10 Search Engine Optimisation (SEO) courses delivered Live Online

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

The event "Getting you more sales, leads and enquiries from your website in 2024" is a one-hour online session aimed at helping participants maximize their website's performance. The session will cover topics such as improving Google search rankings, increasing click-through rates, and ultimately boosting sales, orders, and leads. The event promises a practical, actionable, and jargon-free approach to website optimization, with a focus on SEO and sales conversions. Participants will receive a personalized review and recommendations for their website. The event is presented by Damian Donnelly, Ad_Man Digital Marketing, and is limited to 10 reviews per month. Testimonials from previous clients are provided to support the effectiveness of the session.

OVERVIEW -------------------------------------------------------------------------------- SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way.  Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

this is an exiting website design session that every intermediate developer should know.

Duration 4 Days 24 CPD hours This course is intended for While no prior programming or web development experience is required, target students should have good foundational computer skills. Overview Set up the tools and resources you need to perform Web Development. Create web pages in HTML, constructing valid, well-formed elements, including navigation links, sections, titles, and semantic markup. Enhance HTML content with tables, images, movies, and audio. Apply styles to HTML elements using CSS. Use CSS to format the edges, size, position, and layering of HTML elements. Apply complex style rules using advanced CSS selectors, including pseudo-class selectors, structural selectors, and pseudo-element selectors. Create complex layouts using CSS newspaper style columns, grid layouts, and flexible box layouts. Improve the quality of web content, including adaptability (different displays and devices), searchability, usability, and accessibility. Submit data through URL query strings and web forms for processing by a web application server. Write JavaScript code to make web pages more interactive, perform data processing tasks directly in the browser, and manipulate items in the current web page. Write JavaScript code to iterate through collections of elements in a page to get and set their attributes and add event listener code. Use third-party libraries and frameworks for web front-end development. Modern organizations depend heavily on the web to perform core business operations such as marketing, advertising, and selling products, providing services, and communicating with customers, partner organizations, and employees. Whatever you're creating on the web, HTML, CSS, and JavaScript? likely play an important role. These three languages provide the core toolkit for anyone looking to perform web development work. This course covers the fundamentals of web development using these three languages. Prerequisites This course assumes that students have strong experience working with computers. Previous experience programming in other languages is helpful, but not required for students to benefit from this course. LESSON 1: SETTING UP YOUR WEB DEVELOPMENT ENVIRONMENT * Topic A: Prepare Your Web Platform * Topic B: Prepare Your Web Development Tools and Processes * Topic C: Monitor the Web Request-Response Cycle LESSON 2: CREATING WEB CONTENT IN HTML * Topic A: Create a Basic Web Page * Topic B: Provide Navigation Links Between Web Pages * Topic C: Improve Web Page Structure and Navigation LESSON 3: ADDING TABLES AND MULTIMEDIA CONTENT TO A WEB PAGE * Topic A: Create a Table * Topic B: Embed Images, Movies, and Audio in a Web Page LESSON 4: APPLYING STYLES TO WEB CONTENT * Topic A: Apply Styles to HTML * Topic B: Create a Style Sheet * Topic C: Use Web Fonts LESSON 5: CONTROLLING EDGES, SIZE, AND POSITION * Topic A: Format Element Edges and Corners * Topic B: Control an Element's Height and Width * Topic C: Control an Element's Position and Layering * Topic D: Normalize and Reset Browser CSS Defaults LESSON 6: APPLYING COMPLEX STYLE RULES * Topic A: Use Advanced Selectors * Topic B: Manage User Interface States * Topic C: Make Structure Apparent to Users * Topic D: Use CSS Pseudo-Element Selectors LESSON 7: CREATING COMPLEX LAYOUTS * Topic A: Use CSS to Create Newspaper Style Columns * Topic B: Use CSS to Create Grid Layouts * Topic C: Use CSS to Create Flexible Box Layouts LESSON 8: IMPROVING WEB CONTENT * Topic A: Adjust the Layout for a Wide Variety of Devices * Topic B: Perform Basic Search Engine Optimization * Topic C: Test Your Website LESSON 9: SUBMITTING DATA TO A WEB SERVER FOR PROCESSING * Topic A: Submit Data Through a URL * Topic B: Submit Data Through a Web Form LESSON 10: WRITING JAVASCRIPT CODE * Topic A: Add JavaScript to a Web Page * Topic B: Perform Operations on Data * Topic C: Program Repetitive Tasks * Topic D: Manipulate DOM Objects LESSON 11: ENUMERATING AND PROCESSING COLLECTIONS OF ELEMENTS * Topic A: Enumerate Elements * Topic B: Attach Events Through Code LESSON 12: USING THIRD-PARTY LIBRARIES AND FRAMEWORKS * Topic A: Use a Third-Party JavaScript Library * Topic B: Create a Web Page Based on a Third-Party Framework ADDITIONAL COURSE DETAILS: Nexus Humans Web Development with HTML5, CSS, and JavaScript (v1.0) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Web Development with HTML5, CSS, and JavaScript (v1.0) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

OVERVIEW -------------------------------------------------------------------------------- Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. GETTING STARTED * Introductions * Housekeeping * B2C Commerce Overview SHOP ORGANIZATION * Explain How Catalogs Work * Create Categories * Manage Products * Manage Pricing & Inventory * Configure Search Refinements SEARCH & SORT * Manage Search Engine Optimization * Implement Searchandizing Strategies ONLINE MARKETING * Use Qualifiers (coupon codes, source codes, customer groups) * Create Promotions * Create and Manage Campaigns * Refine Campaigns SHOPPER EXPERIENCE * Identify Content Management Basics * Create and Manage Content Slots * Create a Page Using Page Designer * Identify Einstein Recommender Types and Related Strategies ANALYSIS AND OPTIMIZATION * View Production Reports * Create an A/B Test

Why Join Digital Marketing Training Course at Osborne Training * Osborne Training is well Recognised for quality * Regular Lectures led by Industry Expert Tutors * Unlimited Access to the State of the Art Virtual Learning Campus * Exclusive Access to High quality study materials * Flexible payment option available * Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery * Access to Digital Marketing Internship for 3 months at the end of the training * Unlimited Tutorial Support from expert tutors * Get a Student Discount Card from NUS* * Get a Free Tablet PC for limited period* * Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? * Senior Digital Marketing Manager * Digital Marketing Coordinator * Executive Digital Marketing Strategist * Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. DIGITAL MARKETING QUALIFICATIONS Digital Marketing Qualifications at Osborne Training are developed in Association with Google.  Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. DIGITAL MARKETING COURSE OVERVIEW Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical  focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. DIGITAL MARKETING TRAINING COURSE CONTENT * Basics of marketing * Marketing In Digital Era * All About Web * Search Engine Optimization * Search Engine Marketing * Affiliate Marketing * Social Media Marketing * Email marketing and nurturing (inbound) * Mobile app marketing * Content marketing * Web, mobile and app analytics * Growth Hacking * Creating robust digital marketing strategy