22 A/B Testing courses

DURATION 4 DAYS 24 CPD HOURS THIS COURSE IS INTENDED FOR STUDENTS IN THIS COURSE ARE INTERESTED IN DESIGNING AND IMPLEMENTING DEVOPS PROCESSES OR IN PASSING THE MICROSOFT AZURE DEVOPS SOLUTIONS CERTIFICATION EXAM. DESCRIPTION THIS COURSE PROVIDES THE KNOWLEDGE AND SKILLS TO DESIGN AND IMPLEMENT DEVOPS PROCESSES AND PRACTICES. STUDENTS WILL LEARN HOW TO PLAN FOR DEVOPS, USE SOURCE CONTROL, SCALE GIT FOR AN ENTERPRISE, CONSOLIDATE ARTIFACTS, DESIGN A DEPENDENCY MANAGEMENT STRATEGY, MANAGE SECRETS, IMPLEMENT CONTINUOUS INTEGRATION, IMPLEMENT A CONTAINER BUILD STRATEGY, DESIGN A RELEASE STRATEGY, SET UP A RELEASE MANAGEMENT WORKFLOW, IMPLEMENT A DEPLOYMENT PATTERN, AND OPTIMIZE FEEDBACK MECHANISMS PREREQUISITES SUCCESSFUL LEARNERS WILL HAVE PRIOR KNOWLEDGE AND UNDERSTANDING OF: * CLOUD COMPUTING CONCEPTS, INCLUDING AN UNDERSTANDING OF PAAS, SAAS, AND IAAS IMPLEMENTATIONS. * BOTH AZURE ADMINISTRATION AND AZURE DEVELOPMENT WITH PROVEN EXPERTISE IN AT LEAST ONE OF THESE AREAS. * VERSION CONTROL, AGILE SOFTWARE DEVELOPMENT, AND CORE SOFTWARE DEVELOPMENT PRINCIPLES. IT WOULD BE HELPFUL TO HAVE EXPERIENCE IN AN ORGANIZATION THAT DELIVERS SOFTWARE. * AZ-104T00 - MICROSOFT AZURE ADMINISTRATOR * AZ-204T00: DEVELOPING SOLUTIONS FOR MICROSOFT AZURE 1 - INTRODUCTION TO DEVOPS * What is DevOps? * Explore the DevOps journey * Identify transformation teams * Explore shared goals and define timelines 2 - CHOOSE THE RIGHT PROJECT * Explore greenfield and brownfield projects * Decide when to use greenfield and brownfield projects * Decide when to use systems of record versus systems of engagement * Identify groups to minimize initial resistance * Identify project metrics and key performance indicators (KPIs) 3 - DESCRIBE TEAM STRUCTURES * Explore agile development practices * Explore principles of agile development * Define organization structure for agile practices * Explore ideal DevOps team members * Enable in-team and cross-team collaboration * Select tools and processes for agile practices 4 - CHOOSE THE DEVOPS TOOLS * What is Azure DevOps? * What is GitHub? * Explore an authorization and access strategy * Migrate or integrate existing work management tools * Migrate or integrate existing test management tools * Design a license management strategy 5 - PLAN AGILE WITH GITHUB PROJECTS AND AZURE BOARDS * Link GitHub to Azure Boards * Configure GitHub Projects * Manage work with GitHub Project boards * Customize Project views * Collaborate using team discussions * Agile Plan and Portfolio Management with Azure Boards 6 - INTRODUCTION TO SOURCE CONTROL * Explore DevOps foundational practices * What is source control? * Explore benefits of source control * Explore best practices for source control 7 - DESCRIBE TYPES OF SOURCE CONTROL SYSTEMS * Understand centralized source control * Understand distributed source control * Explore Git and Team Foundation Version Control * Examine and choose Git * Understand objections to using Git * Describe working with Git locally 8 - WORK WITH AZURE REPOS AND GITHUB * Migrate from TFVC to Git * Use GIT-TFS * Develop online with GitHub Codespaces 9 - STRUCTURE YOUR GIT REPO * Explore monorepo versus multiple repos * Implement a change log 10 - MANAGE GIT BRANCHES AND WORKFLOWS * Explore branch workflow types * Explore feature branch workflow * Explore Git branch model for continuous delivery * Explore GitHub flow * Explore fork workflow * Version Control with Git in Azure Repos 11 - COLLABORATE WITH PULL REQUESTS IN AZURE REPOS * Collaborate with pull requests * Examine GitHub mobile for pull request approvals 12 - IDENTIFY TECHNICAL DEBT * Examine code quality * Examine complexity and quality metrics * Measure and manage technical debt * Integrate other code quality tools * Plan effective code reviews 13 - EXPLORE GIT HOOKS * Implement Git hooks 14 - PLAN FOSTER INNER SOURCE * Explore foster inner source * Implement the fork workflow * Describe inner source with forks 15 - MANAGE GIT REPOSITORIES * Work with large repositories * Purge repository data * Manage releases with GitHub Repos * Automate release notes with GitHub 16 - EXPLORE AZURE PIPELINES * Explore the concept of pipelines in DevOps * Describe Azure Pipelines * Understand Azure Pipelines key terms 17 - MANAGE AZURE PIPELINE AGENTS AND POOLS * Choose between Microsoft-hosted versus self-hosted agents * Explore job types * Explore predefined agent pool * Understand typical situations for agent pools * Communicate with Azure Pipelines * Communicate to deploy to target servers * Examine other considerations * Describe security of agent pools * Configure agent pools and understanding pipeline styles 18 - DESCRIBE PIPELINES