105 Seo Copywriting courses

ABOUT COURSE Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: * Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. * Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. * Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. * Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including: * The art of exaggeration without overstepping into hype * Using comedic elements to delight and engage your audience * Employing musicality in language to evoke emotions and convey sensations * Harnessing the power of questions to pique curiosity and encourage engagement * Unleashing the power of vivid description to stimulate imaginations and drive sales * Differentiating metaphors from mixed metaphors for clear and effective communication * Understanding the importance of audience awareness in crafting persuasive copy * Utilizing curiosity to captivate readers beyond bullet points * Employing the 'dimensionalizing difference' to clarify complex ideas * Discovering an often-overlooked ingredient that boosts credibility and strengthens your pitch * Revitalizing predictable phrases with fresh perspectives * Understanding the power of twos and threes in specific techniques * Recognizing and harnessing the power of contrast * Applying criteria for refining and polishing your final drafts Why This Course is Different: * Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. * Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. * Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. * Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: * Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. * Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. * Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. * Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. WHAT WILL YOU LEARN? * Understand how to use words creatively to attract and persuade customers * Know 25 different word crafting techniques to attract attention, explain and trigger sales * Get plenty of practice recognizing and assessing attempted creative word uses * Have a library of 200+ vivid, real-world business examples to refer to in the future COURSE CONTENT INTRODUCTION * COURSE PREVIEW CREATIVE TECHNIQUES: SURPRISE * INTRODUCTION * UNEXPECTED, VIVID WORDS * EXAGGERATION * FRESHENED CLICHé * FOREIGN SPICE * PUNS * KICKER CREATIVE TECHNIQUES: RICHNESS * ADDING EMOTION * ADDING SENSORY LANGUAGE * ADDING DETAIL * COMPARISON * METAPHOR * CONTRAST * CULTURAL REFERENCES * AUTHORITY CREATIVE TECHNIQUES: STRUCTURE AND SOUND * REPETITION * PARALLELISM * ALLITERATION * SOUND * RHYMING * TRIADS * QUESTIONS CREATIVE TECHNIQUES: CONTENT STRATEGIES * SCENARIO * ANECDOTES AND STORIES * TEASING * NAMING DANGERS TO AVOID * OVERREACH * HUH? * TIRED MOVES REFINING YOUR CREATION * WORD ORDER AND SENTENCE VARIETY * VERBS AND PRONOUNS * LENGTH * VAGUE POINTS AND HEDGES * TONE LET'S REVIEW * TEST #1 * TEST #2 CONCLUSION * OVER AND OUT A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume AUDIENCE * Aspiring copywriters ready to go beyond the basics * Business owners or marketers who supervise copywriters * Consumers who want to understand techniques in the marketing they consume

ABOUT COURSE Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: * Features versus benefits: How to turn product features into benefits that resonate with your target audience * Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more * Dramatization of differences: How to use language to emphasize the unique selling points of your product or service * Credibility builders: How to establish your expertise and credibility as a writer * Social proof: How to use testimonials and other forms of social proof to persuade people to buy * Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: * Write effective promotional pieces that generate leads and sales * Communicate the unique selling points of your product or service * Persuade people to take action * Write in a tone that WHAT WILL YOU LEARN? * Through hands-on practice, know how to turn words into money * Analyze any persuasion challenge so as to identify the factors that will move readers to action * Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones * Differentiate an offering from the competition * Capture a reader's attention, explain what's on offer and clinch the deal * Gain confidence from a start-to-finish overview of effective copywriting COURSE CONTENT INTRODUCTION * INTRODUCTION THE WHAT AND THE SO WHAT * THE IMPORTANCE OF 'WHAT' * 6 WAYS TO CLARIFY THE 'WHAT' * BENEFITS - THE 'SO WHAT' CAPTURE ATTENTION * THE TOP 8 TYPES OF HEADLINES * 8 LEADS THAT SET THE HOOK DIFFERENTIATE AND DRAMATIZE * DIFFERENTIATE FROM THE COMPETITION * 10 WAYS TO DRAMATIZE DIFFERENCES * NOW YOU TRY #1 CREDIBILITY AND PROOF * CREDIBILITY BUILDERS * THE TOP 5 TYPES OF SOCIAL PROOF * CREDIBILITY KILLERS OFFERS * WHAT IS AN OFFER? * ELEMENTS OF OFFERS * NOW YOU TRY #2 PUTTING IT ALL TOGETHER * TONE * FORMATTING COPY * NOW YOU TRY #3 CONCLUSION * CONCLUSION A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire AUDIENCE * Anyone seeking a practical (and potentially lucrative) new writing skill * Employees told to write a website, sales letter or ad who aren't sure how * Aspiring freelancers wanting a solid foundation for success * Managers or business owners who need to know how to assess the work of copywriters they hire

