbsp;Optimise communication with stakeholders✔ &nbsp; &nbsp;Consider how body language as well as written and verbal communication styles can influence this area✔ &nbsp; &nbsp;Understand different clients&#39; drivers and blockers✔ &nbsp; &nbsp;Learn ways to practically apply these concepts to current situations and clientsWe have worked with thousands of teams and individuals, which statement best describes your team:<ul style="list-style-type: disc; box-sizing: border-box;" fr-original-style="list-style-type: disc;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Inexperienced</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Want to develop pitching &amp; presenting skills</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Not hitting targets</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Looking to improve results</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Would benefit from sales skills development</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Influencing others regularly</li></ul>Take advantage of our add-on offers at the checkout and enhance your experience on this workshop.&nbsp; Buy a set of <a href="https://colour-energies.com/colour-energies-building-blocks/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Building Blocks</a> and/or a <a href="https://colour-energies.com/colour-energies-card-game/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Card Game</a> and see how easily you can embed the colour energies in your team.Act Now! Contact us to bring the world of the colour energies to your team and experience the benefit of a common language that will drive your performance to a higher level.<a href="https://colour-energies.com/" target="_blank" style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: rgb(255, 255, 255); font-weight: bold; text-decoration: none; border-radius: 5px; background-color: rgb(61, 86, 224); border-width: 12px 18px; border-style: solid; border-color: rgb(61, 86, 224); display: inline-block; user-select: auto; box-sizing: border-box; cursor: pointer;" rel="noopener noreferrer" fr-original-style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: #ffffff; font-weight: bold; text-decoration: none; border-radius: 5px; background-color: #3D56E0; border-top: 12px solid #3D56E0; border-bottom: 12px solid #3D56E0; border-right: 18px solid #3D56E0; border-left: 18px solid #3D56E0; display: inline-block;">Get in touch</a>

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The 4 Colour Energies - Building Influence & Selling Skills

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Real Estate AnalystThe Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results. On this course, you will&hellip;<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Learn how to structure an investment cash flow from first principles and how to value and appraise property investments</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Build annual and quarterly discounted cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Build OPEX and CAPEX into your cash flow</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analyse risk using sensitivity tables and charts</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Employ best practice and find solutions to common modelling problems</li></ul> Who will benefit from this course?<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Surveyors</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Portfolio Analysts</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Investment Managers</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Asset Managers</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="9" fr-original-style="" style="box-sizing: border-box;">APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.</li></ul> Day OneKnow how to build a property asset cash flow, analyse geared, and un-geared IRRs.<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Term &amp; Reversion and Layer Method Valuation (Intro to Excel)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Equivalent Yield (Solver, Scenario and Goal Seek functions)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Single-Let Discounted Cash Flow</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analysis and use of date series</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Internal Rate of Return (IRR) and Net Present Value (NPV)</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Comparing Value, Price and Worth</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Adding borrowing and analysing geared returns</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Introducing Rent Reviews and other &lsquo;events&rsquo; into cash flows</li><li value="10" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; concept and Logic functions (IF,OR,AND)</li><li value="11" fr-original-style="" style="box-sizing: border-box;">Sensitivity analysis</li></ul> Day TwoKnow how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; and Multi-let cash flows</li><li value="2" fr-original-style="" style="box-sizing: border-box;">The &lsquo;date problem&rsquo; and assumptions in property asset cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Reducing the rent function, intermediate calculations and modelling theory</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling lease expiries, break clauses, voids, and upward only covenants</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Incorporating time-varying rental growth rates</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Analysing multi-let cash flows to see if the leases are sufficiently diversified</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Further IRR analysis (XIRR, MIRR)</li></ul> Included in the Course<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul> For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:E - s.musgrave@bayfieldtraining.comT - 01223 517851W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a>



Real Estate Analyst
The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.
Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results.


On this course, you will…
Learn how to structure an investment cash flow from first principles and how to value and appraise property investments
Build annual and quarterly discounted cash flows
Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry
Build OPEX and CAPEX into your cash flow
Analyse risk using sensitivity tables and charts
Employ best practice and find solutions to common modelling problems


Who will benefit from this course?
Real Estate Investors
Surveyors
Portfolio Analysts
Investment Managers
Asset Managers
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.


Day One
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Financial Modelling & Analysis

Financial Modelling

Professional Development

Property & Real Estate Photography

Continuous Professional Development (CPD)

The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.

