Description

The aim of this course is to provide learners with a comprehensive understanding of strategic options and techniques for implementing them. The course will cover topics such as the innovation matrix and types of innovation, McKinsey's horizontal model of innovation, Pareto analysis, strategy canvas, new product development, customer relationship management, customer loyalty, and retention strategies, evaluating marketing plans, and types of sales reports.

After the successful completion of the course, you will be able to learn about the following,

Understanding the Strategic Options And Techniques For Implementing The Same.

Understanding Innovation Matrix And Types Of Innovation

Learning more about Mckinsey's Horizontal Model Of Innovation

Learning more about Pareto Analysis and Strategy Canvas

Understanding more about New Product Development

Learning more about Customer Relation Management and Customer Loyalty And Retention Strategies

Evaluating Marketing Plans

Types Of Sales Report

The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue.

Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Strategising for Marketing Operations Self-paced pre-recorded learning content on this topic.

Strategizing for Marketing Operations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Marketing Managers and Executives

Business Development Managers

Product Managers and Brand Managers

Sales Managers and Representatives

Market Researchers and Analysts

Business Owners and Entrepreneurs

Advertising and PR Professionals

Supply Chain Managers

Operations Managers

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Strategizing for Marketing Operations in London 2024

By Metropolitan School of Business & Management UK

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