Name: Diploma in Advertisement
Price: 25 GBP
Availability: InStock

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<p>This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies.</p>
<p>Upon completion, participants will master:</p>
<ul>
<li>Importance and factors influencing consumer behavior, its types, and group influences.</li>
<li>Varied forms of reference groups shaping consumer decisions.</li>
<li>Nature and types of consumer involvement in buying behavior.</li>
<li>Insights into consumer buying behavior dynamics.</li>
<li>Understanding diffusion of innovation and the innovation adoption curve.</li>
<li>Impact of technology on consumer behavior and decision-making for new products.</li>
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<div>In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.</div>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2170"> <div> <p>In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Factors Influencing Consumer Decision Making Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Factors Influencing Consumer Decision Making Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<h5>Accreditation</h5>
<p>3 CPD Hours</p>
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<h5>Level</h5>
<p>Advanced</p>
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<h5>Start Time</h5>
<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Metropolitan School of Business & Management UK

Master of Business Management (MBM)

Online Course Marketing

Marketing Psychology

Master of Business Law (MBL)

Business Studies

Diploma in Management Studies (DMS)

Professional Certificate Course in Factors Influencing Consumer Decision Making Behaviour in London 2024

General Admission

<p><strong>Unlock the human factor in business.</strong> Understanding the psychology behind consumer behavior, employee motivation, and effective communication is the key to unlocking business success. This comprehensive online bundle course equips you with the knowledge and tools to leverage psychology for a thriving career.</p><p><strong>What awaits you:</strong></p><ul><li><strong>15 in-depth courses:</strong> Explore a diverse range of topics, from consumer psychology to emotional intelligence, building a well-rounded foundation in business psychology.</li><li><strong>Practical applications:</strong> Learn how to apply psychological principles to real-world business scenarios, from developing marketing strategies to motivating teams.</li><li><strong>Boost your impact:</strong> Empower yourself to make informed decisions, build strong relationships, and create a positive and productive work environment.</li></ul><p><strong>Why choose this bundle?</strong></p><ul><li><strong>Gain a competitive edge:</strong> Stand out in the job market with a unique specialization in business psychology.</li><li><strong>Unlock new career paths:</strong> This bundle opens doors to diverse roles in marketing, human resources, sales, and more.</li><li><strong>Become a business psychology expert:</strong> Master the art of influencing, persuading, and understanding human behavior within a business context.</li></ul><p><strong>Course List </strong></p><ul><li>Business Studies</li></ul><ul><li>Business Development</li></ul><ul><li>Basic Business Finance</li></ul><ul><li>Retail Psychology</li></ul><ul><li>Sales: Psychology of Customers</li></ul><ul><li>Industrial and Organisational Psychology</li></ul><ul><li>Assertiveness Communication Skills using Positive Psychology</li></ul><ul><li>Trading Psychology: 5 Bad Habits of Losing Traders &amp; Solutions</li></ul><ul><li>Essentials of Colour Psychology</li></ul><ul><li>Sales and Marketing Coordinator</li></ul><ul><li>Business Law &amp; Commercial Law</li></ul><ul><li>Emotional Intelligence and Human Behaviour</li></ul><ul><li>How to Develop a Solid Product Strategy</li></ul><ul><li>Learn to Create A Selling Strategy that Drives Sales</li></ul><ul><li>Consumer Rights Awareness</li></ul><h2>
        
        <div>CPD</div>
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                                        35 CPD hours / points
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                                            Accredited by CPD Quality Standards
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        <div>Who is this course for?</div>
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                            <ul><li>Individuals interested in launching a career in business psychology</li><li>Business professionals seeking to enhance their understanding of human behavior in the workplace</li><li>Entrepreneurs and marketers who want to leverage psychology for better results</li><li>Anyone interested in gaining a competitive edge in the business world</li></ul>
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        <div>Requirements</div>
    </h2>

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                            <p>This bundle has minimal entry requirements, requiring only access to a computer or mobile device with internet connectivity, basic computer literacy, proficiency in the English language, and a genuine eagerness to learn. We welcome learners from all backgrounds to join us in exploring new subjects and expanding their knowledge.</p>
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        <div>Career path</div>
    </h2>

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                            <p>This bundle course provides a valuable foundation for various career paths, including:</p><ul><li>Business Psychologist</li><li>Marketing Manager</li><li>Human Resources Specialist</li><li>Sales Manager</li><li>Business Consultant</li><li>Consumer Behavior Analyst</li></ul>
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        <div>Certificates</div>
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                                    <h4> Digital certificate</h4>
        <p>
            Digital certificate -
            £9
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        <h4> Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            £15
        </p>
            <div><p>A Hardcopy Certificate (international): £15 + £10 (postal charge) = £25</p></div>