Real Estate Analyst (Investment Cash Flow Modelling in Excel)

In-Person 

Virtual



The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.
With a strong emphasis on practical application, you will gain a profound understanding of the complexities involved in analysing investment cash flows and interpreting their implications for effective decision-making.
Upon completion of the course, you will have the expertise to confidently model investment cash flows to a proficient level, empowering you to make informed financial decisions and drive positive outcomes for your investments.


The Investment focused school combines three of our courses:
Real Estate Analyst
Real Estate Modelling Masterclass
Understanding Key Principles of Real Estate Financial Modelling


On this course you will…
Construct Investment Financial Models starting from foundational principles
Learn how to value an appraise property investments.
Gain a comprehensive understanding of modelling tenancy schedules, including lease structures, rental income projections, lease expiry analysis, and lease renewal
Develop proficiency in creating robust models.
Understand how the application and use structure finance products in Real Estate
Learn advanced modelling techniques to analyse underlying asset risk
Appreciate the importance of data in investment cash flow modelling.
Gain a deep comprehension of the interrelationship between the metrics used in investment cash flow modelling


Who will benefit from this School?
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Mid-level to senior Real Estate Analysts
Real Estate Managers who would like to gain an understanding of the dynamics of debt and financial return fluctuations in more detail
Property industry modellers who would like to be fully proficient in building complex financial models


Course Outline
Day One
Real Estate Analyst I
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Real Estate Analyst II
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Day Three
Real Estate Modelling Masterclass
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advance project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Day Four
Understanding Key Principles of Real Estate Financial Modelling
Real Estate Financial Modelling Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rare of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity


Price, Value & Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Discounting Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns


Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Investment School such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Property Investment

Financial Analysis

Microsoft Excel

The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.

Real Estate Investment School (Investment Cash Flow Modelling)

In this course, you&rsquo;ll gain a basic understanding of finance and accounting concepts to drive the success of your business.This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.Date: Wednesday 25th September 2024Time: 9:30am - 12:30pmLocation: OnlineFor: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)Cost: FreeMore about the courseEven if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.What it covers:Part 1<ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Historical business finance measurement</li><li fr-original-style="" style="box-sizing: border-box;">The main performance measure - Profit &amp; Loss</li><li fr-original-style="" style="box-sizing: border-box;">The main valuation measure - Balance Sheet</li><li fr-original-style="" style="box-sizing: border-box;"> The importance of cash management and working capital</li></ul>Part 2<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">How to apply this knowledge to business planning and targeting</li><li fr-original-style="" style="box-sizing: border-box;">Using the above measurement tools to help plan and forecast business performance, particularly Profit &amp; Loss and Cashflow and the key differences between them</li><li fr-original-style="" style="box-sizing: border-box;">Break even</li><li fr-original-style="" style="box-sizing: border-box;">Pricing methods</li></ul>Who it is for:The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).Who should attend:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Entrepreneurs</li><li fr-original-style="" style="box-sizing: border-box;">Micro business owners</li><li fr-original-style="" style="box-sizing: border-box;">Small business owners</li><li fr-original-style="" style="box-sizing: border-box;">Middle managers</li><li fr-original-style="" style="box-sizing: border-box;">Consultants</li><li fr-original-style="" style="box-sizing: border-box;">Coaches</li><li fr-original-style="" style="box-sizing: border-box;">E-commerce businesses</li><li fr-original-style="" style="box-sizing: border-box;">Digital marketers</li><li fr-original-style="" style="box-sizing: border-box;">Service based business owners</li></ul>Skills gained:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understand basic financial documents used in business</li><li fr-original-style="" style="box-sizing: border-box;">Interpret the information in these documents, and use it to manage day-to-day business activity</li><li fr-original-style="" style="box-sizing: border-box;">Be more effective in their role</li></ul>About the host:Jim Fletcher ACMA GCMAJim is a business manager with Let&#39;s Do Business Group and a dedicated business coach with 40 years&rsquo; commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales &amp; marketing and operations functions.<hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;">This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let&#39;s Do Business Group.Let&#39;s Do Business Group is undertaking this project jointly with the&nbsp;<a href="https://neeb.org.uk/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">North Essex Economic Board (NEEB)</a>. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.This project is funded by the UK Government through the UK Shared Prosperity Fund.The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;<a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</a>Please click here to see our&nbsp;<a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Privacy Policy</a>. Please note that your details may be shared with the North Essex Economic Board who are funding this project.

