511 Social Media Management courses

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Are you passionate about fitness and eager to turn it into a profitable venture? The Fitness Business: Products Selling, Marketing, Coaching course offers you a comprehensive roadmap to create, sell, and market fitness products successfully. From ebooks to coaching services, discover the best business models and strategies tailored for the fitness industry to attract and retain loyal customers.

Sales and Marketing: Sales and Marketing Training Do you wish to master the sales and marketing diploma abilities to deliver the greatest potential outcome? We have prepared a very special sales and marketing diploma that can meet your interest. Multi-level marketing foundations are covered in this sales and marketing diploma, along with an overview. Sales tactics, team motivation, and sales concepts are all covered in this sales and marketing diploma. In addition, the sales and marketing diploma covers lead generation and prospecting techniques as well as training in face-to-face sales techniques. As a sales manager, this sales and marketing diploma also helps you develop your basic soft skills and body language. This sales and marketing diploma goes into detail about communication strategies, negotiation tactics, and internet marketing. So, without further delay, unlock your potential with our sales and marketing diploma! Main Course: Sales and Marketing Free Courses are included in this Sales and Marketing: Sales and Marketing Course * Course 01: CRM * Course 02: Negotiation Skills Special Offers of this Sales and Marketing: Sales and Marketing Course * This Sales and Marketing Course includes a FREE PDF Certificate. * Lifetime access to this Sales and Marketing Course * Instant access to this Sales and Marketing: Sales and Marketing Course * Get FREE Tutor Support from Monday to Friday in this Sales and Marketing: Sales and Marketing Course [ Note: Free PDF certificate as soon as completing the Sales and Marketing: Sales and Marketing course] Sales and Marketing: Sales and Marketing Training Industry Experts Designed this Sales and Marketing: Sales and Marketing Course into 14 detailed modules. Detailed course curriculum of the Sales and Marketing: Sales and Marketing Course: * Module 1: Marketing Basics * Module 2: Multi-level Marketing * Module 3: Sales Fundamental * Module 4: 10 Sales Secrets * Module 5: Motivating Sales Team * Module 6: In-person Sales * Module 7: Prospecting and Lead Generation * Module 8: Coaching Salespeople * Module 9: Basic Soft Skills * Module 10: Basics of Body Language as Sales Manager * Module 11: Communication Strategies * Module 12: Internet Marketing * Module 13: Negotiation Skills * Module 14: Social Media Marketing Assessment Method Sales and Marketing: Sales and Marketing After completing each module of the Sales and Marketing: Sales and Marketing, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Sales and Marketing: Sales and Marketing After completing the MCQ/Assignment assessment for this Sales and Marketing: Sales and Marketing course, you will be entitled to a Certificate of Completion from Training Tale. WHO IS THIS COURSE FOR? Sales and Marketing: Sales and Marketing Training The Sales and Marketing: Sales and Marketing is open to anyone with a strong desire to study sales and marketing. REQUIREMENTS Sales and Marketing: Sales and Marketing Training Students who intend to enrol in this Sales and Marketing: Sales and Marketing course must meet the following requirements: * Good command of the English language * Must be vivacious and self-driven * Basic computer knowledge * A minimum of 16 years of age is required CAREER PATH Sales and Marketing: Sales and Marketing Training This Sales and Marketing: Sales and Marketing will enable you to confidently grasp knowledge and abilities to advance your career in the appropriate field of work. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included

You must have visited hotels or restaurants before and noticed how well-organized the catering services was. But have you wondered how all of these services are kept running so smoothly? No, I believe not; all of this is organised by a Catering Manager who has been appointed for the position of Catering Management. Do you want to learn about the secret of Catering Management? If so, then join our Catering Management course. Specialists created this Catering Management courseto provide you with a theoretical overview of the hotel and catering business that will cover the needs of both job seekers and well-established organizations. Moreover, if you are willing to take it as a profession then Catering Management course will increase your professionalism to work in the workplace and build trust among the employees. So, if you're eager to picture yourself in a fulfilling career, or want to know about the secrets of Catering Management then enrol right away in this course. What you will achieve following the course? * Learn about the catering industry in general. * Obtain a comprehensive understanding of the catering from a business perspective. * Learn about various methods for guaranteeing food safety and hygiene. * Practice human resource and marketing in the catering industry. * Recognize the significance of social media marketing for the catering industry. What will make you stand out? On completion of this online course, you will gain: * CPD QS Accredited * After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. * Lifetime access to the whole collection of learning materials. * The online test with immediate results * You can study and complete the course at your own pace. * Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. To be successful in catering management, it is important to have strong organizational and communication skills, as well as a passion for food and customer service. A degree in catering management or a related field, such as hospitality management, can also be helpful in preparing for a career in this field. This top-notch course curriculum includes modules at beginner, intermediate, and advanced levels that will broaden your skill set. You will have the productivity after completing this program to succeed in your organization. Why work in catering? It is a diverse sector that offers a host of opportunities to those thinking of pursuing a career it: * the chance to progress - nearly every job in this sector offers you the chance to learn, improve your skills and move up the career ladder to the next level - and, historically, Service leavers are very good at this * a dynamic and challenging industry - when you work in catering management no two days are ever the same, and opportunities exist both nationally and internationally * a popular second career option - many people coming in to this industry have limited or no previous experience, but a Service background means that many of the skills required are already in place (see the box titled 'Transfer your skills' later in the feature). The substantial Catering Management is designed to help you demonstrate the preliminary to in-depth level of learning regarding this topic. Moreover, you will be provided with the most knowledgeable and informative modules for your lifetime by enrolling in this course just once. Furthermore, as you proceed through the modules of this course, you will discover the fundamentals of Catering Management and explore the key topics. Therefore, reinforce your knowledge and furnish your skills by enrolling in our course. Take one step closer to achieving your goal. Show off your new skills with a certificate of completion Once you complete the Catering Management course, you will be eligible to request a digital certificate for free. For Printed Transcript & Hardcopy Certificate- * 4.99 GBP (Inside the UK Postal Fee) * 8.99 GBP (International Delivery Fee) CPD 10 CPD hours / points Accredited by CPD Quality Standards MODULE 01: AN OVERVIEW OF CATERING BUSINESS 10:43 * 1: An Overview of Catering Business Preview 10:43 MODULE 02: LAWS AND LEGISLATIONS REGARDING FOOD SAFETY AND HYGIENE 10:51 * 2: Laws and Legislations Regarding food Safety and Hygiene 10:51 MODULE 03: FOOD SAFETY AND HYGIENE 11:23 * 3: Food Safety and Hygiene 11:23 MODULE 04: FOOD SAFETY IN CATERING 15:44 * 4: Food Safety in Catering 15:44 MODULE 05: MANAGEMENT OF FOOD AND BEVERAGE OPERATIONS 14:07 * 5: Management of Food and Beverage Operations 14:07 MODULE 06: MARKETING AND HUMAN RESOURCE 11:22 * 6: Marketing and Human Resource 11:22 WHO IS THIS COURSE FOR? For students who want to advance in both their personal and professional lives, this catering management program has been created. However, you can begin your path within our Catering Management course right now without needing conventional entry qualifications. REQUIREMENTS Without any formal requirements, you can delightfully enrol in this course. CAREER PATH This course can help you get the job you're after in the sector. Below are some paths: * Events manager (Salary - £21,000 to £40,000) * Food service manager (Salary - £18,000 to £30,000) * Facilities manager (Salary - £23,000 to £47,000)

Are you not earning enough? Well, you can continue as you are and keep earning just enough to get by, or you can learn Digital Marketing and make around £27,000 - £40,000 per annum easily. Not only do Digital Marketing jobs pay well, but they are also in high demand most of the time so you can find jobs easily if you have the skills. We are concerned about the progression of your career. Therefore, after conducting extensive studies and consulting with experienced personnel, we formulated this outstanding course to improve your pertinent skills. In this easy-to-digest Digital Marketing course, you will get exclusive training, which will enable you to stand out in this competitive market. However, the Digital Marketing course covers all of the recent materials in order to keep you up to date with the job market and make you a good fit for your career. This top-notch course curriculum comprises basic to advanced levels of modules that will increase your skillsets. After completing this Programme, you will attain the productivity to succeed in your organisation. So, if you are eager to see yourself in a gratifying career, then enrol in our course today! What will make you stand out? On completion of this online course, you will gain: * CPD QS Accredited * Lifetime access to the whole collection of learning materials. * The online test with immediate results * You can study and complete the course at your own pace. * Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. Digital Marketing: The Internet Marketing Strategies That Will Increase Your Sales stands as a pivotal guide for those eager to harness the vast opportunities of the online marketplace. This Digital Marketing course offers a deep dive into the intricate world of digital