Name: Marketing Research Methods and Techniques Course
Price: 12 GBP
Availability: InStock

<p>Stepping into a store, the enticing arrangement of products that subtly guide your purchases is the result of expert Merchandising. Our course in Merchandise &amp; Product Management unravels the art and science behind this customer-engaging strategy, helping you master the realm of retail.</p><p><strong>Learning Outcomes:</strong></p><ul><li>Understand the fundamental theories of Merchandising and Product Management.</li><li>Gain knowledge in Merchandise Management and efficient Inventory Management.</li><li>Learn to devise effective Merchandising Strategies.</li><li>Develop skills in Visual Merchandising and Merchandise Pricing.</li><li>Comprehend the importance of Consumer Behaviour and Consumer Rights Act.</li><li>Understand the significance of communicating effectively with customers.</li></ul><p>Delving into the intricacies of Merchandising, this course offers a comprehensive understanding of the critical elements of retail management. Starting with Merchandising theory and Product Management, the course explores the subtleties of Merchandise Management, including Inventory Analysis and Merchandising Strategy.</p><p>The modules further delve into Visual Merchandising and Pricing, providing a wholesome perspective of a retail setup. An important aspect of the course is understanding Consumer Behaviour, the Consumer Rights Act, and the art of communicating effectively with customers. By the end of the course, you will have a well-rounded understanding of Merchandising and Product Management.</p><p><strong>Certification</strong></p><p>Upon successful completion of the course, all learners will be eligible to receive a certificate titled Merchandising to acknowledge their achievement. We are delighted to offer two formats for your certificate: PDF and Hardcopy.</p><p><strong>PDF Certificate</strong>: This digital version of your certificate will be available for you to download and print for totally <strong>FREE</strong>.</p><p><strong>Hard copy Certificate</strong>: For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply.</p><p><strong>UK Delivery:</strong> If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99.</strong></p><p><strong>International Delivery</strong>: For all international addresses outside of the United Kingdom, the delivery fee will be only <strong>£10</strong>.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Individuals interested in pursuing a career in retail and Merchandising.</li><li>Retail business owners looking to enhance their store's performance.</li><li>Marketing professionals aiming to understand Merchandising strategies.</li><li>Professionals working in the retail sector seeking career advancement.</li><li>Students of business or marketing looking to specialise in Merchandising.</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Merchandise Manager: salary range of £30,000 - £50,000 per annum.</li><li>Inventory Analyst: salary range of £24,000 - £40,000 per annum.</li><li>Visual Merchandiser: salary range of £20,000 - £35,000 per annum.</li><li>Retail Manager: salary range of £25,000 - £45,000 per annum.</li><li>Product Manager: salary range of £40,000 - £60,000 per annum.</li><li>Consumer Rights Advocate: salary range of £22,000 - £38,000 per annum.</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4> Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p><strong>Hardcopy Certificate (UK Delivery):</strong></p><p>For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99</strong>.</p><p><strong>Hardcopy Certificate (International Delivery): </strong></p><p>For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.</p></div>
        <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>

                        </div>

Training Express

Merchandise & Product Management Course

General Admission

<p>One of the earliest forms of retail management can be traced back to ancient civilizations. In ancient Rome, there were marketplaces known as "forums" where traders and merchants gathered to sell their goods. These forums not only served as places of commerce but also played a crucial role in social and cultural interactions.</p><p>In this course you will jump into the intricate tapestry of retail operations, discover the nuanced art of crafting robust strategies that underpin a thriving retail enterprise. From the intricacies of procurement and merchandising to the delicate balance of pricing strategies, you will master the key elements that define a retailer's success.</p><p>Our course seamlessly navigates the complex terrain of supply chain management, equipping you with the knowledge to orchestrate efficient operations. Immerse yourself in the profound understanding of consumer behaviour to customer satisfaction and loyalty. Explore the critical decision-making processes behind retail location selection and refine your negotiation skills with suppliers.</p><p>By the course's culmination, you'll be well-versed in the intricacies of the Consumer Rights Act, ensuring ethical and responsible retail practices. Elevate your career in Retail Management with this comprehensive course that transcends theoretical knowledge, providing practical insights and skills that empower you to thrive in the ever-evolving retail landscape.</p><p><strong>Key Features</strong></p><ul><li>CPD Accredited</li><li>FREE PDF + Hardcopy certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet and smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p><strong>Course Curriculum</strong></p><ul><li>Module 01: An Overview of Retail Operations</li><li>Module 02: Strategy Development in Retail</li><li>Module 03: Procurement and Merchandising in Retail</li><li>Module 04: Pricing Strategies in Retail</li><li>Module 05: Supply Chain Management in Retail Operations</li><li>Module 06: Importance of Consumer Behaviour</li><li>Module 07: Retail Location Selection</li><li>Module 08: Supplier Negotiation Skills</li><li>Module 09: Essential Management and Leadership Skills</li><li>Module 10: Managing Multiple Retail Channels</li><li>Module 11: Brand Management in Retail</li><li>Module 12: Retail Store Health &amp; Safety Guidelines</li><li>Module 13: Consumer Rights Act</li></ul><p><strong>Learning Outcomes</strong></p><ul><li>Develop strategic thinking for retail success.</li><li>Master negotiation skills for effective supplier partnerships.</li><li>Apply consumer-centric strategies in retail decision-making.</li><li>Demonstrate leadership in managing diverse retail channels.</li><li>Ensure retail store compliance with health and safety guidelines.</li><li>Navigate the legal landscape of retail with knowledge of the Consumer Rights Act.</li></ul><p><strong>Accreditation</strong></p><p>This course is <strong>CPD Quality Standards</strong> (<strong>CPD QS)</strong> accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certificate</strong></p><p>After completing this course, you will get a FREE Digital Certificate from Training Express.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Retail Managers</li><li>Aspiring Retail Leaders</li><li>Procurement Professionals</li><li>Merchandising Enthusiasts</li><li>Supply Chain Management Aspirants</li><li>Entrepreneurs in the Retail Sector</li><li>Brand Managers</li><li>Individuals Interested in Consumer Rights</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Retail Manager</li><li>Procurement Specialist</li><li>Merchandising Coordinator</li><li>Supply Chain Analyst</li><li>Brand Manager</li><li>Consumer Rights Advisor</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.</p></div>
        <h4>Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p>Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).<br />For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.<br />Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p></div>

