Name: Google Ads Training
Price: 10.99 GBP
Availability: InStock

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<p>This course provides an in-depth exploration of digital marketing's evolution, illuminating the significance of performance marketing in today's competitive landscape. Participants will gain insights into key metrics and KPIs crucial for optimizing marketing efforts and driving tangible outcomes.</p>
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After the successful completion of the course, you will be able to learn about the following:<br /><br />â¦ Overview of digital marketing and its evolution.<br />â¦ Understanding performance marketing and its importance.<br />â¦ Key performance marketing metrics and KPIs.<br /><br />
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<p>Dive into the world of performance marketing, unraveling the intricacies of targeted advertising, conversion tracking, and campaign optimization. Learn to harness data-driven insights to maximize ROI and elevate brand performance across digital platforms.</p>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2992"> <div> <p> Introduction to Performance Marketing equips learners with essential tools and techniques to navigate the dynamic realm of digital marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Introduction to Performance Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Introduction to Performance Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br /><br />The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br />
<ul>
<li>Performance Marketing Analyst</li>
<li>Digital Advertising Specialist</li>
<li>Conversion Rate Optimization Manager</li>
<li>Marketing Data Scientist</li>
<li>Campaign Performance Strategist</li>
<li>Digital Marketing Metrics Manager</li>
<li>ROI Optimization Consultant</li>
<li>Performance Marketing Manager</li>
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<h5>Average Completion Time</h5>
<p>2 Weeks</p>
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<p>3 CPD Hours</p>
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<p>Advanced</p>
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<p>Anytime</p>
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<h5>100% Online</h5>
<p>Study online with ease.</p>
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<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
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<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
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Metropolitan School of Business & Management UK

Master of Business Management (MBM)

Online Course Marketing

Marketing Psychology

Digital Marketing

Media Marketing

Google Digital Marketing

Professional Certificate Course in Introduction to Performance Marketing in London 2024

General Admission

<div><div id="commonContent"><div><div id="commonContent"><div><div><div><div><div><div><div><div><div><div><div><div><p><strong>Course Overview: Starting a Business: Principles and Practice in the UK</strong></p><p>In the ever-evolving landscape of entrepreneurship, starting and sustaining a successful business demands a profound understanding of fundamental principles and practical strategies. 'Starting a Business: Principles and Practice in the UK' is a comprehensive course meticulously designed to equip aspiring entrepreneurs and seasoned professionals alike with the knowledge and skills necessary to navigate the complexities of launching and managing a business in the United Kingdom.</p><p> </p><p><strong>Module 1: The Basics of Starting a Business in the UK</strong></p><p>Embark on your entrepreneurial journey by laying a solid foundation with Module 1. Delve into the legal, financial, and logistical aspects of starting a business in the UK. From choosing the right business structure to registering with the appropriate authorities, this module provides essential insights into the procedural requirements and regulatory frameworks governing new ventures. Gain clarity on tax obligations, business licenses, and compliance standards, empowering you to navigate the initial stages of entrepreneurship with confidence and proficiency.</p><p><strong>Module 2: Running a Business in the UK</strong></p><p>Transition seamlessly from inception to operation with Module 2, which focuses on the practical intricacies of running a business in the UK. Explore topics such as business planning, resource allocation, and operational management to optimize efficiency and maximize productivity. Cultivate essential skills in team leadership, time management, and problem-solving, essential for sustaining long-term success in the competitive marketplace. Harness the power of technology and innovation to streamline processes, enhance customer experiences, and stay ahead of the curve in today's dynamic business landscape.</p><p><strong>Module 3: Market Analysis</strong></p><p>Unlock the secrets to market dominance with Module 3, where you'll master the art of market analysis. Learn how to conduct comprehensive research to identify target demographics, assess competitors, and uncover untapped opportunities. Explore market trends, consumer behavior, and demand dynamics to formulate strategic business decisions rooted in data-driven insights. Develop proficiency in market segmentation, positioning strategies, and product differentiation to carve out a distinctive niche and establish a competitive advantage in your industry.</p><p><strong>Module 4: Networking and Creating a Client Base</strong></p><p>Forge invaluable connections and cultivate a loyal clientele with Module 4, dedicated to networking and client acquisition strategies. Discover the power of networking events, industry conferences, and online platforms in expanding your professional network and fostering meaningful relationships with potential clients and collaborators. Master the art of effective communication, relationship-building, and customer engagement to nurture long-term partnerships and drive business growth. Explore innovative approaches to client acquisition, including referral programs, strategic alliances, and digital marketing tactics tailored to your target audience.</p><p><strong>Module 5: Sales and Marketing</strong></p><p>Elevate your sales and marketing prowess with Module 5, where you'll uncover the secrets to driving revenue and amplifying brand visibility. Dive into the fundamentals of sales psychology, persuasion techniques, and objection handling to close deals with confidence and finesse. Explore a myriad of marketing channels, including digital advertising, content marketing, and social media strategies, to reach and resonate with your target audience effectively. Develop strategic marketing plans, captivating campaigns, and compelling brand narratives to position your business for sustainable growth and long-term success in the UK market.</p><p> </p><p><strong>Conclusion</strong></p><p>'Starting a Business: Principles and Practice in the UK' is more than just a course; it's your roadmap to entrepreneurial excellence in one of the world's most dynamic business environments. Whether you're a budding entrepreneur embarking on your maiden venture or a seasoned professional seeking to refine your skills and expand your horizons, this course offers unparalleled guidance, resources, and expertise to help you navigate the intricacies of entrepreneurship and achieve your business goals in the UK. Enroll today and embark on a transformative journey toward success and prosperity in the dynamic world of business.</p></div></div></div></div></div></div></div></div><p></p></div></div></div></div></div></div></div></div><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Module 1 The Basics of Starting a Business in the UK</h4><div><div><ul><li><div>
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The Basics of Starting a Business in the UK</h5></div><div>
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Running a Business in the UK</h5></div><div>
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Module 3 Market Analysis</h4><div><div><ul><li><div>
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Market Analysis</h5></div><div>
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Module 4 Networking and Creating a Client Base</h4><div><div><ul><li><div>
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Networking and Creating a Client Base</h5></div><div>
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Module 5 Sales and Marketing</h4><div><div><ul><li><div>
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Sales and Marketing</h5></div><div>
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Compete High

Starting a Business: Principles and Practice in the UK

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			<p>Are you wasting your money on Facebook promoting or other online advanced advertisements with profound changes?  Do you need to spend less on publicising while at the same time get more and improved leads? Are you thinking about how Digital Advertising Agencies are getting along it? Well waste no more time and learn how to drive leads that converge to buyers eight times in just two days by exploring the Facebook advertising techniques and creating Facebook ads like a pro in this course.</p>
<p><span>In this course, you will take in Facebook Marketing from beginner level to cutting edge! You will have the capacity to upgrade your Facebook advertisements for increased conversions and diminished expenses. You will have the ability to make use EVERY kind of Facebook promotion. You learn how to increase your Facebook page likes and post engagement. You will discover new clients that will drive your brand higher than ever using social networking. Join this course now to figure out how to take your brand, item or services to a higher level with the energy of Facebook  Marketing! </span></p>
<h3><b>Course Highlights</b></h3>
<p><b>Social Media: Facebook Page Marketing</b><span> is an award winning and the best selling </span><b></b><span> course that has been given the CPD Certification &amp; IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector.</span></p>
<p><span>It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed <strong>Social Media: Facebook Page Marketing</strong> into </span><b>4</b><span> modules for teaching you everything you need to become successful in this profession.</span></p>
<p><span>To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just </span><b>3 hours</b><span> and it is also possible to study at your own pace.</span></p>
<p><span>We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email.</span></p>
<p><span>For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website.</span></p>
<h3><b>Why You Should Choose</b><b> Social Media: Facebook Page Marketing</b></h3>
<ul>
<li><span>Lifetime access to the course</span></li>
<li><span>No hidden fees or exam charges</span></li>
<li><span>CPD Accredited certification on successful completion</span></li>
<li><span>Full Tutor support on weekdays (Monday - Friday)</span></li>
<li><span>Efficient exam system, assessment and instant results</span></li>
<li><span>Download Printable PDF certificate immediately after completion</span></li>
<li><span>Obtain the original print copy of your certificate, dispatch the next working day for as little as £9.</span></li>
<li><span>Improve your chance of gaining professional skills and better earning potential.</span></li>
</ul>
<h3><b>Who is this Course for?</b></h3>
<p><b>Social Media: Facebook Page Marketing </b><span>is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills.</span></p>
<p><span>As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds.</span></p>
<h3><b>Requirements</b></h3>
<p><span>Our</span><b> Social Media: Facebook Page Marketing</b><span> is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.</span></p>
<h3><b>Career Path</b></h3>
<p><span>You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. </span></p><table>				<tbody><tr>
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					<td>Creating Your Facebook Fan Page</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 01:00:00</span></td>
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					<td><i></i></td>
					<td>Setting Up Your List Building Machine</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 00:30:00</span></td>
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					<td><i></i></td>
					<td>Integrate images</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
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					<td>Final Tips</td>
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					<td><span><i></i> 00:30:00</span></td>
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					<td colspan="4">Final Exam</td>
				</tr>
				</tbody></table>

iStudy UK

Facebook Blueprint

Facebook Marketing

Linkedin Marketing

Facebook Ads

Social Media Marketing

Social Media: Facebook Page Marketing

<p><strong> 24-Hour Knowledge Knockdown! Prices Reduced Like Never Before </strong></p><p>Did you know that in the UK, <strong>90% of adults</strong> now use the internet daily? This means that if you're not reaching your target audience online, you're missing out on a massive opportunity. Are you ready to take your marketing skills to the digital age and turn clicks into customers? This Digital Marketing and Advertising bundle is your one-stop shop for mastering the art of digital marketing and advertising.</p><p>Our course bundle equips you with the in-demand knowledge and techniques needed to thrive in the dynamic world of digital marketing. You'll learn how to create and execute effective digital marketing campaigns, measure their success, and continually optimise your strategies to achieve the best possible results. Additionally learn powerful growth hacking strategies, and discover how to convert website traffic into paying customers.</p><p><strong>Our Bundle contains </strong><strong>5 </strong><strong>of our premium courses for one discounted price:</strong></p><ul><li><strong> Course 01: </strong>Digital Marketing</li><li><strong> Course 02:</strong> Digital Marketing - Growth Hacking Techniques</li><li><strong> Course 03: </strong>Learn to Drive Traffic into Sales through Digital Marketing</li><li><strong> Course 04:</strong> Marketing and Advertising Diploma</li><li><strong> Course 05:</strong> Digital Marketing and Advertising</li></ul><p>So don't wait - enrol in our Digital Marketing and Advertising course today and start building the foundation for a successful career in this exciting and in-demand field.</p><p><strong>Learning Outcomes of Digital Marketing and Advertising</strong></p><ul><li>Understand the fundamentals of digital marketing strategies and tools.</li><li>Learn innovative growth hacking techniques to boost business growth.</li><li>Master techniques for converting online traffic into sales.</li><li>Gain comprehensive knowledge of marketing principles and advertising tactics.</li><li>Develop skills to create and manage effective digital advertising campaigns.</li><li>Integrate digital marketing and advertising skills for holistic expertise.</li></ul><p><strong>Why Choose Us?</strong></p><ul><li>Get a <strong>Free CPD Accredited Certificate</strong> upon completion of Digital Marketing and Advertising</li><li>Get a <strong>free student ID card</strong> with Digital Marketing and Advertising Training program (£10 postal charge will be applicable for international delivery)</li><li>The Digital Marketing and Advertising is <strong>affordable and simple</strong> to understand</li><li>This course is <strong>entirely online, interactive lesson</strong> with voiceover audio</li><li>Get <strong>Lifetime access</strong> to the Digital Marketing and Advertising course materials</li><li>The Digital Marketing and Advertising comes with <strong>24/7 tutor support</strong></li></ul> <p>Start your learning journey straightaway!</p><p><strong>*** Course Curriculum ***</strong></p><p><strong> Course 01: Digital Marketing</strong></p><ul><li>Section 1: Introduction</li><li>Section 2: How To Apply The Internet Marketing Process</li><li>Section 3: The Internet Marketing Strategies That Will Increase Your Sales</li><li>Section 4: Creating An Internet Marketing Strategy For Your Business</li><li>Section 5: Structuring And Auditing Of Website</li></ul><p><strong> Course 02: Digital Marketing - Growth Hacking Techniques</strong></p><ul><li>Module 01: Fundamentals Of Digital Marketing</li><li>Module 02: Growth Hacking</li><li>Module 03: Customer Journey</li><li>Module 04: Content Marketing</li><li>Module 05: SEO</li><li>Module 06: E-Mail Marketing</li><li>Module 07: Facebook Marketing</li><li>Module 08: Instagram Marketing</li><li>Module 09: Twitter Marketing</li><li>Module 10: Youtube Marketing</li><li>Module 11: Mobile Marketing</li></ul><p><strong> Course 03: Learn to Drive Traffic into Sales through Digital Marketing</strong></p><ul><li>Introduction to the Course</li><li>The Everchanging Digital Marketing Landscape</li><li>A Holistic View of Your Digital Marketing Strategy</li><li>Create a Website that Converts</li><li>Create a Compelling Landing Page that Converts</li><li>Driving Free Traffic to Your Business</li><li>Tips on Effective Use of Social Media</li><li>Using Paid Ads to Drive Traffic</li><li>Using Email Marketing to Increase Sales</li></ul><p><strong>=========&gt;&gt;&gt;&gt;&gt; And 2 More Courses &lt;&lt;&lt;&lt;&lt;=========</strong></p><p><strong>How will I get my Certificate?</strong></p><p>After successfully completing the course, you will be able to order your Certificates as proof of your achievement.</p><ul><li><strong>PDF Certificate: </strong><strong>Free </strong>(Previously it was £12.99*5 = £65)</li><li><strong>CPD Hard Copy Certificate: £29.99</strong></li></ul> <h2>
        
