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Content Writing & Copywriting For SEO and Sales
By Studyhub UK
(3)- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
5 hours 16 minutes
All levels
Description
Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally.
Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world.
Learning Outcomes
Master the art of creating engaging and SEO-optimized content.
Develop proficiency in writing compelling headlines and sales copy.
Understand the psychological principles behind effective copywriting.
Learn to craft specialized content for diverse digital platforms.
Enhance editing and proofreading skills to deliver polished content.
Why choose this Content Writing & Copywriting For SEO and Sales course?
Unlimited access to the course for a lifetime.
Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course.
Structured lesson planning in line with industry standards.
Immerse yourself in innovative and captivating course materials and activities.
Assessments designed to evaluate advanced cognitive abilities and skill proficiency.
Flexibility to complete the Course at your own pace, on your own schedule.
Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.
Unlock career resources for CV improvement, interview readiness, and job success.
Who is this Content Writing & Copywriting For SEO and Sales course for?
Aspiring content writers and copywriters seeking to specialize in SEO and sales.
Marketing professionals aiming to enhance their content creation skills.
Business owners looking to improve their online content strategy.
Freelancers wanting to offer specialized content writing services.
Individuals interested in understanding the interplay between psychology and writing.
Career path
SEO Content Writer: £20,000 - £30,000
Copywriter: £23,000 - £35,000
Digital Marketing Specialist: £25,000 - £40,000
Content Strategist: £28,000 - £45,000
Freelance Writer: £18,000 - £50,000 (varies with projects)
Social Media Manager: £24,000 - £38,000
Prerequisites
This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Certification
After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.
Course Curriculum
Section 01: Introduction | |||
Introduction | 00:01:00 | ||
How to Navigate This Course - Watch This Video | 00:03:00 | ||
Section 02: Free Taster | |||
13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
AIDA is not just an Opera! | 00:02:00 | ||
Have you any idea who you are talking to? | 00:02:00 | ||
Who cares what format you use? | 00:03:00 | ||
Hurting? Want someone to heal your pain? | 00:02:00 | ||
I haven't got time or money for Objections! | 00:02:00 | ||
Don't worry, there's always plenty of Scarcity to go round! | 00:02:00 | ||
So, why are YOU reading my Headlines? | 00:02:00 | ||
Why do you always want to know whats in it for you? | 00:02:00 | ||
Endorsements? Pah! Prove it to me! | 00:03:00 | ||
I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
Right it Wright to Be Red! or you won't be Readable! | 00:03:00 | ||
Right it Wright to Be Red! or you won't be Readable! | 00:03:00 | ||
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
Introduction to Copywriting Formulation | 00:02:00 | ||
Starting with AIDA | 00:06:00 | ||
PAS - Problem, Agitation, Solution | 00:04:00 | ||
The 4 Ps | 00:03:00 | ||
QUEST | 00:04:00 | ||
Section 05: BASICS: How to Write Headline | |||
What You Need to Know to Write Great Headlines | 00:06:00 | ||
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
Get Your Copywriting Psychology Right! | 00:06:00 | ||
What are the Eight Universal Motivators? | 00:07:00 | ||
100 Motivations | 00:05:00 | ||
Overcoming Objections | 00:08:00 | ||
Section 08: COPYWRITING FOR Blogging - Web Posts | |||
Copywriting for Blogs | 00:09:00 | ||
A Simple Formula for Blog Posts | 00:04:00 | ||
Blog Post Copywriting Formula | 00:09:00 | ||
Blog Post Editing Checklist | 00:08:00 | ||
Section 09: COPYWRITING FOR Landing Pages | |||
Copywriting for Landing Pages | 00:04:00 | ||
Copywriting for Testimonials | 00:06:00 | ||
Copywriting for Bullet Points | 00:05:00 | ||
Section 10: COPYWRITING FOR Sales Letters | |||
Five Formulations for Sales Letters | 00:03:00 | ||
The Five Point Sales Letter Formula | 00:03:00 | ||
The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
The Nine Point Formula | 00:06:00 | ||
The 18 Step Sales Letter | 00:06:00 | ||
The 21 Part Sales Letter Formula | 00:08:00 | ||
Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
Section 11: COPYWRITING FOR Video Sales Letters | |||
What is a Video Sales Letter | 00:03:00 | ||
How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
Video Sales Letter Basics - Some Simple Guidance for Better VSLs | 00:04:00 | ||
Video Sales Letter Outline - with Downloadable Templates | 00:07:00 | ||
Section 12: COPYWRITING FOR Email | |||
Copywriting for Email | 00:07:00 | ||
How to Write Effective Welcome Emails | 00:10:00 | ||
ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
Email Copywriting Analysis 1 | 00:05:00 | ||
Copywriting Formulas for Email Sequences | 00:06:00 | ||
Section 13: COPYWRITING FOR Advertisements | |||
Copywriting for Advertisements | 00:04:00 | ||
Section 14: COPYWRITING FOR Twitter | |||
Copywriting for Twitter - Engage, Entertain, Be Brief! | 00:07:00 | ||
Section 15: COPYWRITING FOR Promotional Videos | |||
How to Create a High Converting Promotional Video | 00:06:00 | ||
The Promotional Video for This Course Following the Script | 00:02:00 | ||
The Promotional Video - Version 2 | 00:02:00 | ||
Promotional Video SlideDeck | 00:20:00 | ||
Promotional Video Script Checklist | 00:04:00 | ||
2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
2018 New Copywriting Course Promo Video | 00:03:00 | ||
Section 16: Conclusion and Course Wrap Up | |||
Conclusion and Course Wrap Up | 00:03:00 | ||
Additional File | |||
Additional File | 00:00:00 | ||
Assignment | |||
Assignment - Content Writing & Copy Writing For SEO and Sales | 00:00:00 |
About The Provider
Studyhub UK
London, England
(3)Studyhub is a premier online learning platform which aims to help individuals worldwide to realise their educational dreams. For 5 years, we have been dedicated...
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