                        </div>

Retail Management Strategies Course

<p>Merchandising is the art and science of promoting &amp; selling products. You can learn in-depth about this fascinating subject with our exclusive course. This training course will equip you with various aspects of merchandising including logistics, visual management, product management, etc.</p><p><strong>Merchandising is endorsed by the Quality Licence Scheme, ensuring your newly acquired skills will enhance your professional development. Also, </strong><strong>The CPD Certification Service (CPD UK</strong>) assure this course training and learning activities are relevant, reliable, and upto date.</p><p><strong>What you'll get out of this course: </strong></p><ul><li>Learn the basics of merchandising and get to know about various types of it.</li><li>Understand the factors that influence.</li><li>Enhance your knowledge of product management and learn the principles of brand management.</li><li>Know about various aspects of merchandising management, including planning, buying, merchandising performance, vendor relations, etc.</li><li>Familiarise yourself with the core elements and its best practices.</li><li>Understand the importance of consumer behaviour and clear communication with customers</li></ul><p><strong>Why People Enrol merchandising course From One Education:</strong></p><ul><li>Quality Licence Scheme Endorsed</li><li>CPD Certification Service Accredited</li><li>Unlimited Retake Exam &amp; Tutor Support</li><li>Easy Accessibility to the Course Materials</li><li>100% Learning Satisfaction Guarantee</li><li>Lifetime Access &amp; 24/7 Support</li><li>Self-paced course modules</li></ul><p><strong>Course Curriculum:</strong></p><ul><li><strong>Module 01</strong> Merchandising Theory</li><li><strong>Module 02</strong> Product Management</li><li><strong>Module 03</strong> Merchandise Management</li><li><strong>Module 04</strong> Inventory Management and Analysis</li><li><strong>Module 05</strong> Merchandising Strategy</li><li><strong>Module 06</strong> Visual Merchandising</li><li><strong>Module 07</strong> Merchandise Pricing</li><li><strong>Module 08</strong> Importance of Consumer Behaviour</li><li><strong>Module 09</strong> Consumer Rights Act</li><li><strong>Module 10</strong> The Importance of Communicating with Customers</li></ul><p><strong>Method of Assessment</strong></p><ul><li>MCQ Based</li><li>Passing Marks 60%</li><li>Instant Assessment and Feedback</li></ul><p><strong>Certification</strong></p><ul><li>QLS Endorsed Certificate</li><li>CPD Certification Service (CPD UK) Accredited Certificate</li><li>Digital (PDF) &amp; Hardcopy certificates are available</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        150 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by The CPD Certification Service
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p><strong>This course is ideal for- </strong></p><ul><li>Assistant</li><li>Manager</li><li>Retailer</li><li>Merchandising Director</li><li>People already working in the relevant fields and want to polish their knowledge and skill.</li></ul>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>There are no specific prerequisites to enrol in this course. <strong>Anyone and everyone</strong> can take this course.</p><p>The course is fully accessible from any internet-enabled smart device. So, you can study from the comfort of your home!</p><p>All you need is a passion for learning, literacy, and being over the age of 16.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>Merchandising course will help you procure a job in the relevant field and will allow you to advance your career. This also increases your competency to be eligible for promotions at work. You can explore related jobs, such as-</p><ul><li>Assistant Merchandiser</li><li>Merchandising Manager</li><li>Visual Merchandiser</li><li>Business Consultant-Retail Merchandising</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            £9
        </p>
            <div> <p><strong>CPD Accredited Certification from One Education</strong></p><p>After successfully completing this Course, you will qualify for the CPD Certification Service (CPD UK) certified certificate from One Education.</p><p>Certification is available in both PDF &amp; hardcopy format, which can be received by paying -</p><ul><li>PDF Certificate: £9</li></ul> </div>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            £15
        </p>
            <div> <ul><li>Hardcopy Certificate (within the UK): £15</li><li>Hardcopy Certificate (international): £15 + £10 (postal charge) = £25</li></ul> </div>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            £109
        </p>
            <div> <p><strong>Endorsed Certificate of Achievement from the Quality Licence Scheme</strong></p><p>After successfully completing the course, learners will be able to order an endorsed certificate as proof of their achievement. The hardcopy of this certificate of achievement endorsed by the Quality Licence Scheme can be ordered and received straight to your home by post, by paying -</p><ul><li><strong>Within the UK: £109</strong></li><li><strong>International: £109 + £10 (postal charge) = £119</strong></li></ul> </div>

