Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.

This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.

After completing this course, you will be able to:

• Critically Analyse Consumer Behaviour.
• Learn Theories of Consumer Behaviour such as:
• Theory of Reasoned Action.
• Theory of Planned Behaviour.
• Motivation-need Theory.
• Impulse Buying.
• Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.
• Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.
• Explore Agile Business Strategies in Tourism and Hospitality.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

·          Hospitality Managers
·          Tourism Marketing Professionals
·          Tourism Industry Professionalism
·          Customer Experience Managers
·          Customer Experience Enhancement
·          Hospitality and Tourism Management Strategies
·          Market Researchers
·          Strategic Marketing Management Specialization
·          Marketing Analytics Specialization
·          International Marketing Specialization