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    </h2>

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                                        50 CPD hours / points
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                                            Accredited by CPD Quality Standards
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        <div>Who is this course for?</div>
    </h2>

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                            <p>Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for:</p><ul><li>Aspiring marketers</li><li>Small business owners</li><li>Marketing professionals</li><li>Digital entrepreneurs</li><li>Advertising specialists</li></ul>
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        <div>Requirements</div>
    </h2>

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                            <p>You will not need any prior background or expertise to enrol in this bundle.</p>
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    </h2>

                        <div id="career_path">
                            <p>After completing this bundle, you are to start your career or begin the next phase of your career.</p><ul><li>Marketing executive (Salary: £20,000 to £50,000)</li><li>Advertisers (Salary: £20,000 to £80,000)</li><li>Market researcher (Salary: £17,000 to £24,000)</li><li>Advertising media buyer (Salary: £21,000 to £36,000)</li><li>Brand manager (Salary: £27,000 to £65,000)</li><li>Advertising media planner Salary: £18,000 to £50,000()</li></ul>
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        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>CPD Accredited Digital Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Upon passing the Course, you need to order a <strong>Digital Certificate</strong> for each of the courses inside this bundle as proof of your new skills that are accredited by <strong>CPD QS </strong>for Free.</p></div>
        <h4>CPD Accredited Hard Copy Certificate</h4>
        <p>
            Hard copy certificate -
            £29.99
        </p>
            <div><p><em>Please note that International students have to pay an additional £10 as a shipment fee.</em></p></div>

                        </div>

Academy for Health and Fitness

Digital Marketing and Advertising - CPD Certified

<div>
	<h3><strong>Description</strong></h3>
<p><span>Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier.</span></p>
<p><span>It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors.</span></p>
<p><span>In this </span><b>Retargeting Training</b><span> course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time.</span></p>
<p><span>Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible.</span></p>
<h3><b>Assessment:</b></h3>
<p>This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work.</p>
<h3><strong>Certification:</strong></h3>
<p>After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.</p>
<h3><b>Who is this Course for?</b></h3>
<p><strong>Retargeting Training</strong> is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills.</p>
<p>As there is no experience and qualification required for this course, it is available for all students from any academic background.</p>
<h3><b>Requirements</b></h3>
<p>Our<b> Retargeting Training</b> is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.</p>
<h3><b>Career Path</b></h3>
<p>After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.</p>
		</div><table width="100%">				<tbody><tr>
					<td colspan="4">Module : 01</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Introduction</td>
					<td><span>FREE</span> </td>
					<td><span><i></i> 00:02:00</span></td>
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					<td><i></i></td>
					<td>Retargeting Overview</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
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					<td>The Retargeting Companies</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
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					<td>Social Media Retargeting</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td><i></i></td>
					<td>Make Sure You Qualify</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td><i></i></td>
					<td>User Intent and Engagement</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td>Segmentation</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
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					<td><i></i></td>
					<td>Taking Your Traffic's Temperature</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td><i></i></td>
					<td>Banner Ad Sizes and Graphic Design</td>
					<td> </td>
					<td><span><i></i> 00:11:00</span></td>
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					<td><span><i></i> 00:26:00</span></td>
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					<td>How Tracking Platforms Differ</td>
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					<td><span><i></i> 00:05:00</span></td>
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					<td colspan="4">Module : 03</td>
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					<td>What Is Success Hacking</td>
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					<td><span><i></i> 00:02:00</span></td>
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					<td>Success Hacking The Landing Pages</td>
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					<td><span><i></i> 00:08:00</span></td>
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					<td>Success Hacking The Offer</td>
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					<td><span><i></i> 00:02:00</span></td>
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					<td>Success Hacking Ad Copy</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
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					<td>Success Hacking Traffic Source</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
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					<td>The Success Formula</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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								<tr>
					<td colspan="4">Order Your Certificate and Transcript</td>
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					<td><i></i></td>
					<td>Order Your Certificates and Transcripts</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table>

John Academy

Online Course Creation

Retargeting

Conversion Rate Optimisation

Trainers Course

Retargeting Training

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			<h4>Overview</h4>		</div>
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							<p><span>The Advanced Diploma in Digital Marketing offers in-depth training to help students master digital marketing theory. This diploma is crucial for businesses aiming to connect with their audience online. A Statista report predicts that worldwide digital advertising costs will rise to $645 billion by 2024 from $378 billion in 2020, showing the growing importance of digital marketing.</span></p><p><span>That shows the modern economy's vast potential and demand for digital marketing skills. </span></p><p><span>The Advanced Diploma in Digital Marketing course highlights how crucial digital marketing strategies are for building a solid brand and using various social media platforms to increase business visibility and engage customers. Advanced Diploma in Digital Marketing course teaches you how to run digital campaigns effectively, the importance of SEO, and how to make content that attracts and persuades people.</span></p><p><span>By joining the Advanced Diploma in Digital Marketing course, you'll learn how to craft and launch digital marketing strategies that fit your business objectives and accurately reach your target audience. Additionally, you'll discover how to utilise various digital marketing methods and channels to improve your online presence and outcome.</span></p>						</div>
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			<h4>Description</h4>		</div>
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							<p><span>The Advanced Diploma in Digital Marketing equips you with the theoretical knowledge and strategic understanding to excel in the dynamic world of digital marketing. Through engaging modules, you'll delve into key areas like brand identity, website development, email marketing, SEO, social media marketing, video marketing, content creation, analytics, and more. By delving into the 'why' behind each strategy, you'll gain a comprehensive understanding of the theoretical principles that shape successful digital marketing campaigns. Analyse case studies, explore theoretical frameworks and develop a solid foundation for crafting data-driven strategies that deliver results.</span></p><p><span>The Advanced Diploma in Digital Marketing course empowers you to become a critical thinker and strategic problem-solver in digital marketing. You'll gain the knowledge to assess complex situations, select the most effective tactics, and adapt your approach based on ever-evolving industry trends.</span></p><h5><b>Learning Outcomes:</b></h5><ul><li><span>Craft comprehensive digital marketing strategies aligned with business goals and target audience insights.</span></li><li><span>Develop a strong brand identity for maximum impact and online presence.</span></li><li><span>Design and manage effective websites using cutting-edge tools and techniques.</span></li><li><span>Leverage email marketing, copywriting, and SEO to cultivate leads and drive conversions.</span></li><li><span>Utilise YouTube, video marketing, and social media platforms to engage and reach target audiences.</span></li><li><span>Analyse data and metrics using Google Analytics to optimise campaigns and measure success.</span></li></ul>						</div>
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			<h4>Why Choose Us?</h4>		</div>
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										<span>Lifetime access to the whole collection of the learning materials.</span>
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										<span>Online test with immediate results.</span>
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										<span>Enroling in the course has no additional cost.</span>
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										<span>You can study and complete the course at your own pace.</span>
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										<span>Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.</span>
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			<h4>Certificate of Achievement</h4>		</div>
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							<p>Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.</p>						</div>
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			<h4>Who Is This Course For?</h4>		</div>
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							<p><span>The Advanced Diploma in Digital Marketing </span><span>course is for anyone who wants to learn digital marketing and its best practices.</span><span> </span></p><p><span>Advanced Diploma in Digital Marketing </span><span>course is ideal for:</span></p>						</div>
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										<span>Business owners and entrepreneurs who want to grow their online presence and sales.</span>
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										<span>Marketers and freelancers who want to upgrade their digital marketing skills and knowledge.</span>
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										<span>Professionals transitioning into digital marketing roles who wish to have a solid theoretical grounding.</span>
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										<span>Entrepreneurs seeking to leverage digital channels for business growth.</span>
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										<span>Students and professionals who want to start or advance their careers in digital marketing.</span>
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										<span>Anyone who desires to learn how to use digital marketing to reach and engage with their target audience.</span>
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			<h4>Requirements</h4>		</div>
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							<p><span>The Advanced Diploma in Digital Marketing course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Advanced Diploma in Digital Marketing, without any fuss.</span></p>						</div>
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			<h4>Career Path</h4>		</div>
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							<p><span>Digital marketing skills are highly valued today. A LinkedIn report shows it's one of the top 10 skills employers want. With</span><span> the Advanced Diploma in Digital Marketing </span><span>course, you can explore many job options in digital marketing, such as </span><span>Digital Marketing Manager.</span></p>						</div>
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										<span>SEO Specialist</span>
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										<span>Social Media Manager</span>
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										<span>Content Marketing Specialist</span>
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										<span>Email Marketing Specialist</span>
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										<span>Web Analyst</span>
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			<h4>Order Your Certificate</h4>		</div>
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							<div><div><div><div id="1693981461.590199"><div><div><div><div><div><div><div><div><div><div><div>To order CPD Quality Standard Certificate, we kindly invite you to visit the following link:</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>						</div>
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NextGen Learning