AND CONCURRENCY * Understand parallel jobs * Estimate parallel jobs * Describe Azure Pipelines and open-source projects * Explore Azure Pipelines and Visual Designer * Describe Azure Pipelines and YAML 19 - EXPLORE CONTINUOUS INTEGRATION * Learn the four pillars of continuous integration * Explore benefits of continuous integration * Describe build properties * Enable Continuous Integration with Azure Pipelines 20 - IMPLEMENT A PIPELINE STRATEGY * Configure agent demands * Implement multi-agent builds * Explore source control types supported by Azure Pipelines 21 - INTEGRATE WITH AZURE PIPELINES * Describe the anatomy of a pipeline * Understand the pipeline structure * Detail templates * Explore YAML resources * Use multiple repositories in your pipeline 22 - INTRODUCTION TO GITHUB ACTIONS * What are Actions? * Explore Actions flow * Understand workflows * Describe standard workflow syntax elements * Explore events * Explore jobs * Explore runners * Examine release and test an action 23 - LEARN CONTINUOUS INTEGRATION WITH GITHUB ACTIONS * Describe continuous integration with actions * Examine environment variables * Share artifacts between jobs * Examine Workflow badges * Describe best practices for creating actions * Mark releases with Git tags * Create encrypted secrets * Use secrets in a workflow * Implement GitHub Actions for CI/CD 24 - DESIGN A CONTAINER BUILD STRATEGY * Examine structure of containers * Work with Docker containers * Understand Dockerfile core concepts * Examine multi-stage dockerfiles * Examine considerations for multiple stage builds * Explore Azure container-related services * Deploy Docker containers to Azure App Service web apps 25 - INTRODUCTION TO CONTINUOUS DELIVERY * Explore traditional IT development cycle * What is continuous delivery? * Move to continuous delivery * Understand releases and deployments * Understand release process versus release 26 - CREATE A RELEASE PIPELINE * Describe Azure DevOps release pipeline capabilities * Explore release pipelines * Explore artifact sources * Choose the appropriate artifact source * Examine considerations for deployment to stages * Explore build and release tasks * Explore custom build and release tasks * Explore release jobs * Configure Pipelines as Code with YAML 27 - EXPLORE RELEASE RECOMMENDATIONS * Understand the delivery cadence and three types of triggers * Explore release approvals * Explore release gates * Use release gates to protect quality * Control Deployments using Release Gates 28 - PROVISION AND TEST ENVIRONMENTS * Provision and configure target environments * Configure automated integration and functional test automation * Understand Shift-left * Set up and run availability tests * Explore Azure Load Testing * Set up and run functional tests 29 - MANAGE AND MODULARIZE TASKS AND TEMPLATES * Examine task groups * Explore variables in release pipelines * Understand variable groups 30 - AUTOMATE INSPECTION OF HEALTH * Automate inspection of health * Explore events and notifications * Explore service hooks * Configure Azure DevOps notifications * Configure GitHub notifications * Explore how to measure quality of your release process * Examine release notes and documentation * Examine considerations for choosing release management tools * Explore common release management tools 31 - INTRODUCTION TO DEPLOYMENT PATTERNS * Explore microservices architecture * Examine classical deployment patterns * Understand modern deployment patterns 32 - IMPLEMENT BLUE-GREEN DEPLOYMENT AND FEATURE TOGGLES * What is blue-green deployment? * Explore deployment slots * Describe feature toggle maintenance 33 - IMPLEMENT CANARY RELEASES AND DARK LAUNCHING * Explore canary releases * Examine Traffic Manager * Understand dark launching 34 - IMPLEMENT A/B TESTING AND PROGRESSIVE EXPOSURE DEPLOYMENT * What is A/B testing? * Explore CI-CD with deployment rings 35 - INTEGRATE WITH IDENTITY MANAGEMENT SYSTEMS * Integrate GitHub with single sign-on (SSO) * Explore service principals * Explore Managed Identity 36 - MANAGE APPLICATION CONFIGURATION DATA * Rethink application configuration data * Explore separation of concerns * Understand external configuration store patterns * Examine Key-value pairs * Examine App configuration feature management * Integrate Azure Key Vault with Azure Pipelines * Manage secrets, tokens and certificates * Examine DevOps inner and outer loop * Integrate Azure Key Vault with Azure DevOps * Enable Dynamic Configuration and Feature Flags 37 - EXPLORE INFRASTRUCTURE AS CODE AND CONFIGURATION MANAGEMENT * Explore environment deployment * Examine environment configuration * Understand imperative versus declarative configuration * Understand