strategies, focusing on approaches that promise heightened sales and maximised brand visibility. The curriculum seamlessly blends foundational principles with applied techniques, ensuring learners understand both the 'why' and the 'how' of successful online campaigns. Your journey through this course will empower you to create robust digital marketing strategies tailored specifically to your business objectives, ensuring every click and interaction online translates to tangible business growth. Unlock the secrets of auditing and structuring your website to become a powerful conversion tool, ensuring every visitor is seamlessly guided through a well-crafted sales funnel. This course will not only augment your sales but also shape you into a competent strategist, well-versed in navigating the dynamic digital marketing landscape. The online marketplace awaits - step in, skill up, and soar your sales to new digital heights! Show off your new skills with a certificate of completion - Digital Certificate: * CPD Accredited : £4.99 Hardcopy: * Hardcopy Certificate: £9.99 (FREE UK Delivery) * Hardcopy Transcript: £9.99 CPD 10 CPD hours / points Accredited by CPD Quality Standards SECTION 01: INTRODUCTION 17:00 * 1: Unit 1: What You Will Learn in This Course Preview 01:45 * 2: Unit 2: What Is the Potential of Selling Online 11:49 * 3: Unit 3: What Are the Most Popular Activities When on Internet 03:26 SECTION 02: HOW TO APPLY THE INTERNET MARKETING PROCESS 19:04 * 4: Unit 1: The Internet Marketing Process for Sales Maximisation 07:32 * 5: Unit 2: How to Apply the Internet Marketing Process 07:12 * 6: Unit 3: How to Apply the List Building Process 04:20 SECTION 03: THE INTERNET MARKETING STRATEGIES THAT WILL INCREASE YOUR SALES 1:23:23 * 7: Unit 1: Introduction to the Internet Marketing Principles 00:26 * 8: Unit 2: Internet Marketing Principle No:1 13:54 * 9: Unit 3: Examples of Internet Marketing Principle No.1 07:05 * 10: Unit 4: How to Apply The 1st Internet Marketing Principle 05:49 * 11: Unit 5: Internet Marketing Principle No.2 04:14 * 12: Unit 6: Internet Marketing Principle No.3 09:22 * 13: Unit 7: Internet Marketing Principle No.4 12:15 * 14: Unit 8: Internet Marketing Principle No. 5 04:48 * 15: Unit 9: Internet Marketing Principle No. 6 08:45 * 16: Unit 10: Internet Marketing Principle No.7 04:54 * 17: Unit 11: Internet Marketing Principle No.8 11:51 SECTION 04: CREATING AN INTERNET MARKETING STRATEGY FOR YOUR BUSINESS 53:29 * 18: Unit 1: Introduction to The Creation of an Internet Marketing Strategy 01:13 * 19: Unit 2: Step 1- Creating an Internet Marketing Strategy 02:39 * 20: Unit 3: Step 2 - Creating an Internet Marketing Strategy 03:33 * 21: Unit 4: Step 3 - Creating an Internet Marketing Strategy 02:38 * 22: Unit 5: Step 4 - Creating an Internet Marketing Strategy 06:30 * 23: Unit 6: Step 4b - Examples of Successful Opt-In Pages 06:35 * 24: Unit 7: Step 5 - Creating an Internet Marketing Strategy 04:40 * 25: Unit 8: Step 5b - Examples of Successful Opt-In Pages 03:12 * 26: Unit 9: Step 6 - Creating an Internet Marketing Strategy 01:38 * 27: Unit 10: Step 7 - Creating an Internet Marketing Strategy 04:37 * 28: Unit 11: Step 8 - Creating an Internet Marketing Strategy 04:05 * 29: Unit 12: Step 9 - Creating an Internet Marketing Strategy 03:52 * 30: Unit 13: Step 10 - Creating an Internet Marketing Strategy 02:57 * 31: Unit 14: Step 11 - Creating an Internet Marketing Strategy 05:20 SECTION 05: STRUCTURING AND AUDITING OF WEBSITE 34:51 * 32: Unit 1: How to Structure Your Website 13:00 * 33: Unit 2: How to Turn Your Sales Pages into Money Making Machines 07:45 * 34: Unit 3: Additional Tips for E-Shops 08:50 * 35: Unit 4: How to Do a Website Audit 05:16 WHO IS THIS COURSE FOR? This Digital Marketing Course is ideal for: * Business Owners: Boosting Digital Marketing efforts. * Marketing Pros: Updating digital skills. * Start-ups: Building a Digital Marketing presence. * Website Designers: Merging design with Digital Marketing. * Sales Teams: Harnessing Digital Marketing tools. * Brand Managers: Enhancing online visibility. REQUIREMENTS Without any formal requirements, you can delightfully enrol in this Digital Marketing course. CAREER PATH The aim of this exclusive Digital Marketing course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas; * Community Manager * Social Media Manager * Digital Marketing Analyst * Digital Marketing Manager * Digital Marketing Executive * Digital Marketing Assistant * Facebook business manager

ABOUT COURSE Unleash the Power of TikTok Marketing: Master the Art of Engaging Audiences and Driving Business Growth Harness the captivating potential of TikTok, the world's fastest-growing social media platform, to elevate your marketing strategies and achieve remarkable results. Learning Outcomes/Course Objectives: * Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. * Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. * Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. * Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. * Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Target Audience: * Business owners: Entrepreneurs and established business leaders seeking to expand their reach and connect with a wider audience on TikTok. * Marketing professionals: Marketers eager to tap into TikTok's immense potential to enhance their brand awareness, generate leads, and drive sales. * Content creators: Aspiring and experienced content creators seeking