Advanced Diploma in Digital Marketing Course

<p>Dive into the captivating realm of social media marketing with our <strong>Instagram Marketing</strong> course, your gateway to mastering the art of Instagram promotion. This comprehensive course is your key to unlocking the potential of Instagram as a marketing platform. We'll start with the basics, ensuring you have a solid foundation, and then delve into creating a powerful business account. Discover the magic of Instagram Stories and learn how to craft a content strategy that keeps your audience engaged. With insights into advertising, branding, and effective marketing campaigns, you'll elevate your Instagram game to a professional level. Whether you're a business owner, marketer, or simply eager to harness the power of Instagram, this course will equip you with the knowledge and skills to thrive in the dynamic world of social media marketing.</p>
<p><strong>Learning Outcomes</strong></p>
<ul>
<li>Gain a deep understanding of Instagram and its marketing potential.</li>
<li>Set up and optimize an Instagram business account for success.</li>
<li>Create engaging and compelling Stories to captivate your audience.</li>
<li>Develop a robust content strategy tailored to your target audience.</li>
<li>Master advertising, branding, and growth strategies for effective marketing campaigns.</li>
</ul>
<h3><b>Why choose this Instagram Marketing<span> course</span>?</b></h3>
<ol>
<li>Unlimited access to the course for a lifetime.</li>
<li>Opportunity to earn a certificate accredited by the <b>CPD Quality Standards</b> and <b>CIQ </b>after completing this course.</li>
<li>Structured lesson planning in line with industry standards.</li>
<li>Immerse yourself in innovative and captivating course materials and activities.</li>
<li>Assessments designed to evaluate advanced cognitive abilities and skill proficiency.</li>
<li>Flexibility to complete the Course at your own pace, on your own schedule.</li>
<li>Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience.</li>
<li>Unlock career resources for CV improvement, interview readiness, and job success.</li>
</ol>
<h3><b>Who is this Instagram Marketing<span> </span></b><b><span>course </span></b><b>for?</b></h3>
<ul>
<li>Entrepreneurs and business owners seeking to promote their brands on Instagram.</li>
<li>Marketing professionals aiming to enhance their social media marketing skills.</li>
<li>Individuals interested in pursuing a career in social media marketing.</li>
<li>Anyone looking to boost their personal or business presence on Instagram.</li>
<li>Students and learners eager to explore the world of social media marketing.</li>
</ul>
<h3><b>Career path</b></h3>
<ul>
<li><strong>Social Media Manager</strong>: £20,000 - £50,000</li>
<li><strong>Digital Marketing Specialist</strong>: £20,000 - £50,000</li>
<li><strong>Content Strategist</strong>: £22,000 - £55,000</li>
<li><strong>Marketing Manager</strong>: £25,000 - £60,000</li>
<li><strong>Brand Manager</strong>: £25,000 - £60,000</li>
<li><strong>Digital Advertising Specialist</strong>: £22,000 - £55,000</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Instagram Marketing</b><span> does not require you to have any prior qualifications or experience. You can just enrol and start learning.This </span><b>Instagram Marketing</b><span> was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8.</span></p><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

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					<td colspan="4"> Introduction to the Course</td>
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					<td>Instagram introduction</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
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					<td colspan="4">Module 01: Basics of Instagram</td>
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					<td>Basics of Instagram</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
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					<td colspan="4">Module 02: Setting Up an Instagram Business Account</td>
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					<td>Part 01 Username Selection Business Account Setup for Instagram</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td><i></i></td>
					<td>Part 02 Setting Up the Profile</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
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					<td colspan="4">Module 03: Creating Stories</td>
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					<td><i></i></td>
					<td>Creating Stories</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
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					<td colspan="4">Module 04: Advertising and Promotions</td>
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					<td>Advertising and Promotions</td>
					<td> </td>
					<td><span><i></i> 00:10:00</span></td>
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					<td colspan="4">Module 05: Content Creating Strategy</td>
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					<td>Content Creating Strategy</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
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					<td colspan="4">Module 06: Branding and Growth Strategy</td>
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					<td>Branding and Growth Strategy</td>
					<td> </td>
					<td><span><i></i> 00:09:00</span></td>
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					<td colspan="4">Module 07: Marketing Campaign</td>
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					<td>Marketing Campaign</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
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					<td colspan="4">Module 08: Customer Feedback Is Gold</td>
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					<td><i></i></td>
					<td>Customer Feedback is Gold</td>
					<td> </td>
					<td><span><i></i> 00:07:00</span></td>
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					<td colspan="4">Module 09: Rival Research and Reverse Engineering</td>
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					<td><i></i></td>
					<td>Rival Research and Reverse Engineering</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
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					<td colspan="4">Module 10: Utilising the Instagram Utilities</td>
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					<td><i></i></td>
					<td>Utilising the Instagram Utilities</td>
					<td> </td>
					<td><span><i></i> 00:08:00</span></td>
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					<td colspan="4">Module 11: Some Tricks and Tips</td>
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					<td><i></i></td>
					<td>Part 01 The Importance and Tips of Instagram Marketing</td>
					<td> </td>
					<td><span><i></i> 00:04:00</span></td>
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					<td><i></i></td>
					<td>Part 02 Productive Instagram Marketing Tips</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
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					<td colspan="4">Module 12: Instagram for Non-profits and Service Providers</td>
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					<td><i></i></td>
					<td>Instagram for Non-profits and Service Providers</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 13: Current Trends and Issues</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Current Trends and Issues</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

Studyhub UK

Instagram Marketing

Video Marketing

TikTok Marketing

<p><u><strong>Professional Diploma in Digital Marketing: Copywriting, Blogging, SEO, Google Ads &amp; PPC</strong></u></p><p>A study has stated that <strong>90% of the UK's population has an online presence</strong>, and for this reason, <strong>Digital marketing</strong> is a booming business in the UK, with many companies focusing their marketing resources on it. Traditional offline marketing strategies are becoming less effective in today's digital age, as social media allows for greater reach beyond physical boundaries and connects people around the world.</p><p>Digital marketers earn a lucrative salary in the UK, with <strong>salaries ranging from approximately £22,000 to £34,343</strong>. However, this is not a fixed salary; instead, payouts are based on performance and the success of their work.</p><p>This digital marketing course is a perfect choice if you want to gain a competitive edge in today's digital world. <strong>From search engine optimisation (SEO) to social media marketing</strong>, you will learn how to effectively promote your business online. You will also learn to analyse data and make data-driven decisions to improve your marketing efforts.</p><p><strong>Brief Curriculum</strong></p><ul><li><strong>Chapter 01:</strong> Introduction to Digital Marketing</li><li><strong>Chapter 02: </strong>Define Your Business &amp; Target Audience</li><li><strong>Chapter 03: </strong>Brand Identity</li><li><strong>Chapter 04: </strong>Websites</li><li><strong>Chapter 05: </strong>Email Marketing</li><li><strong>Chapter 06: </strong>Copywriting, Blogging &amp; SEO</li><li><strong>Chapter 07: </strong>YouTube</li><li><strong>Chapter 08: </strong>Video Marketing</li><li><strong>Chapter 09: </strong>Facebook Groups</li><li><strong>Chapter 10: </strong>Facebook Pages</li><li><strong>Chapter 11: </strong>Facebook Ads</li><li><strong>Chapter 12: </strong>Facebook Retargeting</li><li><strong>Chapter 13: </strong>Facebook For Local Business</li><li><strong>Chapter 14: </strong>Google AdWords</li><li><strong>Chapter 15: </strong>Twitter Marketing</li><li><strong>Chapter 16: </strong>Instagram Marketing</li><li><strong>Chapter 17: </strong>Pinterest Marketing</li><li><strong>Chapter 18: </strong>LinkedIn Marketing</li><li><strong>Chapter 19: </strong>Periscope Marketing</li><li><strong>Chapter 20: </strong>Social Media Live Streaming</li><li><strong>Chapter 21: </strong>Podcasting</li><li><strong>Chapter 22: </strong>Quora</li><li><strong>Chapter 23: </strong>Google Analytics</li><li><strong>Chapter 24: </strong>Google Plus</li><li><strong>Chapter 25: </strong>Conclusion</li><li><strong>Chapter 26</strong><strong>: </strong>Assignment</li><li><strong>Chapter 27: </strong>Recommended Materials</li><li><strong>Chapter 28: </strong>Order Your Certificate</li></ul><p><strong>Key Features</strong></p><ul><li>Updated 2024</li><li>CPD Certified</li><li>QLS Endorsed</li><li>85+ Topics</li><li>24/7 Tutor Support</li></ul><p><strong>Why Should You Take this Digital Marketing Course?</strong></p><p>Digital marketing allows businesses to reach a wider audience at a lower cost than traditional marketing methods. Digital marketing also allows for greater creativity and flexibility, allowing you to target specific demographics and interests. With graphics, videos and other multimedia, you can create visually appealing campaigns that grab your audience's attention.</p><p>Overall, our digital marketing course will provide you with the skills and knowledge necessary to promote your business in the digital world effectively. Whether you are a business owner, marketing professional, or looking to start a career in digital marketing, this course is a valuable investment in your future.</p><p><strong>Learning Outcomes:</strong></p><ul><li>Learn as much as you can about the world of digital marketing.</li><li>Understand your target audience and how to reach them.</li><li>Possess thorough understanding of copywriting, blogging and SEO.</li><li>Learn about brand identity fundamentals and brand identity tools.</li><li>Be aware of the importance of website and email marketing.</li></ul><p><strong>Benefits you'll enjoy:</strong></p><ul><li>Engaging and premium quality learning materials</li><li>24/7 access to this course materials for a year</li><li>Tutor support on weekdays (Monday - Friday)</li><li>Study at your convenience</li></ul><p>So why wait? Enrol in a digital marketing course today and take the first step towards a successful and rewarding career in the digital world. With the right training and dedication, you can become a digital marketing expert and drive the success of your business.</p><p>The course is delivered through our online Digital Marketing Institute platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of:</p><ul><li>Video lessons</li><li>Online study materials</li><li>Mock exams</li><li>Multiple-choice assessment</li></ul><p><strong>Accreditation</strong></p><ul><li><strong>Quality Locence Scheme QLS Endorsed</strong></li><li><strong>CPD Quality Standard Approved</strong></li></ul><h2>
        
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                                        150 CPD hours / points
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                                            Accredited by CPD Quality Standards
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                            <p>Our course is designed for anyone who wants to learn how to promote their business or products online and gain a competitive edge in the digital world or anyone currently working in the field and want to further their education and skills.</p><p>This course is particularly effective for-</p><ul><li>Owners of upcoming startups who are unsure about where to begin.</li><li>Operators of websites who experience traffic and sales difficulties.</li><li>Anyone who wants to add highly paid talents to their resume.</li></ul>
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                            <p>No prerequisites are required. Anyone from any academic background can take this course. All you need is an internet-enabled smart device and a growth mindset.</p>
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                            <p>Job you can explore such as:</p><ul><li>Paid Social Manager</li><li>Paid media marketing</li><li>SEO Manager</li><li>SMM - Social media manager</li><li>Ecommerce Manager</li><li>Digital Marketing Manager</li><li>Social Media Manager</li><li>SEO Specialist</li><li>PPC Manager</li><li>Content Marketing Manager</li><li>Email Marketing Specialist</li><li>Digital Analytics Manager</li><li>E-commerce Manager</li><li>Digital Advertising Manager</li><li>Web Analyst.</li><li>Mobile Marketing Manager</li><li>Marketing Automation Specialist</li></ul>
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                                    <h4> Digital certificate</h4>
        <p>
            Digital certificate -
            £9
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            <div><p>PDF Certificate for £9</p></div>
        <h4> Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            £15
        </p>
        <h4>QLS Endorsed Certificate</h4>
        <p>
            Hard copy certificate -
            £129
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            <div><p>QLS Hardcopy Certificate for £129</p></div>

                        </div>

One Education

Professional Diploma in Digital Marketing: Copywriting, Blogging, SEO, Google Ads & PPC Course

