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Creative Writing: Content Writing and Copy Writing for SEO and Sales
By Skill Up
(9)- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
5 hours 18 minutes
All levels
Description
Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step training course. This Creative Writing: Content Writing and Copy Writing for SEO and Sales has been specially designed to help learners gain a good command of Content Writing and Copy Writing, providing them with a solid foundation of knowledge to become a qualified professional.
Through this Creative Writing: Content Writing and Copy Writing for SEO and Sales, you will gain both practical and theoretical understanding of Content Writing and Copy Writing that will increase your employability in this field, help you stand out from the competition and boost your earning potential in no time.
Not only that, but this training includes up-to-date knowledge and techniques that will ensure you have the most in-demand skills to rise to the top of the industry. This qualification is fully accredited, broken down into several manageable modules, ideal for aspiring professionals.
Learning outcome
- Familiar yourself with the recent development and updates of the relevant industry
- Know how to use your theoretical knowledge to adapt in any working environment
- Get help from our expert tutors anytime you need
- Access to course contents that are designed and prepared by industry professionals
- Study at your convenient time and from wherever you want
Why should I take this course?
- Affordable premium-quality E-learning content, you can learn at your own pace.
- You will receive a completion certificate upon completing the course.
- Internationally recognized Accredited Qualification will boost up your resume.
- You will learn the researched and proven approach adopted by successful people to transform their careers.
- You will be able to incorporate various techniques successfully and understand your customers better.
Requirements
- No formal qualifications required, anyone from any academic background can take this course.
- Access to a computer or digital device with internet connectivity.
Course Curriculum
| Section 01: Introduction | |||
| ▶ | Introduction | 🕐 00:05:00 | |
| ▶ | How to Navigate This Course - Watch This Video | 🕐 00:03:00 | |
| Section 02: Free Taster | |||
| ▶ | 13 Copywriting and Sales Buttons You Need to Know How to Push | 🕐 00:07:00 | |
| ▶ | Copywriting to Sell 10 Steps you must know | 🕐 00:06:00 | |
| ▶ | 14 Step Formula to Writing Great Sales Copy | 🕐 00:06:00 | |
| Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
| ▶ | AIDA is not just an Opera! | 🕐 00:02:00 | |
| ▶ | Have you any idea who you are talking to? | 🕐 00:02:00 | |
| ▶ | Who cares what format you use? | 🕐 00:03:00 | |
| ▶ | Hurting? Want someone to heal your pain? | 🕐 00:02:00 | |
| ▶ | I haven't got time or money for Objections! | 🕐 00:02:00 | |
| ▶ | Don't worry, there's always plenty of Scarcity to go round! | 🕐 00:02:00 | |
| ▶ | So, why are YOU reading my Headlines? | 🕐 00:02:00 | |
| ▶ | Why do you always want to know whats in it for you? | 🕐 00:02:00 | |
| ▶ | Endorsements? Pah! Prove it to me! | 🕐 00:03:00 | |
| ▶ | I Guarantee to you that I love Risk! Or do I? | 🕐 00:02:00 | |
| ▶ | Right it Wright to Be Red! or you won't be Readable! | 🕐 00:03:00 | |
| ▶ | Keep it Simple S. and throw away your Theasaurus | 🕐 00:02:00 | |
| Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
| ▶ | Introduction to Copywriting Formulation | 🕐 00:02:00 | |