In this course, you’ll gain a basic understanding of finance and accounting concepts to drive the success of your business.
This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.
Date: Wednesday 25th September 2024
Time: 9:30am - 12:30pm
Location: Online
For: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)
Cost: Free
More about the course
Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.
What it covers:
Part 1
Historical business finance measurement
The main performance measure - Profit & Loss
The main valuation measure - Balance Sheet
The importance of cash management and working capital
Part 2
How to apply this knowledge to business planning and targeting
Using the above measurement tools to help plan and forecast business performance, particularly Profit & Loss and Cashflow and the key differences between them
Break even
Pricing methods
Who it is for:
The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).
Who should attend:
Entrepreneurs
Micro business owners
Small business owners
Middle managers
Consultants
Coaches
E-commerce businesses
Digital marketers
Service based business owners
Skills gained:
Understand basic financial documents used in business
Interpret the information in these documents, and use it to manage day-to-day business activity
Be more effective in their role
About the host:
Jim Fletcher ACMA GCMA
Jim is a business manager with Let's Do Business Group and a dedicated business coach with 40 years’ commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales & marketing and operations functions.



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let's Do Business Group.
Let's Do Business Group is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.

Let’s Do Business Group

This course aims to demystify the accounting language so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.

Finance for Non-Financial Entrepreneurs - North Essex

<h2 id="isPasted" fr-original-style="" style="box-sizing: border-box;"> </h2>This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models. On this course you will...<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Understand how the application and use of Structured Finance products in Real Estate</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to introduce several tranches of debt in a development project</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Understand how to model different parties to a project</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Create Joint Venture structures between Developers, Lenders and Equity Partners</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Learn advanced modelling techniques to analyse underlying asset risk</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Understand how underlying asset risk impacts return to all parties to a project</li></ul> Who will benefit from this course?<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals from a mid to senior level with exposure to Real Estate financial models</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level</li></ul> Course Outline:<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Mezzanine debt modelling</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Joint Venture structures between developers and lender/equity partners</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Promote and profit share structure calculations</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advanced project cash flows with mezzanine debts</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Key Real Estate and investment risks, risk adjustment of exit yields</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Sensitivity and Scenario Analysis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Monte Carlo Analysis</li></ul> Included in the Course<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul> For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:E - s.musgrave@bayfieldtraining.comT - 01223 517851W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a>



This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.


On this course you will...
Understand how the application and use of Structured Finance products in Real Estate
Learn how to introduce several tranches of debt in a development project
Understand how to model different parties to a project
Create Joint Venture structures between Developers, Lenders and Equity Partners
Learn advanced modelling techniques to analyse underlying asset risk
Understand how underlying asset risk impacts return to all parties to a project


Who will benefit from this course?
Real Estate professionals from a mid to senior level with exposure to Real Estate financial models
Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis
Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level


Course Outline:
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advanced project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Real Estate Finance

Investment Management

This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.

Real Estate Modelling Masterclass (Advanced Cash Flow Modelling)

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<p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Empower Your Business with YouTube: Practical Workshop&nbsp;Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.&nbsp;What You&#39;ll Learn:&nbsp;Create a Professional Channel: Build a captivating YouTube channel that represents your brand.Optimise for Search: Learn key techniques to ensure your videos are easily found.Effective Marketing: Discover strategies to promote your videos, generate leads, and increase conversions.Analyse Performance: Use analytics to refine your strategies and improve content.&nbsp;Enrol Today and Transform Your Business&nbsp;Seize this chance to harness YouTube&#39;s potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business. 

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<iframe width="560" height="315" src="https://www.youtube.com/embed/lND5ACrCVos?si=1wlFLPU_5PfiL4Ri" title="YouTube video player" frameborder="0" allowfullscreen="" fr-original-style="" style="box-sizing: border-box;">&nbsp;&nbsp;&nbsp;</iframe>


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Empower Your Business with YouTube: Practical Workshop
 
Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.
 
What You'll Learn:
 
Create a Professional Channel: Build a captivating YouTube channel that represents your brand.
Optimise for Search: Learn key techniques to ensure your videos are easily found.
Effective Marketing: Discover strategies to promote your videos, generate leads, and increase conversions.
Analyse Performance: Use analytics to refine your strategies and improve content.
 