to master TikTok's unique format and create viral content that resonates with viewers. * Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging TikTok for personal or professional endeavors. Requirements: * A TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings. * Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies. * Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Enroll today and embark on a journey to TikTok marketing mastery! WHAT WILL YOU LEARN? * Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. * Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. * Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. * Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. * Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. COURSE CONTENT TIKTOK MARKETING * INTRODUCTION * CHAPTER 1 * CHAPTER 2 * CHAPTER 3 * CHAPTER 4 * CHAPTER 5 * CHAPTER 6 * CHAPTER 7 * CHAPTER 8 * CHAPTER 9 * CONCLUSION A course by eTrain Course Provider RequirementsA TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing AUDIENCE * Business owners * Marketing professionals * Content creators * Anyone interested in social media marketing

ABOUT COURSE Instagram Marketing Mastery: Unleash the Power of Visual Storytelling to Grow Your Business and Brand Embark on an immersive journey to Instagram marketing mastery and transform your social media presence into a powerful engine for business growth and brand recognition. Learning Outcomes/Course Objectives: * Master Instagram's fundamentals: Gain a comprehensive understanding of Instagram's features, algorithms, and user behavior, laying the foundation for effective marketing strategies. * Craft captivating visual content: Learn the art of creating visually appealing and engaging Instagram posts, utilizing storytelling techniques, editing tools, and design principles. * Harness the power of hashtags: Discover the secrets of effective hashtag usage to increase your content's visibility, reach a wider audience, and attract targeted followers. * Develop a growth strategy: Implement proven strategies to grow your Instagram following organically, attracting genuine and engaged users who align with your brand's values. * Build a consistent brand identity: Establish a cohesive and recognizable brand presence on Instagram, reinforcing your brand's message, voice, and visual aesthetic. * Leverage influencer marketing: Explore the potential of influencer marketing to amplify your brand's reach, tap into new audiences, and boost your credibility. * Utilize third-party tools: Discover and effectively utilize third-party tools to enhance your Instagram marketing efforts, streamline content creation, and gain valuable insights. Target Audience: * Business owners: Entrepreneurs and established business leaders seeking to harness the power of Instagram to expand their reach, connect with a wider audience, and drive business growth. * Marketing professionals: Marketers eager to integrate Instagram into their overall marketing strategy, leveraging its visual storytelling capabilities to enhance brand awareness, generate leads, and drive sales. * Content creators: Aspiring and experienced content creators seeking to master Instagram's unique format, create captivating visuals, and build a thriving online community. * Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging Instagram for personal or professional endeavors. Requirements: * An Instagram account: Create an Instagram account to actively participate in the platform and apply the course learnings. * Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of Instagram marketing strategies. * Enthusiasm and willingness to learn: An open mind and a willingness to experiment with Instagram's creative tools and features will fuel your success in this dynamic platform. Enroll today and unlock the secrets to Instagram marketing mastery, transforming your social media presence into a powerful tool for business growth and brand recognition. WHAT WILL YOU LEARN? * Master Instagram's fundamentals: Gain a comprehensive understanding of Instagram's features, algorithms, and user behavior, laying the foundation for effective marketing strategies. * Craft captivating visual content: Learn the art of creating visually appealing and engaging Instagram posts, utilizing storytelling techniques, editing tools, and design principles. * Harness the power of hashtags: Discover the secrets of effective hashtag usage to increase your content's visibility, reach a wider audience, and attract targeted followers. * Develop a growth strategy: Implement proven strategies to grow your Instagram following organically, attracting genuine and engaged users who align with your brand's values. * Build a consistent brand identity: Establish a cohesive and recognizable brand presence on Instagram, reinforcing your brand's message, voice, and visual aesthetic. * Leverage influencer marketing: Explore the potential of influencer marketing to amplify your brand's reach, tap into new audiences, and boost your credibility. * Utilize third-party tools: Discover and effectively utilize third-party tools to enhance your Instagram marketing efforts, streamline content creation, and gain valuable insights. COURSE CONTENT INSTAGRAM MARKETING * 3 THINGS YOU SHOULD NEVER DO WHEN USING INSTAGRAM MARKETING * 3 WAYS TO PRODUCE MORE INSTAGRAM CONTENT * 5 TIPS FOR BETTER HASHTAGS * 5 TIPS TO GROW YOUR INSTAGRAM AUDIENCE FASTER * HOW TO CREATE A CONSISTENT INSTAGRAM