The Digital Brand Boss

Have you ever felt like you offer more value than your business reflects? Have you ever felt like you have so much more to offer but do not know how to position yourself or your business? If this sounds familiar, then I am thrilled you found your way here. My name is Sarah also known as THE DIGITAL BRAND BOSS and I have helped countless creatives, small business owners and, coaches like you communicate the full value of what they do. About Sarah I am a passionate serial entrepreneur: a brand strategist, a graphic designer, a luxury wedding planner, a fashion designer, a chef and a coach for purpose-driven individuals on a mission. I am extremely keen on equipping and empowering new creatives, coaches and small business owners with the tools and strategies they need to turn their passion into a profitable, irresistible and sustainable brand. My Story My journey towards being a brand strategist and coach dates back to my university days. While at university, I realised friends and family would often use me as the sounding board for their projects and ideas. The more problems I was able to help them solve, the stronger my desire to learn about what it takes to build a sustainable brand was. I also discovered I was very good at branding. I started designing posters, flyers, and logos and got self-taught in the use of colours, appropriate fonts, text alignment among other branding design skills. In addition to my natural innate creative ability, I received my bachelor’s degree in Business Studies and Music from the university of Liverpool. It’s time to show up, step up and build a brand that you are passionate about. - THE DIGITAL BRAND BOSS Fast forward a few years later, I took on the volunteer role of team lead for the media and production department of a charity (my local church) of about 200 members. It was then that my desire to build brands for a living grew and took root. This drive led me to get certified as a brand strategist and coach. The more I learned, the more I realised the power of strategic branding in bringing clarity, direction and growth to businesses. As someone who has always experienced the world through creating, I started my first business during my first year at university on a part-time basis, in 2012. So, believe me when I tell you I understand what starting a business from scratch requires. Some of the businesses I launched during this period included a catering business, a clothing line and a luxury design card company. Like most business owners who are just starting out, I wasn’t sure how to build my brand and grow my business. Instead, I was focused on having pretty colours, a logo and a social media page, which from experience I learnt are not adequate in getting you the required results from your business. It was only after I started really diving into learning how to successfully build a solid and sustainable brand, that I started seeing real results. I went from feeling disjointed and confused to starting a business that I absolutely love and I’m passionate about.