Enrol Today and Transform Your Business
 
Seize this chance to harness YouTube's potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.


Explainer Video:


Clockwork Eye Video Training

Video

Video Marketing

Video Creation

Mobile Video Production

Video Design

Video Production

Video Editing

Video & Mobile Marketing

Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.

YouTube For Business (Interactive Workshop)

Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).This course will provide you with a solid foundation for understanding and analysing real estate cash flows. On this course you will...<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Study the financial concepts of compounding, discounting and in-perpetuity</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Consider the importance of the timing and uncertainty of both fixed and growing income streams</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast different property yield metrics</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Compare and contrast time and money-weighted measures of return</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Learn about valuation principles</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast value and worth</li><li value="8" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discuss the importance and sourcing of inputs and outputs</li></ul> Who will benefit from this course?<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Professional Real Estate Transaction Managers</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Asset Managers</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Portfolio Managers</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Recent graduates with exposure to real estate financial modelling</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">New employees with exposure to real estate financial modelling</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.</li></ul> Course Outline:MorningReal Estate Financial Mathematics<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Time Value of Money</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Net Present Value (NPV)</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Internal Rate of Return (IRR)</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">What Discount Rate?</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Certainty of a cash flow</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Liquidity</li></ul>Price, Value and Worth<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Comparing Price, Value and Worth</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Conventional Valuation Methods</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Term and Reversion, Layer Method</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Property Yields and Capitalisation Method</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Exit calculations across Europe</li></ul> AfternoonDiscounted Cash Flow Models<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Investment Appraisal Models</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash flow inputs: Rents, Yields, Growth Rates, Target Returns</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash-on-Cash and Equity Multiple</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discount Rates &amp; Exit Cap Rate</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Operating Assumptions</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Adding borrowing and analysing geared returns</li></ul>Model Interpretation and Analysis<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Sensitivity analysis and scenario analysis</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth and inflation</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Performance measures</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contemporary issues for analysis (such as the rise in interest rates)</li></ul> Quizzes | Q&amp;A Included in the Course<ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">A Bayfield Training Certificate &amp; 7.5 CPD Hours</li><li value="2" style="font-size: 16px; box-sizing: border-box;" id="isPasted" fr-original-style="font-size: 16px;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Course Files</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul> For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:E - s.musgrave@bayfieldtraining.comT - 01223 517851W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a>



Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.
On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).
This course will provide you with a solid foundation for understanding and analysing real estate cash flows.


On this course you will...
Study the financial concepts of compounding, discounting and in-perpetuity
Consider the importance of the timing and uncertainty of both fixed and growing income streams
Contrast different property yield metrics
Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility
Compare and contrast time and money-weighted measures of return
Learn about valuation principles
Contrast value and worth
Discuss the importance and sourcing of inputs and outputs


Who will benefit from this course?
Professional Real Estate Transaction Managers
Asset Managers
Portfolio Managers
Recent graduates with exposure to real estate financial modelling
New employees with exposure to real estate financial modelling
People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.


Course Outline:
Morning
Real Estate Financial Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rate of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity
Price, Value and Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Afternoon
Discounted Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns
Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates)


Quizzes | Q&A


Included in the Course
A Bayfield Training Certificate & 7.5 CPD Hours
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Risk Management

Investment

Financial Risk Management

On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. 

Understanding Key Principles of Real Estate Modelling (Advanced Theoretical Course)



Bayfield Training and the University of Cambridge Department of Land Economy
This prestigious eight-week online Real Estate course is suitable for modellers new to Real Estate and experienced Real Estate Analysts looking to formalise their skill set. This course will equip you with skills to start building your own financial models and the certificate will give your employers and colleagues reassurance of your expertise.
If you want to enhance your financial modelling skills over an extended period, the Real Estate Financial Modelling Certificate is the course for you.
This online real estate course has been put together exclusively for the Real Estate Financial Modelling certificate, using state of the art digital resources such as animations, video-steps, digital whiteboard and video-interactions as well as the spreadsheets, text based resources and tutor contact you would expect from any of Bayfield Training’s classroom based courses.
 Assessment is in the form of a guided model build exercise and written model appraisal. Participants benefit from an additional months access to the course platform after submission of the assessment.


