Quality Guarantee:
Promising training excellence, satisfaction gurantee
Accredited by:
CPD UK & Quality License Scheme
Tutor Support:
Unlimited support via email, till you complete the course
Recognised Certification:
Accepted by thousands of professional bodies
Start Anytime:
With 1 year access to the course materials
Online Learning:
Learn from anywhere, whenever you want
This course will help you understand the methods of automated ad buying and
placement, allowing you to reach your target audience at the right time and on
the right platforms. You can elevate your advertising strategy and expand your
digital skill set with this comprehensive course.
THIS COURSE AT A GLANCE
* Accredited by CPD UK
* Endorsed by Quality Licence Scheme
* Obtain an understanding of the fundamental aspects of programmatic
advertising
* Recognise what is programmatic advertising
* Learn the benefits of what is programmatic advertising
* Understand various what is programmatic advertising strategies
* Learn about the qualifying media and ad standards
* Know the walkthrough of the programmatic process
* Learn about the impact of digital marketing in today's world
* Know how to set prices in a programmatic environment
* Realise how the auction works specifically in apps
WHY PROGRAMMATIC ADVERTISING COURSE RIGHT FOR YOU?
This programmatic advertising online course is perfect for those who are willing
to understand what is programmatic advertising and become confident digital
marketers. This online course will also teach you about the impact of digital
marketing in today's world and the benefits of using programmatic advertising.
This programmatic advertising online course will also help you acquire knowledge
about the qualifying media and ad standards. You will also learn about the
walkthrough of the programmatic process and much more after taking this popular
online course.
By the end of the course, you will acquire a better understanding of what is
programmatic advertising and what are its essential elements. After finishing
this popular online course, you will also develop the skills required to become
a confident digital marketer.
PROGRAMMATIC ADVERTISING COURSE DETAILS
ACCREDITED BY
CPD certificates are accepted by thousands of professional bodies and government
regulators here in the UK and around the world. Many organisations look for
employees with CPD requirements, which means, that by doing this course, you
would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a
leading national awarding organisation for providing high-quality vocational
qualifications across a wide range of industries.
COURSE CURRICULUM
INTRODUCTION TO PROGRAMMATIC ADVERTISING
* Welcome to Programmatic Advertising - Digital Marketing in Today's World
* High Level, What is Programmatic Advertising and What Are the Advantages
DIGITAL MARKETING INTRODUCTION - PROGRAMMATIC ADVERTISING
* Digital Marketing Introduction - Qualifying Media and Ad Standards
* How It Works - a Walkthrough of the Programmatic Process
* The Programmatic Process in Action - Walking Through the Process
* Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions
PROGRAMMATIC VS. RTB - DEFINING RTB AND PROGRAMMATIC
* Programmatic Vs. RTB - They Are Not One in The Same, So What Are They
* Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, &
Fill
* Setting Pricing in a Programmatic Environment
AUCTIONS -WATERFALL,HEADER BIDDING, AND ALL ABOUT PROGRAMMATIC AUCTIONS
* Auctions - an Introduction to First & Second Price Auctions in Digital
Marketing
* Traditional Waterfall - Digital Marketing Process of Serving an Ad
* Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King
* Mobile Header Bidding - How This Auction Works Specifically in-app
RECAP & THANK YOU
* Recap - Thank You - and Bonus Lecture
WHO SHOULD TAKE THIS COURSE?
This comprehensive programmatic advertising course is suitable for anyone
looking to improve their job prospects or aspiring to accelerate their career in
this sector and want to gain in-depth knowledge of digital advertising and
marketing.
ENTRY REQUIREMENTS
* There are no academic entry requirements for this programmatic advertising
course, and it is open to students of all academic backgrounds.
* However, you are required to have a laptop/desktop/tablet or smartphone and a
good internet connection.
ASSESSMENT METHOD
This programmatic advertising online course assesses learners through
multiple-choice questions (MCQs). Upon successful completion of the modules,
learners must answer MCQs to complete the assessment procedure. Through the
MCQs, it is measured how much a learner could grasp from each section. In the
assessment pass mark is 60%.
CERTIFICATION
ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME
After successfully passing the MCQ exam you will be eligible to order the
Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a
brand of the Skills and Education Group, a leading national awarding
organisation for providing high-quality vocational qualifications across a wide
range of industries. It will give you a competitive advantage in your career,
making you stand out from all other applicants and employees. There is a Quality
Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY
After successfully passing the MCQ exam you will be eligible to order your
certificate of achievement as proof of your new skill. The certificate of
achievement is an official credential that confirms that you successfully
finished a course with Lead Academy. Certificate can be obtained in PDF version
at a cost of £12, and there is an additional fee to obtain a printed copy
certificate which is £35.
FAQS
IS CPD A RECOGNISED QUALIFICATION IN THE UK?
CPD is globally recognised by employers, professional organisations and academic
intuitions, thus a certificate from CPD Certification Service creates value
towards your professional goal and achievement. CPD-certified certificates are
accepted by thousands of professional bodies and government regulators here in
the UK and around the world.
ARE QLS COURSES RECOGNISED?
Although QLS courses are not subject to Ofqual regulation, they must adhere to
an extremely high level that is set and regulated independently across the
globe. A course that has been approved by the Quality Licence Scheme simply
indicates that it has been examined and evaluated in terms of quality and
fulfils the predetermined quality standards.
WHEN WILL I RECEIVE MY CERTIFICATE?
For CPD accredited PDF certificate it will take 24 hours, however for the
hardcopy CPD certificate takes 5-7 business days and for the Quality License
Scheme certificate it will take 7-9 business days.
CAN I PAY BY INVOICE?
Yes, you can pay via Invoice or Purchase Order, please contact us at
info@lead-academy.org for invoice payment.
CAN I PAY VIA INSTALMENT?
Yes, you can pay via instalments at checkout.
HOW TO TAKE ONLINE CLASSES FROM HOME?
Our platform provides easy and comfortable access for all learners; all you need
is a stable internet connection and a device such as a laptop, desktop PC,
tablet, or mobile phone. The learning site is accessible 24/7, allowing you to
take the course at your own pace while relaxing in the privacy of your home or
workplace.
DOES AGE MATTER IN ONLINE LEARNING?
No, there is no age limit for online learning. Online learning is accessible to
people of all ages and requires no age-specific criteria to pursue a course of
interest. As opposed to degrees pursued at university, online courses are
designed to break the barriers of age limitation that aim to limit the learner's
ability to learn new things, diversify their skills, and expand their horizons.
WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE?
After successfully purchasing the course, you will receive an email within 24
hours with the login details of your course. Kindly check your inbox, junk or
spam folder, or you can contact our client success team via
info@lead-academy.org