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LOOKING FOR: YA, NA, ADULT FICTION Helen Lane is a Junior Agent at The Booker Albert Literary Agency. She is also an editor and a writer of Adult Fantasy and Horror. She has a BSc in Environmental Science from the University of East Anglia and a postgrad qualification in Acoustics. She is passionate about books and has spent the last decade working with manuscripts. She lives in London with her family and the world’s naughtiest cocker spaniel. Helen represents Adult Fantasy, Sci Fi, Horror, Paranormal Romance, LGBTQ+ Romance, Action & Adventure & Thrillers. She also represents YA Fantasy. She is slightly obsessed with monster stories (especially if they have giant sharks or squids). And stories set in extreme environments such as the arctic, jungle, caves, ocean, and mountains. She DOES NOT want to read about affairs or abuse in any genre. (My husband likes me to add here that this is nothing to do with him, I just don't like sad stories). Her favourite authors are Mira Grant, Greig Beck, James Rollins, Matthew Reilly, Jennifer L. Armentrout, Darcy Coates, Patricia Briggs & Kelley Armstrong. To make querying more accessible she does not require personalisation in the letter, comparison titles or a synopsis. But if you have them already, please include them. Follow Helen on social media: @HFLane_writing [https://twitter.com/HFLane_writing] Helen would like you to submit a covering letter, 1 page synopsis and first three chapters (Max 5,000 words) of your manuscript in a single word document. (In addition to the paid sessions, Helen is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk [agent121@iaminprint.co.uk] to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 12 June 2024

Social Media Marketing offers vast opportunities for businesses and individuals looking to expand their online presence. With over 4 billion active social media users worldwide, it's essential to learn the art of Social Media Marketing to reach your target audience effectively. In the UK, Social Media Marketing has become a crucial aspect of marketing strategies, and businesses of all sizes are investing heavily in this area. Learning outcomes: * Develop a strong understanding of Social Media Marketing principles * Learn Sales Psychology techniques to enhance your marketing strategies * Build a powerful Business Branding strategy to stand out from the competition * Master Search Engine Optimization tactics to increase your online visibility * Become proficient in Facebook, Instagram, Twitter, Pinterest, LinkedIn and Quora Marketing * Understand how to create successful YouTube marketing campaigns * Learn how to engage with followers and build a loyal community effectively * Explore the latest Social Media Marketing trends and techniques to stay ahead of the curve In today's digital age, having a strong online presence is essential for businesses of all sizes. Our comprehensive Social Media Marketing course covers all aspects of Facebook, Instagram, and Twitter Marketing, from Business Branding to Search Engine Optimization and everything in between. With a focus on theoretical principles, this course equips you with the knowledge and skills needed to succeed in the competitive world of Social Media Marketing. Our expert instructors provide valuable insights and real-world examples to help you understand the nuances of each platform. You'll learn how to create engaging content, target your audience, and measure your success using analytics. From Facebook Marketing to Quora Marketing, this course covers it all, giving you a comprehensive understanding of the latest trends and techniques in Social Media Marketing. So, whether you're a marketing professional looking to enhance your skills or a business owner seeking to improve your online presence, this course is perfect for you. Join us today and unlock the secrets to success in Social Media Marketing. Certification Upon completion of the Social Media Marketing: Facebook, Instagram & Twitter Marketing course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? * Marketing professionals looking to enhance their skills * Business owners seeking to improve their online presence * Social Media enthusiasts interested in learning the latest trends and techniques * Entrepreneurs looking to build their brand online * Freelancers seeking to expand their services to include Social Media Marketing CAREER PATH * Social Media Manager - £20,000 to £50,000 per year * Digital Marketing Specialist - £20,000 to £50,000 per year * Content Marketing Manager - £25,000 to £60,000 per year * Marketing Director - £40,000 to £100,000 per year * Social Media Strategist - £30,000 to £70,000 per year * Brand Manager - £25,000 to £60,000 per year

