The Portman Group

The Portman Group is the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK. Founded in 1989, it has over 150 code signatories from producers, retailers and membership bodies and it is funded by 17 industry leading member companies. The Portman Group aims to consistently challenge the industry to deliver high standards of best practice and fulfil the essential self-regulatory role of ensuring the responsible marketing and promotion of alcoholic products to UK consumers under our Codes of Practice. The Code which celebrated its 25 year anniversary in 2021 outlines the guidelines all alcohol producers must follow when naming, branding and selling alcoholic drinks. The Portman Group provides free advice to producers on labelling design in relation to the Code and training on how the rules are applied.