                        </div>

One Education

Merchandising Diploma Course

<p>Do you wish to advance in the retail industry to a management position? Our <strong> Store Assistant</strong> training is ideal for anybody wishing to get a head start in their retail career. It covers every facet of retail management, from the fundamentals of supply chain management to the psychology of merchandising.</p><p>Store assistants work in retail, wholesale, and other businesses. They welcome clients and assist in determining their requirements so that they may buy products and services to fill their needs. A good store assistant will be well-versed in their inventory, assist clients in finding what they need, and provide expert advice. They will be skilled in handling consumer concerns, hand-selling, and promoting special deals. Our modules are well-crafted to cover all these facets and familiarise you with the entire field.</p><p>Our <strong>Store Assistant</strong> training will teach you the functions and responsibilities of a store assistant. Additionally, you'll be familiar with the fundamentals of retail management and how to operate a business. Knowing how visual merchandising functions and consumer behaviour can help you interact with customers. The best methods for interacting with suppliers will also be covered in the courses. We'll also discuss retail law and store psychology.</p><p>So don't keep waiting.</p><p>Enrol right now.</p><p><strong>Learning Outcomes</strong></p><ul><li>An introduction to shop management basics.</li><li>Be familiar with the duties and obligations that a retail assistant has.</li><li>Understand shop psychology and retail management.</li><li>Learn how to interact with suppliers and consumers.</li><li>Research the retail-related laws.</li><li>Study consumer behaviour and visual merchandising.</li></ul><p>Dedicated tutor support and 24/7 customer support are available to all students with this premium quality Store Assistant training.</p><p>This premium online training ensures your professional development with CPD QS accreditation. You'll have the privilege of learning in your own time, at your own pace and earning an accredited certificate.</p><p><strong>Key Benefits</strong></p><ul><li>Eligibility for CPD QS -accredited certificates on successful completion</li><li>Learning materials contain engaging audio-visual elements for your comfort</li><li>Freedom to study at your own pace</li><li>24/7 access to the materials for 12 months</li><li>Full Tutor support on weekdays (Monday - Friday)</li></ul><p><strong>Key Features</strong></p><ul><li>CPD Accredited</li><li>Quality License Endorsed</li><li>Certificate Available Upon Course Completion</li></ul><p>This online training has been designed by industry experts and will give you an in-depth understanding of this topic. The certificate you'll achieve after completing the Store Assistant bundle will help you land the job you want in a related field.</p><p><strong>Exam and Assessment</strong></p><ul><li>MCQ based test</li><li>60% Marks to pass</li><li>Instant Assessment and Feedback</li></ul><p><strong>Certification</strong></p><ul><li>CPD Certified PDF and Hardcopy Certificate</li><li>Level 3 QLS Endorsed Hardcopy Certificate for <strong>Certificate in Store Manager at QLS Level 3</strong></li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        120 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>The Store Assistant bundle is ideal for highly motivated individuals who want to enhance their professional skills and train for the job they want!</p>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>There are no formal entry requirements for the Store Assistant bundle, with enrollment open to anyone! Anyone and everyone with a knack for learning can enrol on this course without hesitation.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>People can pursue the following professions in this sector</p><ul><li>Assistant Store Keeper</li><li>Store Assistant</li><li>Sales Assistant</li><li>Store Keeper</li><li>Assistant Manager</li><li>Executive</li></ul><p>The average store assistant salary in the United Kingdom is <em>£25,019 per year</em> or £11.29 per hour. Entry-level positions start at £20,703 per year.</p>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            £9
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            £79
        </p>
            <div> <p><strong>QLS Endorsed Certificate</strong></p><p>Hardcopy of this certificate of achievement endorsed by the Quality Licence Scheme can be ordered and received straight to your home by post, by paying -</p><ul><li>Within the UK: £79</li><li>International: £79 + £10 (postal charge) = £89</li></ul><p><strong>CPD Accredited Certification</strong></p><ul><li>Hardcopy Certificate (within the UK): £15</li><li>Hardcopy Certificate (international): £15 + £10 (postal charge) = £25</li></ul> </div>

                        </div>

Store Assistant Training Course

<p>Retail Psychology and Retail Management course teaches you everything on the topic thoroughly from scratch so you can achieve a certificate for free to showcase your achievement in professional life.</p><p>This Retail Psychology and Retail Management course is a comprehensive course designed to provide a detailed understanding of the nature of the related sector and your key roles within it.</p><p>The training materials of this Retail Psychology and Retail Management course are available online for you to learn at your own pace and fast-track your career with ease.</p><p><strong>Key Features </strong></p><ul><li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive Retail Psychology and Retail Management course with audio voiceover</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li><li>Discounts on bulk purchases</li></ul><p><strong>Free Gifts</strong></p><ul><li>Life Coaching Course</li></ul><p><strong>Enrol now in this </strong><strong>Retail Psychology and Retail Management course to excel! </strong></p><p>To become successful in your profession, you must have a specific set of skills to succeed in today's competitive world. In this in-depth Retail Psychology and Retail Management training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge &amp; skills.</p><p>The curriculum of the Retail Psychology and Retail Management course has been designed by experts with years of experience behind them which is extremely dynamic and well-paced to help you understand the subject matter with ease.</p><p><strong>Course Curriculum:</strong></p><p><strong>Retail Psychology and Retail Management<br /></strong></p><ul><li><strong>Module 01:</strong> Introduction to Retail Management</li><li><strong>Module 02:</strong> Retail Strategy</li><li><strong>Module 03:</strong> Retail Buying and Merchandising</li><li><strong>Module 04:</strong> Retail Pricing</li><li><strong>Module 05:</strong> Supply Chain Management in Retailing</li><li><strong>Module 06:</strong> The Sales Process and Dealing with Customers at the Checkout</li><li><strong>Module 07:</strong> Importance of Consumer Behaviour</li><li><strong>Module 08:</strong> Taking Trends and Targeting Customers Effectively</li><li><strong>Module 09:</strong> The Importance of Communicating with Customers</li><li><strong>Module 10:</strong> Choosing a Retail Location</li><li><strong>Module 11:</strong> Retail Psychology</li><li><strong>Module 12:</strong> Negotiate the Right Deal with Suppliers</li><li><strong>Module 13:</strong> Selling in Multiple Channels</li><li><strong>Module 14:</strong> Retail Brand Management</li><li><strong>Module 15:</strong> Health &amp; Safety for Retail Stores</li><li><strong>Module 16:</strong> Consumer Rights Act</li></ul><p><strong>Life Coaching</strong></p><ul><li><strong>Module 01:</strong> Life Coaching: The Purpose and Fundamentals</li><li><strong>Module 02:</strong> Develop Your Self-Awareness</li><li><strong>Module 03:</strong> The Development of Core Beliefs and Managing Fears</li><li><strong>Module 04:</strong> Life Coaching Types and Key Attributes of a Life Coach</li><li><strong>Module 05:</strong> Understanding Emotional Intelligence</li><li><strong>Module 06:</strong> Body Language and Communication Techniques</li><li><strong>Module 07:</strong> A Structure for Client Work and Goal Setting</li><li><strong>Module 08:</strong> Basic Principles for Business Development and Growth</li><li><strong>Module 09:</strong> The Ethical Coach: Protect Yourself and Your Clients</li></ul><p><strong>Accreditation</strong></p><p>All of our courses are fully accredited, including this Retail Psychology and Retail Management course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.</p><p><strong>Certification</strong></p><p>Once you've successfully completed your Retail Psychology and Retail Management course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>This <strong>Retail Psychology and Retail Management</strong> course is ideal for all employees or anyone who genuinely wishes to learn more about Retail Psychology and Retail Management basics.</p><ul><li>Individuals aspiring for careers in retail management.</li><li>Retail professionals seeking to enhance their skillset.</li><li>Entrepreneurs planning to start their own retail ventures.</li><li>Students interested in understanding consumer behaviour and retail psychology.</li></ul>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>No prior degree or experience is required to enrol in this course.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p><strong>Retail Psychology and Retail Management</strong></p><ul><li>Retail Manager - £25K to 50K/year.</li><li>Visual Merchandiser - £18K to 30K/year.</li><li>Supply Chain Coordinator - £20K to 35K/year.</li><li>Retail Buyer - £22K to 45K/year.</li><li>Consumer Rights Advocate - £28K to 40K/year.</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div> <p>You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.</p> </div>

