36 Advertising courses

Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers.

Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects.

From propaganda to advertising, posters are a ubiquitous, powerful vehicle to take a message to the masses. Over four weeks, learn how to approach poster design in a creative and practical way. Although some computer work will be introduced, it will only be used as another production tool, participants will be encouraged to experiment with analogue techniques such as collage and hand-generated type. You will learn about the history of poster design; learn to use aspects of Adobe InDesign, Illustrator and Photoshop; develop approaches to letterform and layout. The emphasis of this course is on the development of a set of posters from research and design through to output. Week 1: History History of Poster Design: Looking at significant and famous posters from around the globe and their impact on society. Practical activity: After a quick introduction to InDesign we will recreate one of these posters, studying the component parts and their relationships to one another. Homework: Think of a concept for your design. What is it for? Who is your target audience? Where and how will it be displayed? Select a favourite poster to bring in or discuss with the group in week 2. Week 2: Image We will begin by discussing participant posters they have brought in to share and look at positives and potential negatives within the designs. Image selection can be a key factor to the success of your poster campaign. We will think about the choices between photography and illustration looking at examples of how this is done successfully. Think about the different ways we can generate and use images. Practical activity: Consider what medium the image might be and how it can be created. Learn about flatbed/film scanner for potential use in image creation. Week 3: Fonts We will look at how typography impacts designs and the messages that it can convey by itself. Consider various approaches to how we can generate type. How typographic selections work alongside selected images. Practical activity: Work through a few typographic workshops thinking about how typographic choices will alter the message you are trying to convey. We will consider various ways and techniques of creating type for our poster. Homework: Developing your typographic solution further, if required. Work through variations of layout. Week 4: Output Continue working on our posters making final tweaks and selecting the poster that is our most successful design for output. We will look at the various formats for output and how we prepare our posters for print. Look at usage of different poster sizes – why use one over the other?? Practical activity: Size your final poster and get it ready for output (if working analogue, scan final poster and upscale).   -------------------------------------------------------------------------------- Courses are subject to minimum enrolment. Please register early, within five days of the start date, to reduce the likelihood of course cancellation. Please read our cancellation policy before booking. Students, anyone over the age of 65, and those in receipt of any form of benefits can claim the concessionary price, offering a 10% discount on the full course price. Valid proof of eligibility must be produced on the first day of the course. Please use the code CONCESSION when prompted at checkout.

