the meee partnership
The Magic that is the Meee Team It’s easy to look at other people’s lives and be
amazed at what they’ve achieved. But success of any type is never just one
heroic individual battling the odds to win. There is always magic behind the
magic that we may not immediately see or be aware of. No one achieves anything
alone. This amazing team of people is all the above and magic in every way. We
are a sum of why we do what we do, and together we create and do truly magical
things. Here are our stories as to why we do. Sid Madge, Founder, Madgician Sid
Madge I absolutely love brands. And, for over 30 years, I worked for and led
some of Europe’s most renowned creative agencies, supporting many of the world’s
biggest companies. Then, in 2015, my life changed forever. While giving a talk
to a group of teenagers I was shocked to hear how they thought about and
described themselves. For many, this lack of self-esteem had spiralled into a
cycle of anxiety and depression. I’d already seen how brands could transform the
fortunes and futures of businesses - and that sparked an idea: what if I could
use this knowledge to bring out the potential in others? That’s how Meee began.
Now I use the ideas and methods of branding to inspire, educate and challenge
the deep-set beliefs that hold us back. I use words, imagery, colour, numbers,
music and a variety of sense-based tools to change the way people see, think and
feel. Not just to transform their outlook on the world, but to help them make
sense of what can seem like insurmountable life challenges. Today the purpose of
Meee is to inspire everyone, everywhere, every day to find, live and give their
magic. And so far, we’ve helped change the lives of over 20,000 people. My
ambition is to take Meee to millions more, bringing that spark of magic to
individuals, organisations and communities around the world. To spread the Meee
message, I’ve built a team of (not so) like-minded individuals - from mavericks
to misfits, disruptors to developers. If you’d like to join our team of magic
makers and givers and help others find their spark, then please get in touch.
Joss Mathieson, The people magic guy Joss Mathieson Do you know that moment when
the penny drops, the lightbulb goes on and suddenly the future looks brighter?
When you realise that there is opportunity, where before there seemed to be
barriers? Where you feel a surge in confidence and believe this is your moment
to shine? That’s what gets me out of bed every morning, helping people to
experience that moment and appreciate that they are truly capable of magic. When
people feel they are in a safe space, they can think boldly and build the
courage to step out of their comfort zone and into their zone of genius. And
it’s even better when people in a team or a whole organisation do it together,
which amplifies their magic and rubs off on others. During a 25-year career
working for a number of complex and diverse international companies like
Barclays and GlaxoSmithKline, I’ve been lucky enough to work with lots of
magical people, learning from them, driving for better and inspiring others to
join in. When I first met Sid in the mid-noughties, we found a spark which has
endured and got stronger to this day. It’s a joy to use that spark, the amazing
tools and life-changing experience of Meee to help lots more people be their
best selves.
