Description

Overview

This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course.

Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry.

In This Marketing Principles Course, You Will:

Learn strategies to boost your workplace efficiency.

Hone your Marketing Principles skills to help you advance your career.

Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts.

Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career.

This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.

The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever.

Additional Perks of Buying a Course From Institute of Mental Health

Study online - whenever and wherever you want.

One-to-one support from a dedicated tutor throughout your course.

Certificate immediately upon course completion

100% Money back guarantee

Exclusive discounts on your next course purchase from Institute of Mental Health

Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now.

Process of Evaluation

After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.

Certificate of Achievement

Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99.

Who Is This Course for?

This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.

And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.

Taking this Marketing Principles course is a win-win for you in all aspects.

This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education.

Requirements

This Marketing Principles course has no prerequisite.

You don't need any educational qualification or experience to enrol in the Marketing Principles course.

Do note: you must be at least 16 years old to enrol.

Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course.

Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills.

Course Curriculum

Section 01: Marketing and the Firm
	Marketing and the Firm	00:01:00
	Marketing Orientation and Context	00:01:00
	Creating Value and Competitive Advantage #1	00:01:00
	Creating Value and Competitive Advantage #2	00:01:00
	Marketing Definition	00:01:00
	Marketing Exchange	00:01:00
	Marketing Interactions #1	00:01:00
	Marketing Interactions #2	00:02:00
	BCG's Advantage Matrix Model	00:01:00
Section 02: Situational Marketing Analysis
	External Environment - Analysis #1	00:01:00
	External Environment - Analysis #2	00:01:00
	External Environment - Analysis #3	00:01:00
	External Forces Facing Marketing	00:01:00
	Demographic Shift	00:01:00
	Demographic Changes	00:02:00
	Stakeholder Mapping #1	00:01:00
	Stakeholder Mapping #2	00:01:00
Section 03: Microenvironments - Industry and Market
	Microenvironments - Industry and Market	00:01:00
	Difference between an Industry and a Sector	00:02:00
	Common Mistakes #1	00:02:00
	Common Mistakes #2	00:01:00
	Market Analysis #1	00:01:00
	Market Analysis #2	00:01:00
	Internal Firm Analysis and Environment Analysis	00:02:00
	Enterprise Value Chain Analysis #1	00:01:00
	Enterprise Value Chain Analysis #2	00:01:00
	Enterprise Value Chain Analysis #3	00:01:00
	Porter's Value Chain	00:01:00
	Elements in Porter's Value Chain #1	00:01:00
	Elements in Porter's Value Chain #2	00:01:00
	SWOT - Gap Analysis	00:02:00
	TOWS and Building Conversion Strategies	00:01:00
Section 04: Formulating a Marketing Plan - Building Components
	Formulating a Marketing Plan - Building Components #1	00:01:00
	Formulating a Marketing Plan - Building Components #2	00:02:00
	Formulating a Marketing Plan - Building Components #3	00:01:00
	Product Life Cycle and Building a Product Strategy	00:01:00
	Segmentation and Targeting- Geography, Consumer Behaviour and Cultures	00:01:00
	Positioning Your Market Offering	00:01:00
	Pricing Your Product for the Market	00:01:00
	Channels and Distribution	00:01:00
	Promotion and Brand Advertising	00:01:00
	Business Development and Customer Relationship Marketing (CRM)	00:01:00
	Hard-selling	00:01:00
	Sales Funnel	00:01:00
	Stages in the Sales Funnel	00:02:00
Section 05: Executing the Marketing Plan
	Action Planning, Roles and Responsibilities	00:01:00
	Metrics and Measures	00:02:00
	Marketing and Information Technology	00:01:00
	Marketing Information (MIS) Systems: Sorting Data and Reporting	00:02:00
	Marketing and Information Technology	00:01:00
	The Marketing Profession and Building the Marketing Team	00:01:00

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Marketing Principles

By IOMH - Institute of Mental Health

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