idempotent configuration 38 - CREATE AZURE RESOURCES USING AZURE RESOURCE MANAGER TEMPLATES * Why use Azure Resource Manager templates? * Explore template components * Manage dependencies * Modularize templates * Manage secrets in templates * Deployments using Azure Bicep templates 39 - CREATE AZURE RESOURCES BY USING AZURE CLI * What is Azure CLI? * Work with Azure CLI 40 - EXPLORE AZURE AUTOMATION WITH DEVOPS * Create automation accounts * What is a runbook? * Understand automation shared resources * Explore runbook gallery * Examine webhooks * Explore source control integration * Explore PowerShell workflows * Create a workflow * Examine checkpoint and parallel processing 41 - IMPLEMENT DESIRED STATE CONFIGURATION (DSC) * Understand configuration drift * Explore Desired State Configuration (DSC) * Explore Azure Automation State configuration (DSC) * Examine DSC configuration file * Explore hybrid management * Implement DSC and Linux Automation on Azure 42 - IMPLEMENT BICEP * What is Bicep? * Install Bicep * Understand Bicep file structure and syntax 43 - INTRODUCTION TO SECURE DEVOPS * Describe SQL injection attack * Understand DevSecOps * Explore Secure DevOps Pipeline * Explore key validation points * Explore continuous security validation * Understand threat modeling 44 - IMPLEMENT OPEN-SOURCE SOFTWARE * Explore how software is built * What is open-source software * Explore corporate concerns with open-source software components * Explore common open-source licenses * Examine license implications and ratings 45 - SOFTWARE COMPOSITION ANALYSIS * Inspect and validate code bases for compliance * Explore software composition analysis (SCA) * Integrate Mend with Azure Pipelines * Implement GitHub Dependabot alerts and security updates * Integrate software composition analysis checks into pipelines * Examine tools for assess package security and license rate * Interpret alerts from scanner tools * Implement security and compliance in an Azure Pipeline 46 - STATIC ANALYZERS * Explore SonarCloud * Explore CodeQL in GitHub * Manage technical debt with SonarCloud and Azure DevOps 47 - OWASP AND DYNAMIC ANALYZERS * Plan Implement OWASP Secure Coding Practices * Explore OWASP ZAP penetration test * Explore OWASP ZAP results and bugs 48 - SECURITY MONITORING AND GOVERNANCE * Implement pipeline security * Explore Microsoft Defender for Cloud * Examine Microsoft Defender for Cloud usage scenarios * Explore Azure Policy * Understand policies * Explore initiatives * Explore resource locks * Explore Azure Blueprints * Understand Microsoft Defender for Identity 49 - EXPLORE PACKAGE DEPENDENCIES * What is dependency management? * Describe elements of a dependency management strategy * Identify dependencies * Understand source and package componentization * Decompose your system * Scan your codebase for dependencies 50 - UNDERSTAND PACKAGE MANAGEMENT * Explore packages * Understand package feeds * Explore package feed managers * Explore common public package sources * Explore self-hosted and SaaS based package sources * Consume packages * Publish packages * Package management with Azure Artifacts 51 - MIGRATE CONSOLIDATING AND SECURE ARTIFACTS * Identify existing artifact repositories * Migrate and integrating artifact repositories * Secure access to package feeds * Examine roles * Examine permissions * Examine authentication 52 - IMPLEMENT A VERSIONING STRATEGY * Understand versioning of artifacts * Explore semantic versioning * Examine release views * Promote packages * Explore best practices for versioning 53 - INTRODUCTION TO GITHUB PACKAGES * Publish packages * Install a package * Delete and restore a package * Explore package access control and visibility 54 - IMPLEMENT TOOLS TO TRACK USAGE AND FLOW * Understand the inner loop * Explore Azure Monitor and Log Analytics * Examine Kusto Query Language (KQL) * Explore Application Insights * Implement Application Insights * Monitor application performance with Application Insights 55 - DEVELOP MONITOR AND STATUS DASHBOARDS * Explore Azure Dashboards * Examine view designer in Azure Monitor * Explore Azure Monitor workbooks * Explore Power BI * Build your own custom application 56 - SHARE KNOWLEDGE WITHIN TEAMS * Share acquired knowledge within development teams * Integrate with Azure Boards * Share team knowledge using Azure Project Wiki 57 - DESIGN PROCESSES TO AUTOMATE APPLICATION ANALYTICS * Explore rapid responses and augmented search * Integrate telemetry * Examine monitoring tools and technologies 58 - MANAGE ALERTS, BLAMELESS RETROSPECTIVES AND A JUST CULTURE * Examine when get a notification * Explore how to fix it * Explore smart detection notifications * Improve performance * Understand server response time degradation * Reduce meaningless and non-actionable alerts * Examine blameless retrospective * Develop a just culture

