Digital Knowledge Lab

In 2020, Digital Knowledge Lab partnered with York St. John University’s Business School and Mediaworks – an award-winning digital marketing agency – to create a highly-unique Digital Marketing and Data Analytics MSc. The co-branded programme offers students the reassurance of quality from a leading academic institution, coupled with cutting-edge industry insight of a leading full-service digital marketing agency. To promote the course, Digital Knowledge Lab also designed and delivered a 3-week taster version of the full MSc programme. In just 10 days, over 2,500 students enrolled onto the taster course from all corners of the globe – which Bob Gammie, Dean of York Business School, hailed as a record number, commenting that “We are blown away with the volume of applicants we have received for this short course.”