ow would you like the folks you work with to describe you when you're not in the room? Like it or not, we all have a brand. We're all remembered and thought of based on the impressions we leave with those we share our working world with. That leaves each of us with a choice...do we want that brand to happen by chance, to hope for the best? OR. Do we want to explore our brand; define it and craft it? Do we want to get intentional about building ourselves a professional brand that is consistent and authentic.