We've all sat through far more bad presentations than good ones, but knowing what 'good' looks like is easier than successfully replicating it. Sales presentations are a performance and, as salespeople, fluffing our lines can cost us a lot more than hurt pride.
Having discovered and understood the specific needs and burning issues our prospect has, then this course will help any salesperson avoid dropping the ball and instead wowing their prospects with a
high-impact, tailored and compelling case for purchase.
This course will help participants:
Prepare mentally and physically for stand-up presentations
Use voice modulation and bullet-pointing to demand attention
Avoid boring their prospects
Master the do's and don'ts of PowerPoint
Deal more effectively with technical hitches and prospect's interruptions
Use eye contact and engagement to avoid prospects 'tuning out'
Deploy best practice essentials for presenting with colleagues
Steer through the toughest Q&A
1 Preparing your presentation
Mindset
Knowing your objective(s)
Vocal warm-up techniques
Assembling pre-agreed benefits
Time management
Room set-up
Technical preparation
2 How to open your presentation
Vocal energy
Summary and agreement of prospect's needs
How to have posture and confidence
Use of humour
What to do with those dreaded hands
Confident v non-confident body language
3 How to get and keep people's attention
Bullet pointing
Linking benefits to specific, stated needs
Practical exercise - formulating and delivering tailored benefits