Ready to take the leap into the world of digital marketing? Join our Digital Marketing - Growth Hacking Techniques course and become a force to be reckoned with in the digital realm. Enrol now and unlock a world of exciting career opportunities. Digital marketing is revolutionising the way businesses connect with their audiences. In today's digital age, the power of online platforms and marketing strategies cannot be underestimated. Learning Outcomes : * Understand the core principles of digital marketing and its role in driving business growth. * Explore innovative growth hacking strategies to accelerate user acquisition and retention. * Gain insights into the customer journey and optimise every touchpoint to maximise conversions. * Develop compelling content marketing campaigns that engage and resonate with your target audience. * Learn the fundamentals of SEO to improve organic search visibility and drive qualified traffic. * Harness the power of various social media platforms, such as Facebook, Instagram, Twitter, and YouTube, to build an effective online presence and drive engagement. Step into the world of digital marketing and uncover the secret to exponential business growth with our comprehensive course. In this dynamic program, we'll equip you with the knowledge and strategies needed to thrive in the ever-evolving digital landscape. No prior experience required, just a passion for unleashing your marketing potential. Content is king in the digital realm, and our course empowers you with the skills to create captivating and impactful campaigns. Uncover the principles of SEO and unlock the secrets to boosting your website's visibility in search engine results. Harness the power of social media platforms such as Facebook, Instagram, Twitter, and YouTube, and leverage their potential to engage with your target audience like never before. Through a series of modules, you'll embark on an immersive learning journey, starting with the fundamentals of digital marketing. Discover the intricacies of growth hacking and learn how to apply unconventional techniques that deliver remarkable results. Dive deep into the customer journey and gain invaluable insights into their motivations, preferences, and behaviours, enabling you to optimise every interaction and drive conversions. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? * Marketing professionals looking to enhance their digital skills and drive business growth. * Small business owners and entrepreneurs seeking to expand their online presence and reach. * Graduates and students interested in pursuing a career in digital marketing. * Professionals from diverse backgrounds who want to unlock the potential of the digital landscape. CAREER PATH * Digital Marketing Specialist: £25,000 - £45,000 per annum. * Growth Hacker: £30,000 - £60,000 per annum. * Content Marketing Manager: £30,000 - £50,000 per annum. * SEO Specialist: £25,000 - £45,000 per annum. * Social Media Marketing Manager: £25,000 - £50,000 per annum. * Digital Marketing Strategist: £35,000 - £70,000 per annum.

In today's digital era, mastering Social Media Marketing is essential. Our Social Media Marketing course provides you with knowledge on sales psychology and business branding to influence potential customers and shape your brand identity. With the integration of search engine optimization and social media marketing, your brand visibility online will escalate. Learn to utilize social media marketing across platforms like Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Quora. Empower yourself with the right social media marketing strategies to drive customer engagement. With the mastery of social media marketing, transform from being a business owner to a brand owner. Elevate your brand, reach your target audience, and increase sales through the power of social media marketing. Course Curriculum Advance Diploma in Social Media Marketing * Module 01: Social Media Marketing * Module 02: Sales Psychology * Module 03: Business Branding * Module 04: Search Engine Optimization * Module 05: Facebook Marketing * Module 06: YouTube Marketing * Module 07: Instagram Marketing * Module 08: Twitter Marketing * Module 09: Pinterest Marketing * Module 10: LinkedIn Marketing * Module 11: Quora Marketing Step up your skills with our Social Media Marketing Advance Diploma. This Social Media Marketing course deepens your understanding of social media marketing, empowering you to leverage