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10 QLS Endorsed Courses for Email Marketer | 10 Endorsed Certificates Included | Life Time Access

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This Marketing, Content and Sales Management Bundle consists of the following 30 CPD Accredited Premium courses - * Course 01:Affiliate Marketing * Course 02:Digital Marketing - Growth Hacking Techniques * Course 03:Digital Marketing and Advertising Level 3 * Course 04:Lead Generation with Attraction Marketing for Business * Course 05:Social Media Marketing Training * Course 06:LinkedIn Marketing & Sales Lead Generation Blueprint * Course 07:Telesales Executive Training * Course 08:Customer Relationship Management * Course 09:Personal and Networking Skills * Course 10:Effective Communication Skills Diploma * Course 11:Creativity and Problem Solving Skills * Course 12:Negotiation Essential Skills - Level 3 * Course 13:Marketing Online Course * Course 14:Strategic Planning and Analysis for Marketing * Course 15:Webinar Marketing Funnel * Course 16:Sales & Selling Management Course * Course 17:Secrets of Successful Sales * Course 18:Sales Negotiation Training * Course 19:Visual Merchandising * Course 20:Content Management * Course 21:Content Writing & Copy Writing For SEO and Sales * Course 22:Email Content Writing * Course 23:Professional Email Marketing Diploma * Course 24:Marketing Fundamentals * Course 25:TikTok Marketing for Business * Course 26:Facebook Marketing * Course 27:Instagram Marketing * Course 28:Property Marketing * Course 29:Pinterest Marketing * Course 30:Youtube Marketing Diploma 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- * Course 01: Career Development Plan Fundamentals * Course 02: CV Writing and Job Searching * Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Marketing, Content and Sales Management bundle will allow you to- * Uncover your skills and aptitudes to break new ground in the related fields * Deep dive into the fundamental knowledge * Acquire some hard and soft skills in this area * Gain some transferable skills to elevate your performance * Maintain good report with your clients and staff * Gain necessary office skills and be tech savvy utilising relevant software * Keep records of your work and make a report * Know the regulations around this area * Reinforce your career with specific knowledge of this field * Know your legal and ethical responsibility as a professional in the related field Course 01: Affiliate Marketing * Understand the principles of affiliate marketing and its role in online business. * Learn effective strategies for affiliate program selection and management. * Explore techniques for building and nurturing relationships with affiliate partners. * Analyze key performance indicators (KPIs) to evaluate the success of affiliate marketing campaigns. * Develop practical skills for creating compelling affiliate content that resonates with target audiences. 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Course 04: Lead Generation with Attraction Marketing for Business * Develop proficiency in attraction marketing techniques for lead generation. * Explore strategies to create engaging and valuable content to attract potential leads. * Understand the psychology behind consumer attraction and decision-making. * Learn to implement lead scoring systems for efficient lead management. * Analyze and optimize attraction marketing campaigns for maximum lead conversion. Course 05: Social Media Marketing Training * Gain a comprehensive understanding of social media platforms and their audiences. * Develop strategies for creating engaging and shareable content on social media. * Learn effective community management techniques to build a loyal online following. * Utilize social media analytics to measure the impact and ROI of marketing efforts. * Explore the latest trends and updates in social media marketing across different platforms. Course 06: LinkedIn Marketing & Sales Lead Generation Blueprint * Optimise LinkedIn profiles for professional visibility. * Utilise advanced lead generation strategies on the LinkedIn platform. * Implement effective outreach tactics for B2B marketing and sales. * Analyse LinkedIn analytics to measure campaign success. * Create a comprehensive blueprint for LinkedIn marketing and sales lead generation. Course 07: Telesales Executive Training * Develop effective communication skills for telesales. * Learn proven techniques for building rapport and trust over the phone. * Understand