Premium Bundle of all Time | Ofqual Regulation + NCFE Awards + CPD Accreditation | Assessment & Tutor Support Included
Premium Bundle of all Time | Ofqual Regulation + NCFE Awards + QLS Endorsement | Assessment & Tutor Support Included
A personalised resilience profile and 60 minute coaching and exploration session for those who want to develop their capacity to adapt positively in an ever changing world.
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.
When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
If you are new to qualitative research or if you want some initial help to engage with the materials appropriately, then this webinar programme is for you. Doing Qualitative Research is a free curated resource we developed that takes researchers through the whole research cycle, not just the analysis. There is a heavy emphasis on what it is like to 'do' qualitative research in a robust, ethical and professional manner, with practical exercises and reflexive tasks suggested throughout. We are running two, one-hour webinars together with asynchronous, self-directed engagement with the course materials, to help a peer-group of researchers work through the resources on the parts of the qualitative research process they need help with. We understand that not everyone needs to cover the same materials and concepts, or at the same pace. In the first station, discussion with your peers and the facilitator, will help you choose which parts of the Doing Qualitative Research course to focus on before the second webinar. The concluding webinar uses group work and discussion for you to additionally practice one of the most important aspects of the qualitative research paradigm; reflexivity. You will identify what you have learned and how this affects what you will do next with your learning and research. The webinars are facilitated by our Qualitative Research Specialist Dr Cathy Gibbons. Cathy has almost 20 years' experience of teaching qualitative methods across a wide spectrum of disciplines within and beyond the social sciences. The session is free, and runs as two 2hr sessions, 2 weeks apart.