22 A/B Testing courses

OVERVIEW This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. REQUIREMENTS Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- * Open doors of opportunities * Increase your adaptability * Keep you relevant * Boost confidence And much more! COURSE CURRICULUM 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00

COURSE OVERVIEW Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code! In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action!  Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry!  LEARNING OUTCOMES  * Gain the in-demand skills in landing page design and optimization * Learn the steps to increase your landing page conversion rate  * Identify the most common types of business models  * Learn the principles for good landing page design * Be able to apply psychological persuasion frameworks to your landing pages  * Learn step-by-step  how to design and build landing pages in Unbounce * Know how to use scarcity on your landing page to boost conversion WHO IS THIS COURSE FOR? This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages. ENTRY REQUIREMENT * This course is available to all learners of all academic backgrounds. * Learners should be aged 16 or over. * Good understanding of English language, numeracy and ICT skills are required to take this course. CERTIFICATION * After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. * PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. WHY CHOOSE US? * Affordable, engaging & high-quality e-learning study materials; * Tutorial videos and materials from the industry-leading experts; * Study in a user-friendly, advanced online learning platform; * Efficient exam systems for the assessment and instant result; * United Kingdom & internationally recognized accredited qualification; * Access to course content on mobile, tablet and desktop from anywhere, anytime; * Substantial career advancement opportunities; * 24/7 student support via email. CAREER PATH The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as * Digital Marketing Manager * Campaign Executive * Digital Designer * Digital Design and Content Lead Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:19:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want From this Landing Page Design Training course, you will understand the importance of designing an effective landing page for your business and you will learn how to create compelling layouts that drive conversions and capture leads. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Understand the principles of good landing page design, its examples, case studies, and best practices * Know the principles of persuasion in landing page design * Learn how to design and build a landing page step by step in Unbounce * Get acquainted with landing page design and optimization fundamentals * Know the primacy of product and the concept of usability in landing page design * Understand the 5-second usability test in landing page design and the steps to use it * Learn the art and science behind designing high-converting CTAs * Know how to use scarcity to improve conversion rates on your landing pages * Understand user scenarios and contextual perception in landing page design * Learn landing page builders and Unbounce page * Know how to create a logo in Photoshop and use the Unbounce page WHY LANDING PAGE DESIGN ONLINE TRAINING COURSE RIGHT FOR YOU? This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design. By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page. LANDING PAGE DESIGN ONLINE TRAINING COURSE DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM LANDING PAGE DESIGN AND OPTIMIZATION FUNDAMENTALS * Welcome to This Course! Let's Lay the Groundwork for Good Landing Page Design * The Myth of The Perfect Landing Page Conversion Rate * The 3 Main Types of Landing Pages and How to Use Them Effectively * Common Business Models and Understanding Your Conversion Actions * The AIDA Sales Funnel and The Online Decision Making Process * The Awareness Stage of The Funnel: Where It All Begins * The Interest Stage of The Funnel … Tell Me More * The Desire Stage of The Funnel … I Want What You Sell * The Action Stage of The Funnel … I'm Going to Buy What You Sell * The Fogg Behavior Model and How it Applies to Good Landing Page Design * Making Your Landing Page Design Memorable PRINCIPLES OF GOOD LANDING PAGE DESIGN: EXAMPLES, CASE STUDIES & BEST PRACTICES * The Primacy of Product and The Concept of Usability in Landing Page Design * Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks * The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now) * The Art and Science Behind Designing High-Converting Calls to Action (CTA's) * Readability and Visual Hierarchy Landing Page Design * Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates * Information Architecture and Accessibility - Landing Page Design Best Practices * Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices * Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices * Dedicated Landing Page Design Best Practices (Part 1) * Dedicated Landing Page Design Best Practices (Part 2) PRINCIPLES OF PERSUASION IN LANDING PAGE DESIGN * Using Scarcity to Improve Conversion Rates on Your Landing Pages * Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages * Principles of Persuasion - Anchoring and Cognitive Dissonance Theory * User Scenarios and Contextual Perception in Landing Page Design DESIGNING AND BUILDING A LANDING PAGE STEP BY STEP IN UNBOUNCE * My Favorite Landing Page Builders and Getting Started with Our Unbounce Page * Getting Familiar with The Unbounce Page Builder and Adding Our Header Section * Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool * Working with Background Imagery in Landing Pages and Developing Our Hero Section * Creating a Form, Action Block, and Finishing the Hero Section in Unbounce * Discussing Landing Page Design Changes and Creating Our Primary Content Section * Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce * Publishing Your Unbouonce Landing Page on Your Custom Domain * Adding Custom CSS in Unbounce to Create Professional Drop Shadows * Making Your Landing Page Design Work Better with Custom Javascript Snippets * Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines * Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form * Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights WHO SHOULD TAKE THIS COURSE? This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design. ENTRY REQUIREMENTS * There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

This course will guide you on how to design a responsive website from scratch without any previous experience in Adobe XD. You will also learn the principles of UI and UX and get your design ready for coding.