On this course you will:
Become a competent model builder, building Real Estate Financial Models from scratch
Learn tricks and concepts from financial modelling experts with decades of experience in practice and academia
Learn how to use Real Estate Financial Models to make informed investment decisions
Learn at a consistent pace over 8 weeks allowing you to take the time to fully grasp this important skill
This course is suitable for:
Chartered Surveyors
Asset Managers
Financial Controllers
Financial Analysts
Investment Managers
Property Managers
Real Estate Students/Recent Graduates
Course Outline:
Module 1 - Economic Context
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Why Real Estate Asset Modelling is important
Understanding the occupier, asset and development markets and the relevant modelling approaches for each
Real Estate Sub-Sector Key Performance Indicators
Introduction to conventional valuations and financial mathematics
Understanding and minimising errors in Financial Models


Module 2 - Cash Flow Fundamentals
Constructing a financial model from first principles.
Understanding all the components of a basic cash flow model
Understand why Corporate Finance Models and Real Estate Models are different
Financial Model Design
Making the link between valuations, income mathematics and discounted cash flows
Internal Rate of Return, Net Present Value,Worth and other metrics
Features and techniques to aid fast model building


Module 3 - Developing the Cash Flow
Adapting financial models for different periodicities and building rent functions for different rent behaviour.
Understanding how leases vary with respect to rent over time: Rent Reviews, Break Clauses, Rent Free Periods, Lease Expiries etc.
Developing the concept of a Rent Function in Excel
Logic mathematics and Logic functions
Projecting rent to adapt to different lease contracts and growth patterns
Alternative solutions to Logic functions
Comparative analysis of lease structures in different jurisdictions and adapting financial models


Module 4 - Real Estate Data
Understanding the different sources of data, constructing basic time series models and recognising basic patterns.
Key Property market indicators
Characteristics and application of key input metrics for Real Estate Appraisals
Understanding the eight components of Real Estate Price Dynamics
Awareness of the different sources of data
Reading and using general property market reports
Constructing basic time series models and recognising basic patterns


Module 5 - Development Appraisals
Constructing a development appraisal from first principles and understanding development return metrics.
Understanding the key components of a development project
Understanding the difference between development and investment appraisals
Residual Appraisals and Profit Calculations
Cost orientated cash flows and phased sales
Cumulative construction cost patterns: incidental, fixed, loaded and S-curve
Development return metrics and Modified IRRs


Module 6 - Multi-let Cash Flows
Constructing an advanced multi-let cash flow model and learn different techniques to build flexible rent functions.
Multi-let and portfolio model design principles
Building complex date functions and date series
The three multi-let rent projection techniques
Perpendicular Rent Functions
Incorporate advanced rent adjustments into the Rent Function
Incorporate sector and period varying rental growth rates
Simplifying OPEX and CAPEX projections
Discounting techniques on complex and volatile cash flows


Module 7 - Project Finance
Constructing a flexible Real Estate Debt Finance model.
Revision of the Mathematics of amortisation and debt finance
Basic senior debt models and geared net cash flow
LTV, IRR and Interest Rate Dynamics
Flexible term, repayment options and deferred interest
Loan covenant tests
Understanding different tranches of debt
Understanding how complex debt structures impact the returns to different parties


Module 8 - Model Interpretation and Risk Analysis
Learn how to read, analyse and report on real estate financial models.
Understand how to read models and develop an investment narrative
Visualise model outputs using graph functions, conditional formatting, dynamic symbols and dashboards
Learn how to use built-in Sensitivity, Scenario Analysis tools and third-party add-ins
Learn how to construct varied project scenarios in a systematic way
Introduction to Monte Carlo Analysis and VBA
Optimising sale dates and other parameters
Create well written, attractive and persuasive reports


Included in the Course
Bayfield Training and University of Cambridge Accredited Certificate & LinkedIn Proficiency Badge
64 CPD Hours
1 Month Post-Course Access to the Digital Platform - 12 Months Post-Course Access to the Platform can be purchased for an additional fee
Course Files
Q&A Webinars and Guest Speaker Webinars
Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers


2024 Cohort Dates Include:
3rd June to 29th July
5th August to 25th September 2024
30th September to 25th November


For more information, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

University of Cambridge & Bayfield Training - Real Estate Financial Modelling Certificate (Online Self-Study)

Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don&rsquo;t even know that they have a need.The critical piece of this process is &ldquo;connecting the dots.&rdquo; We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn&rsquo;t mean that it&rsquo;s a guaranteed sale.Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.Outcomes &ndash; Participants will be able to:<ul style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Research and understand each unique customer to demonstrate expertise;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Conduct productive meetings to discover useful information to formulate the most effective solution(s);</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Propose plans that are fully aligned with the target&rsquo;s situation and needs;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Increase abilities to engage and motivate the prospect/client through compelling presentations;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Convey emotional intelligence enthusiasm and sincerity to get client buy-in;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.</li></ul>&nbsp;Online Format&mdash;Sales Presentation Skills&nbsp;is a 4-hour interactive virtual class.<h6 style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);">Register for this class and you will be sent ONLINE login instructions prior to the class date.</h6><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;">Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.Alan M. Kriegstein, PresidentALA Scientific Instruments, Inc.

Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
Research and understand each unique customer to demonstrate expertise;
Conduct productive meetings to discover useful information to formulate the most effective solution(s);
Propose plans that are fully aligned with the target’s situation and needs;
Increase abilities to engage and motivate the prospect/client through compelling presentations;
Convey emotional intelligence enthusiasm and sincerity to get client buy-in;
Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and
Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.
 
Online Format—Sales Presentation Skills is a 4-hour interactive virtual class.
Register for this class and you will be sent ONLINE login instructions prior to the class date.



Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.
Alan M. Kriegstein, PresidentALA Scientific Instruments, Inc.