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One Education

Business Psychology - Online Course

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<p>This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive overview of managing human resources, employment conditions, and service quality in the tourism sector. Participants will explore various dimensions of consumer behavior, the holiday decision-making process, and insights into consumer decision-making models within the tourism industry.</p>
<p>After the successful completion of the course, you will be able to learn about the following:</p>
<ul>
<li>The concept of managing human resource in tourism.</li>
<li>The concept of human resources in tourism, hospitality and events.</li>
<li>The concept of employment and working conditions in tourism.</li>
<li>The concept of human resources and service quality.</li>
<li>The various dimensions of consumer behaviour in tourism.</li>
<li>The holiday decision making process in tourism.</li>
<li>The consumer decision making model.</li>
<li>The various holiday behaviour insight.</li>
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<p>This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism offers a comprehensive understanding of managing human resources in tourism, covering concepts in hospitality and events. Participants will delve into the intricacies of employment conditions, emphasizing the link between human resources and service quality. The course explores the multifaceted dimensions of consumer behavior in tourism, unraveling the holiday decision-making process and providing insights into consumer decision-making models.</p>
<p> </p>
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</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2803"> <div> <p>This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive exploration of critical aspects in the tourism sector. Participants will gain insights into managing human resources, understanding employment conditions, and enhancing service quality. The course goes further to dissect various dimensions of consumer behavior in tourism, shedding light on the intricacies of the holiday decision-making process and offering valuable insights into consumer decision-making models. By the end of the course, participants will possess a profound understanding of the factors shaping consumer attitudes and behaviors, enabling them to make informed decisions within the dynamic tourism landscape. </p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Attitude and Behaviour in Tourism</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Attitude And Behaviour In Tourism</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br /><br />The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br />
<ul>
<li>Tourism Managers and Executives</li>
<li>Human Resource Professionals in Tourism</li>
<li>Hospitality and Events Industry Personnel</li>
<li>Marketing and Sales Specialists</li>
<li>Customer Service Representatives</li>
<li>Travel Agency Owners and Staff</li>
<li>Academic Researchers in Tourism</li>
<li>Tourism Policy Analysts</li>
<li>Destination Management Professionals</li>
<li>Service Quality Improvement Teams</li>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<h5>Accreditation</h5>
<p>3 CPD Hours</p>
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<h5>Level</h5>
<p>Advanced</p>
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<h5>Start Time</h5>
<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Tourism Management

Hospitality & Catering

Bar Professional Training Course (BPTC)

Hospitality Management

Hospitality & Tourism

Professional Skills Course (PSC)

Professional Certificate Course in Consumer Attitude And Behaviour In Tourism in London 2024

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					<div><p>Retail Operations is the key to success in the ever-changing retail landscape. With this comprehensive course, learn how to manage all aspects of your retail business, from strategy development to supply chain management to customer experience.</p><p>Step into the bustling realm of Retail Operations, where every decision counts and every strategy sets a new direction. This course unfolds the multiple layers of the retail world, from strategy development to the intricate dance of procurement and merchandising. Learn to set the right price, ensuring that your products attract consumers and promise profitability.</p><p>But that's just the tip of the iceberg. As you venture further, the course will illuminate the vital realm of supply chain management and the pulse of consumer behavior. Master the art of choosing the perfect retail location, striking deals with suppliers, and understanding the core values that drive your consumers. Managing multiple retail channels has become more crucial with evolving markets and digital expansions. We've got you covered.</p><p>Towards the end, leadership takes center stage. Become proficient in essential management techniques that are tailored for the retail landscape. Equip yourself with the knowledge of retail store health, safety guidelines, and the indispensable Consumer Rights Act. This course is your ticket to mastering the vast world of Retail Operations, ensuring you stand out and thrive in this dynamic industry.</p></div>
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			<h2><b> Learning outcome</b></h2>		</div>
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										<span>Select the right retail location for your business</span>
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			<h2> <b>Why should I take this course?</b></h2>		</div>
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										<span>Gain a holistic understanding of the retail landscape</span>
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										<span>Equip yourself with the tools for optimal decision-making in retail</span>
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										<span>Stay updated on the latest retail safety guidelines</span>
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										<span>Understand consumer rights to ensure business compliance</span>
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										<span>Earn a certificate of completion that can be added to your resume</span>
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										<span>Boost your career prospects</span>
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			<h2> <b>Career Path</b></h2>		</div>
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										<span>Retail Manager</span>
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										<span>Store Manager</span>
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										<span>Assistant Store Manager</span>
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										<span>Visual Merchandiser</span>
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										<span>Buyer</span>
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										<span>Customer Service Manager</span>
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										<span>Marketing Manager</span>
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										<span>Brand Manager</span>
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										<span>Entrepreneur</span>
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			<h2> <b>Requirements</b></h2>		</div>
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										<span>A basic understanding of the retail industry.</span>
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										<span>An open mindset for learning new concepts.</span>
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										<span>Access to a computer and the internet.</span>
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Skill Up

Operations Management

Retail Management

Business Leadership

Restaurant Management

Sales Management

In today's competitive retail landscape, having a deep understanding of retail operations is more important than ever. This course will give you the essential knowledge and skills to manage a successful retail business.

