10921 Professional Development courses delivered On Demand

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Level 3 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

Master the essentials of workplace confidentiality with our comprehensive training course. Learn about business etiquettes, UK legislation, and international standards to safeguard sensitive information. Ideal for professionals committed to maintaining a trusted and secure work environment.