Take This Course * £175.00 £21.00 * 1 year * Intermediate * Course Certificate * Number of Units49 * Number of Quizzes0 * 11 hours, 25 minutes Gift this course * * * * COURSE OVERVIEW In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. LEARNING OBJECTIVES * Learn the fundamental skills you require to be an expert * Explore different techniques used by professionals * Find out the relevant job skills & knowledge to excel in this profession * Get a clear understanding of the job market and current demand * Update your skills and fill any knowledge gap to compete in the relevant industry * CPD accreditation for proof of acquired skills and knowledge WHO IS THIS COURSE FOR? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. ENTRY REQUIREMENT * This course is available to all learners of all academic backgrounds. * A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD CERTIFICATE FROM COURSE GATE  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. CAREER PATH On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: * Digital Marketing Manager * Campaign Executive COURSE CURRICULUM Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Unlock the full potential of product management with our comprehensive course. Dive deep into product management fundamentals, Agile methodologies, and gain hands-on experience with essential project management tools, including Trello, Jira, Microsoft Teams, Planner, and ChatGPT. Elevate your career and drive success in the digital age.

HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 9 Hours 42 Minutes * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about landing page design * Understand the core competencies and principles of landing page design * Explore the various areas of landing page design * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert digital media marketer -------------------------------------------------------------------------------- LANDING PAGE DESIGN COURSE ONLINE Master the skills you need to propel your career forward in landing page design. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive landing page design course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this landing page design course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective landing page design practice and equip you with the essential skills, confidence and competence to assist you in the landing page design industry. You'll gain a solid understanding of the core competencies required to drive a successful career in landing page design. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialise in landing page design. Enrol in this landing page design course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive landing page design course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this landing page design can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This landing page design course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. ADVANCE YOUR CAREER This landing page design course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Landing Page Design and Optimization Fundamentals Welcome To this Course! Let's Lay The Groundwork For Good Anding Page Design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages And How To Use Them Effectively 00:19:00 Common Business Models And Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel And The Online Decision Making Process 00:17:00 The Awareness Stage of The Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel … Tell Me More 00:14:00 The Desire Stage of The Funnel … I Want What You Sell 00:13:00 The Action Stage of The Funnel … I'm Going To Buy What You Sell 00:09:00 The Fogg Behavior Model and How it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product And The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (And How You Can Use It Now) 00:13:00 The Art And Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability And Visual Hierarchy Landing Page Design 00:20:00 Using Videos, Graphics And Imagery To Increase Landing Page Conversion Rates 00:20:00 Information Architecture And Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety And Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00 User Scenarios and Contextual Perception in Landing Page Design 00:17:00 Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbouonce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:02:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

This course focuses on understanding all the basic theory and programming skills required as a data scientist, featuring 35+ practical case studies covering common business problems faced by them. This course seeks to fill all those gaps in knowledge that scare off beginners and simultaneously apply your knowledge of data science and deep learning to real-world business problems.

