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Advertising Copywriter

Advertising Copywriter

By Studyhub UK

5.0(2)
  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • 4 hours 24 minutes

  • All levels

Description

Overview

Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess.

The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements. 

Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm?

Learning Outcomes

  1. Understand the foundational concepts and principles underlying effective copywriting.
  2. Apply marketing strategies to produce persuasive and sale-driven advertising copy.
  3. Utilise a systematic 9-step approach to simplify and enhance the copywriting process.
  4. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention.
  5. Master various copywriting formulas and techniques to consistently produce high-quality advertisements.

Why buy this Advertising Copywriter course?

  1. Unlimited access to the course for forever
  2. Digital Certificate, Transcript, student ID all included in the price
  3. Absolutely no hidden fees
  4. Directly receive CPD accredited qualifications after course completion
  5. Receive one to one assistance on every weekday from professionals
  6. Immediately receive the PDF certificate after passing
  7. Receive the original copies of your certificate and transcript on the next working day
  8. Easily learn the skills and knowledge from the comfort of your home

Certification

After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.

Who is this Advertising Copywriter course for?

  • Beginners keen on understanding the intricacies of advertising copywriting.
  • Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy.
  • Writers wishing to transition into the advertising realm and harness the power of persuasive text.
  • Business owners seeking to improve their brand's message and influence their target audience.
  • Content creators looking to elevate their writing and produce impactful advertisement content.

Prerequisites

This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.

Career path

  • Advertising Copywriter: Average Salary £25,000 - £45,000.
  • Content Strategist: Average Salary £30,000 - £50,000.
  • Brand Strategist: Average Salary £35,000 - £55,000.
  • Marketing Manager: Average Salary £40,000 - £60,000.
  • Headline Specialist: Average Salary £28,000 - £48,000.
  • Creative Director: Average Salary £60,000 - £100,000.

Course Curriculum

Section 1: Introduction
Unit 1: Welcome to the Copywriting Course 00:05:00
Unit 2: Course Overview 00:04:00
Section 2: Introduction to Copywriting
Unit 1: What is Copywriting 00:05:00
Unit 2: Elements of Great Copy 00:11:00
Unit 3: Traditional vs Modern Copywriting 00:04:00
Unit 4: Career Options for Copywriters 00:12:00
Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00
Unit 6: Copywriting vs Content Writing: The Difference 00:04:00
Section 3: Core Concepts of Copywriting
Unit 1: What is a Short Form Copy 00:03:00
Unit 2: What is a Long Form Copy 00:02:00
Unit 3: Types of Tones Used for Writing Copy 00:06:00
Unit 4: Which Types of Tone You Should Use 00:07:00
Unit 5: Identifying the Target Audience 00:06:00
Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00
Section 4: Marketing Tactics to Write Copy That Sells
Unit 1: The Secret to Understand Buyer's Mindset 00:04:00
Unit 2: Never Make Your Copy Look Like an Ad 00:06:00
Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00
Unit 4: Features vs Benefits 00:04:00
Unit 5: The Shocking Truth about Buyers & Customers 00:04:00
Unit 6: So What Test 00:05:00
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00
Unit 8: What's in It for Me 00:04:00
Unit 9: The Secret to Sell Instantly 00:05:00
Unit 10: Leveraging the Power of Emotions 00:04:00
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You
Unit 1: Steps in the Copywriting Process 00:08:00
Unit 2: Understand the Product 00:06:00
Unit 3: Performing Competitor Analysis 00:12:00
Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00
Unit 5: Writing the copy 00:01:00
Unit 6: Editing the Copy 00:02:00
Unit 7: Adding Design Elements + Media 00:07:00
Unit 8: Publish the Copy + Promotion 00:02:00
Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00
Section 6: Copywriting Formulas
Unit 1: AIDA: The 4 Step Formula 00:05:00
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00
Unit 3: 3 STEP Formula: PAS 00:06:00
Section 7: Headlines
Unit 1: Section Introduction 00:01:00
Unit 2: Intro to Headlines 00:07:00
Unit 3: Importance of Headlines 00:03:00
Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00
Unit 5: How to Use This Formula (With Examples) 00:02:00
Unit 6: Free Tool to Create Attractive Headlines 00:03:00
Unit 7: Practice Exercise 00:01:00
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist
Unit 1: Section Intro 00:02:00
Unit 2: Headline Hack # 1 00:01:00
Unit 3: Headline Hack # 2 00:02:00
Unit 4: Headline Hack # 3 00:02:00
Unit 5: Headline Hack # 4 00:04:00
Unit 6: Headline Hack # 5 00:02:00
Unit 7: Headline Hack # 6 00:03:00
Unit 8: Quick Recap 00:01:00
Section 9: Creating the Copy
Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00
Unit 2: Focus on the Customer 00:06:00
Unit 3: How to Write a Conversational Copy 00:03:00
Section 10: Hacks & Tips
Unit 1: Collect Winning Pieces 00:04:00
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00
Unit 3: Using Customer's Words 00:05:00
Section 11: Practice Exercises
Unit 1: Recreate Ads 00:01:00
Unit 2: Record Your Copy 00:02:00
Section 12: Conclusion
Unit 1: Conclusion 00:01:00
Resources
Resources - Advertising Copywriter 00:00:00
Assignment
Assignment - Advertising Copywriter 00:00:00

About The Provider

Studyhub UK
Studyhub UK
London, England
5.0(2)

Studyhub is a premier online learning platform which aims to help individuals worldwide to realise their educational dreams. For 5 years, we have been dedicated...

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