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Overview

Initiating this transformative journey with the 'Strategic Planning and Analysis for Marketing' course will significantly alter the trajectory of your professional life, positioning you for exceptional achievements in your job and career. With a 25% increase in related job opportunities, the Strategic Planning and Analysis for Marketing course is your gateway to becoming a key player in marketing. It is designed to elevate your job performance by over 30%, showcasing the profound impact of strategic planning and analysis on your professional growth.

The Strategic Planning and Analysis for Marketing course will sharpen your ability to think strategically, enabling you to make informed decisions that drive your organisation's success. You'll learn to anticipate market trends, understand competitive dynamics, and identify growth opportunities, making you a valuable asset in any marketing role. By the end of this journey, you'll have enhanced your skill set and opened doors to new career possibilities in strategic marketing, prepared to take on challenges with newfound confidence.

Description

The 'Strategic Planning and Analysis for Marketing' course begins with an introduction to strategic planning, outlining its significance in marketing. It details the steps in developing a strategic plan, emphasising the integration of marketing objectives to achieve business goals. Strategic Planning and Analysis for Marketing course further delves into the critical aspects of strategic and marketing analysis, providing learners with the tools to conduct internal and external evaluations of an organisation's marketing environment. This comprehensive approach ensures a thorough understanding of the factors influencing marketing strategies and outcomes.

The middle modules focus on the practical application of theoretical concepts in market segmentation, targeting, and positioning alongside advanced approaches to customer and competitor analysis. These sections are pivotal in teaching how to identify and capitalise on market opportunities, understand customer needs, and navigate competitive landscapes.

Finally, the Strategic Planning and Analysis for Marketing course concludes by offering strategic insights into formulating and implementing effective marketing strategies. This Strategic Planning and Analysis for Marketing course holistic view fosters a deep understanding of how strategic planning and analysis can drive marketing success, preparing learners for advanced roles in the marketing field.

Learning Outcomes:

Understand the foundations and importance of strategic planning in marketing.

Develop the ability to create comprehensive strategic plans.

Gain insights into conducting both internal and external analyses.

Learn how to segment, target, and position within various markets effectively.

Master approaches to both customer and competitor analysis.

Enhance strategic decision-making skills with a focus on marketing strategies.

Join the ranks of strategic marketing leaders today! Enrol in 'Strategic Planning and Analysis for Marketing' and transform your career with strategic insights and analysis skills.

Why Choose Us?

This course is accredited by the CPD Quality Standards.

Lifetime access to the whole collection of the learning materials.

Online test with immediate results.

Enroling in the course has no additional cost.

You can study and complete the course at your own pace.

Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.

Certificate of Achievement

Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.

Who Is This Course For?

Marketing professionals are seeking to enhance their strategic planning skills.

Business owners were aiming to improve their market positioning.

Graduates are aspiring to enter strategic marketing roles.

Managers were looking to integrate strategic analysis into marketing plans.

Entrepreneurs want to understand market dynamics better.

Consultants are seeking to offer more value through strategic marketing advice.

Requirements

The Strategic Planning and Analysis for Marketing course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Strategic Planning and Analysis for Marketing, without any fuss.

Career Path

The Strategic Planning and Analysis for Marketing course is your stepping stone to a multitude of career paths, including :

Strategic Marketing Manager

Marketing Analyst

Brand Strategist

Market Research Analyst

Business Consultant

Product Manager

Marketing Director

Order Your Certificate To order CPD Quality Standard Certificate, we kindly invite you to visit the following link:

Course Curriculum

Module 01: An Introduction to Strategic Planning
	An Introduction to Strategic Planning	00:15:00
Module 02: Development of a Strategic Plan
	Development of a Strategic Plan	00:23:00
Module 03: Strategic Planning for Marketing
	Strategic Planning for Marketing	00:12:00
Module 04: Strategic and Marketing Analysis
	Strategic and Marketing Analysis	00:13:00
Module 05: Internal Analysis
	Internal Analysis	00:23:00
Module 06: External Analysis
	External Analysis	00:23:00
Module 07: Market Segmentation, Targeting and Positioning
	Market Segmentation, Targeting and Positioning	00:16:00
Module 08: Approaches to Customer Analysis
	Approaches to Customer Analysis	00:22:00
Module 09: Approaches to Competitor Analysis
	Approaches to Competitor Analysis	00:23:00
Order Your Certificate
	Order Your Certificate	00:00:00

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Strategic Planning and Analysis for Marketing Course

By NextGen Learning

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