| ▶ | Starting with AIDA | 🕐 00:06:00 | |
| ▶ | PAS - Problem, Agitation, Solution | 🕐 00:04:00 | |
| ▶ | The 4 Ps | 🕐 00:03:00 | |
| ▶ | QUEST | 🕐 00:04:00 | |
| Section 05: BASICS: How to Write Headline | |||
| ▶ | What You Need to Know to Write Great Headlines | 🕐 00:06:00 | |
| Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
| ▶ | Writing Editing: Can You Write Better Copy? | 🕐 00:06:00 | |
| ▶ | Proof Reading and Editing: 20 Ways to Write Better Copy | 🕐 00:11:00 | |
| ▶ | Editing Writing: Seven Guidelines for Editing Writing | 🕐 00:06:00 | |
| Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
| ▶ | Get Your Copywriting Psychology Right! | 🕐 00:06:00 | |
| ▶ | What are the Eight Universal Motivators? | 🕐 00:07:00 | |
| 100 Motivations | 🕐 00:05:00 | ||
| ▶ | Overcoming Objections | 🕐 00:08:00 | |
| Section 08: COPYWRITING FOR Blogging - Web Posts | |||
| ▶ | Copywriting for Blogs | 🕐 00:09:00 | |
| ▶ | A Simple Formula for Blog Posts | 🕐 00:04:00 | |
| ▶ | Blog Post Copywriting Formula | 🕐 00:09:00 | |
| ▶ | Blog Post Editing Checklist | 🕐 00:08:00 | |
| Section 09: COPYWRITING FOR Landing Pages | |||
| ▶ | Copywriting for Landing Pages | 🕐 00:04:00 | |
| ▶ | Copywriting for Testimonials | 🕐 00:06:00 | |
| ▶ | Copywriting for Bullet Points | 🕐 00:05:00 | |
| Section 10: COPYWRITING FOR Sales Letters | |||
| ▶ | Five Formulations for Sales Letters | 🕐 00:03:00 | |
| ▶ | The Five Point Sales Letter Formula | 🕐 00:03:00 | |
| ▶ | The Seven Step Copywriting Formula for Sales Letters | 🕐 00:05:00 | |
| ▶ | The Nine Point Formula | 🕐 00:06:00 | |
| ▶ | The 18 Step Sales Letter | 🕐 00:06:00 | |
| ▶ | The 21 Part Sales Letter Formula | 🕐 00:08:00 | |
| ▶ | Bonus: 32 Step Power Copywriting Formula | 🕐 00:08:00 | |
| Section 11: COPYWRITING FOR Video Sales Letters | |||
| ▶ | What is a Video Sales Letter | 🕐 00:03:00 | |
| ▶ | How to Write an Attention Grabbing Video Sales Letter Headline | 🕐 00:03:00 | |
| ▶ | Video Sales Letter Basics - Some Simple Guidance for Better VSLs | 🕐 00:04:00 | |
| ▶ | Video Sales Letter Outline - with Downloadable Templates | 🕐 00:07:00 | |
| Section 12: COPYWRITING FOR Email | |||
| ▶ | Copywriting for Email | 🕐 00:07:00 | |
| ▶ | How to Write Effective Welcome Emails | 🕐 00:10:00 | |
| ▶ | ACTIVITY: Analysis of a Long Form Story Telling Email | 🕐 00:07:00 | |
| ▶ | Email Copywriting Analysis 1 | 🕐 00:05:00 | |
| ▶ | Copywriting Formulas for Email Sequences | 🕐 00:06:00 | |
| Section 13: COPYWRITING FOR Advertisements | |||
| ▶ | Copywriting for Advertisements | 🕐 00:03:00 | |
| Section 14: COPYWRITING FOR Twitter | |||
| ▶ | Copywriting for Twitter - Engage, Entertain, Be Brief! | 🕐 00:07:00 | |
| Section 15: COPYWRITING FOR Promotional Videos | |||
| ▶ | How to Create a High Converting Promotional Video | 🕐 00:06:00 | |
| ▶ | The Promotional Video for This Course Following the Script | 🕐 00:02:00 | |
| ▶ | The Promotional Video - Version 2 | 🕐 00:02:00 | |
| Promotional Video SlideDeck | 🕐 00:20:00 | ||
| Promotional Video Script Checklist | 🕐 00:04:00 | ||
| ▶ | 2018 Update: The Formula for an Effective Promotional Video | 🕐 00:04:00 | |
| ▶ | 2018 New Copywriting Course Promo Video | 🕐 00:03:00 | |
| Section 16: Conclusion and Course Wrap Up | |||
| ▶ | Conclusion and Course Wrap Up | 🕐 00:03:00 | |
| Additional File | |||
| Additional File | 🕐 00:00:00 | ||
About The Provider
Skill Up
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Skill Up presents a rigorous online education experience, helping you obtain industry-relevant skills certified by the world’s...
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