Improving Communications Uk

SALES PRESENTATION SKILLS

*** Don't Spend More; Spend Smart***Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol NowGive a compliment to your career and take it to the next level. This Sales and Marketing bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Sales and Marketing bundle will help you stay ahead of the pack.Throughout the Sales and Marketing programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector.Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts.This Bundle Consists of the following Premium courses: <ul><li> Course 01: Sales &amp; Selling Management Course </li><li> Course 02: Sales Negotiation Training</li><li> Course 03: Telesales Executive Training</li><li> Course 04: Marketing Fundamentals</li><li> Course 05: Strategic Planning and Analysis for Marketing</li><li> Course 06: Digital Marketing</li><li> Course 07: SEO - Search Engine Optimisation Level 5</li><li> Course 08: Retail Management - Level 5 </li><li> Course 09: Customer Relationship Management</li><li> Course 10: Sales: Psychology of Customers </li><li> Course 11: Basic Product Management</li><li> Course 12: Product Photography</li><li> Course 13: Commercial Law 2021</li><li> Course 14: Public Speaking and Presentation Skill Course</li></ul>How will I get my Certificate?After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.<ul><li> PDF Certificate: Free</li><li> Hard Copy Certificate: Free</li></ul>Curriculum: Course 01: Sales &amp; Selling Management Course<ul><li>Module 01: Understanding the Talk</li><li>Module 02: Getting Prepared to Make the Call</li><li>Module 03: Creative Openings</li><li>Module 04: Making Your Pitch</li><li>Module 05: Handling Objections</li><li>Module 06: Sealing the Deal</li><li>Module 07: Following Up</li><li>Module 08: Setting Goals</li><li>Module 09: Managing Your Data</li><li>Module 10: Using a Prospect Board</li></ul> Course 02: Sales Negotiation Training<ul><li>Sales Negotiation Training</li><li>Negotiation Station - How To Negotiate Successfully</li></ul> Course 03: Telesales Executive Training<ul><li>Module 1: Introduction to Tele Sales Executive Training</li><li>Module 2: All About Telemarketing</li><li>Module 3: Elevate Sales on Telephone</li><li>Module 4: Prospective Telephone-Sales Expert</li><li>Module 5: The Right Words and Phrases to Use on a Sales Call</li><li>Module 6: Preparing The Call</li><li>Module 7: Opening The Call</li><li>Module 8: Structuring The Call</li><li>Module 9: Verbal Communication Skills</li><li>Module 10: Dealing with Objections</li></ul> Course 04: Marketing Fundamentals<ul><li>Module 01: Introduction to Marketing Fundamentals</li><li>Module 02: Definitions of Marketing</li><li>Module 03: Traditional vs Contemporary Marketing</li><li>Module 04: Marketing Management Orientations</li><li>Module 05: Understand your Customers</li><li>Module 06: Segmentation</li></ul> Course 05: Strategic Planning and Analysis for Marketing<ul><li>Module 1: An Introduction to Strategic Planning</li><li>Module 2: Development of a Strategic Plan</li><li>Module 3: Strategic Planning for Marketing</li><li>Module 4: Strategic and Marketing Analysis</li><li>Module 5: Internal Analysis</li><li>Module 6: External Analysis</li><li>Module 7: Market Segmentation, Targeting and Positioning</li><li>Module 8: Approaches to Customer Analysis</li><li>Module 9: Approaches to Competitor Analysis</li></ul> Course 06: Digital Marketing<ul><li>Section 1: Introduction</li><li>Section 2: How to Apply the Internet Marketing Process</li><li>Section 3: The Internet Marketing Strategies That Will Increase Your Sales</li><li>Section 4: Creating an Internet Marketing Strategy for Your Business</li><li>Section 5: Structuring and Auditing of Website</li></ul> Course 07: SEO - Search Engine Optimisation Level 5<ul><li>Section 1: Introduction</li><li>Section 2: SEO: Core Concepts</li><li>Section 3: On - Page Optimisation</li><li>Section 4: Keyword Research &amp; Optimisation</li><li>Section 5: SEO Content Writing</li><li>Section 6: Off Page SEO</li><li>Section 7: Conclusion</li></ul> Course 08: Retail Management - Level 5<ul><li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul> Course 09: Customer Relationship Management<ul><li>Module 01: Introduction to Customer Relationship Management (CRM)</li><li>Module 02: CRM Fundamentals</li><li>Module 03: CRM Strategies CRM Strategies</li><li>Module 04: Data Analysis in CRM</li><li>Module 05: CRM Databases</li><li>Module 06: Deepening Customer Relationship</li><li>Module 07: Handling Customer Complaints</li><li>Module 08: Future of CRM</li></ul> Course 10: Sales: Psychology of Customers <ul><li>Introduction</li><li>Introducing A.S.K - concentrating on 'A' for ATTRACT.</li><li>Section 3 The 'S' of A.S.K. - SERVING</li><li>Section 4 The K of A.S.K</li><li>Section 5 ...And lastly...</li></ul> Course 11: Basic Product Management<ul><li>Module 01: Course Introduction - Product</li><li>Module 02: Definition of Product</li><li>Module 03: Classification of Product</li><li>Module 04: Consumer Goods</li><li>Module 05: Business Goods</li><li>Module 06: Levels of a Product</li><li>Module 07: Product Quality</li><li>Module 08: Product Mix</li><li>Module 09: Product Life Cycle</li><li>Module 10: Branding</li><li>Module 11: Branding Strategies</li><li>Module 12: Brand Equity</li></ul> Course 12: Product Photography<ul><li>Section 01: Photography 101 -Your Simple Outline!</li><li>Section 02: Learning to shoot in Manual Mode</li><li>Section 03: The 'Pre-Production' Phase</li><li>Section 04: The Background</li><li>Section 05: Lighting &amp; Love</li><li>Section 06: The Actual Photoshoot!</li><li>Section 07: Post-Production Phase</li><li>Section 08: The Final Word</li></ul> Course 13: Commercial Law 2021<ul><li>Module 01: Introduction of Commercial law</li><li>Module 02: Business Organisations</li><li>Module 03: International Trade: the Theory, the Institutions, and the Law</li><li>Module 04: Sales of Goods Law</li><li>Module 05: Consumer Law and Protection</li><li>Module 06: E-Commerce Law</li><li>Module 07: Competition Law</li></ul>Course 14: Public Speaking and Presentation Skill Course<ul><li>Introduction</li><li>QUICK UNLEARNING Before Starting this "SKILL"</li><li>IS THIS HAPPENED WITH YOU????</li><li>Impressive Methods of Hooking Audience, even before your Speech or Presentation</li><li>6 Highly Impressive Methods of Starting any Speech or Presentation!!</li><li>Body Language: 6 Methods for Impressive Body Language for Speech or Presentation</li><li>Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety</li><li>Effective Methods of Ending Any Speech or Presentation</li><li>Bonus</li></ul><h2>
 
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 140 CPD hours / points
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 Accredited by CPD Quality Standards
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 <div>Requirements</div>
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 <div id="requirements">
 There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.
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 <div>Certificates</div>
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 <h4>Certificate of completion</h4>
 