Retail Operations

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<p>This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry provides a comprehensive overview of major factors impacting tourist demand. Participants will delve into key theories of tourist motivation, gaining insights into the psychological drivers behind travel choices. Additionally, the course will explore the roles and functions of various travel agents and tour operators, equipping learners with a holistic understanding of the industry's operational dynamics.</p>
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After the successful completion of the course, you will be able to learn about the following:<br />
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<li>Major factors impacting on tourist demand.</li>
<li>Key theories of tourist motivation</li>
<li>The roles and functions of different types of travel agents and tour operators.</li>
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<p>This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry offers a comprehensive understanding of major factors influencing tourist demand. Participants will explore key theories of tourist motivation and gain insights into the roles and functions of various travel agents and tour operators. By delving into these critical aspects, learners will acquire a holistic perspective on the intricacies of consumer behavior in the dynamic tourism and hospitality sector.</p>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2746"> <div> <p>This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry provides a comprehensive exploration of major factors influencing tourist demand. Participants will delve into key theories of tourist motivation, gaining insights into the intricacies that drive travel choices. Additionally, the course will elucidate the roles and functions of various travel agents and tour operators, offering a well-rounded understanding of industry dynamics and consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Factors Affecting Consumer Demand Within The Tourism And Hospitality Industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br /><br />The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br />
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<li> Aspiring Tourism and Hospitality Professionals</li>
<li> Travel Agents and Tour Operators</li>
<li> Marketing and Sales Professionals in the Tourism Industry</li>
<li> Hospitality Management Students</li>
<li> Business Owners in the Travel Sector</li>
<li> Tourism Industry Enthusiasts</li>
<li> Individuals Seeking Career Advancement in Tourism and Hospitality</li>
<li> Market Researchers in the Travel and Leisure Field</li>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<p>3 CPD Hours</p>
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<p>Advanced</p>
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<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<p>Our fees are low and easy to pay online.</p>
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Professional Certificate Course in Consumer Demand within the Tourism and Hospitality Industry in London 2024

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Diploma in Marketing ( Level 1)</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Dive into the foundations of Marketing, explore the intricate web of consumer behavior, and master the art of Branding and Product Strategy. Learn how Pricing Strategies can make or break a marketing campaign and stay ahead of industry shifts with insights into Current Trends and the Future of Marketing. Elevate your marketing skills with us.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Learning Outcomes:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Explain the fundamental concepts of marketing.</li><li fr-original-style="" style="box-sizing: border-box;">Analyse the marketing environment and its impact.</li><li fr-original-style="" style="box-sizing: border-box;">Evaluate consumer behavior and its influence.</li><li fr-original-style="" style="box-sizing: border-box;">Develop branding and product strategies effectively.</li><li fr-original-style="" style="box-sizing: border-box;">Implement pricing strategies in marketing campaigns.</li><li fr-original-style="" style="box-sizing: border-box;">Identify and adapt to current marketing trends.</li></ul><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">More Benefits:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">LIFETIME access</li><li fr-original-style="" style="box-sizing: border-box;">Device Compatibility</li><li fr-original-style="" style="box-sizing: border-box;">Free Workplace Management Toolkit</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Diploma in Marketing (Level 1) Course Syllabus</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Marketing Overview:</strong> Gain a foundational understanding of marketing principles, concepts, and its significance in the business world.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Marketing Environment</strong>: Explore the external factors that influence marketing strategies and decision-making, including economic, social, and technological aspects.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Consumer Behaviour</strong>: Learn to analyse and interpret consumer behavior, enabling the development of effective marketing campaigns tailored to target audiences.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Branding and Product Strategy</strong>: Acquire insights into branding strategies and product development, focusing on creating a strong brand identity and value proposition.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Pricing Strategies for Marketing</strong>: Understand various pricing strategies employed in marketing, such as cost-based pricing, value-based pricing, and competitive pricing.</p></li><li fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Current Trends and Future of Marketing</strong>: Stay updated on the latest marketing trends, tools, and technologies, and gain foresight into the evolving landscape of marketing practices and innovations.</p></li></ul><div id="optional_extras" fr-original-style="" style="box-sizing: border-box;">

                        </div>

Empower UK Employment Training

Marketing Manager

Marketing Management

Marketing Plan

Marketing Analytics

Dive into the world of marketing with our Marketing course. From sales fundamentals to future trends, enhance your skills in sales team management, market understanding, and sales-marketing alignment. Perfect for budding marketers and sales professionals.



Diploma in Marketing (Level 1)

<h2 style="color: var(--text-heading); box-sizing: border-box;" id="isPasted" fr-original-style="color: var(--text-heading);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;" fr-original-style="font-size: 24px;">This course at a glance</span></strong></h2><ul style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color: rgb(0, 0, 0);">Accredited by CPDQE</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(38, 99, 82) !important; box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Gain a foundational understanding of retail management principles.</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(38, 99, 82) !important; box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Develop strategies for effective retail planning and merchandising.</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(38, 99, 82) !important; box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Master the intricacies of supply chain management in retailing.</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(38, 99, 82) !important; box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Understand the nuances of consumer behavior and retail psychology.</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(38, 99, 82) !important; box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Learn effective team management and leadership in a retail environment.</span></li></ul><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><div data-id="4afcd14" data-element_type="widget" data-widget_type="text-editor.default" style="color: rgb(35, 35, 35); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(35, 35, 35);"><p style="color: rgb(38, 99, 82) !important; font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(38, 99, 82) !important;">The Retail Management course is meticulously crafted to prepare you for a successful career in the fast-paced and evolving world of retail. This course covers every aspect of retail management, offering you the insights and tools needed to excel in this dynamic industry.</p><p style="color: rgb(38, 99, 82) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">We begin with an &ldquo;Introduction to Retail Management,&rdquo; setting the stage for a deep dive into the world of retail. &ldquo;Retail Strategy and Planning&rdquo; and &ldquo;Retail Buying and Merchandising&rdquo; follow, providing you with a strong foundation in the critical aspects of retail operations.</p><p style="color: rgb(38, 99, 82) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">In &ldquo;Retail Pricing Strategies&rdquo; and &ldquo;Supply Chain Management in Retailing,&rdquo; you&rsquo;ll learn how to optimize pricing and manage the complexities of the supply chain effectively. &ldquo;Sales Process and Customer Service&rdquo; then shifts the focus to the frontline of retail, where customer interaction plays a pivotal role.</p><p style="color: rgb(38, 99, 82) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(38, 99, 82) !important;">Understanding consumer behavior is essential in retail. &ldquo;Consumer Behaviour in Retailing&rdquo; and &ldquo;Retail Psychology and Consumer Experience&rdquo; offer insights into what drives consumer choices and how to enhance customer experiences.</p></div></div></div></div></div></div></div><h3 style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="font-size: 24px; box-sizing: border-box;" fr-original-style="font-size: 24px;">Accredited by</span></h3><p style="color: rgb(15, 21, 26); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(15, 21, 26);">This course is <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">CPDQE&nbsp;</strong>accredited, which serves as an impactful mechanism for skill enhancement.&nbsp;</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Continuing Professional Development (CPD) stands as a crucial, widely acknowledged method that aids individuals, organisations, and entire industries in staying current with their skills and knowledge.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">CPD not only facilitates the elevation of global standards and benchmarks, aligning with the growing forces of globalisation and consumer expectations but also transforms learning into a deliberate and proactive process. It motivates professionals to uphold a consistently high level of performance and demonstrates their unwavering commitment to a specific job role or profession.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;" fr-original-style="font-size: 24px;">Course Curriculum</span></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 01: Introduction to Retail Management</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 02: Retail Strategy and Planning</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 03: Retail Buying and Merchandising</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 04: Retail Pricing Strategies</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 05: Supply Chain Management in Retailing</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 06: Sales Process and Customer Service</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 07: Consumer Behaviour in Retailing</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 08: Retail Communication And Promotions</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 09: Retail Site Selection and Location Analysis</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 10: Retail Psychology and Consumer Experience</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 11: Supplier Management and Negotiation</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 12: Retail Security and Risk Management</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 13: Retail Team Management and Leadership</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 14: Multi-Channel Retailing</strong></li><li style="font-weight: bold; box-sizing: border-box;" fr-original-style="font-weight: bold;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 15: Retail Brand Management and Reputation</strong></li></ul>

LearnDrive UK

Retail

Business

Business Development

Business & Management

Embark on a comprehensive journey into Retail Management. From strategic planning and consumer behavior to multi-channel retailing and brand reputation, this course offers essential skills for thriving in the dynamic retail sector. Become an expert in managing and growing retail operations.



<h2>Description</h2><p><span><b>Consumer Behaviour Diploma</b> </span></p><p><span>This Consumer Behaviour Diploma will commence with an introductory insight into consumer behaviour and then delve deep into topics including consumer perception and consumer motivation. It will elucidate what the procedure of consumer research entails and shed light on how to target potential customers and segment appropriate markets strategically. </span><br />
<span>Consumer behaviour entails an interplay of cognition and affects behaviour patterns and humans' physical environment, leading to an exchange. When discussing a consumer's buying activity, numerous factors come into play, including but not limited to public opinion, popularity, cost, product appearance, promotion, aesthetics and packaging. </span><br />
<span>Consumer behaviour examines consumer activities such as buying, using and discarding among individuals, communities, and organisations. It also studies how their biases, preferences and feelings influence these activities. In the 1940s and 1950s, consumer behaviour emerged as a marketing subfield that integrates economics, anthropology, sociology, ethnography, psychology, and marketing. </span><br />
<span>Consumer behaviour attempts to identify people's consumption patterns and trends by studying individual attributes, including lifestyles, demographics, and other factors such as loyalty and advocacy to brands, rates and occasions of usage and the like. This Consumer Behaviour Diploma examines how external factors such as family, friends, celebrities, and influencers impact their buying activities. </span><br />
<span>Research has shed light on the complexity of consumer behaviour prediction for ordinary men and experts alike. Nevertheless, novel research methods, including consumer neuroscience, artificial intelligence and ethnography, have made it simpler to predict these patterns. Customer Relationship Management, also known as CRM, is a database that provides valuable insight into the examination of the buying activities of consumers. These databases generate in-depth data enabling researchers to study what influences consumer retention and loyalty and their willingness to advocate for products or yield positive referrals. Databases are also handy with market segmentation, behavioural segmentation, etc. This leads to accurate targeting of customers through appropriate marketing strategies. </span><br />
<span>According to Mansard, Engel and Blackwell, consumer behaviour studies the processes and actions involving decisions while buying services and goods for consumption. This Consumer Behaviour Diploma explores how human beings behave whilst engaging in buying activities and urges them to consume certain products. </span><br />
<span>Marketers must understand how consumer behaviour works to comprehend product, brand or business expectations. It enables them to understand better what motivates a consumer to buy certain goods. Knowing which products are popular and well-liked is of paramount importance. The findings suggest that assessing consumers' preferences will help a marketer better sculpt their products. This Consumer Behaviour Diploma will address all the crucial questions, including what customers buy, what motivates them to buy specific things, and how often and when they buy. </span></p><p><span><b>What you will learn </b> </span></p><p><span><b>1</b><strong>:</strong> Introduction to Consumer Behavior </span></p><p><span><b>2</b>: Stages of Decision-Making Process </span></p><p><span><b>3: </b>Perceiving Need Desire Motivation and Emotion  </span></p><p><span><b>4: </b>Understanding Perception </span></p><p><span><b>5: </b>Understanding Customer Attitudes </span></p><p><span><b>6</b><strong>:</strong> Impact of Culture on Purchasing Behavior  </span></p><p><span><b>7</b><strong>:</strong> Household Influence </span></p><p><span><b>8</b>: Group Influence  </span></p><p><span><b>9: </b>New Opportunities  </span></p><p><span><b>10</b><strong>:</strong> Know the Market Ethics </span></p><h4>Course Outcomes</h4><p>
After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college.</p><h4>Assessment</h4><p>
Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter.</p><h4>Accreditation</h4><p>
Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.</p>

Elearncollege

Consumer behaviour Course

<p>In today's dynamic marketplace, mastering sales and marketing is essential for success. With the <strong>Sales and Marketing - Ultimate Bootcamp</strong>, unlock the doors to lucrative opportunities in the industry. In the UK alone, <strong>the demand for skilled sales and marketing professionals continues to soar</strong>, with businesses relying on experts to drive revenue and growth. Whether you're delving into traditional sales tactics or navigating the complexities of digital marketing and e-commerce, this comprehensive course equips you with the knowledge and skills needed to thrive.</p><p>From understanding consumer behavior to crafting compelling marketing campaigns, each module is designed to elevate your expertise and propel your career forward.</p><p><strong>Join us and embark on a transformative journey towards becoming a sales and marketing powerhouse.</strong></p><p><strong>Key Features:</strong></p><ul><li>CPD Certified</li><li>Instant e-certificate and hard copy dispatch by next working day</li><li>Fully online, interactive course with audio voiceover</li><li>Developed by qualified professionals in the field</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p><strong>This Sales and Marketing - Ultimate Bootcamp bundle contains the following courses,</strong></p><ul><li><strong>Course 01: </strong>Sales Training</li><li><strong>Course 02: </strong>Sales Skills</li><li><strong>Course 03: </strong>Sales &amp; Selling Management</li><li><strong>Course 04: </strong>Marketing Communications</li><li><strong>Course 05: </strong>Marketing Management</li><li><strong>Course 06: </strong>Ecommerce Marketing</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Understand sales techniques and strategies for effective communication.</li><li>Develop skills in prospecting, pitching, and closing sales deals.</li><li>Analyze consumer behavior and apply marketing communication theories.</li><li>Implement marketing strategies and tactics for business growth.</li><li>Utilize e-commerce tools and analytics for online marketing success.</li><li>Manage customer relationships and enhance brand reputation.</li></ul><p><strong>Accreditation</strong></p><p>All of our courses, including this <strong>Sales and Marketing - Ultimate Bootcamp</strong> Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certification</strong></p><p>Once you've successfully completed your <strong>Sales and Marketing - Ultimate Bootcamp</strong> Course<strong>,</strong> you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months.</p><p><strong>Assessment</strong></p><p>At the end of the <strong>Sales and Marketing - Ultimate Bootcamp</strong> Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.</p><h2>
        
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                                        60 CPD hours / points
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                                            Accredited by CPD Quality Standards
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                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Individuals aspiring to excel in sales and marketing roles.</li><li>Business owners seeking to enhance their sales and marketing efforts.</li><li>Marketing professionals aiming to sharpen their skills.</li><li>Entrepreneurs venturing into e-commerce and digital marketing.</li></ul>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

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                            <p>Learners do not require any prior qualifications to enrol on this Sales and Marketing - Ultimate Bootcamp Course. You just need to have an interest in Sales and Marketing - Ultimate Bootcamp Course.</p>
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        <div>Career path</div>
    </h2>

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                            <ul><li>Sales Manager - £30K to 60K/year.</li><li>Marketing Coordinator - £25K to 35K/year.</li><li>E-commerce Specialist - £28K to 45K/year.</li><li>Marketing Analyst - £25K to 40K/year.</li><li>Brand Manager - £35K to 55K/year.</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</p></div>
        <h4>Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).<br />For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.<br />Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p></div>

                        </div>

Training Express

Sales and Marketing - Ultimate Bootcamp Course

<h3><b>Overview</b></h3><p> </p><p><span>With the ever-increasing demand for Advertisement in personal &amp; professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertisement may be.</span></p><p> </p><p><span>Learning about Advertisement or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertisement. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertisement is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.</span></p><p> </p><p><span>The self-paced online learning methodology by Compete High in this Diploma in Advertisement course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!</span></p><p> </p><p><span>Instead of searching for hours, enrol right away on this Diploma in Advertisement course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.</span></p><p> </p><h3><b>Who is this course for?</b></h3><p> </p><p><span>While we refrain from discouraging anyone wanting to do this Diploma in Advertisement course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it:</span></p><ol><li><span>Anyone looking for the basics of Advertisement,</span></li><li><span>Jobseekers in the relevant domains,</span></li><li><span>Anyone with a ground knowledge/intermediate expertise in Advertisement,</span></li><li><span>Anyone looking for a certificate of completion on doing an online training on this topic,</span></li><li><span>Students of Advertisement, or anyone with an academic knowledge gap to bridge,</span></li><li><span>Anyone with a general interest/curiosity</span></li></ol><p> </p><h3><b>Career Path</b></h3><p> </p><p><span>This Diploma in Advertisement course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. </span></p><p> </p><p> </p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Module 1 Introduction to Advertising</h4><div><div><ul><li><div>
<span></span><h5>
Introduction to Advertising</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 2 Understanding Consumer Behavior</h4><div><div><ul><li><div>
<span></span><h5>
Understanding Consumer Behavior</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 3 Developing an Advertising Campaign</h4><div><div><ul><li><div>
<span></span><h5>
Developing an Advertising Campaign</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 4 Advertising Media Planning</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Media Planning</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 5 Advertising Creative Development</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Creative Development</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 6 Advertising Campaign Execution</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Campaign Execution</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 7 Advertising Measurement and Evaluation</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Measurement and Evaluation</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 8 Advertising Ethics</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Ethics</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 9 Advertising Research</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Research</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 10 Advertising Copywriting</h4><div><div><ul><li><div>
<span></span><h5>
Advertising Copywriting</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div></div></div></div></div>

Compete High

Diploma in Advertisement

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This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.
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<p>This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.</p>
<p>After completing this course, you will be able to:</p>
<ul>
<li>Critically Analyse Consumer Behaviour.</li>
<li>Learn Theories of Consumer Behaviour such as:</li>
<ul>
<li>Theory of Reasoned Action.</li>
<li>Theory of Planned Behaviour.</li>
<li>Motivation-need Theory.</li>
<li>Impulse Buying.</li>
</ul>
<li>Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.</li>
<li>Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.</li>
<li>Explore Agile Business Strategies in Tourism and Hospitality.</li>
</ul>
</div>
</div>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2828"> <div> <p>"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Principles of Consumer Behaviour in the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Principles in the tourism and hospitality industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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<p>There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.</p>
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
Â·          Hospitality Managers<br />Â·          Tourism Marketing Professionals<br />Â·          Tourism Industry Professionalism<br />Â·          Customer Experience Managers<br />Â·          Customer Experience Enhancement<br />Â·          Hospitality and Tourism Management Strategies<br />Â·          Market Researchers<br />Â·          Strategic Marketing Management Specialization<br />Â·          Marketing Analytics Specialization<br />Â·          International Marketing Specialization
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</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

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<p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to Use Consumer Insights?</li>
<li>Twenty-twenty-one Consumer Survey.</li>
<li>Understanding Consumer Behaviour.</li>
<li>What is ICT?</li>
<li>Technology &amp; Consumer Behaviour.</li>
<li>ICT Factors That Shape Consumer Behaviour.</li>
<li>Positive Impacts of Technology on Consumer Behaviour.</li>
<li>Negative Impacts of Technology on Consumer Behaviour.</li>
<li>Methods to Adapt Customer Behaviours.</li>
<li>The Impact of Technology on the Environment.</li>
</ul>
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<div>This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2187"> <div> <p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology &amp; Consumer Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology and Consumer Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Business Manager</li>
<li>Consumer Behavior Analyst</li>
<li>Technology Strategist</li>
<li>Digital Marketing Manager</li>
<li>Customer Insights Manager</li>
<li>Consumer Experience Designer</li>
<li>E-commerce Manager</li>
</ul>
</div>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
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<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
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<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
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<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

BTEC

Business Information Technology

Professional Certificate Course in Technology and Consumer Behaviour in London 2024

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<p>"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p>
<p>Upon completion, you'll master:</p>
<ul>
<li>Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.</li>
<li>Understand the nature and application of behavioural theories in relation to consumer decision-making.</li>
<li>Understand and apply the recommendation of different models used in consumer behavior and decision-making.</li>
</ul>
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<div>This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2173"> <div> <p>This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Models And Theories</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour Models and Theories</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Psychology Counselling

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

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<br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
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<p>The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.<br /><br /><br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br /></p>
<ul>
<li>What is customer's Buying Behaviour?</li>
<li>Factors Influencing Buying Behaviour in Hotel Marketing.</li>
<li>The Buyer Decision Process.</li>
<li>Impact of Changes in Consumer Behaviour on Hotels.</li>
<li>Provide the service quality and value that guests expect.</li>
<li>Meeting Guest Expectations through Planning.</li>
<li>The Hospitality Planning Cycle.</li>
<li>The importance of a positive client experience to the hotel industry.</li>
</ul>
<p> </p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1972"> <div> <p>Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br /></p>
<ul>
<li>Hospitality professionals looking to improve their marketing skills</li>
<li>Hotel managers seeking to increase revenue and guest satisfaction</li>
<li>Marketing professionals interested in the hospitality industry</li>
<li>Students and recent graduates pursuing careers in hospitality</li>
<li>Entrepreneurs starting their own hospitality businesses</li>
<li>Professionals seeking to enhance their resume and career prospects in hospitality</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Hotel Management

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

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The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br />
<ul>
<li>Understand the influence of culture on consumer behavior with marketing communication as a moderator.</li>
<li>Understand the direct influence of marketing communication on consumer behavior.</li>
<li>Understand the influence of psychological factors on purchasing decisions.</li>
<li>Marketing as a set of tools and business philosophy.</li>
<li>The nature of scientific paradigms.</li>
<li>Philosophical thoughts such as what do we know? And how do we know?</li>
<li>Marketing development as a science and historical context of early science.</li>
<li>Theory verification versus theory discovery.</li>
<li>Methods bias in marketing research.</li>
<li>Suitable paradigm for marketing and the process of scientific marketing research.</li>
<li>Understand theory first or data first?</li>
<li>Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.</li>
<li>Understand the view of reality and marketing research reliance on realism and relativism. </li>
<li>Marketing planning conceptual framework.</li>
</ul>
</div>
</div>
</div>
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</h2>
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<p>This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. <br />Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1863"> <div> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>CEO, Director, Manager, Supervisor</li>
<li>Marketing professionals seeking to expand their knowledge and skills.</li>
<li>Students studying marketing or related fields.</li>
<li>Business owners and entrepreneurs.</li>
<li>Researchers and academics who are interested in the philosophy and methodology of marketing research.</li>
<li>Professionals in related fields such as advertising, public relations, and market research.</li>
<li>Anyone who wants to understand the basics of marketing.</li>
</ul>
<br /><br /><br />
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Global Marketing

Business & Marketing

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

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"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." <br /><br />"After completing this course successfully, learners will gain proficiency in the following key areas:<br /><br />
<ul>
<li>Understanding buyer behavior and effective promotional strategies.</li>
<li>Analyzing e-consumer behavior in the digital realm.</li>
<li>Implementing digital technologies to enhance customer experience.</li>
<li>Harnessing algorithms and Artificial Intelligence for effective utilization.</li>
<li>Excelling in online complaint handling and post-purchase management.</li>
<li>Implementing integrated marketing communications and relationship marketing strategies.</li>
<li>Evaluating marketing metrics for proficient customer relationship management."</li>
</ul>
</div>
</div>
</div>
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</h2>
</div>
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<p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.</p>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2186"> <div> <p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
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<h2>

</h2>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li>Customer Experience Communication Manager</li>
<li>Customer Journey Communication Specialist</li>
<li>Experience Design and Communications Lead</li>
<li>Customer Relations Communications Coordinator</li>
<li>Brand Experience Manager</li>
<li>Customer Engagement Strategist</li>
<li>Digital Customer Experience Manager</li>
<li>Customer Experience Communications Analyst</li>
<li>User Experience Communication Consultant</li>
<li>Customer Insight and Engagement Officer</li>
</ul>
</div>
</div>
</div>
<div> </div>
</div>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Commercial & Contract Management Certification Program (CCM)

Customer Experience Management

Professional Certificate Course in Managing Customer Experience Communication in London 2024

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<p>This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication.</p>
<br /><br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Introduction to Branding.</li>
<li>Branding Strategies.</li>
<li>Factors Influencing Branding Decisions.</li>
<li>Brand Knowledge and Perception.</li>
<li>Marketing Strategy Planning.</li>
<li>Integrated Marketing Communication.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2102"> <div> <p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing professionals</li>
<li>Brand managers</li>
<li>Marketing students</li>
<li>Entrepreneurs</li>
<li>Business owners</li>
<li>Advertising professionals</li>
<li>Public relations professionals</li>
<li>Sales professionals</li>
<li>Marketing analysts</li>
<li>Product managers</li>
<li>Digital marketers</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Business Branding

Branding

Brand Management

Professional Certificate Course in Branding Decisions and Strategies in London 2024

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<p>The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.</p>
<br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Customer Decision-Making.</li>
<li>A General Buying Decision-Making Process.</li>
<li>Types Of Consumer Decision-Making.</li>
<li>Perceived Risk.</li>
<li>Involvement Theory.</li>
<li>Hedonic Consumption.</li>
<li>Organisational Buying Decision Processes.</li>
<li>Strategy And Marketing Communications.</li>
<li>The Role Of Marketing Communications.</li>
<li>Elaboration Likelihood Model.</li>
<li>Towards A Model Of Marketing Communications.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1962"> <div> <p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making &amp; Marketing Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making and Marketing Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing Professionals &amp; Product Managers</li>
<li>Sales Professionals</li>
<li>Business Owners</li>
<li>Advertising Professionals</li>
<li>Brand Managers &amp; Market Researchers</li>
<li>Digital Marketers &amp; Communication Specialists</li>
</ul>
</div>
</div>
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<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
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<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
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<h5>Level</h5>
<p>Advanced</p>
</div>
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</div>
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<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
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<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

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<p>This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to build customer experience and how consumer behaviour can influence this experience.</li>
<li>Strategies to influence and enhance customer experience.</li>
<li>Enhancing customer experience in B to B context.</li>
<li>Strategies to built customer relationship.</li>
<li>Building customer experience with segmentation, targeting and positioning.</li>
<li>Measuring customer experience gap.</li>
<li>Defining customer expectations.</li>
</ul>
<br /><br />
<p> </p>
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<div>This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.</div>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2185"> <div> <p>This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience </h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ol>
<li>Customer Happiness Coordinator</li>
<li>Client Care Specialist</li>
<li>Experience Enhancement Agent</li>
<li>Satisfaction Strategist</li>
<li>Service Excellence Ambassador</li>
<li>Feedback Facilitator</li>
<li>Interaction Improvement Manager</li>
<li>Client Delight Director</li>
<li>Customer Journey Navigator</li>
<li>Support Satisfaction Supervisor</li>
</ol>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Service Design Courses (SDC)

Professional Certificate Course in Managing Customer Experience in London 2024

<p>The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers.</p>
<h3><strong>Learning Outcomes:</strong></h3>
<ol>
<li>Gain a solid understanding of merchandising theory and its role in retail operations.</li>
<li>Learn how to effectively manage products throughout their lifecycle, from sourcing to display.</li>
<li>Understand merchandise management techniques for optimizing sales and inventory control.</li>
<li>Develop skills in inventory analysis to make informed decisions about stock levels and turnover.</li>
<li>Explore various merchandising strategies to attract target customers and drive sales.</li>
<li>Master the art of visual merchandising to create appealing and effective product displays.</li>
<li>Gain insights into merchandise pricing strategies that balance profitability and customer value.</li>
<li>Understand the fundamentals of consumer behavior and its influence on purchasing decisions.</li>
</ol>
<h3><b>Why buy this Merchandising Level 3?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Merchandising Level 3</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising.</li>
<li>Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies.</li>
<li>Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies.</li>
<li>Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Merchandising Level 3 </b><span>was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales.</li>
<li>Retail Manager: Oversee merchandising operations, product management, and visual displays.</li>
<li>Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales.</li>
<li>Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies.</li>
<li>Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Module 01: Merchandising Theory</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Theory</td>
					<td> </td>
					<td><span><i></i> 00:21:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: Product Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Merchandise Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Inventory Management and Analysis</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Inventory Management and Analysis</td>
					<td> </td>
					<td><span><i></i> 00:28:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Merchandising Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Strategy</td>
					<td> </td>
					<td><span><i></i> 00:25:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Visual Merchandising</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Visual Merchandising</td>
					<td> </td>
					<td><span><i></i> 00:23:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Merchandise Pricing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Pricing</td>
					<td> </td>
					<td><span><i></i> 00:37:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Importance of Consumer Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importance of Consumer Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Consumer Rights Act</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Rights Act</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 10: The Importance of Communicating with Customers</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Importance of Communicating with Customers</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Merchandising Level 3</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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