Duration 3 Days 18 CPD hours This course is intended for This course is geared for attendees with solid Python skills who wish to learn and use basic machine learning algorithms and concepts Overview This 'skills-centric' course is about 50% hands-on lab and 50% lecture, with extensive practical exercises designed to reinforce fundamental skills, concepts and best practices taught throughout the course. Topics Covered: This is a high-level list of topics covered in this course. Please see the detailed Agenda below Getting Started & Optional Python Quick Refresher Statistics and Probability Refresher and Python Practice Probability Density Function; Probability Mass Function; Naive Bayes Predictive Models Machine Learning with Python Recommender Systems KNN and PCA Reinforcement Learning Dealing with Real-World Data Experimental Design / ML in the Real World Time Permitting: Deep Learning and Neural Networks Machine Learning Essentials with Python is a foundation-level, three-day hands-on course that teaches students core skills and concepts in modern machine learning practices. This course is geared for attendees experienced with Python, but new to machine learning, who need introductory level coverage of these topics, rather than a deep dive of the math and statistics behind Machine Learning. Students will learn basic algorithms from scratch. For each machine learning concept, students will first learn about and discuss the foundations, its applicability and limitations, and then explore the implementation and use, reviewing and working with specific use casesWorking in a hands-on learning environment, led by our Machine Learning expert instructor, students will learn about and explore:Popular machine learning algorithms, their applicability and limitationsPractical application of these methods in a machine learning environmentPractical use cases and limitations of algorithms GETTING STARTED * Installation: Getting Started and Overview * LINUX jump start: Installing and Using Anaconda & Course Materials (or reference the default container) * Python Refresher * Introducing the Pandas, NumPy and Scikit-Learn Library STATISTICS AND PROBABILITY REFRESHER AND PYTHON PRACTICE * Types of Data * Mean, Median, Mode * Using mean, median, and mode in Python * Variation and Standard Deviation PROBABILITY DENSITY FUNCTION; PROBABILITY MASS FUNCTION; NAIVE BAYES * Common Data Distributions * Percentiles and Moments * A Crash Course in matplotlib * Advanced Visualization with Seaborn * Covariance and Correlation * Conditional Probability * Naive Bayes: Concepts * Bayes? Theorem * Naive Bayes * Spam Classifier with Naive Bayes PREDICTIVE MODELS * Linear Regression * Polynomial Regression * Multiple Regression, and Predicting Car Prices * Logistic Regression * Logistic Regression MACHINE LEARNING WITH PYTHON * Supervised vs. Unsupervised Learning, and Train/Test * Using Train/Test to Prevent Overfitting * Understanding a Confusion Matrix * Measuring Classifiers (Precision, Recall, F1, AUC, ROC) * K-Means Clustering * K-Means: Clustering People Based on Age and Income * Measuring Entropy * LINUX: Installing GraphViz * Decision Trees: Concepts * Decision Trees: Predicting Hiring Decisions * Ensemble Learning * Support Vector Machines (SVM) Overview * Using SVM to Cluster People using scikit-learn RECOMMENDER SYSTEMS * User-Based Collaborative Filtering * Item-Based Collaborative Filtering * Finding Similar Movie * Better Accuracy for Similar Movies * Recommending movies to People * Improving your recommendations KNN AND PCA * K-Nearest-Neighbors: Concepts * Using KNN to Predict a Rating for a Movie * Dimensionality Reduction; Principal Component Analysis (PCA) * PCA with the Iris Data Set REINFORCEMENT LEARNING * Reinforcement Learning with Q-Learning and Gym DEALING WITH REAL-WORLD DATA * Bias / Variance Tradeoff * K-Fold Cross-Validation * Data Cleaning and Normalization * Cleaning Web Log Data * Normalizing Numerical Data * Detecting Outliers * Feature Engineering and the Curse of Dimensionality * Imputation Techniques for Missing Data * Handling Unbalanced Data: Oversampling, Undersampling, and SMOTE * Binning, Transforming, Encoding, Scaling, and Shuffling EXPERIMENTAL DESIGN / ML IN THE REAL WORLD * Deploying Models to Real-Time Systems * A/B Testing Concepts * T-Tests and P-Values * Hands-on With T-Tests * Determining How Long to Run an Experiment * A/B Test Gotchas CAPSTONE PROJECT * Group Project & Presentation or Review DEEP LEARNING AND NEURAL NETWORKS * Deep Learning Prerequisites * The History of Artificial Neural Networks * Deep Learning in the TensorFlow Playground * Deep Learning Details * Introducing TensorFlow * Using TensorFlow * Introducing Keras * Using Keras to Predict Political Affiliations * Convolutional Neural Networks (CNN?s) * Using CNN?s for Handwriting Recognition * Recurrent Neural Networks (RNN?s) * Using an RNN for Sentiment Analysis * Transfer Learning * Tuning Neural Networks: Learning Rate and Batch Size Hyperparameters * Deep Learning Regularization with Dropout and Early Stopping * The Ethics of Deep Learning * Learning More about Deep Learning ADDITIONAL COURSE DETAILS: Nexus Humans Machine Learning Essentials with Python (TTML5506-P) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Machine Learning Essentials with Python (TTML5506-P) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 4 Days 24 CPD hours This course is intended for Students in this course are interested in implementing DevOps processes or in passing the Microsoft Azure DevOps Solutions