<div> <div> <div>  </div> <div> <b>Quality Guarantee:</b> <p>Promising training excellence, satisfaction gurantee</p> </div> </div> <div> <div>  </div> <div> <b>Accredited by:</b> <p>CPD UK &amp; Quality License Scheme</p> </div> </div> <div> <div>  </div> <div> <b>Tutor Support:</b> <p>Unlimited support via email, till you complete the course</p> </div> </div> <div> <div>  </div> <div> <b>Recognised Certification:</b> <p>Accepted by thousands of professional bodies</p> </div> </div> <div> <div>  </div> <div> <b>Start Anytime:</b> <p>With 1 year access to the course materials</p> </div> </div> <div> <div>  </div> <div> <b>Online Learning:</b> <p>Learn from anywhere, whenever you want</p> </div> </div> </div> <div> <p>This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course.</p> <h2><strong>This course at a glance </strong></h2> <ul> <li>Accredited by CPD UK</li> <li>Endorsed by Quality Licence Scheme</li> <li>Obtain an understanding of the fundamental aspects of programmatic advertising</li> <li>Recognise what is programmatic advertising</li> <li>Learn the benefits of what is programmatic advertising</li> <li>Understand various what is programmatic advertising strategies</li> <li>Learn about the qualifying media and ad standards</li> <li>Know the walkthrough of the programmatic process</li> <li>Learn about the impact of digital marketing in today's world</li> <li>Know how to set prices in a programmatic environment</li> <li>Realise how the auction works specifically in apps</li> </ul> </div> <div> <h2>Why Programmatic Advertising Course right for you?</h2> <p>This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising.</p> <p>This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course.</p> <p>By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer.</p> <h2>Programmatic Advertising Course Details</h2> <p> </p><div> <h3 id="small-panelsStayOpen-heading653b4a026973e">  Accredited by  </h3> <div id="panelsStayOpen-collapse653b4a026973e"> <div>   CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p> <p> </p> <p> The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b4a026974d">  Course Curriculum  </h3> <div id="panelsStayOpen-collapse653b4a026974d"> <div> <p></p> <h4>Introduction to Programmatic Advertising</h4> <ul> <li>Welcome to Programmatic Advertising - Digital Marketing in Today's World</li> <li>High Level, What is Programmatic Advertising and What Are the Advantages</li> </ul> <h4>Digital Marketing Introduction - Programmatic Advertising</h4> <ul> <li>Digital Marketing Introduction - Qualifying Media and Ad Standards</li> <li>How It Works - a Walkthrough of the Programmatic Process</li> <li>The Programmatic Process in Action - Walking Through the Process</li> <li>Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions</li> </ul> <h4>Programmatic vs. RTB - Defining RTB and Programmatic</h4> <ul> <li>Programmatic Vs. RTB - They Are Not One in The Same, So What Are They</li> <li>Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, &amp; Fill</li> <li>Setting Pricing in a Programmatic Environment</li> </ul> <h4>Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions</h4> <ul> <li>Auctions - an Introduction to First &amp; Second Price Auctions in Digital Marketing</li> <li>Traditional Waterfall - Digital Marketing Process of Serving an Ad</li> <li>Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King</li> <li>Mobile Header Bidding - How This Auction Works Specifically in-app</li> </ul> <h4>Recap &amp; Thank You</h4> <ul> <li>Recap - Thank You - and Bonus Lecture</li> </ul> </div> <div> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b4a0269756">  Who should take this course?  </h3> <div id="panelsStayOpen-collapse653b4a0269756"> <div> <p></p> <p>This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b4a026975b">  Entry Requirements  </h3> <div id="panelsStayOpen-collapse653b4a026975b"> <div> <p></p> <ul> <li>There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds.</li> <li>However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.</li> </ul> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b4a0269760">  Assessment Method  </h3> <div id="panelsStayOpen-collapse653b4a0269760"> <div> <p></p> <p>This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b4a0269767">  Certification  </h3> <div id="panelsStayOpen-collapse653b4a0269767"> <div> <p></p> <h4>Endorsed Certificate from Quality Licence Scheme</h4> <p> After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p> <h4>Certificate of Achievement from Lead Academy</h4> <p> After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35. </p></div> </div> </div> <p></p> </div><h2><b>FAQs</b></h2> <div id="accordionPanelsStayOpenExample"> <div> <h3 id="panelsStayOpen-heading21">  Is CPD a recognised qualification in the UK?  </h3> <div id="panelsStayOpen-collapse21"> <div> <p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading23">  Are QLS courses recognised?  </h3> <div id="panelsStayOpen-collapse23"> <div> <p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading25">  When will I receive my certificate?  </h3> <div id="panelsStayOpen-collapse25"> <div> <p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading27">  Can I pay by invoice?  </h3> <div id="panelsStayOpen-collapse27"> <div> <p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading29">  Can I pay via instalment?  </h3> <div id="panelsStayOpen-collapse29"> <div> <p>Yes, you can pay via instalments at checkout. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading31">  How to take online classes from home?  </h3> <div id="panelsStayOpen-collapse31"> <div> <p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading33">  Does age matter in online learning?  </h3> <div id="panelsStayOpen-collapse33"> <div> <p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading35">  When I will get the login details for my course?  </h3> <div id="panelsStayOpen-collapse35"> <div> <p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p> </div> </div> </div> </div>

Lead Academy

Programmatic Advertising Course Online

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				<p><span>Google Ads is one of the world's leading and most powerful advertising platforms. It can help you with many things, including reaching your target audience with relevant ads, driving traffic to your website and increasing sales. So if you work or want to work in marketing, having knowledge of Google Ads is crucial. That's where our Google Ads Training course comes in. </span></p><h3> </h3><p><span>This comprehensive course will teach you everything you need to know to create and manage successful Google Ads campaigns. From setting up your first campaign to tracking your results, we'll walk you through every step of the process. We'll also teach you how to avoid common Google Ads mistakes and optimise your campaigns for maximum results.</span><span><br /><br /></span></p><p><span>Our in-depth curriculum includes everything from getting started with Google Ads to mastering the nuances of Adwords bidding strategies. Learn how to craft successful campaigns, improve your Adwords quality score, and employ the latest features offered by Google. You'll be equipped with the knowledge to audit and optimise your campaigns, avoid common Adwords mistakes, and significantly reduce extra spending. Plus, our exclusive content on remarketing strategies and display advertising will help you improve your Adwords performance for amazing results.</span></p><h3> </h3><p><span>This Google Ads Training course is more than just a theoretical course; it's a practical guide filled with real-world examples, actionable advice and inside strategies to give you a competitive edge. By the end of this course, you'll have the confidence and the knowledge to make Google Adwords work for you, boost your online presence, and generate significant results for your business. Embark on this learning journey today, and turn your Google Ads campaigns into revenue-generating machines. Enrol in the Google Ads Training course today!</span></p><h3><br /><br /></h3><p><span>Learning Outcome:</span></p><p><span>Upon completion of the Google Ads Training course, you should be able to:</span></p><h3> </h3><ul><li><p><span>Understand the basics and importance of Google Ads for businesses.</span></p></li><li><p><span>Master the art of creating effective and engaging Google Ads.</span></p></li><li><p><span>Gain insights into building successful Adwords campaigns.</span></p></li><li><p><span>Learn to avoid common pitfalls and errors in Google Adwords.</span></p></li><li><p><span>Develop skills for auditing and optimising your Adwords campaigns.</span></p></li><li><p><span>Discover strategies to improve your Adwords quality score.</span></p></li><li><p><span>Explore advanced Adwords bidding and remarketing strategies.</span></p></li><li><p><span>Familiarise yourself with tracking Google Ads analytics for improved decision-making.</span></p></li></ul><h3><br /><br /></h3><p><span>Who is this course for:</span></p><p><span>This Google Ads Training course is ideal for:</span></p><h3> </h3><ul><li><p><span>Marketing professionals looking to enhance their digital advertising skills.</span></p></li><li><p><span>Small business owners seeking to expand their online presence.</span></p></li><li><p><span>Digital marketing novices aiming to start a career in this field.</span></p></li><li><p><span>Freelancers who wish to add Google Ads proficiency to their skillset.</span></p></li><li><p><span>Anyone interested in learning about Google Ads and its marketing power.</span></p></li></ul><h3><br /><br /></h3><p><span>Career path</span></p><p><span>This Google Ads Training course will be helpful for anyone looking to pursue a career as:</span></p><h3> </h3><ul><li><p><span>Digital Marketing Specialist:</span><span> £30,000-£40,000 Per year</span></p></li><li><p><span>Google Ads Specialist:</span><span> £35,000-£45,000 Per year</span></p></li><li><p><span>SEO &amp; SEM Specialist:</span><span> £40,000-£50,000 Per year</span></p></li><li><p><span>Content Strategist:</span><span> £35,000-£45,000 Per year</span></p></li><li><p><span>Digital Marketing Manager:</span><span> £45,000-£60,000 Per year</span></p></li><li><p><span>Marketing Analyst:</span><span> £40,000-£55,000 Per year</span></p></li><li><p><span>Freelance Digital Marketer:</span><span> £30,000-£70,000 Per year</span></p></li></ul><h3><br /><br /></h3><p><span>Certification</span></p><p><span>After studying the course materials of the </span><span>Google Ads Training </span><span>course, there will be a written assignment test that you can take either during or at the end of the course. After passing the test, you will have a </span><span>range of certification options</span><span>. A CPD Accredited PDF Certificate costs</span><span> £4.99</span><span>, while a CPD Accredited Hardcopy Certificate is </span><span>£8.00</span><span>. Also, a PDF Transcript costs </span><span>£4.99,</span><span> and a Hardcopy Transcript is </span><span>£9.99</span><span>. Select according to your needs, and we assure </span><span>timely delivery</span><span> of your chosen certificate.</span></p><h3><br /><br /></h3><p><span>Requirements</span></p><h3><span id="docs-internal-guid-80c1f967-7fff-d691-2a56-efc2e07d62ad"><span>This professionally designed </span><span>Google Ads Training </span><span>course does not require you to have any prior qualifications or experience. It is open to everyone, and you can access the course from anywhere at any time. Just enrol and start learning!</span></span></h3>					</div>
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					<td><span><i></i> 00:03:00</span></td>
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					<td>Lesson 01: Getting started with Google Ads</td>
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					<td><span><i></i> 00:04:00</span></td>
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					<td>Lesson 02: Create your Google Ads</td>
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					<td><span><i></i> 00:04:00</span></td>
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					<td>Lesson 03: Ingredients to build a successful Adwords camping</td>
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					<td>Lesson 04: Google Adwords mistakes to be avoided</td>
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					<td>Lesson 05: Google Adwords audit - Optimisation guide</td>
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					<td>Lesson 06: Improving quality score in Google Adwords</td>
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					<td>Lesson 07: Adwords display advertising</td>
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					<td>Lesson 08: Turbocharge Adwords for breakthrough performance</td>
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					<td>Lesson 09: Content remarketing strategies with Google display network</td>
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Google Ads

