Online Continuing Professional Development (CPD) Business of Motorsport

Description

Study an individual module from the MA Business of Motorsport for Continuing Professional Development (CPD). Modules available are listed below;

Receive the NMA CPD Certificate & the
Investing In Your Future Award accredited by AIM Qualifications

Module 1

15 Credits
Understanding the background and history of motorsport is key to its future. This module will look at three key elements of motorsport; history, structure and governance. You will learn the purpose and background of the international governing body, the role of the national governing bodies and various other connected groups. The structure of the motorsport system, the role of the promoter and the impact motorsport as an industry can have on the world of engineering feature heavily to give you a rounded understanding of how far motorsport has travelled.

Module 2

15 Credits
The law and motorsport are not disconnected. National and international governing bodies will provide the backdrop for this module in a twenty first century world. Motorsport has been beset by governance and ethical issues in the past and has worked hard to create a reliable and consistent level of control across the world that can uphold the values and absorb the challenges of modern-day sport. You will learn the most profound ethical challenges facing motorsport along with comparisons from other national and international sports, resulting in effective and sympathetic knowledge for the world of motorsport.

Module 3

15 Credits
Budgets and financial management are the keys to this module. Your lectures will walk you through some of the most engaging methods of financial management relating to competition in motorsport. You will look at teams, drivers and management costs of venues, together with the importance of considering commercial opportunities and brand support. Tracks and circuit profit will be high on the agenda of discussion ensuring you understand the relevance of effective financial planning and how money can be spent appropriately to benefit the consumer experience.

Module 4

15 Credits
Many believe the key to success in motorsport is a sponsorship deal. This module will walk you through the merits and pitfalls of sponsorship from both a sponsor and sponsee perspective as well as a venue, and rights holder remit. Principles of market research, rights evaluation, activation, the mechanics of the media through to measurement analytics and more, will provide you with a comprehensive opportunity to explore the challenging process of commercial support in motorsport.

Module 5

15 Credits
The purpose of this trend-setting module is to give you the skills to understand the future. We will look at brands and their futures working with motorsport as an industry. We will answer questions such as what brands look for in their association with motorsport, how motorsport evolves and adapts to the future, maintaining success and profitable margins. Answers will be found through various motorsport discipline brands, retailers, console generations, brand extensions, sponsors and fans.

Module 6

15 Credits
Like all sports there is change and motorsport is no exception. Motorsport has to cope with some of the most demanding of landscapes through the impact of internal and external factors. The commercial opportunities and risk factors made through global megatrends affecting motorsport are coming thick and fast and the industry has to acknowledge how it can reasonably react and benefit from the commercial opportunities ahead. This module examines the theories relating to change management, the controlled identification and implications of long term change along with the short-term resolution to change for many.

Continuing Professional Development (CPD) – flexible online study.

£975 ON ENROLMENT