Start learning Copywriting Training: Mainstream Media that will give you enough knowledge and skills to build your dream career. ABOUT THIS COURSE This Copywriting Training: Mainstream Media helps to grow your skills faster through the power of relevant content and world-class tutors. In this industry-leading bite-sized course, you will learn up-to-date knowledge in the relevant field within a few hours and get certified immediately. The modules of this course are very easy to understand and all of the topics are split into different sections. You will easily grasp and use the knowledge gained from this course in your career and go one step ahead of your competitors. The course is designed to improve your employability and provide you with the tools you need to succeed. Enrol today and start learning your essential skills. WHY CHOOSE THIS COURSE * Earn a digital Certificate upon successful completion. * Accessible, informative modules taught by expert instructors * Study in your own time, at your own pace, through your computer tablet or mobile device * Get 24/7 help or advice from our email and live chat teams * Get full tutor support on weekdays (Monday to Friday) COURSE DESIGN The Copywriting Training: Mainstream Media is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of * Video lessons * Online study materials WHO IS THIS COURSE FOR:€‹ This Copywriting Training: Mainstream Media is ideal for those who want to be skilled in this field or who wish to learn a new skill to build their dream career. If you want to gain extensive knowledge, potential experience, and be an expert in the related field then this is a great course for you to grow your career. REQUIREMENTS * This course is for anyone who would like to learn Copywriting Training: Mainstream Media related skills to aid his/her career path. * No formal entry prerequisites are required CERTIFICATION Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. COURSE CONTENT * Module 01: An Overview of Copywriting * Module 02: Better Copy Techniques  * Module 03: Mainstream Media Copywriting * Module 04: Other Media Copywriting COURSE CONTENT Copywriting: Mainstream Media Copywriting Module 01: An Overview of Copywriting 00:06:00 Module 02: Better Copy Techniques 00:12:00 Module 03: Mainstream Media Copywriting 00:09:00 Module 04: Other Media Copywriting 00:11:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 FREQUENTLY ASKED QUESTIONS Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Start learning Copywriting Training: Press and Print Media that will give you enough knowledge and skills to build your dream career. ABOUT THIS COURSE This Copywriting Training: Press and Print Media helps to grow your skills faster through the power of relevant content and world-class tutors. In this industry-leading bite-sized course, you will learn up-to-date knowledge in the relevant field within a few hours and get certified immediately. The modules of this course are very easy to understand and all of the topics are split into different sections. You will easily grasp and use the knowledge gained from this course in your career and go one step ahead of your competitors. The course is designed to improve your employability and provide you with the tools you need to succeed. Enrol today and start learning your essential skills. WHY CHOOSE THIS COURSE * Earn a digital Certificate upon successful completion. * Accessible, informative modules taught by expert instructors * Study in your own time, at your own pace, through your computer tablet or mobile device * Get 24/7 help or advice from our email and live chat teams * Get full tutor support on weekdays (Monday to Friday) COURSE DESIGN The Copywriting Training: Press and Print Media is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of * Video lessons * Online study materials WHO IS THIS COURSE FOR:€‹ This Copywriting Training: Press and Print Media is ideal for those who want to be skilled in this field or who wish to learn a new skill to build their dream career. If you want to gain extensive knowledge, potential experience, and be an expert in the related field then this is a great course for you to grow your career. REQUIREMENTS * This course is for anyone who would like to learn Copywriting Training: Press and Print Media related skills to aid his/her career path. * No formal entry prerequisites are required CERTIFICATION Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. COURSE CONTENT * Module 1: An Overview of Copywriting * Module 2: Virtual Copywriting * Module 3: Copywriting for the Press * Module 4: Copywriting for the Print Media COURSE CONTENT Copywriting: Press and Print Media Copywriting Module 1: An Overview of Copywriting 00:06:00 Module 2: Virtual Copywriting 00:24:00 Module 3: Copywriting for the Press 00:18:00 Module 4: Copywriting for the Print Media 00:15:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 FREQUENTLY ASKED QUESTIONS Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!