Professional Certificate Course in Understanding Brand Identity Personality and Positioning in London 2024

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation.

After the successful completion of the course, you will be able to learn about the following,

• Factors driving brand identity.
• Brand Identity Prism.
• Brand relationship with Organisation.
• Brand Personality, Profile and Positioning.
• Brand relationship with employees and customers.
• Brand Identity, Image and Brand Value.
• Brand Position, Association and Differentiation.
• Points of Difference (POD) and Points of Parity (POP).

This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Marketing Managers
• Brand Managers
• Advertising Managers
• Communication Managers
• Public Relations Managers
• Sales Managers
• Business Development Managers
• Entrepreneurs
• Small Business Owners
• Marketing and Branding Consultants