Adobe Illustrator and Photoshop Masterclass Training, your gateway to Photoshop and Illustrator. Learn with the best software for publishing and marketing materials. This comprehensive training covers Photoshop, Illustrator, and InDesign, offering step-by-step tutorials tailored for creative professionals. Click here for more info: Website [https://www.autocadtraininglondon.co.uk/product-page/Adobe-Illustrator-Photoshop-Masterclass-Training] Duration: 10 hours Approach: Individualized, Tailored Content, Flexible Pace, Personal Support Scheduling Flexibility: 1-on-1 sessions from Mon to Sat, 9 am to 7 pm, based on your availability. Course Title: Adobe Photoshop and Illustrator Mastery Workshop Duration: 10 Hours (Divided into 10 Modules) Module 1: Introduction to Adobe Photoshop (1 hour) * Familiarization with Photoshop interface and tools * Understanding bitmap graphics and resolution * Basic image editing techniques (cropping, resizing, color adjustments) * Significance of layers in design Module 2: Essential Photoshop Tools (1 hour) * Mastery of selection tools (Marquee, Lasso, Magic Wand) * Understanding brushes and their settings * Introduction to the Pen tool for precise selections * Working adeptly with layers and layer styles Module 3: Advanced Image Editing (1 hour) * Proficiency in advanced color adjustments (Curves, Levels, Hue/Saturation) * Techniques for photo retouching and manipulation * Creating composite images using blending modes * Application of filters and special effects for creative designs Module 4: Introduction to Adobe Illustrator (1 hour) * Exploration of Illustrator interface and tools * Working with vector graphics and paths * Basic shapes and drawing tools * Understanding anchor points and handles Module 5: Creating Vector Artwork (1 hour) * Expert use of the Pen tool for precise vector illustration * Creating and editing shapes and objects * Mastery in handling gradients and patterns * Understanding the Appearance panel Module 6: Illustrator Typography (1 hour) * Text tools and advanced formatting options * Crafting text effects and artistic typography * Integration of text with shapes and images * Working adeptly with text on a path Module 7: Combining Photoshop and Illustrator (1 hour) * Importing Illustrator files into Photoshop and vice versa * Efficient use of smart objects and vector shapes in Photoshop * Creation of custom brushes and patterns in Illustrator for seamless use in Photoshop * Designing posters and flyers by combining elements from both software Module 8: Integration with InDesign (1 hour) * Exporting assets from Photoshop and Illustrator for InDesign * Crafting layouts in InDesign using assets from both programs * Understanding print and digital design nuances * Preparing files for printing and online use Module 9: Advanced Techniques and Tips (1 hour) * Creating custom actions and automation in Photoshop * Mastery in advanced selection techniques * Utilizing Illustrator's advanced tools (Pathfinder, Shape Builder, etc.) * Exploration of creative design styles and trends Module 10: Final Projects and Portfolio (1 hour) * Individual or group projects incorporating Photoshop and Illustrator skills * Detailed review and feedback on the projects * Preparation of a portfolio showcasing the work   Upon completion of the Adobe Photoshop and Illustrator Mastery Workshop, participants will: * Master Advanced Design Techniques: Acquire expert skills in both Adobe Photoshop and Illustrator, delving into advanced tools, filters, and effects for intricate design work. * Seamlessly Integrate Software: Learn to seamlessly integrate Photoshop and Illustrator, enabling the creation of dynamic and visually appealing designs by leveraging the unique strengths of both programs. * Develop Creative Problem-Solving: Cultivate creative problem-solving abilities by exploring diverse design styles and industry-relevant trends, empowering the creation of innovative and captivating visuals. * Construct Professional Portfolios: Gain the expertise to construct professional portfolios, showcasing a diverse range of projects incorporating advanced Photoshop and Illustrator techniques. * Collaborate on Real-World Projects: Collaborate effectively on real-world design projects, combining Photoshop and Illustrator skills to produce high-quality marketing materials, promotional content, and digital artwork. Career Opportunities: Upon mastering Photoshop and Illustrator, participants can pursue a range of creative careers, including: * Graphic Designer: Craft visually appealing designs for print and digital media, ranging from marketing materials to social media graphics. * Digital Illustrator: Create intricate digital illustrations and artworks for various applications, including book covers, digital publications, and games. * Web Designer: Develop engaging and user-friendly website layouts and elements, optimizing user experience through appealing visuals. * Advertising Artist: Design compelling advertisements for print and online platforms, captivating audiences and promoting brands effectively. * Freelance Designer: Work as a freelance designer, taking on diverse projects from clients and agencies, showcasing versatility in both Photoshop and Illustrator skills. By mastering these Adobe tools, participants open doors to a multitude of creative opportunities in the ever-expanding digital design industry. Skills Acquired: Participants in the Adobe Illustrator and Photoshop Masterclass Training will develop advanced skills in vector graphics, digital illustration, and photo manipulation using Adobe Illustrator and Photoshop. Key skills include: * Precision Vector Graphic Design in Illustrator * Creative Digital Illustration Techniques * Advanced Photo Editing and Manipulation in Photoshop Job Opportunities: Upon completion, individuals can pursue roles such as: * Graphic Designer * Digital Illustrator * Advertising Creative * Branding Specialist Elevate Your Design Skills: Master Adobe Illustrator and Photoshop, crafting stunning graphics, logos, and digital illustrations. Understand design principles, tools, and workflows. Receive a recognized Certificate of Completion and access recorded lessons for future reference. Expert Guidance, Your Schedule: Learn from certified experts, tailored to your timetable-flexible online or in-person sessions, Monday to Sunday, 9 am to 8 pm. Enjoy lifetime email support for seamless learning. Unleash Your Creativity Today: Enroll now to ignite your creative potential in Adobe Illustrator and Photoshop. Elevate your designs effortlessly.