Successful communications are all about making the message as simple as possible
– but this can be difficult when the subjects we're talking about are inherently
complicated.
Academic institutions, tech companies, health organisations, charities and many
others have complex ideas, processes and systems at the heart of what they do.
This course is for anybody who needs to distill information down into key
messages for important stakeholders, funders and investors, decision makers and
members of the public.
You’ll learn proven techniques for grabbing attention and changing minds through
presentations and public speaking, infographics and data visualisations, and
written reports and online posts.
We’ll work with you before the course to ensure that we understand your
organisation and what you’re hoping to achieve.
Sample learning content
Session 1: Understanding your audience
* Matching your objectives to your audience's motivations.
* Identifying the right tone and language.
* Understanding how, where and when your audience wants to be spoken to.
Session 2: Refining your objectives
* Breaking down strategic aims into tactical steps
* Metrics and milestones: defining and measuring progress and success.
* Rapidly building a brief for your communications.
Session 3: Telling the story
* Using metaphors, visuals, comparisons to frame your narrative.
* From slide decks to online campaigns - choosing the right formats for
delivering your message.
* Selecting communications channels to maximise reach and impact.
Session 4: Keeping it going
* Processes and systems for launching and maintaining communications
campaigns.
* Building social proof – creating and curating content.
* Troubleshooting and preparing for common challenges.
Delivery
We deliver our courses over Zoom, to maximise flexibility. The training can be
delivered in a single day, or across multiple sessions. All of our courses are
live and interactive – every session includes a mix of formal tuition and
hands-on exercises. To ensure this is possible, the number of attendees is
capped at 16 people.
Tutor
Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in
communicating complex subjects through data visualisation, writing and design.
He teaches for General Assembly and runs in-house training for public sector
clients including the Home Office, the Department of Transport, the
Biotechnology and Biological Sciences Research Council, the Health Foundation,
and numerous local government and emergency services teams. He previously worked
with Guardian Masterclasses on curating and delivering new course strands,
including developing and teaching their B2B data visualisation courses. He
oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK,
and has worked with Condé Nast International as product owner on a bespoke
digital asset management system for their 11 global markets.
Testimonial
“We’ve now worked with Alan for almost 3 years, and during that time he has
continued to deliver the highest quality training for our clients and delegates.
Alan’s passionate delivery style has continued to deliver innovative training
solutions to over 1500 delegates across the public, private and voluntary
sector. Each of our courses with him has always delivered exceptional feedback
and satisfaction levels.”
Joe Barlow | Head of Programme, Understanding ModernGov