Parent Zone

Parent Zone was founded in 2008 to make a difference. At the time, the UK was rated one of the worst places in Europe to raise a child. Our mission was simple: to improve outcomes for children in an increasingly digital world. But we wanted to do it differently. The parenting sector had become exclusive and out of touch with real families. We challenged the status quo – not for the sake of it, but because challenge was needed. We wanted to test assumptions and stereotypes around family life – to understand what parents and families really needed. Once, Parent Zone was our CEO and founder Vicki Shotbolt, an office and a desk. Today, we are many (not forgetting Teddy, the office dog), with stations across the UK and teams across the planet.