96 Personal Branding courses

OVERVIEW In today's competitive market, the power of branding cannot be overstated. The course 'Business Branding' delves deep into the nuances of creating a compelling brand identity specifically tailored for small businesses. Through a blend of theory and real-world examples, learners will grasp the essence of what makes a brand memorable and how to carve a distinct niche in the market. Furthermore, the curriculum sheds light on the strategies and techniques that can elevate a business's presence, ensuring it resonates with its target audience. By the end of this course, participants will be equipped with the knowledge and tools to transform their business into a recognisable and trusted brand. Transitioning from the basics to advanced concepts, this course ensures a holistic understanding of branding. It's not just about a logo or a catchy slogan; it's about creating a narrative, a story that speaks to the customers. Small businesses often face the challenge of standing out in a saturated market, and this course offers the blueprint to achieve that differentiation. With expert guidance and actionable insights, learners will navigate the branding journey with confidence. Lastly, the importance of consistent branding across all touchpoints is emphasised. Maintaining a cohesive brand image is paramount, Whether through digital platforms, print media, or in-person interactions. This course will empower businesses to create that consistency, fostering trust and loyalty among their customers. Learning Outcomes: 1. Understand the fundamental principles of branding and its significance for small businesses. 2. Recognise the elements that contribute to a strong brand identity. 3. Develop strategies to differentiate a brand in a competitive market. 4. Craft a compelling brand narrative that resonates with the target audience. 5. Implement consistent branding across various platforms and touchpoints. 6. Evaluate the effectiveness of branding strategies and make informed adjustments. 7. Foster customer trust and loyalty through effective branding. WHY BUY THIS BUSINESS BRANDING? 1. Unlimited access to the course for forever 2. Digital Certificate, Transcript, student ID all included in the price 3. Absolutely no hidden fees 4. Directly receive CPD accredited qualifications after course completion 5. Receive one to one assistance on every weekday from professionals 6. Immediately receive the PDF certificate after passing 7. Receive the original copies of your certificate and transcript on the next working day 8. Easily learn the skills and knowledge from the comfort of your home CERTIFICATION After studying the course materials of the Business Branding there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. WHO IS THIS COURSE FOR? This Business Branding course is ideal for * Entrepreneurs looking to establish a strong brand presence for their startups. * Small business owners seeking to rebrand or enhance their current brand image. * Marketing professionals aiming to specialise in branding for small enterprises. * Students of business and marketing keen to delve into the world of branding. * Creative individuals aspiring to collaborate with businesses on branding projects. PREREQUISITES This Business Branding does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Business Branding was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CAREER PATH * Brand Strategist: Average salary range in the UK: £40,000 - £55,000 Per Annum. * Brand Manager: Average salary range in the UK: £35,000 - £50,000 Per Annum. * Marketing Manager: Average salary range in the UK: £30,000 - £45,000 Per Annum. * Brand Consultant: Average salary range in the UK: £45,000 - £60,000 Per Annum. * Creative Director: Average salary range in the UK: £50,000 - £70,000 Per Annum. * Brand Analyst: Average salary range in the UK: £32,000 - £47,000 Per Annum. COURSE CURRICULUM Business Branding For Small Businesses Business Course Promo Video 00:03:00 Chapter 1 00:07:00 Chapter 2 00:12:00 Chapter 3 00:11:00 Chapter 4 00:09:00 Chapter 5 00:08:00 Chapter 6 00:07:00 Chapter 7 00:17:00 Chapte 8 00:25:00 Chapter 9 00:07:00 Chapter 10 00:03:00 Chapter 11 00:01:00 Resources Resources - Business Branding For Small Businesses 00:00:00 Assignment Assignment - Business Branding 00:00:00

