Mass Mindset

The moment is right In the last three decades technologies to measure heart-related signals were conceptualized, developed and commercialized, gradually reaching mass-market appeal. Heart-rate monitoring moved from easy to complicated to „on everyones wrist“. The brain and its mental functions are not only what makes us human. It regulates our body budgets, our social relations and especially today: is highly engaged of interacting with machines, interfaces and technology for better safety and performance. Sophisticated algorithms, meticulous data gathering, deep knowledge of neuroscience on the basis of a lot common sense built-into scientific methods is what we use. We analyze and interpret correlates of attention and cognition (like eye-movements, eye-blinks), pointing at fatigue and mental irregularities. The feedback is always relevant and comprehensible, because for many of our customers action has to be fast and right.