                        </div>

Retail Psychology and Retail Management Course

<p>Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success.</p><p><strong>Key Features:</strong></p><ul><li>CPD Certified</li><li>Free Certificate from Reed</li><li>CIQ Approved</li><li>Developed by Specialist</li><li>Lifetime Access</li></ul><p>Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. </p><p>The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. </p><p>Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles.</p><p><strong>Course Curriculum:</strong></p><ul><li><strong>Module 01:</strong> Basics of Marketing </li><li><strong>Module 02:</strong> The Marketing Process </li><li><strong>Module 03:</strong> Marketing Environment </li><li><strong>Module 04:</strong> Marketing Research </li><li><strong>Module 05:</strong> Consumer Buying Behaviour </li><li><strong>Module 06:</strong> Business Markets and Buying Behaviour </li><li><strong>Module 07:</strong> Market Segmentations </li><li><strong>Module 08:</strong> Product Strategy </li><li><strong>Module 09:</strong> Product Life Cycle </li><li><strong>Module 10:</strong> Branding Strategy </li><li><strong>Module 11:</strong> Pricing Strategy </li><li><strong>Module 12:</strong> Marketing Channels </li><li><strong>Module 13:</strong> Integrated Marketing Communications </li><li><strong>Module 14:</strong> Advertising and Sales Promotion </li><li><strong>Module 15:</strong> Personal Selling and Public Relations </li><li><strong>Module 16:</strong> Direct and Digital Marketing </li><li><strong>Module 17:</strong> Strategic Marketing</li></ul><p><strong>Learning Outcomes:</strong></p><ul><li>Identify key elements in marketing research for strategic decision-making.</li><li>Analyse consumer behaviour to enhance targeted marketing strategies effectively.</li><li>Develop branding strategies aligned with product life cycle stages.</li><li>Formulate competitive pricing strategies based on market segmentation analysis.</li><li>Implement integrated marketing communications for effective brand promotion.</li><li>Evaluate digital marketing channels for strategic marketing campaigns.</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><li>
                                        <h3>
                                            
                                                Marketing: Research, Branding, Advertising and Pricing Strategies  <span>12:08:28</span>
                                                <span></span>
                                            
                                        </h3>
                                        <ul id="section1">
                                                <li>
                                                    <span>1: Module 01: Basics of Marketing </span>

                                                    <span>28:51</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>2: Module 02: The Marketing Process </span>

                                                    <span>35:55</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>3: Module 03: Marketing Environment </span>

                                                    <span>21:18</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>4: Module 04: Marketing Research </span>

                                                    <span>38:52</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>5: Module 05: Consumer Buying Behaviour </span>

                                                    <span>57:31</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>6: Module 06: Business Markets and Buying Behaviour </span>

                                                    <span>37:40</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>7: Module 07: Market Segmentations </span>

                                                    <span>39:53</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>8: Module 08: Product Strategy </span>

                                                    <span>43:21</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>9: Module 09: Product Life Cycle </span>

                                                    <span>23:49</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>10: Module 10: Branding Strategy </span>

                                                    <span>31:59</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>11: Module 11: Pricing Strategy </span>

                                                    <span>1:00:20</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>12: Module 12: Marketing Channels </span>

                                                    <span>53:31</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>13: Module 13: Integrated Marketing Communications </span>

                                                    <span>47:56</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>14: Module 14: Advertising and Sales Promotion </span>

                                                    <span>48:07</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>15: Module 15: Personal Selling and Public Relations </span>

                                                    <span>1:00:48</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>16: Module 16: Direct and Digital Marketing </span>

                                                    <span>47:06</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>17: Module 17: Strategic Marketing</span>

                                                    <span>50:31</span>

                                                        
                                                                                                                                                                                                            </li>
                                                <li>
                                                    <span>18: CPD Certificate - Free</span>

                                                    <span>01:00</span>

                                                                                                                                                                
                                                                                                    </li>
                                        </ul>
                                    </li><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <ul><li>Business professionals seeking advanced marketing knowledge.</li><li>Marketing managers aim to refine strategic marketing approaches.</li><li>Entrepreneurs interested in enhancing brand development strategies.</li><li>Graduates pursuing careers in marketing or related fields.</li><li>Anyone wanting to deepen their understanding of marketing principles.</li></ul>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Market Research Analyst</li><li>Brand Manager</li><li>Pricing Analyst</li><li>Advertising Executive</li><li>Digital Marketing Specialist</li><li>Public Relations Officer</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Reed Courses Certificate of Completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><p>Will be downloadable when all lectures have been completed.</p></div>