 Digital certificate -
 Included
 

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*** Don't Spend More; Spend Smart***
Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now
In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals.
Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance.
This course is ideal for professionals looking to expand their marketing expertise or pursue a career in sales and marketing management. Gain a competitive edge, develop advanced marketing skills, and take your career to new heights.
Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts.
This Bundle Consists of the following Premium courses: 
Course 01: Sales & Selling Management Course
Course 02: Sales Negotiation Training
Course 03: Telesales Executive Training
Course 04: Marketing Fundamentals
Course 05: Strategic Planning and Analysis for Marketing
Course 06: Digital Marketing
Course 07: SEO - Search Engine Optimisation Level 5
Course 08: Retail Management - Level 5
Course 09: Customer Relationship Management
Course 10: Sales: Psychology of Customers
Course 11: Basic Product Management
Course 12: Product Photography
Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course



Learning Outcomes:
Upon completing the Sales and Marketing Training course, you will be able to:
Develop and implement effective marketing strategies and sales techniques to drive business growth.
Understand and apply the principles of consumer psychology and marketing analytics to influence purchasing decisions and improve sales.
Utilise digital marketing tools and techniques, including social media marketing, email marketing, and SEO, to enhance brand visibility and reach.
Create and execute compelling content marketing campaigns that engage target audiences and boost conversions.
Analyze sales data, marketing performance, and market trends to optimize marketing efforts and improve decision-making processes.
Manage customer relationships and improve communication through relationship marketing to increase sales and customer retention.



Key Features of the Course:
FREE Sales and Marketing Training CPD-accredited certificate
Get a free student ID card with Sales and Marketing Training training (£10 applicable for international delivery)
Lifetime access to the Sales and Marketing Training course materials
The Sales and Marketing Training program comes with 24/7 tutor support
Get instant access to this Sales and Marketing Training course
Learn Sales and Marketing Training training from anywhere in the world
The Sales and Marketing Training training is affordable and simple to understand
The Sales and Marketing Training training is an entirely online



Description:
The Sales and Marketing Training course equips you with the essential skills and knowledge to excel in the dynamic world of marketing. From mastering digital marketing and social media marketing to understanding consumer psychology and content marketing, this comprehensive course covers all aspects of marketing strategies that drive sales and business growth. You will learn how to create impactful marketing campaigns, optimize brand visibility, and analyze market data to make informed decisions. Whether you're looking to advance in your current role or pursue a new career in marketing management, this course will give you the tools to succeed in today’s competitive landscape.
Enrol in this Sales and Marketing Training course today and start your journey to becoming a successful marketing professional or sales expert!
★★★ Course Curriculum of Sales and Marketing Training Bundle ★★★
 Course 01: Sales & Selling Management Course
Module 01: Understanding the Talk
Module 02: Getting Prepared to Make the Call
Module 03: Creative Openings
Module 04: Making Your Pitch
Module 05: Handling Objections
Module 06: Sealing the Deal
Module 07: Following Up
Module 08: Setting Goals
Module 09: Managing Your Data
Module 10: Using a Prospect Board
 Course 02: Sales Negotiation Training
 Course 03: Telesales Executive Training
 Course 04: Marketing Fundamentals
 Course 05: Strategic Planning and Analysis for Marketing
 Course 06: Digital Marketing
 Course 07: SEO - Search Engine Optimisation Level 5
 Course 08: Retail Management - Level 5
 Course 09: Customer Relationship Management
 Course 10: Sales: Psychology of Customers
 Course 11: Basic Product Management
 Course 12: Product Photography
 Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course
How will I get my Certificate?
After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.
PDF Certificate: Free
Hard Copy Certificate: Free
 CPD 
140 CPD hours / points  Accredited by CPD Quality Standards



Requirements 
There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.



Career path
Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. Explore these exciting roles:
Marketing Manager: £30,000 - £55,000
Digital Marketing Specialist: £25,000 - £45,000
Social Media Marketing Manager: £22,000 - £40,000
SEO Specialist: £24,000 - £42,000
Content Marketing Manager: £28,000 - £50,000
Email Marketing Specialist: £23,000 - £38,000
PPC Marketing Specialist: £26,000 - £42,000



Certificates 
Digital certificate - Included
Hard copy certificate - Included
You will get the Hard Copy certificate for the title course (Sales & Selling Management Course) absolutely Free! Other hard-copy certificates are available for £14.99 each.
Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

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