different platforms. From boosting sales via effective social media marketing strategies to refining your brand identity, every aspect is covered. This Social Media Marketing course explores various platforms, including Facebook, YouTube, Instagram, and LinkedIn, enhancing your multi-platform social media marketing skills. Dive into the realm of social media marketing and transform your business into a potent brand with our Social Media Marketing Advance Diploma. CPD 15 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Is This Social Media Marketing Advance Diploma Course the Right Option for You? This Master Social Media Marketing course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. After completing Social Media Marketing Advance Diploma course later, you can enrol in these courses: * Professional Diploma in Social Media * Level 4 Diploma in Digital Marketing (HL) * COB Certified Digital Marketing Manager * Professional Diploma in Digital Marketing REQUIREMENTS Without any formal requirements, you can delightfully enrol in this Social Media Marketing course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this Social Media Marketing course at your own pace. CAREER PATH Career opportunities for this Social Media Marketing in Care course include: * Social Media Manager * Brand Manager * Social Media Content Creator * Social Media Specialist * SEO Manager * Social Media Executive * Social Media Officer Combined Salary Range: £22k - £175k per annum. CERTIFICATES CPD QUALITY STANDARD CERTIFICATE Digital certificate - Included HARDCOPY CERTIFICATE (FREE UK DELIVERY) Hard copy certificate - £9.99

Join us for a day of discussions and insights on EDI and the Six Stages Framework at our in-person event on June 28, 2024! --------------------------------------------------------------------------------     THE EDI ROUNDTABLE & SIX STAGES FRAMEWORK CONFERENCE 2024 Navigating & Challenging Everyday Racism and Discriminations. Embedding EDI into your Workplace & Schools Frameworks for Measuring Impact & Progress   Don't miss out on our Annual trailblazing event! Our pioneering event is back by popular demand. Empower your own self development and improve diversity and inclusion in your organisation or workplace. Check out testimonials from last year. [https://www.inclusionpsychologists.com/post/exploring-equality-diversity-and-inclusion-through-different-professional-lenses-the-six-stages-fr-2]   Tickets are now on sale. Only £30 including lunch!   Book now [https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl]     https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl [https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl]   Join Us In Creating a More Inclusive World.   Are you ready to dive deep into the complexities of equality, diversity, and inclusion? Have you ever wondered how different sectors can collaborate to enhance racial justice and belonging in our ever-evolving society?   Online agenda and details of speakers and panelists https://www.sixstagesframework.com/edi-agenda/ [https://www.sixstagesframework.com/edi-agenda/]   Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/ [https://www.sixstagesframework.com/edi-round-table-2024/]   https://youtu.be/DDfQtNJsNKE [https://youtu.be/DDfQtNJsNKE] https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl [https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl]    Information for Schools https://www.sixstagesframework.com/schools/ [https://www.sixstagesframework.com/schools/]   What's Involved? This one-day event is not to be missed. We understand the challenges many face in embedding EDI (Equality, Diversity, and Inclusion) into the fabrics of their organisation.    The Six Stages Inclusive Framework helps organisation (and schools) go beyond performative measures: cultural celebrations, conversations about unconscious bias and white privilege to real action and implementation.    It supports evidence-based practice and data gathering, obtaining base line measures through the Six Stages Framework Diversity Assessments which enable you to chart your progress.   Who’s the Conference For? * Corporate Organisations * Schools & Local Authorities * Health Services * Higher Education * Police and Criminal Justice * Anyone passionate about EDI   An amazing venue!   The Conference will take place at St Martin-in-the Fields, Trafalgar Square, WC2N 4JJ on June 28th, 2024, set in the heart of London. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4 [https://my.matterport.com/show/?m=74N3JkZtuq4]   Engage with Visionaries   Check out our Speaker/Panelists and Hosts. https://www.sixstagesframework.com/edi-round-table-2024/ [https://www.sixstagesframework.com/edi-round-table-2024/]   Start your day with groundbreaking insights from leading experts. Our opening address and keynotes will set the stage for a series of powerful discussions, including:   Diverse Cross-Functional Roundtable: Engage with top professionals in a dynamic panel discussion, followed by an audience Q&A. Exclusive stimulating and thought-provoking conversation between the dynamic sister duo, Afua Hirsch [http://www.afuahirsch.com/]: Award-winning writer, journalist, former barrister and filmmaker; and  Dr. Ama Collison [https://www.millennialpsychology.co.uk/]: Millennial Psychology Limited. Networking Lunch: Connect with like-minded individuals and grow your professional network over lunch.  Afternoon Sessions: Dr. Shungu H. M'gadzah [http://www.sixstagesframework.com/]: will present a compelling keynote on "The Six Stages Framework: Understanding and Dealing with Everyday Racism.”  Exploring practical applications in various sectors and drawing from the SSF transformational toolkit.   Workshops: To consolidate and explore the days learning and make recommendations to be published in our annual report.   Who's Speaking? * Dr. Shungu H. M'gadzah [http://www.sixstagesframework.com/]: Six Stages Framework & Inclusion Psychologists Ltd *  Dr. Ama Collison [https://www.millennialpsychology.co.uk/]: Millennial Psychology * Afua Hirsch [http://www.afuahirsch.com/]: Award-winning writer, journalist, former barrister and filmmaker   Visit the wide range of market stalls and bookstore on display.  Explore the books from This is Book Love an award-winning collective and bookstore curating and showcasing and bringing together the best multicultural content the world of arts has to offer Schools, Nurseries, Public and corporate spaces  www.thisisbooklove.com [http://www.thisisbooklove.com/]   Get Your Tickets Tickets are now on sale. Join us for our Annual trailblazing event! Only £30 including lunch!     Book now [https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl]       https://www.eventbrite.co.uk/e/edi-frameworks-for-inclusive-organisations-measuring-impact-tickets-909290140287?aff=oddtdtcreator [https://www.eventbrite.co.uk/e/edi-frameworks-for-inclusive-organisations-measuring-impact-tickets-909290140287?aff=oddtdtcreator]     https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl [https://www.eventbrite.co.uk/e/edi-round-table-event-and-the-six-stages-framework-conference-2024-tickets-884939155837?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl]   Link for more Information & Testimonials about last year’s event: https://www.inclusionpsychologists.com/post/exploring-equality-diversity-and-inclusion-through-different-professional-lenses-the-six-stages-fr-2 [https://www.inclusionpsychologists.com/post/exploring-equality-diversity-and-inclusion-through-different-professional-lenses-the-six-stages-fr-2]   For sponsorship opportunities or Market stalls contact Dr. Shungu at: drshungu@inclusionpsychologists.com [drshungu@inclusionpsychologists.com]or Dr Ama  Dr. Ama Collison [file:///Users/shungumgadzah/Desktop/Six%20Stages%20Framework%20Pricing%20Brochures/info@millennialpsychology.co.uk]    Market stalls: We also have space for market stalls at a cost of £100 so if you know organisations who may be interested. Sponsorship: In terms of sponsorship, we are looking for any contribution to costs. We currently have one sponsor- Inclusivitti. https://www.inclusivitii.com/ [https://www.inclusivitii.com/] Support with the event and donations Any help in publicising the event would be appreciated as well as any donations or sponsors. Organisers: https://www.inclusionpsychologists.com/ [https://www.inclusionpsychologists.com/] Dr Shungu H. M'gadzah, Six Stages Framework https://www.millennialpsychology.co.uk/ [https://www.millennialpsychology.co.uk/] Dr Ama Collison: Millennial Psychology https://www.diversifyworld.com/ [https://www.diversifyworld.com/] Mr Romain Muhammad: Diversify World Sponsors: Inclusivitti https://www.inclusivitii.com/ [https://www.inclusivitii.com/] Venue: St Martin- in- the- Fields Here is the link to our online 3D tour. Take a 3D tour of our venue here: https://my.matterport.com/show/?m=74N3JkZtuq4 [https://my.matterport.com/show/?m=74N3JkZtuq4] Best wishes,   Shungu   Dr Shungu Hilda M'gadzah Director & Lead Consultant Psychologist Inclusion Psychologists Ltd Tel: 07956 965 266   AUTHOR: Understanding & Dealing with Everyday Racism- The Six Stages Framework The Six Stages Framework Book [https://www.amazon.co.uk/Understanding-Dealing-Everyday-Racism-Framework/dp/1909675318/ref=sr_1_1?crid=39WHGGR1EATW7&keywords=m+gadzah&qid=1649080039&sprefix=M%27gadzah%2Caps%2C149&sr=8-1]   https://www.sixstagesframework.com [https://www.sixstagesframework.com/]   www.inclusionpsychologists.com [http://www.inclusionpsychologists.com/]  https://www.inclusionpsychologists.com/book-online [https://www.inclusionpsychologists.com/book-online]   Psychology today directory https://www.psychologytoday.com/profile/774567 [https://www.psychologytoday.com/profile/774567]   Follow me on twitter. https://twitter.com/DrShunguM [https://twitter.com/DrShunguM]   LinkedIn profile https://www.linkedin.com/in/shunguhildamgadzah/ [https://www.linkedin.com/in/shunguhildamgadzah/]

FREE Level 7 QLS Endorsed Certificate | 11 CPD Courses + 11 PDF Certificates| 140 CPD Points| Installment Payment

'Of all adults with internet access, 71% use social media. The average internet user has 8.6 social media accounts.' Are you ready to take your company viral? With our comprehensive Professional Diploma in Social Media Marketing, SEO & Digital Marketing course, you can capture the power of social media. Twitter and Facebook, as well as Youtube, Instagram, Content and Mobile marketing. Social media platforms are used to reach people and appropriately portray oneself to the public from a corporate viewpoint, as well as to express personal opinions, experiences, and moments. Our course is designed to provide you with the skills and knowledge needed to use social media effectively for personal and professional purposes. You will learn about the principles and techniques of social media & Digital Marketing, including how to create and manage social media accounts and how to use social media to build and maintain relationships, engage with customers, and promote products and services. This course covers a wide range of topics, including social media platforms, content creation, and social media marketing. Learning Outcomes Professional Diploma in Social Media & Digital Marketing : * Acknowledge the tenets and methods of social media & Digital Marketing * Set up and maintain social media profiles * Utilise social media to communicate with consumers, foster relationships, and advertise goods and services. * Identify the various social media & digital marketing sites and how to utilise them well. * Develop and post captivating social media content * Recognise the concepts and strategies of Digital Marketing What will make you stand out? On completion of this online course, you will gain: * CPD QS Accredited Proficiency * Lifetime access to the whole collection of learning materials. * The online test with immediate results * You can study and complete the course at your own pace. Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. ***ADDITIONAL GIFT*** * Course 01: Strategic Marketing Diploma * Course 02: Content Creation and Content Marketing Diploma * Course 03: Copywriting Course Level 4 Diploma The substantial Professional Diploma in Social Media, SEO & Digital Marketing is designed to help you demonstrate the preliminary to the in-depth level of learning regarding this topic. Moreover, you will be provided with the most knowledgeable and informative modules for your lifetime by enrolling in this course just once. Furthermore, as you proceed through the modules of this course, you will discover the fundamentals of SEO & Digital Marketing and explore the key topics. Therefore, reinforce your knowledge and furnish your skills by enrolling in our course. Take one step closer to achieving your goal. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of the course, you will be eligible to order QLS Endorsed Hardcopy Certificate titled 'Diploma in Social Media Marketing at QLS Level 5'. * £109 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. -------------------------------------------------------------------------------- COURSE OVERVIEW Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

In this course, we will process massive streams of real-time data using Spark Streaming and create Spark applications using the Scala programming language (v2.12). We will also get our hands-on with some real live Twitter data, simulated streams of Apache access logs, and even data used to train machine learning models.

Are you looking to step into the REST API automation industry with the latest technologies in the market? Are you keen to learn REST API automation using REST Assured with Java and other latest framework technologies? Interested in learning how REST APIs are automated in projects? Then this course is for you.