                        </div>

Online Training Academy

Marketing: Research, Branding, Advertising and Pricing Strategies

<p>Unlock your potential in the rapidly evolving marketing field with our comprehensive Marketing Research Methods and Techniques course. Designed to equip learners with a robust understanding of fundamental marketing concepts, the course offers a strategic blend of theory and application. With an emphasis on marketing research, consumer behaviour, digital marketing, and branding strategies, you'll be uniquely positioned to make informed marketing decisions, drive brand growth, and navigate the ever-changing business landscape. Each module is meticulously crafted, providing a structured progression through the many facets of marketing. This focused approach ensures you will finish the course with the knowledge and confidence to engage with marketing tasks proficiently. In addition, the skills acquired are highly transferrable, offering broad opportunities across industries. So take the next step towards a rewarding marketing career with this insightful course.</p><p><strong>Learning Outcomes:</strong></p><ul><li>Grasp the essentials and processes of marketing strategies.</li><li>Comprehend the influence of market environment and segmentation on business.</li><li>Understand consumer and business buying behaviours and their application.</li><li>Gain knowledge of marketing research and its role in product and branding strategies.</li><li>Understand the dynamics of product life cycle, pricing strategy, and marketing channels.</li><li>Develop insight into integrated marketing communications, including advertising, sales promotion, personal selling, public relations, and direct and digital marketing.</li></ul><p>In Module 01: learners will familiarise themselves with the fundamental concepts and principles of marketing. Module 02: will delve into the step-by-step procedures involved in creating a marketing strategy. Module 03: is geared towards teaching students about developing and implementing effective marketing plans.</p><p>Module 04: considers the external and internal factors influencing marketing decisions, while Module 05: focuses on dividing a market into distinct groups of buyers. Module 06 &amp; 07: explore the complexities of consumer decision-making processes.</p><p>Module 08: equips students with the skills to collect, analyse, and interpret market data. Module 09 &amp; 10: help learners understand the development and management of products and brands. Module 11: discusses the stages a product goes through, from introduction to withdrawal from the market. Module 12, 13 &amp; 14: provide an overview of price determination, distribution channels, and cohesive marketing message strategies, respectively.</p><p>The last three modules, Modules 15, 16 &amp; 17: focus on the various tools and techniques to effectively communicate with consumers and promote products or services in both traditional and digital ways.</p><p><strong>Certification</strong></p><p>Upon successful completion of the course, all learners will be eligible to receive a certificate titled <strong>Marketing </strong>to acknowledge their achievement. We are delighted to offer two formats for your certificate: PDF and Hardcopy.</p><ul><li><strong>PDF Certificate:</strong> This digital version of your certificate will be available for you to download and print for totally <strong>FREE</strong>. </li><li><strong>Hardcopy Certificate (UK Delivery):</strong> For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99</strong>.</li><li><strong>Hardcopy Certificate (International Delivery): </strong>For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        15 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>Ideally, This course suits those aspiring to develop a foundational understanding of marketing practices and strategies. Whether you are a business student, an entrepreneur looking to expand your marketing knowledge, or a working professional aiming to transition into a marketing role, this course offers comprehensive learning. By delving into various facets of marketing, from understanding consumer behaviour to digital marketing techniques, learners will be equipped to handle real-world marketing challenges. In addition, the curriculum is tailored to accommodate those with limited backgrounds in marketing, providing a stepping stone for more advanced studies or a career in the field.</p>
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <ul><li>Marketing Manager - £35K to £60K/year.</li><li>Market Research Analyst - £23K to £35K/year.</li><li>Brand Manager - £30K to £55K/year.</li><li>Digital Marketing Specialist - £25K to £45K/year.</li><li>Public Relations Officer - £20K to £40K/year.</li></ul>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4> Digital certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4> Hard copy certificate</h4>
        <p>
            Hard copy certificate -
            Included
        </p>
            <div><p><strong>Hardcopy Certificate (UK Delivery):</strong></p><p>For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only <strong>£3.99</strong>.</p><p><strong>Hardcopy Certificate (International Delivery): </strong></p><p>For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only <strong>£10</strong>.</p></div>

                        </div>

Marketing Research Methods and Techniques Course

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
</div>
<div id="collapseOne">
<div>
This course delves into the intricate dynamics of consumer behavior within the vibrant domain of tourism and hospitality. It explores the psychology behind consumer choices and equips learners with insights into contemporary trends and adaptive strategies in this industry.
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course equips learners with insights into the intricate dynamics of consumer decision-making, theories guiding consumer behavior, and the evolving landscape of consumer trends within tourism and hospitality sectors. By examining adaptive strategies, students gain an understanding of agile business models tailored to meet consumer demands and market shifts.</p>
<p>After completing this course, you will be able to:</p>
<ul>
<li>Critically Analyse Consumer Behaviour.</li>
<li>Learn Theories of Consumer Behaviour such as:</li>
<ul>
<li>Theory of Reasoned Action.</li>
<li>Theory of Planned Behaviour.</li>
<li>Motivation-need Theory.</li>
<li>Impulse Buying.</li>
</ul>
<li>Analyse Contemporary Trends in Consumer Behaviour in the Tourism and Hospitality Industry.</li>
<li>Understand How Tourism and Hospitality Businesses Have Adapted to Changes in Consumer Behaviour.</li>
<li>Explore Agile Business Strategies in Tourism and Hospitality.</li>
</ul>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2828"> <div> <p>"Consumer Behavior Principles in Tourism and Hospitality" explores how customer choices and preferences impact the industry. It covers consumer psychology, decision-making processes, and market trends shaping service offerings and experiences in tourism and hospitality sectors.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>The Principles of Consumer Behaviour in the Tourism and Hospitality Industry</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Principles in the tourism and hospitality industry </h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
<p>There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.</p>
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
Â·          Hospitality Managers<br />Â·          Tourism Marketing Professionals<br />Â·          Tourism Industry Professionalism<br />Â·          Customer Experience Managers<br />Â·          Customer Experience Enhancement<br />Â·          Hospitality and Tourism Management Strategies<br />Â·          Market Researchers<br />Â·          Strategic Marketing Management Specialization<br />Â·          Marketing Analytics Specialization<br />Â·          International Marketing Specialization
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Metropolitan School of Business & Management UK

Online Course Marketing

Tourism Management

Hospitality & Catering

Business Studies

Hospitality Management

Hospitality & Tourism

Professional Certificate Course in Consumer Behavior Principles in the Tourism and Hospitality Industry in London 2024