Paid Advertising

Google Seo

Google Ads Training

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                <b>Quality Guarantee:</b>
                <p>Promising training excellence, satisfaction gurantee</p>
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                <b>Accredited by:</b>
                <p>CPD UK &amp; Quality License Scheme</p>
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                <b>Tutor Support:</b>
                <p>Unlimited support via email, till you complete the course</p>
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                <p> Recognised Certification</p>
                <p>Accepted by thousands of professional bodies</p>
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                <b>Start Anytime:</b>
                <p>With 1 year access to the course materials</p>
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                <b>Online Learning:</b>
                <p>Learn from anywhere, whenever you want</p>
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<p>This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course.</p>
<h2><strong>This course at a glance </strong></h2>
<ul>
<li>Accredited by CPD UK</li>
<li>Endorsed by Quality Licence Scheme</li>
<li>Recognise the key elements of digital advertising</li>
<li>Learn the fundamentals of advertising</li>
<li>Learn the benefits of digital advertising and marketing</li>
<li>Understand digital advertising and marketing strategies</li>
<li>Learn about programmatic advertising, real time bidding and the automated buying process.</li>
<li>Recognise the importance of mobile marketing and understand its operation</li>
<li>Understand what are the waterfalls and header bidding and how they are changing advertising</li>
<li>Know how to collect data and use it</li>
<li>Learn about verification and viewability</li>
<li>Know about the future of digital advertising and marketing</li>
</ul>
</div>
<div>
<h2>Why Digital Advertising and Marketing Course 201 right for you?</h2>
<p>This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.</p>
<p>This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.</p>
<p>By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.</p>
<h2>Digital Advertising and Marketing Course 201 Details</h2>
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            Accredited by             
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CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p>
<p> </p>
<p>
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>
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            Course Curriculum            
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                <p></p>
<h4>Introduction</h4>
<ul>
<li>Introduction</li>
</ul>
<h4>Programmatic Advertising -real Time Bidding and the Automated Buying Process</h4>
<ul>
<li>Programmatic Advertising Explained - Intermediate Digital Marketing Skillset</li>
<li>RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset</li>
</ul>
<h4>Waterfalls &amp; Header Bidding - What They Are &amp; How They Are Changing Advertising</h4>
<ul>
<li>Traditional Waterfalls - Advance Level Digital Marketing Skillset</li>
<li>Header Bidding - How Publishers Increase Revenue From Their Ad Inventory</li>
<li>Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers</li>
</ul>
<h4>Mobile - SDKs &amp; Trends: Mobile Marketing is big Business. Learn How it Works</h4>
<ul>
<li>SDKs (Standard Development Kit) - Mobile Marketing Must-Haves</li>
<li>Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts</li>
</ul>
<h4>Verification &amp; Viewability</h4>
<ul>
<li>Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms</li>
<li>Bots &amp; Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising</li>
<li>Ad Viewability - How to Identify When a Real Human Sees Your Ad</li>
<li>Ads.Txt - A New Way to Identify and Prevent Fraud</li>
</ul>
<h4>Data Collection &amp; Use</h4>
<ul>
<li>Types of Data Advertisers Collect - Google/Amazon/Facebook &amp; Others</li>
<li>Laws &amp; Privacy Concerns Around Data</li>
<li>Data Management Platforms &amp; How Advertisers Use Them</li>
</ul>
</div>
<h4>The Future</h4>
<ul>
<li>Google's EBDA &amp; Amazon's TAM - The Future of Digital Advertising &amp; Marketing</li>
</ul>
<h4>Thank You</h4>
<ul>
<li>Thank You for Taking The Course</li>
</ul>
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            Who should take this course?            
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<p>This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.</p>
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            Entry Requirements            
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                <p></p>
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<li>There are no academic entry requirements for this 'digital advertising and marketing 201: top topic &amp; trends ' course, and it is open to students of all academic backgrounds.</li>
<li>However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.</li>
</ul>
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            Assessment Method            
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<p>This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p>
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            Certification            
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<h4>Endorsed Certificate from Quality Licence Scheme</h4>
<p>
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p>
<h4>Certificate of Achievement from Lead Academy</h4>
<p>
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.
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</div><h2><b>FAQs</b></h2>

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										Is CPD a recognised qualification in the UK?									
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										<p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.</p>
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										Are QLS courses recognised?									
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										<p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. </p>
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										When will I receive my certificate?									
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										<p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. </p>
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										Can I pay by invoice?									
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										<p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.</p>
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										Can I pay via instalment?									
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										<p>Yes, you can pay via instalments at checkout.</p>
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										How to take online classes from home?									
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										<p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.</p>
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										Does age matter in online learning?									
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										<p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p>
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										When I will get the login details for my course?									
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										<p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p>
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Digital Advertising and Marketing Course Online 201

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 to 2 hours</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about digital advertising and marketing</li> <li>Understand the core competencies and principles of digital advertising and marketing</li> <li>Explore the various areas of digital advertising and marketing</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert digital marketer</li> </ul> </div> </div> <div> <div> <div> <hr /> <h3><strong>Digital Advertising and Marketing 301: Professional Course</strong></h3> <p>Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing <b> </b>course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.</p> <p>Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> </div> </div> </div> </div><div> <div> <h2> Recognised Accreditation </h2> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p>  <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>  </div> <div> <div> <div> <h3>What is CPD?</h3> <p>Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.</p> <h4>Benefits of CPD</h4> <ul> <li>Improve your employment prospects </li> <li>Boost your job satisfaction </li> <li>Promotes career advancement </li> <li>Enhances your CV </li> <li>Provides you with a competitive edge in the job market </li> <li>Demonstrate your dedication </li> <li>Showcases your professional capabilities</li> </ul> </div> </div> <div> <div>  <h3>What is IPHM? </h3> <p>The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. </p> <h4>Benefits of IPHM </h4> <ul> <li>It will help you establish a positive reputation in your chosen field </li> <li>You can join a network and community of successful therapists that are dedicated to providing excellent care to their client </li> <li>You can flaunt this accreditation in your CV </li> <li>It is a worldwide recognised accreditation </li> </ul> </div> </div> <div> <div>  <h3>What is Quality Licence Scheme?</h3> <p>This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <h4> Benefits of Quality License Scheme </h4> <ul> <li>Certificate is valuable</li> <li>Provides a competitive edge in your career</li> <li>It will make your CV stand out</li> </ul> </div> </div> </div> </div><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> Introduction to Digital Advertising &amp; Marketing 301 - I'm Your Host! </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td colspan="4">Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data</td> </tr> <tr> <td><i></i></td> <td> Location Targeting Part 1 - How it Works, IP, Wifi, &amp; Cell Tower Targeting </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td><i></i></td> <td> Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td><i></i></td> <td> Location Targeting Part 3 - Location Tech Companies &amp; Fraud Detection/Prevention </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td colspan="4">Beacons - Beacon Target in Digital Marketing. Super Targeted location Data</td> </tr> <tr> <td><i></i></td> <td> Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td colspan="4">Retargeting - Retargeting In Digital Marketing &amp; Live Examples</td> </tr> <tr> <td><i></i></td> <td> Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td colspan="4">Bid Requests &amp; CPM Breakdown</td> </tr> <tr> <td><i></i></td> <td> Bid Request/Bid Response - The RTB buying process explained </td> <td> </td> <td><span><i></i> 00:11:00</span></td> </tr> <tr> <td><i></i></td> <td> Cost Break Down - How is a Final CPM Calculated </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td colspan="4">Research - Publisher, Competitor Spend, Trends, and Social Media listening</td> </tr> <tr> <td><i></i></td> <td> Research: Introduction &amp; Publisher Research, Comscore, Quantcast, Kantar &amp; more </td> <td> </td> <td><span><i></i> 00:14:00</span></td> </tr> <tr> <td><i></i></td> <td> Research: Competitor &amp; Spend Information, Find Where Competitors are Spending </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td><i></i></td> <td> Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday </td> <td> </td> <td><span><i></i> 00:14:00</span></td> </tr> <tr> <td colspan="4">Platform Demos : Running Facebook Ads, DSP Use. SSP Use &amp; More </td> </tr> <tr> <td><i></i></td> <td> Setting a Facebook Brand Page to Use for Facebook Ad Campaign </td> <td> </td> <td><span><i></i> 00:07:00</span></td> </tr> <tr> <td><i></i></td> <td> Social Media Marketing: Creating a Paid Facebook Advertising Campaign </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td><i></i></td> <td> DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform </td> <td> </td> <td><span><i></i> 00:20:00</span></td> </tr> <tr> <td><i></i></td> <td> DSP Demo Part 2 - Uploading Creative &amp; Custom Audiences </td> <td> </td> <td><span><i></i> 00:07:00</span></td> </tr> <tr> <td><i></i></td> <td> SSP Demo Part 1 - How to work with an SSP and Getting Setup </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td><i></i></td> <td> SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Mobile Banner Ad Best Practices - A Quick Guide from AdMob </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Contract Negotiations - Who's Involved in The Process and T&amp;Cs</td> </tr> <tr> <td><i></i></td> <td> Contract Negotiations - How to Review and Execute a Digital Media IO </td> <td> </td> <td><span><i></i> 00:14:00</span></td> </tr> <tr> <td colspan="4">AdBlocking - This History of AdBlocking ,Trends, and Industry Response</td> </tr> <tr> <td><i></i></td> <td> AdBlocking - This history of AdBlocking, Trends, and Industry Response </td> <td> </td> <td><span><i></i> 00:15:00</span></td> </tr> <tr> <td colspan="4">Social Listening</td> </tr> <tr> <td><i></i></td> <td> Social Listening Part 1 - How to Find Out What People Say About Your Brand </td> <td> </td> <td><span><i></i> 00:16:00</span></td> </tr> <tr> <td><i></i></td> <td> Social Listening Part 2 - Post-Campaign Results &amp; Social Media War Rooms </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td colspan="4">Interviews With Industry Experts</td> </tr> <tr> <td><i></i></td> <td> Interview Setup - What to Expect From Our Industry Experts </td> <td> </td> <td><span><i></i> 00:01:00</span></td> </tr> <tr> <td><i></i></td> <td> Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF </td> <td> </td> <td><span><i></i> 00:36:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Study Plex

Digital Advertising and Marketing 301: Professional Course

<div> <div> <div>  </div> <div> <b>Quality Guarantee:</b> <p>Promising training excellence, satisfaction gurantee</p> </div> </div> <div> <div>  </div> <div> <b>Accredited by:</b> <p>CPD UK &amp; Quality License Scheme</p> </div> </div> <div> <div>  </div> <div> <b>Tutor Support:</b> <p>Unlimited support via email, till you complete the course</p> </div> </div> <div> <div>  </div> <div> <b>Recognised Certification:</b> <p>Accepted by thousands of professional bodies</p> </div> </div> <div> <div>  </div> <div> <b>Start Anytime:</b> <p>With 1 year access to the course materials</p> </div> </div> <div> <div>  </div> <div> <b>Online Learning:</b> <p>Learn from anywhere, whenever you want</p> </div> </div> </div> <div> <p>In this course, you will understand the strategies behind effective online campaigns and learn to harness the power of digital platforms to reach your target audience. From social media marketing to Search Engine Optimisation, this course provides a deep understanding of key concepts, tools and techniques of digital advertising and marketing.</p> <h2><strong>This course at a glance </strong></h2> <ul> <li>Accredited by CPD UK</li> <li>Endorsed by Quality Licence Scheme</li> <li>Understand the fundamentals of digital advertising</li> <li>Learn the key aspects of marketing</li> <li>Recognise various digital advertising and marketing strategies</li> <li>Know the benefits of digital advertising and marketing</li> <li>Learn about the digital advertisements</li> <li>Understand the digital advertising ecosystem</li> <li>Know how to purchase advertisements</li> <li>Recognise the Contextual, Behavioral, Demographic, Geographic aspects of ads</li> <li>Understand what is an ad server and how it works</li> </ul> </div> <div> <h2>Why Digital Advertising and Marketing Course 101 right for you?</h2> <p>This Applied Behavioural Analysis Course is ideal for those who want to kickstart their career as ABA therapists. This course will give you an overview of the fundamental concepts, rules and techniques of Applied Behaviour Analysis. You will understand how ABA is used to replace troublesome behaviours with alternative, acceptable ones so the person can perform better in their surroundings.</p> <p>This course will also help you understand various rules of ABA and the steps to treat the same. You will understand the generalization in ABA theory and visuospatial skills and language skills to enhance your knowledge about ABA.</p> <p>Upon successful completion of this Applied Behavioural Analysis Course, you will have in-depth knowledge about applied behavioural analysis ABA and will also develop the skills required to become a professional ABA therapist.</p> <h2>Digital Advertising and Marketing Course 101 Details</h2> <p> </p><div> <h3 id="small-panelsStayOpen-heading653aec353c771">  Accredited by  </h3> <div id="panelsStayOpen-collapse653aec353c771"> <div>   CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p> <p> </p> <p> The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653aec353c77e">  Course Curriculum  </h3> <div id="panelsStayOpen-collapse653aec353c77e"> <div> <p></p> <h4>Introduction</h4> <ul> <li>Welcome to the Course</li> </ul> <h4>Introduction to Digital Ads</h4> <ul> <li>Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media</li> <li>Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search</li> </ul> <h4>The Digital Advertising Ecosystem</h4> <ul> <li>Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs &amp; ATDs</li> <li>How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together</li> </ul> <h4>Buying the Ads</h4> <ul> <li>Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More</li> </ul> <h4>Ad Targeting</h4> <ul> <li>Ad Targeting - Contextual, Behavioral, Demographic, Geographic &amp; More</li> </ul> <h4>Ad Serving</h4> <ul> <li>What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc</li> <li>Illustration of How Ad Servers Work</li> </ul> </div> <h4>Reporting</h4> <ul> <li>Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, &amp; More</li> </ul> <h4>Course Review</h4> <ul> <li>Final Course Review and Thank You</li> </ul> <div> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653aec353c786">  Who should take this course?  </h3> <div id="panelsStayOpen-collapse653aec353c786"> <div> <p></p> <p>This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653aec353c78c">  Entry Requirements  </h3> <div id="panelsStayOpen-collapse653aec353c78c"> <div> <p></p> <ul> <li>There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds.</li> <li>However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.</li> </ul> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653aec353c792">  Assessment Method  </h3> <div id="panelsStayOpen-collapse653aec353c792"> <div> <p></p> <p>This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653aec353c797">  Certification  </h3> <div id="panelsStayOpen-collapse653aec353c797"> <div> <p></p> <h4>Endorsed Certificate from Quality Licence Scheme</h4> <p> After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p> <h4>Certificate of Achievement from Lead Academy</h4> <p> After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35. </p></div> </div> </div> <p></p> </div><h2><b>FAQs</b></h2> <div id="accordionPanelsStayOpenExample"> <div> <h3 id="panelsStayOpen-heading21">  Is CPD a recognised qualification in the UK?  </h3> <div id="panelsStayOpen-collapse21"> <div> <p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading23">  Are QLS courses recognised?  </h3> <div id="panelsStayOpen-collapse23"> <div> <p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading25">  When will I receive my certificate?  </h3> <div id="panelsStayOpen-collapse25"> <div> <p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading27">  Can I pay by invoice?  </h3> <div id="panelsStayOpen-collapse27"> <div> <p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading29">  Can I pay via instalment?  </h3> <div id="panelsStayOpen-collapse29"> <div> <p>Yes, you can pay via instalments at checkout.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading31">  How to take online classes from home?  </h3> <div id="panelsStayOpen-collapse31"> <div> <p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading33">  Does age matter in online learning?  </h3> <div id="panelsStayOpen-collapse33"> <div> <p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading35">  When I will get the login details for my course?  </h3> <div id="panelsStayOpen-collapse35"> <div> <p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p> </div> </div> </div> </div>