objection handling and negotiation in telesales. * Explore compliance and ethical considerations in telesales practices. * Master the art of closing deals through telesales. Course 08: Customer Relationship Management * Understand the fundamentals and importance of customer relationship management (CRM). * Implement CRM systems for efficient customer data management. * Learn strategies for building and maintaining customer loyalty. * Analyse customer behaviour data to enhance business strategies. * Develop skills to handle customer feedback and resolve issues effectively. Course 09: Personal and Networking Skills * Develop effective personal branding strategies. * Enhance networking skills for professional and personal growth. * Master the art of effective communication in networking settings. * Learn to build and nurture professional relationships. * Understand the role of emotional intelligence in personal and networking success. Course 10: Effective Communication Skills Diploma * Develop clear and concise communication skills for various contexts. * Improve listening skills for better understanding and response. * Master written communication techniques for business and personal scenarios. * Explore non-verbal communication and its impact on effective communication. * Understand cultural sensitivity and diversity in communication. Course 11: Creativity and Problem Solving Skills * Cultivate creative thinking techniques for problem-solving. * Explore methods to overcome creative blocks and foster innovation. * Understand the psychology of creativity and its application in various fields. * Develop strategies for collaborative problem-solving in professional settings. * Apply creative problem-solving skills to real-world scenarios. Course 12: Negotiation Essential Skills - Level 3 * Master advanced negotiation techniques for business and personal situations. * Understand the principles of principled negotiation and win-win outcomes. * Explore the psychology of negotiation and persuasion. * Develop strategies for effective conflict resolution through negotiation. * Enhance skills in preparing, conducting, and concluding successful negotiations. Course 13: Marketing Online Course * Gain a comprehensive understanding of online marketing fundamentals. * Explore digital marketing channels, including SEO, SEM, and content marketing. * Learn effective online advertising strategies and campaign management. * Understand the role of analytics in measuring online marketing success. * Develop a strategic online marketing plan for business growth. Course 14: Strategic Planning and Analysis for Marketing * Understand the importance of strategic planning in marketing. * Analyse market trends and conduct competitor analysis. * Develop strategic marketing plans aligned with organisational goals. * Implement SWOT analysis and other tools for effective planning. * Learn to adapt marketing strategies in response to changing market conditions. Course 15: Webinar Marketing Funnel * Master the art of creating and hosting effective webinars. * Develop strategies to attract, engage, and convert webinar participants. * Understand webinar analytics and measure the success of marketing funnels. * Create compelling webinar content for different audience segments. * Optimise webinar marketing funnels for lead generation and conversion. Course 16: Sales & Selling Management Course * Understand the principles of effective sales management. * Develop sales strategies for different market segments. * Explore techniques for building and managing a successful sales team. * Learn to analyse sales performance and implement improvements. * Understand the ethical considerations in sales and selling management. Course 17: Secrets of Successful Sales * Master the art of persuasive sales techniques. * Develop effective closing strategies for different sales scenarios. * Understand customer psychology and buying motivations. * Learn objection handling and negotiation skills for successful sales. * Apply ethical practices for long-term customer relationships. Course 18: Sales Negotiation Training * Understand the dynamics of negotiation in sales. * Develop advanced negotiation skills for complex sales scenarios. * Learn to navigate objections and challenges during sales negotiations. * Explore strategies for achieving win-win outcomes in sales. * Apply negotiation tactics to enhance overall sales performance. CPD 330 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Course 19: Visual Merchandising * Understand the principles of effective visual merchandising. * Learn to create visually appealing and cohesive displays. * Explore techniques to attract and