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
</div>
<div id="collapseOne">
<div>
<p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to Use Consumer Insights?</li>
<li>Twenty-twenty-one Consumer Survey.</li>
<li>Understanding Consumer Behaviour.</li>
<li>What is ICT?</li>
<li>Technology &amp; Consumer Behaviour.</li>
<li>ICT Factors That Shape Consumer Behaviour.</li>
<li>Positive Impacts of Technology on Consumer Behaviour.</li>
<li>Negative Impacts of Technology on Consumer Behaviour.</li>
<li>Methods to Adapt Customer Behaviours.</li>
<li>The Impact of Technology on the Environment.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>This course aims to equip learners with a deep understanding of consumer behavior and the impact of technology on it, by exploring the latest consumer survey results and the key ICT factors that shape consumer behavior. It also focuses on both the positive and negative impacts of technology on consumer behavior, and provides effective methods to adapt customer behaviors in light of technological advancements, while considering the impact on the environment.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2187"> <div> <p>This course aims to help learners understand the various factors that shape consumer behavior, including the role of ICT and technology, as well as the positive and negative impacts they have on consumers and the environment. Through exploring consumer insights and methods to adapt customer behaviors, this course will provide learners with practical knowledge to inform their decision-making processes.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology &amp; Consumer Behaviour</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Technology and Consumer Behaviour</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Business Manager</li>
<li>Consumer Behavior Analyst</li>
<li>Technology Strategist</li>
<li>Digital Marketing Manager</li>
<li>Customer Insights Manager</li>
<li>Consumer Experience Designer</li>
<li>E-commerce Manager</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Management (MBM)

BTEC

Diploma in Management Studies (DMS)

Business Information Technology

Professional Certificate Course in Technology and Consumer Behaviour in London 2024

<div id="msbmAccordion">
<div>
<div id="headingOne">
<h2>

</h2>
</div>
<div id="collapseOne">
<div>
<p>"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p>
<p>Upon completion, you'll master:</p>
<ul>
<li>Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.</li>
<li>Understand the nature and application of behavioural theories in relation to consumer decision-making.</li>
<li>Understand and apply the recommendation of different models used in consumer behavior and decision-making.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<div>
<div>This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2173"> <div> <p>This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behavior Models And Theories</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour Models and Theories</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<ul>
<li>Consumer Behaviour Analyst</li>
<li>Market Research Manager</li>
<li>Behavioural Economist</li>
<li>Consumer Insights Consultant</li>
<li>Decision Making Strategist</li>
<li>Consumer Psychology Researcher</li>
<li>Consumer Insights Analyst</li>
<li>Behavioral Scientist</li>
<li>Market Intelligence Specialist</li>
<li>Customer Experience Designer</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Marketing Psychology

Psychology Counselling

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

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<br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.
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<p>The Professional Certificate Course in Consumer Behaviour and Hotel Marketing is a comprehensive program designed for hospitality professionals who want to improve their understanding of guest behavior and leverage marketing strategies to drive revenue growth. The course covers a wide range of topics, including consumer psychology, market segmentation, branding, advertising, and revenue management. Students will learn how to identify different guest segments, understand their needs and preferences, and create tailored marketing messages that resonate with them. They will also explore the different stages of the guest journey, from awareness to loyalty, and learn how to optimize each stage to maximize revenue and guest satisfaction.<br /><br /><br />Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing covers the buyer decision process, factors influencing buying behavior, and impact of changes in consumer behavior on hotels. It emphasizes meeting guest expectations through planning and the importance of a positive client experience to the hotel industry. Students will gain expertise in hotel marketing and consumer behavior, and learn to provide service quality and value to guests.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br /></p>
<ul>
<li>What is customer's Buying Behaviour?</li>
<li>Factors Influencing Buying Behaviour in Hotel Marketing.</li>
<li>The Buyer Decision Process.</li>
<li>Impact of Changes in Consumer Behaviour on Hotels.</li>
<li>Provide the service quality and value that guests expect.</li>
<li>Meeting Guest Expectations through Planning.</li>
<li>The Hospitality Planning Cycle.</li>
<li>The importance of a positive client experience to the hotel industry.</li>
</ul>
<p> </p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1972"> <div> <p>Our Professional Certificate Course in Consumer Behaviour and Hotel Marketing is designed to provide a comprehensive overview of the factors influencing customer's buying behavior and how it affects the hotel industry. Throughout the course, students will learn about the buyer decision process and the impact of changes in consumer behavior on hotels. They will also learn how to provide the service quality and value that guests expect, and how to meet guest expectations through planning. The course will cover the hospitality planning cycle and emphasize the importance of a positive client experience to the hotel industry. Overall, this course will equip students with the knowledge and skills needed to succeed in the dynamic field of hotel marketing.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Behaviour and Hotel Marketing</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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</div>
</div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,<br /><br /></p>
<ul>
<li>Hospitality professionals looking to improve their marketing skills</li>
<li>Hotel managers seeking to increase revenue and guest satisfaction</li>
<li>Marketing professionals interested in the hospitality industry</li>
<li>Students and recent graduates pursuing careers in hospitality</li>
<li>Entrepreneurs starting their own hospitality businesses</li>
<li>Professionals seeking to enhance their resume and career prospects in hospitality</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Marketing Management

Hotel Management

Professional Certificate Course in Consumer Behaviour and Hotel Marketing in London 2024