Digital Advertising and Marketing Course Online 101

<p>ð Elevate Your Marketing Game with 'Digital Advertising with Microsoft: A Comprehensive Guide' ð</p><p>Are you ready to revolutionize your digital advertising strategy and unlock the full potential of Microsoft's powerful advertising platforms? Look no further! Introducing our groundbreaking online course: 'Digital Advertising with Microsoft.'</p><p><strong>ð Why Microsoft? ð</strong></p><p>Microsoft is more than just a tech giant - it's a game-changer in the digital advertising landscape. With platforms like Microsoft Advertising and LinkedIn, you have access to a vast audience of engaged users ready to connect with your brand. Whether you're a seasoned marketer or a budding entrepreneur, this course is your ticket to mastering the art and science of digital advertising with Microsoft.</p><p> </p><p><strong>ð What You'll Gain from this Course ð</strong></p><p>â <strong>Comprehensive Insights</strong>: Dive deep into the intricacies of Microsoft Advertising and understand how to leverage its unique features for maximum impact.</p><p>â <strong>Strategic Campaign Planning</strong>: Learn the art of crafting targeted, high-converting campaigns that resonate with your audience and drive results.</p><p>â <strong>Optimization Techniques</strong>: Discover insider tips and tricks to optimize your ad performance, ensuring you get the most bang for your advertising buck.</p><p>â <strong>Mastering LinkedIn Advertising</strong>: Unleash the power of LinkedIn advertising with strategies tailored to the platform's professional audience.</p><p>â <strong>Data-Driven Decision-Making</strong>: Harness the potential of data analytics to make informed decisions, continuously refining your campaigns for success.</p><p>â <strong>Exclusive Industry Insights</strong>: Stay ahead of the curve with the latest trends, updates, and best practices in the ever-evolving world of digital advertising.</p><p> </p><p><strong>ð¥ Bonuses to Supercharge Your Learning Experience ð¥</strong></p><p>ð <strong>Interactive Quizzes and Assignments</strong>: Reinforce your knowledge with hands-on activities that solidify your understanding.</p><p>ð <strong>Real-world Case Studies</strong>: Gain inspiration from successful campaigns and apply those insights to your unique business challenges.</p><p>ð¤ <strong>Community Support</strong>: Connect with like-minded professionals, share experiences, and get personalized advice from our expert instructors.</p><p>ð <strong>Lifetime Access</strong>: Enjoy unlimited access to course materials, updates, and a dedicated community to support your ongoing success.</p><p> </p><p>ð¡ Ready to Transform Your Digital Advertising Game? ð¡</p><p> </p><p>Enroll now in 'Digital Advertising with Microsoft: A Comprehensive Guide' and take the first step towards becoming a digital advertising maestro. Don't miss out on this opportunity to boost your brand's visibility, drive conversions, and elevate your marketing ROI.</p><p>ð Join the digital advertising revolution with Microsoft - because your success is just a click away! ð</p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Digital Advertising with Microsoft: A Comprehensive Guide</h4><div><div><ul><li><div>
<span></span><h5>
Microsoft Ads dashboard</h5></div><div>
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00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Campaign home overview</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
How to edit campaign name and change campaign budget</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
Ad Campaigns</h5></div><div>
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00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Ad Bids &amp; Optimization</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Spy on Your Competitors</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Set Your Budget &amp; Automate Extensions</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Ad Extension Overview &amp; How Tos #1</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
How To Add Different Types of Extensions</h5></div><div>
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<span></span></div></li><li><div>
<span></span><h5>
Microsoft Ad Editor</h5></div><div>
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00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Reports</h5></div><div>
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00:00													</span>
<span></span></div></li></ul></div></div></div></div></div></div></div>

Digital Advertising with Microsoft: A Comprehensive Guide

<div> <div> <div>  </div> <div> <b>Quality Guarantee:</b> <p>Promising training excellence, satisfaction gurantee</p> </div> </div> <div> <div>  </div> <div> <b>Accredited by:</b> <p>CPD UK &amp; Quality License Scheme</p> </div> </div> <div> <div>  </div> <div> <b>Tutor Support:</b> <p>Unlimited support via email, till you complete the course</p> </div> </div> <div> <div>  </div> <div> <b>Recognised Certification:</b> <p>Accepted by thousands of professional bodies</p> </div> </div> <div> <div>  </div> <div> <b>Start Anytime:</b> <p>With 1 year access to the course materials</p> </div> </div> <div> <div>  </div> <div> <b>Online Learning:</b> <p>Learn from anywhere, whenever you want</p> </div> </div> </div> <div> <p>This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course.</p> <h2><strong>This course at a glance </strong></h2> <ul> <li>Accredited by CPD UK</li> <li>Endorsed by Quality Licence Scheme</li> <li>Boost your career in digital advertising and marketing</li> <li>Deepen your knowledge and skills in your chosen field just in hours not years!</li> <li>Study a course that is easy to follow.</li> <li>Save money and time by studying at your convenient time</li> <li>Have access to a tutor whenever you are in need</li> </ul> </div> <div> <h2>Why Digital Advertising and Marketing Course 301 right for you?</h2> <p>Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills.</p> <p>This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.</p> <h2>Digital Advertising and Marketing Course 301 Details</h2> <p> </p><div> <h3 id="small-panelsStayOpen-heading653b476c5d225">  Accredited by  </h3> <div id="panelsStayOpen-collapse653b476c5d225"> <div>   CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.<p></p> <p> </p> <p> The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b476c5d232">  Course Curriculum  </h3> <div id="panelsStayOpen-collapse653b476c5d232"> <div> <p></p> <h4>Introduction</h4> <ul> <li>Introduction to Digital Advertising and Marketing 301 - I Am Your Host</li> </ul> <h4>Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data</h4> <ul> <li>Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting</li> <li>Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google</li> <li>Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google</li> </ul> <h4>Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data</h4> <ul> <li>Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data</li> </ul> <h4>Retargeting - Retargeting in Digital Marketing &amp; Live Examples</h4> <ul> <li>Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign</li> </ul> <h4>Bid Requests &amp; CPM Breakdown</h4> <ul> <li>Bid Request/Bid Response - The RTB buying process explained</li> <li>Cost Break Down - How is a Final CPM Calculated</li> </ul> <h4>Research - Publisher, Competitor Spend, Trends, and Social Media Listening</h4> <ul> <li>Research: Introduction &amp; Publisher Research, Comscore, Quantcast, Kantar &amp; More</li> <li>Research: Competitor &amp; Spend Information, Find Where Competitors Are Spending</li> <li>Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday</li> </ul> </div> <h4>Platform Demos : Running Facebook Ads, DSP Use. SSP Use &amp; More</h4> <ul> <li>Setting a Facebook Brand Page to use for Facebook Ad Campaign</li> <li>Social Media Marketing: Creating a paid Facebook Advertising Campaign</li> <li>DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform</li> <li>DSP Demo Part 2 - Uploading Creative &amp; Custom Audiences</li> <li>SSP Demo Part 1 - How to work with an SSP and Getting Setup</li> <li>SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob</li> <li>Mobile Banner Ad Best Practices - A Quick Guide from AdMob</li> </ul> <h4>Contract Negotiations - Who's Involved in The Process and T&amp;Cs</h4> <ul> <li>Contract Negotiations - How to Review and Execute a Digital Media IO</li> </ul> <h4>Adblocking - This History of Adblocking ,trends, and Industry Response</h4> <ul> <li>Adblocking - This History of Adblocking ,trends, and Industry Response</li> </ul> <h4>Social Listening</h4> <ul> <li>Social Listening Part 1 - How to Find Out What People Say About Your Brand</li> <li>Social Listening Part 2 - Post-campaign Results &amp; Social Media War Rooms</li> </ul> <h4>Interviews With Industry Experts</h4> <ul> <li>Interview Setup - What to expect from our industry experts</li> <li>Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF</li> </ul> <h4>Final Course Recap</h4> <ul> <li>Final 301 Course Recap &amp; Thank You</li> </ul> <div> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b476c5d23b">  Who should take this course?  </h3> <div id="panelsStayOpen-collapse653b476c5d23b"> <div> <p></p> <p>This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b476c5d25c">  Entry Requirements  </h3> <div id="panelsStayOpen-collapse653b476c5d25c"> <div> <p></p> <ul> <li>There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds.</li> <li>As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.</li> </ul> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b476c5d262">  Assessment Method  </h3> <div id="panelsStayOpen-collapse653b476c5d262"> <div> <p></p> <p>On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately.</p> <p> </p></div> </div> </div> <div> <h3 id="small-panelsStayOpen-heading653b476c5d26b">  Certification  </h3> <div id="panelsStayOpen-collapse653b476c5d26b"> <div> <p></p> <h4>Endorsed Certificate from Quality Licence Scheme</h4> <p> After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p> <h4>Certificate of Achievement from Lead Academy</h4> <p> After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35. </p></div> </div> </div> <p></p> </div><h2><b>FAQs</b></h2> <div id="accordionPanelsStayOpenExample"> <div> <h3 id="panelsStayOpen-heading21">  Is CPD a recognised qualification in the UK?  </h3> <div id="panelsStayOpen-collapse21"> <div> <p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading23">  Are QLS courses recognised?  </h3> <div id="panelsStayOpen-collapse23"> <div> <p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading25">  When will I receive my certificate?  </h3> <div id="panelsStayOpen-collapse25"> <div> <p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading27">  Can I pay by invoice?  </h3> <div id="panelsStayOpen-collapse27"> <div> <p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading29">  Can I pay via instalment?  </h3> <div id="panelsStayOpen-collapse29"> <div> <p>Yes, you can pay via instalments at checkout. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading31">  How to take online classes from home?  </h3> <div id="panelsStayOpen-collapse31"> <div> <p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. </p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading33">  Does age matter in online learning?  </h3> <div id="panelsStayOpen-collapse33"> <div> <p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p> </div> </div> </div> <div> <h3 id="panelsStayOpen-heading35">  When I will get the login details for my course?  </h3> <div id="panelsStayOpen-collapse35"> <div> <p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p> </div> </div> </div> </div>

