Upbuild

Rasanath and Hari Prasada started Upbuild in a monastery in the East Village of Manhattan in 2008 as a product of their own search for self-realization. They were intimately studying the Bhagavad-Gita and other sacred texts of the bhakti tradition in order to apply them to their own lives. It became very clear to them that the goal of life is to become one’s real self, and the greatest, ever-present obstacle to that goal is the ego. It also became clear that anyone attempting to become free from the ego must do so through selflessness – the opposite of egotism.