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The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.<br /><br />After the successful completion of the course, you will be able to learn about the following,<br /><br />
<ul>
<li>Understand the influence of culture on consumer behavior with marketing communication as a moderator.</li>
<li>Understand the direct influence of marketing communication on consumer behavior.</li>
<li>Understand the influence of psychological factors on purchasing decisions.</li>
<li>Marketing as a set of tools and business philosophy.</li>
<li>The nature of scientific paradigms.</li>
<li>Philosophical thoughts such as what do we know? And how do we know?</li>
<li>Marketing development as a science and historical context of early science.</li>
<li>Theory verification versus theory discovery.</li>
<li>Methods bias in marketing research.</li>
<li>Suitable paradigm for marketing and the process of scientific marketing research.</li>
<li>Understand theory first or data first?</li>
<li>Understand marketing thoughts and philosophies such as scientific relativism and scientific realism.</li>
<li>Understand the view of reality and marketing research reliance on realism and relativism. </li>
<li>Marketing planning conceptual framework.</li>
</ul>
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</div>
</div>
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<p>This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. <br />Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?"</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1863"> <div> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Marketing as a Science Advance Marketing Theory and Philosophical Thoughts</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
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</div>
<div>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>CEO, Director, Manager, Supervisor</li>
<li>Marketing professionals seeking to expand their knowledge and skills.</li>
<li>Students studying marketing or related fields.</li>
<li>Business owners and entrepreneurs.</li>
<li>Researchers and academics who are interested in the philosophy and methodology of marketing research.</li>
<li>Professionals in related fields such as advertising, public relations, and market research.</li>
<li>Anyone who wants to understand the basics of marketing.</li>
</ul>
<br /><br /><br />
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Master of Business Law (MBL)

Global Marketing

Business & Marketing

Professional Certificate Course in Understanding Marketing Philosophy and Thought in London 2024

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"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." <br /><br />"After completing this course successfully, learners will gain proficiency in the following key areas:<br /><br />
<ul>
<li>Understanding buyer behavior and effective promotional strategies.</li>
<li>Analyzing e-consumer behavior in the digital realm.</li>
<li>Implementing digital technologies to enhance customer experience.</li>
<li>Harnessing algorithms and Artificial Intelligence for effective utilization.</li>
<li>Excelling in online complaint handling and post-purchase management.</li>
<li>Implementing integrated marketing communications and relationship marketing strategies.</li>
<li>Evaluating marketing metrics for proficient customer relationship management."</li>
</ul>
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</div>
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<p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.</p>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2186"> <div> <p>This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.<br /><br /></p>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li>Customer Experience Communication Manager</li>
<li>Customer Journey Communication Specialist</li>
<li>Experience Design and Communications Lead</li>
<li>Customer Relations Communications Coordinator</li>
<li>Brand Experience Manager</li>
<li>Customer Engagement Strategist</li>
<li>Digital Customer Experience Manager</li>
<li>Customer Experience Communications Analyst</li>
<li>User Experience Communication Consultant</li>
<li>Customer Insight and Engagement Officer</li>
</ul>
</div>
</div>
</div>
<div> </div>
</div>
</div>
</div>
<p> </p>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Commercial & Contract Management Certification Program (CCM)

Professional Skills Course (PSC)

Customer Experience Management

Professional Certificate Course in Managing Customer Experience Communication in London 2024

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<p>This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication.</p>
<br /><br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Introduction to Branding.</li>
<li>Branding Strategies.</li>
<li>Factors Influencing Branding Decisions.</li>
<li>Brand Knowledge and Perception.</li>
<li>Marketing Strategy Planning.</li>
<li>Integrated Marketing Communication.</li>
</ul>
</div>
</div>
</div>
<div>
<div id="headingOne_B">
<h2>

</h2>
</div>
<div id="collapseOne_B">
<div>
<p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2102"> <div> <p>This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Branding Decisions and Strategies</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing professionals</li>
<li>Brand managers</li>
<li>Marketing students</li>
<li>Entrepreneurs</li>
<li>Business owners</li>
<li>Advertising professionals</li>
<li>Public relations professionals</li>
<li>Sales professionals</li>
<li>Marketing analysts</li>
<li>Product managers</li>
<li>Digital marketers</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Business Branding

Branding

Brand Management

Professional Certificate Course in Branding Decisions and Strategies in London 2024

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<p>The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies.</p>
<br />After the successful completion of the course, you will be able to learn about the following,<br />
<ul>
<li>Customer Decision-Making.</li>
<li>A General Buying Decision-Making Process.</li>
<li>Types Of Consumer Decision-Making.</li>
<li>Perceived Risk.</li>
<li>Involvement Theory.</li>
<li>Hedonic Consumption.</li>
<li>Organisational Buying Decision Processes.</li>
<li>Strategy And Marketing Communications.</li>
<li>The Role Of Marketing Communications.</li>
<li>Elaboration Likelihood Model.</li>
<li>Towards A Model Of Marketing Communications.</li>
</ul>
</div>
</div>
</div>
<div>
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</h2>
</div>
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<p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p>
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<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse1962"> <div> <p>This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making &amp; Marketing Communication</h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Consumer Decision Making and Marketing Communication</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
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<div id="headingThree">
<h2>

</h2>
</div>
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All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
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</h2>
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There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ul>
<li>Marketing Professionals &amp; Product Managers</li>
<li>Sales Professionals</li>
<li>Business Owners</li>
<li>Advertising Professionals</li>
<li>Brand Managers &amp; Market Researchers</li>
<li>Digital Marketers &amp; Communication Specialists</li>
</ul>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Professional Certificate Course in Consumer Decision Making and Marketing Communication in London 2024

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<p>This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations.</p>
<p>After the successful completion of the course, you will be able to learn about the following,</p>
<ul>
<li>How to build customer experience and how consumer behaviour can influence this experience.</li>
<li>Strategies to influence and enhance customer experience.</li>
<li>Enhancing customer experience in B to B context.</li>
<li>Strategies to built customer relationship.</li>
<li>Building customer experience with segmentation, targeting and positioning.</li>
<li>Measuring customer experience gap.</li>
<li>Defining customer expectations.</li>
</ul>
<br /><br />
<p> </p>
<br /><br />
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</div>
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<div id="headingOne_B">
<h2>

