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Delivered Online or In-Person
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UK Wide
Full day
All levels
Wouldn't sales be a 'walk in the park' without challenging customers? Why is it that some customers are so difficult to please, so quick to call 'foul' at the slightest blip and so mean with their gratitude after we've bent over backwards to accommodate them? Whether we are looking at prospective or existing customers, there is a toolkit for dealing with the most challenging of them.
This course will help participants:
Use broad open questions to give the customer a platform for their opinions or issues
Improve listening skills to really understand what's behind the customer's challenging style
Probe specific phrases to show listening and earn deeper disclosure
Use silence to let challenging customers 'blow off steam'
Understand the negative impact of certain phrases on a challenging customer
Summarise effectively and reassure the customer of our understanding of their needs
Recognise the 'behaviour cycle' and avoid emotional escalation
Understand 'transactional analysis' and how to bring people from 'child' to 'adult' state
Create loyalty in customers who are slow to give trust
Why customers challenge us - understanding their drivers
'Wearing their shoes' - seeing things from their perspective
Understanding our own personality style
How to flex with a style that is different from our own
Ways to quickly recognise a customer's style
The benefits of flexing with a challenging customer's style
Participants take it in turns to deal with the trainer (who plays the role of the challenging customer)
Observers stop the action when they hear or see something they deem wrong
The participant in the seat gets a chance to use a suggested alternative line
The participant who makes the suggestion has the chance to occupy the seat and deliver it themselves
Frequent feedback from the trainer as to how the participant's words are making him feel
Opportunities to rewind the action if an ill-advised line is suggested and delivered
Flipchart for capturing what worked, what didn't work and why
Mehrabian principle - the importance of body language and tone over words used
How to use open questions to get the customer talking
What questions to avoid and why
The use of pauses and silence to reduce tension and build trust
What listening is and what it isn't
Question funnelling - how to earn deeper disclosure through probing
The power of summary
What is transactional analysis (TA)?
Exploring the TA states and why people behave in that way under pressure
How to bring challenging customers to 'adult' state to reduce tension
How 'parent' or 'child' behaviours can be inadvertently triggered
Understanding the 'behavioural cycle' and how to break it
Mini-role play 'vignettes' to demonstrate real time impact of ill-chosen words
Techniques for placating current challenging customers
Methods that the participants have already used effectively - understanding why those methods worked and how other participants can model them
Participants' experiences of trust having been lost - understanding why those experiences had that negative outcome
How to 'go the extra mile' with challenging customers
Participants give the trainer a brief profile of a specific challenging customer of theirs
5-10 minute roleplay in which the trainer brings that individual to life
Observing participants - without interrupting - make notes on what is and isn't working
Trainer stops the action half-way through to give feedback on how he is feeling
Participant goes back into the roleplay having recalibrated their approach based on feedback
Observers give feedback on what did and didn't work
Trainer comes out of character to explain the impact of the participant's words and behaviours
Key learnings from each participant
Individual action planning - steps that can and will be implemented in the workplace