Immerse yourself in the dynamic and creative realm of branding with our 'Brand Branding' course, a comprehensive exploration designed to mold you into a branding virtuoso. This course, with its eleven meticulously curated modules, begins by laying the groundwork with an introduction to the concepts of brand and branding. It then progresses into the strategic elements of branding, including mission, vision, and positioning, ensuring you grasp the essence of what makes a brand resonate with its audience. Delve deeper as you learn the art of crafting a memorable brand name and slogan, followed by creating a striking visual identity. The course also emphasises the importance of embodying your brand's ethos, launching it effectively, and employing tools like SWOT analysis for continual assessment and improvement. Learning Outcomes * Grasp the fundamental concepts of brand and branding. * Develop strategic thinking in mission, vision, and brand positioning. * Craft unique brand names and slogans that capture the essence of a business. * Create compelling visual identities that communicate brand values. * Utilise tools like SWOT analysis for ongoing brand evaluation and growth. WHY CHOOSE THIS BRAND BRANDING COURSE? 1. Unlimited access to the course for a lifetime. 2. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. 3. Structured lesson planning in line with industry standards. 4. Immerse yourself in innovative and captivating course materials and activities. 5. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. 6. Flexibility to complete the Course at your own pace, on your own schedule. 7. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. 8. Unlock career resources for CV improvement, interview readiness, and job success. WHO IS THIS BRAND BRANDING COURSE FOR? * Marketing professionals aiming to specialise in branding. * Entrepreneurs seeking to establish a strong brand presence. * Creative designers aspiring to focus on brand identity design. * Business owners looking to rejuvenate or redefine their brand. * Students and recent graduates interested in a career in branding and marketing. CAREER PATH * Brand Manager: £30,000 - £60,000 * Marketing Manager: £28,000 - £55,000 * Graphic Designer: £20,000 - £40,000 * Brand Strategist: £35,000 - £70,000 * Creative Director: £40,000 - £80,000 * Advertising Manager: £32,000 - £65,000 PREREQUISITES This Brand Branding does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CERTIFICATION After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. COURSE CURRICULUM Module 1: Introduction to Brand & Branding Introduction to Brand & Branding 00:21:00 Module 2: Mission, Vision & Positioning Mission, Vision Positioning 00:13:00 Module 3: Brand Name & Slogan Brand Name Slogan 00:12:00 Module 4: Creating a Visual Identity Creating a Visual Identity 00:19:00 Module 5: Living Your Brand Living Your Brand 00:08:00 Module 6: Launching Your Brand Launching Your Brand 00:10:00 Module 7: Performing a SWOT Analysis Performing a SWOT Analysis 00:06:00 Module 8: Measuring Brand Health Measuring Brand Health 00:08:00 Module 9: Interpreting Evaluation Results Interpreting Evaluation Results 00:09:00 Module 10: Keeping the Brand Alive Keeping the Brand Alive 00:15:00 Module 11: Going Beyond the Brand Going Beyond the Brand 00:11:00

Set your business apart with the 'Branding Fundamentals for New Business' course, a comprehensive program designed to equip budding entrepreneurs and business owners with essential branding skills. This course is a journey through the core principles of effective branding, starting with an introduction to the psychological aspects of why people buy. Each section unfolds a new layer of branding knowledge, from understanding how to stand out as a business owner to mastering the art of storytelling in brand building. The curriculum intricately blends theoretical insights with practical applications, ensuring a well-rounded grasp of branding concepts. Delve into the nuances of brand personality through character typology, the Japanese concept of Ikigai, and the Big Hairy Audacious Goal (BHAG) framework. The course further explores the creation of a strong brand identity, including the development of core values, mission, vision, and their application in real-world scenarios. Learners will also uncover the secrets behind successful naming strategies and brand architecture. The latter sections focus on the power of storytelling and visual identity, including how to collaborate effectively with designers to create a compelling brand image. This course is an essential toolkit for anyone aspiring to create a brand that resonates deeply with its target audience. Learning Outcomes * Understand the psychological factors influencing consumer purchases. * Develop unique branding strategies to distinguish your business. * Master the art of creating and communicating a compelling brand story. * Learn the intricacies of visual identity and how to collaborate with designers. * Acquire practical skills in naming and building a coherent brand architecture. WHY CHOOSE THIS BRANDING FUNDAMENTALS FOR NEW BUSINESS COURSE? 1. Unlimited access to the course for a lifetime. 2. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. 3. Structured lesson planning in line with industry standards. 4. Immerse yourself in innovative and captivating course materials and activities. 5. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. 6. Flexibility to complete the Course at your own pace, on your own schedule. 7. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. 8. Unlock career resources for CV improvement, interview readiness, and job success. WHO IS THIS BRANDING FUNDAMENTALS FOR NEW BUSINESS COURSE FOR? * Entrepreneurs looking to establish a strong brand presence. * Business owners seeking to enhance their branding strategies. * Marketing professionals aiming to deepen their branding knowledge. * Start-up founders wanting to build a distinctive brand identity. * Designers and creatives interested in understanding the business aspects of branding. CAREER PATH * Brand Manager: £28,000 - £50,000 * Marketing Strategist: £30,000 - £55,000 * Creative Director: £35,000 - £60,000 * Brand Consultant: £32,000 - £52,000 * Entrepreneur: Variable * Graphic Designer: £25,000 - £40,000 PREREQUISITES This Branding Fundamentals for New Business does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CERTIFICATION After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. COURSE CURRICULUM Section 01 1.1 Introduction 00:02:00 1.2 Why Do People Buy? 00:05:00 Section 02 2.1 Standout as a Business Owner 00:03:00 2.2. Hybrid Model 00:01:00 2.3. Character Typology 00:04:00 2.4 Ikigai 00:02:00 2.5. BHAG 00:02:00 Section 03 3.1 Values 00:08:00 3.2 Abilities 00:04:00 3.3 Mission 00:08:00 3.4 Vision 00:03:00 3.5 How to Use Mission and Vision 00:03:00 Section 04 4.1. What are Archetypes 00:04:00 4.2. Paradise Archetypes 00:06:00 4.3. Structure Bringer Archetypes 00:07:00 4.4. Connection Seeker Archetypes 00:06:00 4.5. Mark Leaver Archetypes 00:06:00 Section 05 5.1. Importance of Naming 00:06:00 5.2. Basic Naming Approaches 00:05:00 5.3. Special Circumstances on Naming 00:04:00 5.4. Naming for Solopreneurs 00:03:00 5.5. Brand Architecture 00:06:00 Section 06 6.1. The Importance of Storytelling 00:02:00 6.2. How to Write and Use a Brand Story 00:09:00 Section 07 7.1. What is a Visual Identity 00:03:00 7.2. Visual Identity Booklet 00:05:00 7.3. Working with a designer and Final Notes 00:06:00 Resource Resource - Branding Fundamentals for New Business 00:00:00