ACCOUNT TO GROW YOUR AUDIENCE MASSIVELY * HOW TO CREATE A STRONG BRAND FOR YOUR INSTAGRAM * HOW TO SELL THE DREAM * HOW TO SET UP YOUR INSTAGRAM BUSINESS ACCOUNT IN 5 EASY STEPS * HOW TO USE INFLUENCER MARKETING ON INSTAGRAM TO ACCELERATE YOUR * HOW TO WIN AT INSTAGRAM WITHOUT TAKING A SINGLE PHOTO A course by eTrain Course Provider Xpert Learning RequirementsAn Instagram account: Create an Instagram account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of Instagram marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with Instagram's creative tools and features will fuel your success in this dynamic platform. Audience Business Owners Marketing Professionals Content creators Anyone interested in social media marketing: AUDIENCE * Business Owners * Marketing Professionals * Content creators * Anyone interested in social media marketing:

Companies will continue to need skilled recruiters who recruit the right talent. The demand for this kind of job is increasing. This course is for you if you want to use this opportunity to start a career.

Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: * Develop a clear and consistent process for new business development and lead-generation * Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' * Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals * Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach * Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities * Develop an engaging telephone voice and manner - and a 'networking personality' * Qualify potential opportunities with more accuracy on a consistent basis * Prioritise opportunities and manage their time when sourcing new business * Discover online sources of leads, contacts and referrals * Overcome psychological blocks to cold or warm calling - theirs and the client's * Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Make outbound sales or appointment calls with improved confidence, control and results * Improve the conversion of calls to appointments by using more effective questions and sales messages * Get past gatekeepers and assistants more effectively * Make the most of your CRM software and systems 1 ONLINE MARKETING - WHAT WORKS! * Workshop overview and learning objectives * Choosing your social media channels * LinkedIn for sales and marketing * Designing and implementing an effective new business email campaign online * Creating a lead-generation strategy online - with case studies * Avoiding common mistakes in social media marketing * Case study: 'Best practice in social media sales and marketing' * Using blogs and video-based marketing (eg, YouTube) * New trends and how to keep your finger on the 'social media' pulse * Twenty essential websites and online marketing tools 2 MAKING APPOINTMENTS BY TELEPHONE * Planning the call, telephone techniques, integrating with email and online marketing * Developing a clear and consistent process to appointment-making * Setting and achieving the right level of telephone activity to achieve your appointment goals * Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach * Overcoming the most common 'put-offs' to seeing or engaging with you * Overcoming psychological blocks to cold or warm calling - yours and the client's * Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Making outbound sales or appointment calls with improved confidence, control and results * Improving conversion of calls to appointments by using more effective questions and sales messages * The five keys to developing an engaging telephone voice and approaching manner 3 POWER NETWORKING * Strategies for networking and B2B referral-based marketing * The importance, and different types, of networking * How to work a room - preparation and strategy * Communication dynamics in networking - the power of the listening networker * Assumptions when networking * Business networking etiquette * Making connections, asking for cards, contact details and referrals, gaining follow-up commitments * Building relationships - follow-up and follow-through 4 DEVELOPING NEW LEADS * Strategies for first-time sales calls * Gaining rapport and opening first-time and new business sales calls effectively * Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences * Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal * Value message - differentiate your solutions clearly and accurately, with tailored value statements * Presenting the right initial USPs, features and benefits and making them relevant and real to the customer * Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price * Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 ORGANISED PERSISTENCE - CRM AND PROSPECT-TRACKING * Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management * Maintaining a good database for maximising new business ROI * Developing a contact strategy with different types and levels of contact * Analysing your contact base using state-of-the-art software and tools * Making the most of your CRM systems and solutions * Understanding that your attitude makes a difference when sourcing new business * Setting SMART objectives for new business development and lead-generation * Practical exercise - setting personal development and business goals * Time management tips to improve daily productivity * New business pipeline management strategies for peak sales performance 6 WORKSHOP SUMMARY AND CLOSE * Practical exercise - developing your new business action plan * Review and feedback