Description

Discover the core principles that drive success in the world of business-to-business interactions. We'll guide you through the intricate landscape of B2B sales and marketing, helping you master the art of nurturing relationships with discerning clients.

In this comprehensive program, you'll delve into the intricacies of B2B buyer behaviour and develop a strategic B2B marketing approach to capture their attention. Learn how to harmonise sales and marketing efforts, ensuring a unified front for your company. Forming a proficient B2B sales team is essential, and you'll gain insights into creating and managing one effectively. Generating valuable B2B leads and employing cutting-edge sales techniques are at the heart of this course, equipping you with the tools to drive your business forward. Develop astute B2B sales management skills and explore innovative B2B business development strategies, preparing you to navigate the competitive B2B landscape successfully.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01: Introduction to Business Development

Module 02: Fundamentals of B2B Sales and Marketing

Module 03: The B2B Buyer

Module 04: B2B Marketing Strategy

Module 05: Sales and Marketing Alignment

Module 06: Forming a B2B Sales Team

Module 07: Generating B2B Leads

Module 08: B2B Sales Techniques

Module 09: B2B Sales Management

Module 10: B2B Business Development Strategies

Learning Outcomes:

Understand B2B buyer psychology.

Craft a strategic B2B marketing plan.

Align sales and marketing for synergy.

Create and manage an efficient sales team.

Master lead generation techniques.

Develop effective B2B sales and business growth strategies.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Sales professionals seeking B2B expertise.

Marketing experts exploring B2B marketing.

Business owners and entrepreneurs.

Aspiring B2B sales managers.

Individuals in product or service sales.

Those aiming to excel in B2B roles.

Career changers to B2B domains.

Anyone eager to thrive in B2B business.

Career path

B2B Sales Representative.

B2B Marketing Manager.

B2B Account Executive.

Business Development Manager.

Sales Team Leader.

B2B Marketing Specialist.

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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B2B Business Development Course

By Training Express

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