engage customers through visual elements. * Understand the role of visual merchandising in branding and marketing. * Apply principles of colour, layout, and space in visual merchandising. Course 20: Content Management * Gain proficiency in content management systems (CMS). * Learn to create and organise digital content effectively. * Explore strategies for content distribution and syndication. * Understand the importance of content governance and compliance. * Develop skills for maintaining and updating content for optimal performance. Course 21: Content Writing & Copywriting For SEO and Sales * Develop writing skills for effective content creation and copywriting. * Understand the principles of SEO writing to enhance online visibility. * Learn persuasive copywriting techniques to drive sales and conversions. * Explore content planning and strategy for different marketing goals. * Apply best practices in writing content that resonates with target audiences. Course 22: Email Content Writing * Master the art of writing compelling and engaging email content. * Develop strategies for effective email copywriting and storytelling. * Understand the psychology of email recipients for impactful communication. * Learn to create personalised and targeted email campaigns. * Analyse email metrics to improve the effectiveness of content. Course 23: Professional Email Marketing Diploma * Gain comprehensive knowledge of email marketing fundamentals. * Develop proficiency in email marketing strategy and campaign planning. * Explore segmentation and automation for targeted email campaigns. * Understand regulatory compliance and ethical considerations in email marketing. * Analyse email marketing metrics for continuous improvement. Course 24: Marketing Fundamentals * Understand the foundational concepts and principles of marketing. * Explore the marketing mix: product, price, place, and promotion. * Learn market segmentation and targeting strategies. * Understand consumer behaviour and the decision-making process. * Apply marketing fundamentals to create effective marketing plans. Course 25: TikTok Marketing for Business * Gain insights into the TikTok platform and its audience. * Develop strategies for creating engaging and shareable content on TikTok. * Understand TikTok's advertising features and options. * Learn to leverage TikTok influencers for business promotion. * Analyse TikTok analytics to measure the success of marketing efforts. Course 26: Facebook Marketing * Gain a comprehensive understanding of Facebook's marketing features. * Develop strategies for creating engaging content on the Facebook platform. * Explore Facebook advertising options and campaign management. * Understand Facebook analytics for measuring campaign performance. * Learn to leverage Facebook insights for audience targeting. Course 27: Instagram Marketing * Understand Instagram's role in a comprehensive marketing strategy. * Develop visually appealing content for Instagram marketing. * Explore Instagram advertising features and sponsored content. * Learn effective hashtag strategies and community engagement on Instagram. * Analyse Instagram analytics for continuous improvement. Course 28: Property Marketing * Gain insights into property marketing strategies for different markets. * Explore online and offline channels for property promotion. * Understand the legal and ethical considerations in property marketing. * Learn to create visually appealing property listings and marketing materials. * Develop strategies for effective communication with potential buyers and sellers. Course 29: Pinterest Marketing * Understand the role of Pinterest in a visual marketing strategy. * Develop strategies for creating pinnable and shareable content on Pinterest. * Explore Pinterest advertising options for business promotion. REQUIREMENTS Course 30: Youtube Marketing Diploma * Gain a comprehensive understanding of YouTube as a marketing platform. * Develop strategies for creating and optimising YouTube channel content. * Explore YouTube advertising options and campaign management. * Learn to analyse YouTube analytics for measuring video performance. * Understand the role of storytelling and engagement in successful YouTube marketing. To participate in this course, all you need is - * A smart device * A secure internet connection * And a keen interest in Marketing, Content and Sales Management CAREER PATH Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

You will learn how to advertise your product or service on Facebook, Instagram, YouTube, and Twitter at the end of the course. At the same time, you will learn how to create brand awareness and increase customer loyalty.