</h2>
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<div>This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap.</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div> <div id="headingTwo"> <h2>  </h2> </div> <div id="collapseTwo"> <div> <div> <div> <div> <div> <div id="msbmAccordion"> <div> <div> <div> <div> <div id="headingOne1"> <h2>  </h2> </div> <div id="collapse2185"> <div> <p>This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations.</p> <ul> <li> <div> <div> <i></i> </div> <div> <h5>VIDEO - Course Structure and Assessment Guidelines</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Navigating the MSBM Study Portal</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Interacting with Lectures/Learning Components</h5> <p>Watch this video to gain further insight.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience </h5> <p>Self-paced pre-recorded learning content on this topic.</p> </div> </div> </li> <li> <div> <div> <i></i> </div> <div> <h5>Managing Customer Experience</h5> <p>Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. </p> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>
<div>
<div id="headingThree">
<h2>

</h2>
</div>
<div id="collapseThree">
<div>
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
</div>
</div>
</div>
<div>
<div id="headingFive">
<h2>

</h2>
</div>
<div id="collapseFive">
<div>
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.<br />
<p>The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.</p>
<ol>
<li>Customer Happiness Coordinator</li>
<li>Client Care Specialist</li>
<li>Experience Enhancement Agent</li>
<li>Satisfaction Strategist</li>
<li>Service Excellence Ambassador</li>
<li>Feedback Facilitator</li>
<li>Interaction Improvement Manager</li>
<li>Client Delight Director</li>
<li>Customer Journey Navigator</li>
<li>Support Satisfaction Supervisor</li>
</ol>
</div>
</div>
</div>
</div><div>
<div>

<div>
<h5>Average Completion Time</h5>
<p>2 Weeks</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Accreditation</h5>
<p>3 CPD Hours</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Level</h5>
<p>Advanced</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Start Time</h5>
<p>Anytime</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>100% Online</h5>
<p>Study online with ease.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Unlimited Access</h5>
<p>24/7 unlimited access with pre-recorded lectures.</p>
</div>
</div>
</div>
<div>
<div>

<div>
<h5>Low Fees</h5>
<p>Our fees are low and easy to pay online.</p>
</div>
</div>
</div>

Service Design Courses (SDC)

Professional Certificate Course in Managing Customer Experience in London 2024

<p>The Merchandising Level 3 course delves into the theory and practice of effective merchandising strategies. Participants will explore product management, inventory analysis, visual merchandising, consumer behavior, and pricing strategies. The course emphasizes the importance of understanding consumer rights and effective communication with customers.</p>
<h3><strong>Learning Outcomes:</strong></h3>
<ol>
<li>Gain a solid understanding of merchandising theory and its role in retail operations.</li>
<li>Learn how to effectively manage products throughout their lifecycle, from sourcing to display.</li>
<li>Understand merchandise management techniques for optimizing sales and inventory control.</li>
<li>Develop skills in inventory analysis to make informed decisions about stock levels and turnover.</li>
<li>Explore various merchandising strategies to attract target customers and drive sales.</li>
<li>Master the art of visual merchandising to create appealing and effective product displays.</li>
<li>Gain insights into merchandise pricing strategies that balance profitability and customer value.</li>
<li>Understand the fundamentals of consumer behavior and its influence on purchasing decisions.</li>
</ol>
<h3><b>Why buy this Merchandising Level 3?</b></h3>
<ol>
<li><span>Unlimited access to the course for forever</span></li>
<li><b>Digital Certificate, Transcript, student ID</b><span> all included in the price</span></li>
<li><span>Absolutely no hidden fees</span></li>
<li><span>Directly receive </span><b>CPD </b><span>accredited qualifications after course completion</span></li>
<li><span>Receive one to one assistance on every weekday from professionals</span></li>
<li><span>Immediately receive the PDF certificate after passing</span></li>
<li><span>Receive the original copies of your certificate and transcript on the next working day</span></li>
<li><span>Easily learn the skills and knowledge from the comfort of your home</span></li>
</ol>
<h3><b>Certification</b></h3>
<p><span>After studying the course materials of the </span><b>Merchandising Level 3</b><span> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</span></p>
<h3><b>Who is this course for?</b></h3>
<ul>
<li>Aspiring Merchandisers: Individuals interested in pursuing a career in retail merchandising.</li>
<li>Retail Managers: Professionals looking to enhance their understanding of effective merchandising strategies.</li>
<li>Entrepreneurs: Business owners seeking to optimize their product display and pricing strategies.</li>
<li>Marketing and Sales Professionals: Those interested in better understanding consumer behavior and its impact on sales.</li>
</ul>
<h3><b>Prerequisites</b></h3>
<p><span>This </span><b>Merchandising Level 3 </b><span>was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</span></p>
<h3><b>Career path</b></h3>
<ul>
<li>Merchandiser: Create visually appealing product displays, manage inventory, and optimize sales.</li>
<li>Retail Manager: Oversee merchandising operations, product management, and visual displays.</li>
<li>Visual Merchandiser: Focus on creating attractive and engaging in-store displays to drive sales.</li>
<li>Marketing Coordinator: Utilize consumer behavior insights to tailor marketing strategies.</li>
<li>Sales Representative: Apply knowledge of consumer behavior to effectively communicate with customers.</li>
</ul><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Module 01: Merchandising Theory</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Theory</td>
					<td> </td>
					<td><span><i></i> 00:21:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 02: Product Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Product Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 03: Merchandise Management</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Management</td>
					<td> </td>
					<td><span><i></i> 00:22:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 04: Inventory Management and Analysis</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Inventory Management and Analysis</td>
					<td> </td>
					<td><span><i></i> 00:28:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 05: Merchandising Strategy</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandising Strategy</td>
					<td> </td>
					<td><span><i></i> 00:25:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 06: Visual Merchandising</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Visual Merchandising</td>
					<td> </td>
					<td><span><i></i> 00:23:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 07: Merchandise Pricing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Merchandise Pricing</td>
					<td> </td>
					<td><span><i></i> 00:37:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 08: Importance of Consumer Behaviour</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Importance of Consumer Behaviour</td>
					<td> </td>
					<td><span><i></i> 00:12:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 09: Consumer Rights Act</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Consumer Rights Act</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Module 10: The Importance of Communicating with Customers</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>The Importance of Communicating with Customers</td>
					<td> </td>
					<td><span><i></i> 00:16:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Merchandising Level 3</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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