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Marketing: Research, Branding, Advertising and Pricing Strategies
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- Completion Certificate
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Highlights
On-Demand course
13 minutes
All levels
Description
Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success.
Key Features:
CPD Certified
Free Certificate from Reed
CIQ Approved
Developed by Specialist
Lifetime Access
Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively.
The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components.
Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles.
Course Curriculum:
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Marketing Environment
Module 04: Marketing Research
Module 05: Consumer Buying Behaviour
Module 06: Business Markets and Buying Behaviour
Module 07: Market Segmentations
Module 08: Product Strategy
Module 09: Product Life Cycle
Module 10: Branding Strategy
Module 11: Pricing Strategy
Module 12: Marketing Channels
Module 13: Integrated Marketing Communications
Module 14: Advertising and Sales Promotion
Module 15: Personal Selling and Public Relations
Module 16: Direct and Digital Marketing
Module 17: Strategic Marketing
Learning Outcomes:
Identify key elements in marketing research for strategic decision-making.
Analyse consumer behaviour to enhance targeted marketing strategies effectively.
Develop branding strategies aligned with product life cycle stages.
Formulate competitive pricing strategies based on market segmentation analysis.
Implement integrated marketing communications for effective brand promotion.
Evaluate digital marketing channels for strategic marketing campaigns.
CPD
10 CPD hours / points Accredited by CPD Quality Standards
Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00
Who is this course for?
Business professionals seeking advanced marketing knowledge.
Marketing managers aim to refine strategic marketing approaches.
Entrepreneurs interested in enhancing brand development strategies.
Graduates pursuing careers in marketing or related fields.
Anyone wanting to deepen their understanding of marketing principles.
Career path
Market Research Analyst
Brand Manager
Pricing Analyst
Advertising Executive
Digital Marketing Specialist
Public Relations Officer
Certificates
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
About The Provider
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