Description

The Postgraduate Certificate (PG Cert.) consists of the first four modules from the MA Business of Motorsport Master’s Degree.

You can then achieve a Postgraduate Diploma (PG Dip.) Business of Motorsport by studying the PG Dip. Top-Up, a further three modules from the MA.

The Business of Motorsport Master’s Degree (MA) is awarded by our academic partner De Montfort University Leicester (DMU). It is the world’s only online Master’s Degree to focus entirely on the commercial aspects of this exciting global industry.

What will you study?

Module 1

History, Sporting & Commercial Structure of Motorsport

15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.

Module 2

Ethics in Sports Management & Governance

15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.

Module 3

Commerce within Motorsport

15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.

Module 4

Sponsorship Models in Elite Motorsport & The Role of the Media

15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.

Entry Requirements

Previous Qualifications

A Degree of second-class honours classification or higher in any business, sport or engineering related subject.

OR

Industry Experience

Students with lower or without entry qualifications but with significant and relevant sport, business, motorsport or automotive industry experience at a senior level can also be admitted on to the programme. Each application will be considered on an individual basis.

International Students

NMA recognises equivalent international qualifications and these will be considered on an individual basis
Applications are welcome from all International Students with a good standard of English
If English is not your first language an IELTS certificate with a score of 6.5 (minimum) or equivalent qualification is required. However, all applications are considered on an individual basis as we are aware that for many international students their school or college curriculum has been taught in English.

Course Images

Online Postgraduate Certificate Business of Motorsport

By National Motorsport Academy

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Highlights