Digital Advertising and Marketing Course Online 301

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 to 2 hours</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about digital advertising and marketing</li> <li>Understand the core competencies and principles of digital advertising and marketing</li> <li>Explore the various areas of digital advertising and marketing</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert digital marketer</li> </ul> </div> </div> <div> <div> <div> <hr /> <h3><strong>Digital Advertising and Marketing 101: The Complete Guide Course</strong></h3> <p>Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.</p> <p>Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> <div> <h3><strong>Why you should train with Study Plex?</strong></h3> <p>At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:</p> <ul> <li><strong>Incredible Customer Support:</strong> We offer active customer service in the form of live chat, which you can access 24/7</li> <li><strong>Expert Tutor Support:</strong> You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.</li> <li><strong>Price Justified by Quality:</strong> We ensure that you will have the best experience possible for the price you are paying for the course.</li> <li><strong>Money-back Guarantee:</strong> We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions).</li> <li><strong>Instalment Facility:</strong> If your course costs more than Â£50, you can pay in three instalments using the instalment option.</li> <li><strong>Satisfaction Guarantee:</strong> Our courses are designed to meet your demands and expectations by all means.</li> </ul> </div> </div> </div> </div> </div><div> <div> <h2> Recognised Accreditation </h2> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p>  <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>  </div> <div> <div> <div> <h3>What is CPD?</h3> <p>Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.</p> <h4>Benefits of CPD</h4> <ul> <li>Improve your employment prospects </li> <li>Boost your job satisfaction </li> <li>Promotes career advancement </li> <li>Enhances your CV </li> <li>Provides you with a competitive edge in the job market </li> <li>Demonstrate your dedication </li> <li>Showcases your professional capabilities</li> </ul> </div> </div> <div> <div>  <h3>What is IPHM? </h3> <p>The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. </p> <h4>Benefits of IPHM </h4> <ul> <li>It will help you establish a positive reputation in your chosen field </li> <li>You can join a network and community of successful therapists that are dedicated to providing excellent care to their client </li> <li>You can flaunt this accreditation in your CV </li> <li>It is a worldwide recognised accreditation </li> </ul> </div> </div> <div> <div>  <h3>What is Quality Licence Scheme?</h3> <p>This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <h4> Benefits of Quality License Scheme </h4> <ul> <li>Certificate is valuable</li> <li>Provides a competitive edge in your career</li> <li>It will make your CV stand out</li> </ul> </div> </div> </div> </div><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> Welcome to the Course </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Introduction to Digital Ads</td> </tr> <tr> <td><i></i></td> <td> Introduction Part 1 - The IAB, Banner Ads, Video Ads and Rich Media </td> <td> </td> <td><span><i></i> 00:11:00</span></td> </tr> <tr> <td><i></i></td> <td> Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, And Search </td> <td> </td> <td><span><i></i> 00:09:00</span></td> </tr> <tr> <td colspan="4">The Digital Advertising Ecosystem</td> </tr> <tr> <td><i></i></td> <td> Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs &amp; ATDs </td> <td> </td> <td><span><i></i> 00:11:00</span></td> </tr> <tr> <td><i></i></td> <td> How DSPs, SSPs, Exchanges, Networks, and publishers all work together </td> <td> </td> <td><span><i></i> 00:07:00</span></td> </tr> <tr> <td colspan="4">Buying The Ads</td> </tr> <tr> <td><i></i></td> <td> Buying Digital Ads - How to buy digital ads, price ranges, process and more </td> <td> </td> <td><span><i></i> 00:12:00</span></td> </tr> <tr> <td colspan="4">Ad Targeting</td> </tr> <tr> <td><i></i></td> <td> Ad Targeting - Contextual, behavioral, demographic, geographic &amp; more </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td colspan="4">Ad Serving</td> </tr> <tr> <td><i></i></td> <td> What is an ad server. DoubleClick, DFP, DFA, third party ad servers, etc. </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td><i></i></td> <td> Illustration of how ad serves work </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Reporting</td> </tr> <tr> <td><i></i></td> <td> Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, &amp; more </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Course Review</td> </tr> <tr> <td><i></i></td> <td> Final course review and Thank You. </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Digital Advertising and Marketing 101: The Complete Guide

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 to 2 hours</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about digital advertising and marketing</li> <li>Understand the core competencies and principles of digital advertising and marketing</li> <li>Explore the various areas of digital advertising and marketing</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert digital marketer</li> </ul> </div> </div> <div> <div> <div> <hr /> <h3><strong>Digital Advertising and Marketing 201: Top Topic &amp; Trends Course</strong></h3> <p>Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing<b> </b>course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.</p> <p>Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> </div> </div> </div> </div><div> <div> <h2> Recognised Accreditation </h2> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p>  <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>  </div> <div> <div> <div> <h3>What is CPD?</h3> <p>Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.</p> <h4>Benefits of CPD</h4> <ul> <li>Improve your employment prospects </li> <li>Boost your job satisfaction </li> <li>Promotes career advancement </li> <li>Enhances your CV </li> <li>Provides you with a competitive edge in the job market </li> <li>Demonstrate your dedication </li> <li>Showcases your professional capabilities</li> </ul> </div> </div> <div> <div>  <h3>What is IPHM? </h3> <p>The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. </p> <h4>Benefits of IPHM </h4> <ul> <li>It will help you establish a positive reputation in your chosen field </li> <li>You can join a network and community of successful therapists that are dedicated to providing excellent care to their client </li> <li>You can flaunt this accreditation in your CV </li> <li>It is a worldwide recognised accreditation </li> </ul> </div> </div> <div> <div>  <h3>What is Quality Licence Scheme?</h3> <p>This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p> <h4> Benefits of Quality License Scheme </h4> <ul> <li>Certificate is valuable</li> <li>Provides a competitive edge in your career</li> <li>It will make your CV stand out</li> </ul> </div> </div> </div> </div><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> Introduction </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Programmatic Advertising - Real Time Bidding and The Automated Buying Process</td> </tr> <tr> <td><i></i></td> <td> Programmatic Advertising Explained - Intermediate Digital Marketing Skillset </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td><i></i></td> <td> RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td colspan="4">Waterfalls &amp; Header Bidding - What They Are &amp; How They are &amp; They Are Changing Advertising</td> </tr> <tr> <td><i></i></td> <td> Traditional Waterfalls - Advance Level Digital Marketing Skillset </td> <td> </td> <td><span><i></i> 00:09:00</span></td> </tr> <tr> <td><i></i></td> <td> Header Bidding - How publishers increase revenue from their ad inventory </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td colspan="4">Mobile - SDKs &amp; Trends: Mobile Marketing is Big Business. Learn How it Works</td> </tr> <tr> <td><i></i></td> <td> SDKs (Standard Development Kit) - Mobile marketing must-haves </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td><i></i></td> <td> Mobile Trends - Understand the grow of mobile in digital marketing efforts </td> <td> </td> <td><span><i></i> 00:10:00</span></td> </tr> <tr> <td colspan="4">Verification &amp; Viewability</td> </tr> <tr> <td><i></i></td> <td> Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms </td> <td> </td> <td><span><i></i> 00:07:00</span></td> </tr> <tr> <td><i></i></td> <td> Bots &amp; Fraud - Identify and prevent fraud in digital marketing and advertising </td> <td> </td> <td><span><i></i> 00:11:00</span></td> </tr> <tr> <td><i></i></td> <td> Ad Viewability - How to identify when a real human sees your ad </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Ads.txt - A new way to Identify and Prevent Fraud </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td colspan="4">Data Collection &amp; Use</td> </tr> <tr> <td><i></i></td> <td> Types of Data Advertisers Collect - Google/Amazon/Facebook &amp; others </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Laws &amp; Privacy Concerns Around Data </td> <td> </td> <td><span><i></i> 00:06:00</span></td> </tr> <tr> <td><i></i></td> <td> Data Management Platforms &amp; How Advertisers Use Them </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td colspan="4">The Future</td> </tr> <tr> <td><i></i></td> <td> Google's EBDA &amp; Amazon's TAM - The future of digital advertising &amp; marketing </td> <td> </td> <td><span><i></i> 00:09:00</span></td> </tr> <tr> <td colspan="4">Thank You</td> </tr> <tr> <td><i></i></td> <td> Thank You for Taking the Course! </td> <td> </td> <td><span><i></i> 00:01:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Digital Advertising and Marketing 201: Top Topic & Trends

