Dexter Moscow

Yes, my name is Dexter Moscow! It sounds made up, but the name is on my birth certificate.

It certainly would be a great stage name. Although I’ve yet to realise my childhood dream of appearing as a leading man on the silver screen, a considerable amount of my practical selling experience comes from my many years appearing in front of the camera on QVC The Shopping Channel, selling £millions of products for major technology companies and other notable retailers.

In addition, for 16 years, I worked behind the camera as their Chief Guest Trainer, coaching and training guest presenters and celebrities to excel at the art of ‘selling on telly’, effectively selling to an invisible audience.

This experience of creating a compelling selling proposition informs my approach to sales coaching and communication in the corporate arena.

I have also been an estate agent, and my early career was in advertising, working for an agency with Mafia connections.

As a speaker, I talk on several topics relating to communication, selling, influence and persuasion and present on TV to corporates at symposiums and conferences.

The processes and frameworks I used when coaching others on selling on TV are the same when we seek to communicate our message.

I have written a book called Stand Up and Sell that enables those who follow these tried and tested processes to be more effective in their sales and presenting activities. With so much business still being conducted online, which I call this Televisual Age, I am revising my book title to Sit Down and Zoom. 

As a trained voiceover, I have also been the ‘voice of god’ at award functions.

My claims to fame are having popcorn thrown at me by Julia Roberts in Notting Hill, being sworn at by Kate Winslet in Branner’s Hamlet and my life as a background artist.

I also have various other anecdotes about my work with Nigella Lawson, Lulu, and others and what goes on behind the scenes at QVC.