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. -------------------------------------------------------------------------------- COURSE OVERVIEW This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing -------------------------------------------------------------------------------- DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. -------------------------------------------------------------------------------- COURSE OVERVIEW This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Mastering 3ds Max and Photoshop Training Course. earn 3D design, modeling, and rendering with 3ds Max, and seamlessly integrate Photoshop skills. Expert instructors guide you in enhancing images and creating stunning renderings. Our 3ds Max course is designed to help you learn basic and advanced architectural visualisation. Click here for more info: Website [https://www.autocadtraininglondon.co.uk/product-page/3ds-max-and-photoshop-training-course] Duration: 20 hours Approach: 1-on-1, Customized and Flexible pacing. Session Flexibility: Design your own timetable at your convenient hour between 9 am and 7 pm, Mon to Sat. 20-Hour Comprehensive Training in 3ds Max and Photoshop. Course Breakdown: Module 1: Introduction to 3ds Max (6 hours) * Familiarization with 3ds Max's interface and workspace * Navigation and basic modeling tools usage * Creation and manipulation of primitive objects * Object modification with modifiers for specific effects * Materials, textures, and basic lighting techniques * Introduction to rendering 3D scenes Module 2: Intermediate 3ds Max Techniques (6 hours) * Advanced modeling with splines and polygons * Camera creation and animation for realistic perspectives * Character rigging and animation using bones * Particle systems for visual effects and dynamic simulations * Designing landscapes and outdoor scenes * Exploration of advanced lighting and rendering methods Module 3: Introduction to Photoshop for 3D Artists (4 hours) * Understanding Photoshop interface and essential editing tools * Seamless integration of 3D models and textures between 3ds Max and Photoshop * Creation and editing of textures and materials for realistic surfaces * Post-production and compositing techniques to enhance 3D renders Module 4: Advanced Photoshop Techniques for 3D Artists (4 hours) * Custom brush and texture creation for artistic elements * Non-destructive editing using layer masks and adjustment layers * Advanced compositing for seamless 3D element integration * Crafting photorealistic textures and materials for impressive visuals Module 5: Project-Based Learning (4 hours) * Application of learned techniques to a real-world project * 3D modeling, texturing in Photoshop, and final image rendering * Instructor feedback for project refinement * Presentation of completed projects, showcasing acquired skills. Attendees will learn to craft intricate 3D models using Autodesk 3ds Max, mastering primitive objects, splines, and polygons for complex designs. Advanced Rendering Techniques: Participants will acquire skills in texturing, material application, lighting strategies, and rendering tools, crafting visually striking and lifelike 3D environments. Animation Prowess: Students will delve into object and character animation, simulation of perspectives with cameras, and the dynamic use of particle systems for visual effects and simulations. Essential Photoshop Proficiency: Attendees will gain vital Photoshop skills for post-processing, compositing 3D renders, and creating realistic textures, enhancing the quality of their 3D projects. Hands-On Project Engagement: Through practical projects, participants will receive expert feedback, honing their skills and demonstrating their expertise in real-world applications. Creative Problem-Solving Abilities: Attendees will cultivate creative thinking and problem-solving skills, enabling them to manifest their unique artistic visions in their 3D projects. Skills Acquired: Participants in the Mastering 3ds Max and Photoshop Training Course will gain advanced proficiency in 3D modeling, texturing, lighting, and rendering using 3ds Max. Additionally, they will master digital image manipulation, graphic design, and photo editing techniques using Photoshop. Key skills include: * Advanced 3D Modeling and Rendering in 3ds Max * Expert Texturing and Lighting Techniques * Digital Image Manipulation and Retouching in Photoshop * Graphic Design and Visual Communication Skills Job Opportunities: Upon completion, individuals can pursue a range of exciting career opportunities, including: * Senior 3D Artist * Game Developer * Architectural Visualization Specialist * Graphic Designer * Visual Effects Artist This course equips participants with the expertise needed for roles in animation studios, game development companies, architectural firms, advertising agencies, and more, providing a pathway to thriving careers in the creative industry. Advantages of joining this program: Thorough education: Excel in 3ds Max and Photoshop for high-quality visual effects and motion graphics at a professional level. Certified mentors and industry specialists: Receive instruction from seasoned professionals for expert direction. Interactive online sessions: Engage from any location; no need for travel. Lesson recordings: Access recorded sessions for revision and reinforcement. Long-term email assistance: Receive ongoing support even after the course completion. Complimentary career guidance: Gain valuable industry insights to boost your career prospects. Download Adobe Photoshop [https://www.adobe.com/uk/] Download Autodesk 3dsmax [https://www.autodesk.co.uk/]

Vectorworks Evening Course face to face One to one

face to face training customised and bespoke. Online or Face to Face

3ds max face to face training customised and bespoke. Live online or Face to Face.