OVERVIEW This comprehensive course on Branding Fundamentals for New Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Branding Fundamentals for New Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Branding Fundamentals for New Business. It is available to all students, of all academic backgrounds. REQUIREMENTS Our Branding Fundamentals for New Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- * Open doors of opportunities * Increase your adaptability * Keep you relevant * Boost confidence And much more! COURSE CURRICULUM 8 sections • 28 lectures • 02:03:00 total length •1.1 Introduction: 00:02:00 •1.2 Why Do People Buy?: 00:05:00 •2.1 Standout as a Business Owner: 00:03:00 •2.2. Hybrid Model: 00:01:00 •2.3. Character Typology: 00:04:00 •2.4 Ikigai: 00:02:00 •2.5. BHAG: 00:02:00 •3.1 Values: 00:08:00 •3.2 Abilities: 00:04:00 •3.3 Mission: 00:08:00 •3.4 Vision: 00:03:00 •3.5 How to Use Mission and Vision: 00:03:00 •4.1. What are Archetypes: 00:04:00 •4.2. Paradise Archetypes: 00:06:00 •4.3. Structure Bringer Archetypes: 00:07:00 •4.4. Connection Seeker Archetypes: 00:06:00 •4.5. Mark Leaver Archetypes: 00:06:00 •5.1. Importance of Naming: 00:06:00 •5.2. Basic Naming Approaches: 00:05:00 •5.3. Special Circumstances on Naming: 00:04:00 •5.4. Naming for Solopreneurs: 00:03:00 •5.5. Brand Architecture: 00:06:00 •6.1. The Importance of Storytelling: 00:02:00 •6.2. How to Write and Use a Brand Story: 00:09:00 •7.1. What is a Visual Identity: 00:03:00 •7.2. Visual Identity Booklet: 00:05:00 •7.3. Working with a designer and Final Notes: 00:06:00 •Resource - Branding Fundamentals for New Business: 00:00:00

OVERVIEW This comprehensive course on Business Branding will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Branding comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Business Branding. It is available to all students, of all academic backgrounds. REQUIREMENTS Our Business Branding is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. COURSE CURRICULUM 2 sections • 13 lectures • 01:50:00 total length •Business Course Promo Video: 00:03:00 •Chapter1: 00:07:00 •Chapter2: 00:12:00 •Chapter3: 00:11:00 •Chapter4: 00:09:00 •Chapter5: 00:08:00 •Chapter6: 00:07:00 •Chapter7: 00:17:00 •Chapter8: 00:25:00 •Chapter9: 00:07:00 •Chapter10: 00:03:00 •Chapter11: 00:01:00 •Resources - Business Branding For Small Businesses: 00:00:00

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: * Describe the scope and purpose of sales prospecting for professional services * Understand the five rules of selling professional services * Develop a branding statement for themselves and their organisation * Define the criteria for the clients they wish to target * Appreciate the importance of client pain points and how to identify them * Prepare materials for prospecting * Create a cold calling script for prospecting * Write a cold email or LinkedIn message to prospects including a strong subject line * Understand the sorts of questions they can use to stimulate client engagement in a discussion * Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel