Get a 10% discount on your first order when you use this promo code at checkout: MAY24BAN3X
The Entrepreneur's Buyer Persona Creation Guide
By iStudy UK
WHAT WILL I LEARN? * Know how an Effective Buyer Persona Profile should be like. * Know what a Buyer Persona is. * How to Benefit from Creating Effective Buyer Personas. * How to Research and Create their Buyer Persona. * How to know their Customers and adapt their marketing strategy. REQUIREMENTS * Basic Entrepreneurship and Marketing Knowledge. DESCRIPTION Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. PRACTICALLY YOU WILL LEARN: * What a Buyer Persona is and why is so important for your business. * Which are the main benefits of having a perfect Buyer Persona for your business? * How a Buyer Persona Profile should look like. * Which is the creative process for a Buyer Persona? * How to do research for your Buyer Persona Profile. * Which are the questions to ask when creating your Buyer Persona? * How to create the Buyer Persona Profile. and much more... * Lifetime Access to all other updates! * Surprise Bonuses! * New Tools introduced in the course! * FULL Support through the discussion area of the course! * 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin WHO IS THE TARGET AUDIENCE? * Anyone who is involved in Marketing or Sales. * Anyone who has a Business. * Anyone who wants to start a Business. * Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00
OVERVIEW -------------------------------------------------------------------------------- The modern buyer is more knowledgeable and savvier than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals. Learn the solution selling method, and find out how to shift the emphasis from product features to the customer. By understanding how to implement the solution-selling methodology, you can create natural and pressure-less sales interactions that accelerate revenue growth and improve customer loyalty
Advanced Professional Certificate in International Trade Law
(261)By Metropolitan School of Business & Management UK
Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). -------------------------------------------------------------------------------- Advanced Professional Certificate in International Trade Law This Advanced professional certificate course covers essential topics relating to international trade and international sales contracts. First, this course explores international trade's legal and regulatory landscape and how this practice can negatively and positively impact economies, societies, and the environment. In addition, the course introduces some fundamental concepts, reflects on relevant market theories, and then presents an in-depth analysis of complex international trade agreements and mechanisms, including GATT and WTO. Second, the course explores the English legal and regulatory landscape of the sales of goods and the principles on which law practitioners draft and negotiate these contracts. The course introduces some fundamental concepts relating to the rights and obligations of buyers and sellers in sales contracts. Moreover, the course will help participants reflect on the scope and provisions of the Vienna Convention for the international sale of goods by introducing fundamental concepts explaining the obligations of the seller and buyer under the agreement and analysing remedies offered to the buyer and seller. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. -------------------------------------------------------------------------------- Course Details After the successful completion of this lecture, you will be able to; * Measure the impact of international trade on economies and the environment. * Reflect on relevant market theories. * Understand the structure, role, and function of the world trade organisation. * Understand the construction of contracts of sales of goods and products in English law. * Determine the rights and obligations of buyer and seller in international sales contracts. * Reflect on the remedies offered to the buyer and seller in case of breach of contract. * Understand the different types and effects of incoterms rules. * Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. * Understand the obligations of the seller and buyer under the CISG. * Analyse remedies offered to the buyer and seller under the CISG. * Reflect on the economic foundations of international sales contracts. * Understand the function of foreign exchange markets. * Understand various methods of payment in international trade. -------------------------------------------------------------------------------- Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. -------------------------------------------------------------------------------- Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. * Legal advisors. * Law practitioners. * Contract specialists. * Legal officers. * Contract managers. * Business developers. * Trade advisors. * Trade compliance officers. * Law lecturers. * Business lecturers. * Legal and business researchers.
Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. LEARNING OBJECTIVES Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Supply Chain in Upstream Oil & Gas: Purchasing & Procurement
By Asia Edge
ABOUT THIS TRAINING COURSE A few decades ago, the purchasing function in an Oil & Gas company was seen only as a procurement function in charge of supplying goods and services defined by the end user. Over the years, the purchasing function has won its letters of nobility and has proven to be a powerful leverage of savings and cost reduction. In the upstream Oil & Gas sector, where production sites are spread everywhere and sometimes in very isolated areas, purchasing & procurement performs an important mission to secure the supply of high-tech equipment which will travel all over the world before being installed offshore or in remote areas. These two objectives, cost saving and securing of supply, make the purchasing & procurement a strategic function and an essential segment of the supply chain as it drives the other steps in the chain. Training Objectives By the end of the course, the participants will feel confident in their understanding of: * The supply chain functions in the upstream Oil & Gas industry and its objectives. * The purchasing process from the identification of a need to its satisfaction within the specifications, planning and budget. * The strategic tools of the buyer: The category management and market analysis, the definition of the frame agreement and contracts. * The creation of value for their organization by using the leverages of the purchasing process from the selection of supplier, the cost analysis and the negotiation. Target Audience This course is primarily designed for purchasers or head of purchasing/procurement. It is also necessary for other stake holders in the supply chain, including expediters, stock controllers and cost controllers. This course is also recommended for the participants in the logistics function who want to enlarge their knowledge domain of the supply chain. Finally, the supply chain administrators from the technical departments may also find this course necessary in order to facilitate their interaction with the purchasing department. Course Level * Basic or Foundation Trainer Your expert course leader has 25 years of experience in management positions in Contracting, Procurement and Logistics, mainly in the Oil & Gas Industry. He was a Lecturer for IFP Training for 5 years. During his Oil & Gas industry experience, he has worked on major Oil and Gas development projects like the Yadana project in Myanmar, Akpo project in Nigeria and YLNG in Yemen. His international experience allows him to adapt very easily and integrate the multicultural specificities of the Oil & Gas industry in his teaching. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. LEARNING OBJECTIVES Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Buyer's remorse is emotional regret after a purchase. Buyer's remorse is a natural human reaction emerging from a sense of caution and doubt over a decision. Understand the causes of buyer's remorse and how you could be in control to prevent buyer's remorse. LEARNING OBJECTIVES Explain the causes of buyer's remorse, Prevent buyer's remorse, Describe how to avoid seller's remorse TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Understand how you can identify the four buying styles from the definite-maybe buyers, impulse buyers, investigators and hard-bargainers. Discover the various strategies to apply to each of the buying styles and how to manage them. LEARNING OBJECTIVES Describe clues for identifying the four buying styles, Implement strategies how develop behavioral flexibility to confirm more sales, Explain the effects of stress on buying decisions TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