certification exam. Overview After completing this course, students will be able to: Plan for the transformation with shared goals and timelines Select a project and identify project metrics and Key Performance Indicators (KPI's) Create a team and agile organizational structure Design a tool integration strategy Design a license management strategy (e.g., Azure DevOps and GitHub users) Design a strategy for end-to-end traceability from work items to working software Design an authentication and access strategy Design a strategy for integrating on-premises and cloud resources Describe the benefits of using Source Control Describe Azure Repos and GitHub Migrate from TFVC to Git Manage code quality including technical debt SonarCloud, and other tooling solutions Build organizational knowledge on code quality Explain how to structure Git repos Describe Git branching workflows Leverage pull requests for collaboration and code reviews Leverage Git hooks for automation Use Git to foster inner source across the organization Explain the role of Azure Pipelines and its components Configure Agents for use in Azure Pipelines Explain why continuous integration matters Implement continuous integration using Azure Pipelines Define Site Reliability Engineering Design processes to measure end-user satisfaction and analyze user feedback Design processes to automate application analytics Manage alerts and reduce meaningless and non-actionable alerts Carry out blameless retrospectives and create a just culture Define an infrastructure and configuration strategy and appropriate toolset for a release pipeline and application infrastructure Implement compliance and security in your application infrastructure Describe the potential challenges with integrating open-source software Inspect open-source software packages for security and license compliance Manage organizational security and compliance policies Integrate license and vulnerability scans into build and deployment pipelines Configure build pipelines to access package security and license ratings This course provides the knowledge and skills to design and implement DevOps processes and practices. Students will learn how to plan for DevOps, use source control, scale Git for an enterprise, consolidate artifacts, design a dependency management strategy, manage secrets, implement continuous integration, implement a container build strategy, design a release strategy, set up a release management workflow, implement a deployment pattern, and optimize feedback mechanisms. MODULE 1: GET STARTED ON A DEVOPS TRANSFORMATION JOURNEY * Introduction to DevOps * Choose the right project * Describe team structures * Choose the DevOps tools * Plan Agile with GitHub Projects and Azure Boards * Introduction to source control * Describe types of source control systems * Work with Azure Repos and GitHub MODULE 2: DEVELOPMENT FOR ENTERPRISE DEVOPS * Structure your Git Repo * Manage Git branches and workflows * Collaborate with pull requests in Azure Repos * Explore Git hooks * Plan foster inner source * Manage Git repositories * Identify technical debt MODULE 3: IMPLEMENT CI WITH AZURE PIPELINES AND GITHUB ACTIONS * Explore Azure Pipelines * Manage Azure Pipeline agents and pools * Describe pipelines and concurrency * Explore Continuous integration * Implement a pipeline strategy * Integrate with Azure Pipelines * Introduction to GitHub Actions * Learn continuous integration with GitHub Actions * Design a container build strategy MODULE 4: DESIGN AND IMPLEMENT A RELEASE STRATEGY * Introduction to continuous delivery * Explore release strategy recommendations * Build a high-quality release pipeline * Introduction to deployment patterns * Implement blue-green deployment and feature toggles * Implement canary releases and dark launching * Implement A/B testing and progressive exposure deployment MODULE 5: IMPLEMENT A SECURE CONTINUOUS DEPLOYMENT USING AZURE PIPELINES * Create a release pipeline * Provision and test environments * Manage and modularize tasks and templates * Automate inspection of health * Manage application configuration data * Integrate with identity management systems * Implement application configuration MODULE 6: MANAGE INFRASTRUCTURE AS CODE USING AZURE AND DSC * Explore infrastructure as code and configuration management * Create Azure resources using Azure Resource Manager templates * Create Azure resources by using Azure CLI * Explore Azure Automation with DevOps * Implement Desired State Configuration (DSC) * Implement Bicep MODULE 7: IMPLEMENT SECURITY AND VALIDATE CODE BASES FOR COMPLIANCE * Introduction to Secure DevOps * Implement open-source software * Software Composition Analysis * Static analyzers * OWASP and Dynamic Analyzers * Security Monitoring and Governance MODULE 8: DESIGN AND IMPLEMENT A DEPENDENCY MANAGEMENT STRATEGY * Explore package dependencies * Understand package management * Migrate, consolidate, and secure artifacts * Implement a versioning strategy * Introduction to GitHub Packages MODULE 9: IMPLEMENT CONTINUOUS FEEDBACK * Implement tools to track usage and flow * Develop monitor and status dashboards * Share knowledge within teams * Design processes to automate application analytics * Manage alerts, Blameless retrospectives and a just culture ADDITIONAL COURSE DETAILS: Nexus Humans AZ-400 Designing and Implementing Microsoft DevOps Solutions training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AZ-400 Designing and Implementing Microsoft DevOps Solutions course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.