<p>Tired of browsing and searching for a <strong>Advertising </strong>course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this extensive bundle that has everything you need to succeed.</p> <p>After surveying thousands of learners just like you and considering their valuable feedback, this all-in<strong>-</strong>one Advertising bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Advertising course that will enhance your skills and prepare you for the competitive job market.</p> <p>Also, our experts are available for answering your queries on Advertising and help you along your learning journey. Advanced audio-visual learning modules of these Advertising courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once.</p> <p>Furthermore, to help you showcase your expertise in Advertising, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest.</p> <p><strong>This Advertising Bundle Consists of the following Premium courses: </strong> </p> <ul> <li><strong> </strong><strong>Course 01: </strong>Digital Marketing</li><li><strong> </strong><strong>Course 02: </strong>Strategic Planning and Analysis for Marketing</li><li><strong> </strong><strong>Course 03: </strong>Marketing Fundamentals</li><li><strong> </strong><strong>Course 04: </strong>Business Branding</li><li><strong> </strong><strong>Course 05: </strong>Sales and Marketing Skills Level 3</li><li><strong> </strong><strong>Course 06: </strong>Disruptive Innovation for Business</li><li><strong> </strong><strong>Course 07: </strong>Digital Marketing Business Tips</li><li><strong> </strong><strong>Course 08: </strong>Social Media Strategist Training</li><li><strong> </strong><strong>Course 09: </strong>TikTok Marketing for Business</li><li><strong> </strong><strong>Course 10: </strong>Retail Strategy</li><li><strong> </strong><strong>Course 11: </strong>Influencing and Negotiating</li><li><strong> </strong><strong>Course 12: </strong>Customer Relationship Management<strong><br /></strong></li><li><strong> </strong><strong>Course 13: </strong>The Formula to Talk with Strangers</li><li><strong> </strong><strong>Course 14:</strong> Cross-Cultural Awareness Training</li></ul> <p>Enrol now in Advertising to advance your career, and use the premium study materials from Apex Learning.</p> <p><strong>How will I get my Certificate?</strong></p> <p>After successfully completing the Advertising course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.</p> <ul> <li><strong> </strong><strong>PDF Certificate: Free (For The Title Course)</strong></li><li><strong> </strong><strong>Hard Copy Certificate: Free (For The Title Course)</strong></li></ul><p>The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Advertising expertise and essential knowledge, which will assist you in reaching your goal.</p> <p><strong>Curriculum of Bundle </strong></p> <p><strong>Course 01: Digital Marketing</strong></p> <ul> <li>Section 1: Introduction</li><li>Section 2: How to Apply the Internet Marketing Process</li><li>Section 3: The Internet Marketing Strategies That Will Increase Your Sales</li><li>Section 4: Creating an Internet Marketing Strategy for Your Business</li><li>Section 5: Structuring and Auditing of Website</li></ul> <p><strong>Course 02: Strategic Planning and Analysis for Marketing</strong></p> <ul> <li>Module 1: An Introduction to Strategic Planning</li><li>Module 2: Development of a Strategic Plan</li><li>Module 3: Strategic Planning for Marketing</li><li>Module 4: Strategic and Marketing Analysis</li><li>Module 5: Internal Analysis</li><li>Module 6: External Analysis</li><li>Module 7: Market Segmentation, Targeting and Positioning</li><li>Module 8: Approaches to Customer Analysis</li><li>Module 9: Approaches to Competitor Analysis</li></ul> <p><strong>Course 03: Marketing Fundamentals</strong></p> <ul> <li>Module 01: Introduction to Marketing Fundamentals</li><li>Module 02: Definitions of Marketing</li><li>Module 03: Traditional vs Contemporary Marketing</li><li>Module 04: Marketing Management Orientations</li><li>Module 05: Understand your Customers</li><li>Module 06: Segmentation</li></ul> <p><strong>Course 04: Business Branding</strong></p> <ul> <li>Business Course Promo Video</li><li>Chapter1</li><li>Chapter2</li><li>Chapter3</li><li>Chapter4</li><li>Chapter5</li><li>Chapter6</li><li>Chapter7</li><li>Chapter8</li><li>Chapter9</li><li>Chapter10</li><li>Chapter11</li></ul> <p><strong>Course 05: Sales and Marketing Skills Level 3</strong></p> <ul> <li>Module One - Getting Started</li><li>Module Two - Understanding the Talk</li><li>Module Three - Getting Prepared to Make the Call</li><li>Module Four - Creative Openings</li><li>Module Five - Making Your Pitch</li><li>Module Six - Handling Objections</li></ul> <p>And more...</p> <p><strong>Course 06: Disruptive Innovation for Business</strong></p> <ul> <li>Module 01: Introduction Disruptive Innovations for Business</li><li>Module 02: The Three Key Difficulties</li><li>Module 03: Six Insight on How to grow Disruptive Innovations next to core</li></ul> <p><strong>Course 07: Digital Marketing Business Tips</strong></p> <ul> <li>Unit 1: You are Responsible for the Failure or Success of Your Business</li><li>Unit 2: Why Internet Marketing and Social Media are important for Businesses</li><li>Unit 3: How Google Search and Display Network Can Increase Your Sales</li><li>Unit 4: The More You Learn the More You Earn</li><li>Unit 5: Commitment</li><li>Unit 6: Telling is not Selling</li><li>Unit 7: Your Network is your Net-worth</li><li>Unit 8: How to become Digital Marketing and Sales Expert</li></ul> <p><strong>Course 08: Social Media Strategist Training</strong></p> <ul> <li>The Rise of Social Media</li><li>Conducting Market Analysis</li><li>Auditing Social Media</li><li>Setting Goals and Selecting Platforms</li><li>Creating the Social Media Policy</li><li>Integrating Marketing Strategies</li><li>Developing Effective Content</li><li>Understanding the Popular Platforms</li><li>Launching Successful Campaigns</li><li>Managing the Community</li><li>Providing Customer Service</li><li>Measuring, Analyzing and Reporting</li><li>The Social Media Strategist Career</li></ul> <p><strong>Course 09: TikTok Marketing for Business</strong></p> <ul> <li>Section 1: Getting Started on TikTok</li><li>Section 2: TikTok Foundations</li><li>Section 3: Special Features of TikTok</li><li>Section 4: How to Monetise Your Audience</li><li>Section 5: Build Your Credibility</li><li>Section 6: Build Your Community</li><li>Section 7: How to Go Viral</li></ul> <p><strong>Course 10: Retail Strategy</strong></p> <ul> <li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul> <p><strong>Course 11: Influencing and Negotiating</strong></p> <ul> <li>Unit 01: Influencing</li><li>Unit 02: Negotiating</li></ul> <p><strong>Course 12: Customer Relationship Management<br /></strong></p> <ul> <li>Module 01: Introduction to Customer Relationship Management (CRM)</li><li>Module 02: CRM Fundamentals</li><li>Module 03: CRM Strategies CRM Strategies</li><li>Module 04: Data Analysis in CRM</li><li>Module 05: CRM Databases</li><li>Module 06: Deepening Customer Relationship</li><li>Module 07: Handling Customer Complaints</li><li>Module 08: Future of CRM</li></ul> <p><strong>Course 13: The Formula to Talk with Strangers</strong></p> <ul> <li>Section 01: Course Overview</li><li>Section 02: The Formula</li><li>Section 03: Summary</li><li>Section 04: End</li></ul> <p><strong>Course 14: Cross-Cultural Awareness Training</strong></p> <ul> <li>Module 1: Introduction to Cross-Cultural Awareness</li><li>Module 2: Cross-Cultural Communication</li><li>Module 3: Corporate Cross-Cultural Awareness</li><li>Module 4: Cross-Cultural Design</li><li>Module 5: Cross-Cultural Competency</li><li>Module 6: Cultural Values</li><li>Module 7: Working with and Managing a Culturally Diverse Team</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        150 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>Anyone from any background can enrol in this Advertising bundle.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>Our Advertising course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices.</p> 
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                             <p>Having this Advertising expertise will increase the value of your CV and open you up to multiple job sectors.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.</p> </div>

                        </div>

Apex Learning

The Digital Advertising Masterclass 2023

<div>
        <div>
            <h2>
                Recognised Accreditation
            </h2>
            <p>This course is accredited by continuing professional development (CPD). CPD UK is globally
                recognised by employers, professional organisations, and academic institutions, thus a
                certificate from CPD Certification Service creates value towards your professional goal
                and achievement.</p>

                

                <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>
                
    </div>
    <div>
        <div>
            <div>
                
                <h3>What is CPD?</h3>
                <p>Employers, professional organisations, and academic institutions all recognise CPD,
                    therefore a credential from CPD Certification Service adds value to your professional
                    goals and achievements.</p>
                <h4>Benefits of CPD</h4>
                <ul>
                    <li>Improve your employment prospects </li>
                    <li>Boost your job satisfaction </li>
                    <li>Promotes career advancement </li>
                    <li>Enhances your CV </li>
                    <li>Provides you with a competitive edge in the job market </li>
                    <li>Demonstrate your dedication </li>
                    <li>Showcases your professional capabilities</li>
                </ul>
            </div>
        </div>
        <div>
            <div>
                
                <h3>What is IPHM? </h3>
                <p>The IPHM is an Accreditation Board that provides Training Providers with international
                    and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation
                    is a guarantee of quality and skill. </p>
                <h4>Benefits of IPHM </h4>
                <ul>
                    <li>It will help you establish a positive reputation in your chosen field </li>
                    <li>You can join a network and community of successful therapists that are dedicated to
                    providing excellent care to their client </li>
                    <li>You can flaunt this accreditation in your CV </li>
                    <li>It is a worldwide recognised accreditation </li>
                </ul>
            </div>
        </div>
        <div>
            <div>
                
                <h3>What is Quality Licence Scheme?</h3>
                <p>This course is endorsed by the Quality Licence Scheme for its high-quality,
                    non-regulated provision and training programmes. The Quality Licence Scheme is a brand
                    of the Skills and Education Group, a leading national awarding organisation for
                    providing high-quality vocational qualifications across a wide range of industries.</p>
                <h4> Benefits of Quality License Scheme </h4>
                <ul>
                    <li>Certificate is valuable</li>
                    <li>Provides a competitive edge in your career</li>
                    <li>It will make your CV stand out</li>
                </ul>
            </div>
        </div>
    </div>
                    </div><div>
				
<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table>				<tbody><tr>
					<td colspan="4">Digital Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Google Ads Masterclass</td>
				</tr>
								<tr>
					<td colspan="4">Search Engine Optimization Training</td>
				</tr>
								<tr>
					<td colspan="4">Advanced SEO Training</td>
				</tr>
								<tr>
					<td colspan="4">Master In SEO Keyword Research</td>
				</tr>
								<tr>
					<td colspan="4">Instagram Marketing Course</td>
				</tr>
								<tr>
					<td colspan="4">Affiliate Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Social Media Influencer</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 101: The Complete Guide</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 201: Top Topic &amp; Trends</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 301: Professional Course</td>
				</tr>
								<tr>
					<td colspan="4">Digital Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Email Marketing Masterclass 2</td>
				</tr>
								<tr>
					<td colspan="4">Master In Landing Page Design</td>
				</tr>
								<tr>
					<td colspan="4">Obtain Your Certificate</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>
						Order Your Certificate of Achievement					</td>

					
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Email Marketing Masterclass</td>
				</tr>
				</tbody></table></div>

			</div>

Google Ads and Digital Marketing Courses Online Training Bundle

<div>
        <div>
            <h2>
                Recognised Accreditation
            </h2>
            <p>This course is accredited by continuing professional development (CPD). CPD UK is globally
                recognised by employers, professional organisations, and academic institutions, thus a
                certificate from CPD Certification Service creates value towards your professional goal
                and achievement.</p>

                

                <p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.</p>
                
    </div>
    <div>
        <div>
            <div>
                
                <h3>What is CPD?</h3>
                <p>Employers, professional organisations, and academic institutions all recognise CPD,
                    therefore a credential from CPD Certification Service adds value to your professional
                    goals and achievements.</p>
                <h4>Benefits of CPD</h4>
                <ul>
                    <li>Improve your employment prospects </li>
                    <li>Boost your job satisfaction </li>
                    <li>Promotes career advancement </li>
                    <li>Enhances your CV </li>
                    <li>Provides you with a competitive edge in the job market </li>
                    <li>Demonstrate your dedication </li>
                    <li>Showcases your professional capabilities</li>
                </ul>
            </div>
        </div>
        <div>
            <div>
                
                <h3>What is IPHM? </h3>
                <p>The IPHM is an Accreditation Board that provides Training Providers with international
                    and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation
                    is a guarantee of quality and skill. </p>
                <h4>Benefits of IPHM </h4>
                <ul>
                    <li>It will help you establish a positive reputation in your chosen field </li>
                    <li>You can join a network and community of successful therapists that are dedicated to
                    providing excellent care to their client </li>
                    <li>You can flaunt this accreditation in your CV </li>
                    <li>It is a worldwide recognised accreditation </li>
                </ul>
            </div>
        </div>
        <div>
            <div>
                
                <h3>What is Quality Licence Scheme?</h3>
                <p>This course is endorsed by the Quality Licence Scheme for its high-quality,
                    non-regulated provision and training programmes. The Quality Licence Scheme is a brand
                    of the Skills and Education Group, a leading national awarding organisation for
                    providing high-quality vocational qualifications across a wide range of industries.</p>
                <h4> Benefits of Quality License Scheme </h4>
                <ul>
                    <li>Certificate is valuable</li>
                    <li>Provides a competitive edge in your career</li>
                    <li>It will make your CV stand out</li>
                </ul>
            </div>
        </div>
    </div>
                    </div><div>
				
<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table>				<tbody><tr>
					<td colspan="4">Digital Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Google Ads Masterclass</td>
				</tr>
								<tr>
					<td colspan="4">Search Engine Optimization Training</td>
				</tr>
								<tr>
					<td colspan="4">Advanced SEO Training</td>
				</tr>
								<tr>
					<td colspan="4">Master In SEO Keyword Research</td>
				</tr>
								<tr>
					<td colspan="4">Instagram Marketing Course</td>
				</tr>
								<tr>
					<td colspan="4">Affiliate Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Social Media Influencer</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 101: The Complete Guide</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 201: Top Topic &amp; Trends</td>
				</tr>
								<tr>
					<td colspan="4">Digital Advertising and Marketing 301: Professional Course</td>
				</tr>
								<tr>
					<td colspan="4">Digital Marketing</td>
				</tr>
								<tr>
					<td colspan="4">Email Marketing Masterclass</td>
				</tr>
								<tr>
					<td colspan="4">Master In Landing Page Design</td>
				</tr>
								<tr>
					<td colspan="4">Obtain Your Certificate</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>
						Order Your Certificate of Achievement					</td>

					
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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