Ilia Solutions

Members of the team have either worked within the private market industry or have clawed tooth and nail to successfully bootstrap their respective start-up. We know all too well of the inner workings of the industry from both sides, from the insider metrics that are always being looked for but never publicly disclosed, to how much leverage a start-up can exercise at each stage of their life-cycle. We as a team felt it was not equitable that start-ups, which are the engine of economic productivity, have to start at a disadvantage from launch. Allow us to share the lessons we have learnt from a painful journey of private market fundraising which is becoming increasingly more competitive.