Unlock the potential of online advertising with our comprehensive 'Google AdWords Course for Digital Marketing.' Master the art of creating, optimizing, and measuring the success of your ad campaigns. From understanding keywords to advanced strategies, gain practical skills for effective digital marketing. Enroll now for a hands-on learning experience that empowers you to drive targeted traffic and achieve your business goals.

Take This Course * £175.00 £21.00 * 1 year * Intermediate * Course Certificate * Number of Units38 * Number of Quizzes0 * 6 hours, 49 minutes Gift this course * * * * COURSE OVERVIEW In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Email Marketing: All-in-One Guide will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Email Marketing: All-in-One Guide will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Email Marketing: All-in-One Guide and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. LEARNING OBJECTIVES * Learn the fundamental skills you require to be an expert * Explore different techniques used by professionals * Find out the relevant job skills & knowledge to excel in this profession * Get a clear understanding of the job market and current demand * Update your skills and fill any knowledge gap to compete in the relevant industry * CPD accreditation for proof of acquired skills and knowledge WHO IS THIS COURSE FOR? Whether you are a beginner or an existing practitioner, our CPD accredited Email Marketing: All-in-One Guide is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. ENTRY REQUIREMENT Anyone interested in learning more about this subject should take this Email Marketing: All-in-One Guide. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD CERTIFICATE FROM COURSE GATE At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. CAREER PATH The Email Marketing: All-in-One Guide will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. COURSE CURRICULUM Section 01 What is Email Marketing? 00:06:00 Tools Overview 00:09:00 Paid vs Free Email Service Providers (ESPs) 00:14:00 Paid ESPs Overview 00:03:00 Free ESP MailMerge 00:07:00 Free ESP Mautic 00:14:00 DKIM SPF 00:08:00 Figma vs Canva 00:09:00 Emails vs SMS 00:08:00 Email Channel KPIs 00:15:00 Personalisation overview 00:12:00 Section 02 Content Calendar 00:12:00 Before Creating Campaign 00:07:00 Campaign 1 00:30:00 Campaign 2 00:15:00 Campaign 3 Save the Blocks 00:07:00 Checkout Link Trick 00:10:00 GMass and the Inbox Landing Test 00:07:00 A/B Testing 00:09:00 Personalisation 00:10:00 Section 03 What are Flows? 00:11:00 Welcome Flow 00:27:00 Abandoned Flow 00:23:00 Flows in Mailchimp and Sendinblue 00:14:00 Canva 00:09:00 Figma 00:12:00 Section 04 Lists and Segments 00:20:00 More on Lists and Segments 00:09:00 Section 05 Popup Forms 00:12:00 Popups in Welcome Flow Trick 00:16:00 Section 06 Coupons 00:07:00 Customer Journey Maps - CJM 00:11:00 Subscribe Everywhere 00:03:00 Forget Email, send SMS 00:04:00 Pixel Perfect or Profit 00:06:00 AMP or Profit 00:04:00 How to talk to your Clients and Employers 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

OVERVIEW This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. REQUIREMENTS Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- * Open doors of opportunities * Increase your adaptability * Keep you relevant * Boost confidence And much more! COURSE CURRICULUM 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00