14 Online Course Marketing courses in Dalgety Bay

City & Guilds 18th edition online course with Aberdeen centre examination for only £234.00. Online course, tutor support, same day results, quick results & certification.

In today's fast-changing competitive environment, people in all roles need to have more commercial awareness and responsibility.

City & Guilds 18th edition online course with Edinburgh centre examination for only £234.00. Online course, tutor support, same day results, quick results & certification.

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: * Understand the 'organized persistence' model of sales prospecting * Develop skills in using video, online and social media to generate interest * Understand how to write effective sales and outreach emails and using online tools * Develop techniques for effectively managing telephone appointments * Learn ways to use LinkedIn for connecting with customers and prospects * Develop networking skills and learn how to source and develop referrals and professional introductions 1 KEY PRINCIPLES OF SMART SALES PROSPECTING * Set your sales prospecting goals and objectives * Elevator pitch, core messages and your value proposition * Targeting and segmenting your market * 'Organised persistence' using your CRM effectively 2 SETTING APPOINTMENTS BY TELEPHONE - PLANNING AND PREPARATION * Why calling still works and the best times to call * Creating a call prompt sheet: * Opening a call and taking control * Giving a reason to meet * Key questions to ask * Overcoming the cold calling blues 3 SETTING APPOINTMENTS BY TELEPHONE - ADVANCED SKILLS * Giving a reason to meet and 'selling the appointment' * Key questions to ask that will create interest and motivation to meet * Voice tone, power words, phrasing, pausing, responding * Getting past gatekeepers and getting through 4 USING LINKEDIN FOR RESEARCH AND FOLLOW-UP * Why LinkedIn matters and how to use it * Finding new contacts, connecting and Inmailing * Short-cuts and advanced skills 5 EMAIL STRATEGIES THAT WORK * Using AIDA and other templates for sales emails * Using personalized video emails to create interest * Vertical targeting emails, with examples * Building awareness with an email chain

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: * Build rapport with authenticity * Use open questions, listening and summary to properly understand the prospect * Use 'impact' questions to 'stack the pain' of remaining with the status quo * Convert features into personalised benefits that reflect stated needs * Handle objections with calm confidence * Identify buying signals * Close effectively * Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 WHAT MAKES A CUSTOMER BUY ANY PRODUCT? * Moving towards 'pleasure' * Moving away from 'pain' * Robert Cialdini's Psychology of Influence - buying motives * Understanding what your product does for customers * Why there is never a 'one size fits all' approach * What are the real 'unique selling points' and why the salesperson is the real 'USP' * At what point does the customer emotionally buy your product? 2 GETTING PAST GATEKEEPERS * What gatekeepers' motivations are * How to make them your friend rather than your enemy * How to make your call harder to block than to put through * How to control the gatekeeper with questions, not answers * Using Cialdini's 'reciprocity' law to get put through more often * Practical exercise in which the trainer poses as gatekeeper 3 QUESTIONING AND LISTENING SKILLS * How to use open questions to get the customer talking * What questions to avoid and why * How to 'stack the pain' of the status quo with 'impact questions' * Practical 'pain stacking' exercise in pairs * What listening is and what it isn't * Question funnelling - how to earn deeper disclosure through probing * Practical funnelling exercise in pairs * The power of summary 4 HOW TO CREATE TAILORED BENEFITS AND NOT 'DIVE INTO SOLUTION' * What is 'diving into solution'? Examples and analogies * Why it is to be avoided * Practical exercise in pairs - how it feels to have solutions offered up too early * How to avoid 'feature-dumping' * What is 'value selling'? * How to create tailored benefits * How to convert product features into benefits * How to deal with the prospect's competitor allegiance 5 HANDLING OBJECTIONS AND TESTING THE WATER * How to overcome the price objection by selling value * Common objections the participants encounter and answers that work * The objections salespeople carry in their own heads * The 'A-C-E' objection-handling model * How to uncover objections * When - and when not - to trial close 6 CLOSING SKILLS * Why salespeople often close too early * How to identify buying signals * How to use urgency with skill and effectiveness * Four killer closing techniques that work * How to avoid buying the product back by careless post-sale talk * How to ask for referrals for your product * How to 'farm' the account for future opportunities 7 WRAP-UP * Key learnings from each participant * Individual action planning - steps that can and will be implemented in the workplace

R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments. In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish. MODULE 1: Creating the foundations for success * Off-line video tutorials and exercises * Total time ~ 1 - 1.5 hours VIDEO 1: MAKING THE MOST OF PROJECT MANAGEMENT IN R&D * Characterising R&D projects * Applying project management to R&D work * Exploiting the potential of project management in R&D VIDEO 2: PROMOTING SUCCESS IN R&D PROJECT MANAGEMENT * Modelling successful project management * Evaluating performance and promoting success * The role and skills of the project manager/leader MODULE 2: Initiating and defining R&D projects * Live interactive sessions (via Zoom): * Session 1: 10:00 - 12:00 * Session 2: 14:00 - 15:30 SESSION 1: SELECTING AND INITIATING PROJECTS * Recognising worthwhile opportunities; initiating projects * Identifying stakeholders and their goals * Characterising and engaging stakeholders SESSION 2: DEFINING GOALS AND AGREEING DELIVERABLES * Establishing the full scope of the project * Clarifying and prioritising project deliverables * Defining and agreeing deliverable specifications MODULE 3: Planning R&D projects * Live interactive sessions (via Zoom): * Session 1: 10:00 - 12:00 * Session 2: 14:00 - 15:30 SESSION 1: IDENTIFYING AND ORGANISING ACTIVITIES * Creating effective plans; avoiding planning pitfalls * Identifying tasks and assigning responsibilities * Sequencing tasks and estimating durations SESSION 2: DEVELOPING THE TIMELINE AND RESOURCE PLAN * Identifying the 'critical path'; creating a resource plan * Dealing with estimating uncertainty * Accelerating the programme MODULE 4: Leadership and teamwork in R&D projects * Off-line video tutorials and exercises * Total time ~ 1 - 1.5 hours VIDEO 1: WORKING EFFECTIVELY IN PROJECT TEAMS * Building teamwork in contemporary organisations * Recognising each other's skills; building synergy * Building good working relationships; handling conflict VIDEO 2: THE ROLE OF THE R&D PROJECT TEAM LEADER * Building teamwork: the role of leadership * Creating an effective team culture * Delegating work and motivating team members MODULE 5: Managing uncertainty in R&D projects * Live interactive sessions (via Zoom): * Session 1: 10:00 - 12:00 * Session 2: 14:00 - 15:30 SESSION 1: CHARACTERISING UNCERTAINTY; IDENTIFYING RISKS * Exploring uncertainty; applying risk management * Focusing the risk management process * Identifying and defining risk events SESSION 2: MANAGING AND CONTROLLING RISKS TO THE PROJECT * Evaluating risk events * Selecting between risk strategies; setting contingencies * Updating and controlling exposure to risk MODULE 6: Implementing and controlling R&D projects * Live interactive sessions (via Zoom): * Session 1: 10:00 - 12:00 * Session 2: 14:00 - 15:30 SESSION 1: INITIATING ASSIGNMENTS AND MANAGING CHANGES * Creating a pro-active implementation and control culture * Establishing effective implementation and control procedures * Assigning work and managing changes SESSION 2: MONITORING, MANAGING AND DEVELOPING PERFORMANCE * Adopting meaningful monitoring techniques * Responding to problems; building performance * Managing and controlling multiple project assignments

The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context. The scope of the programme includes: The course emphasises the collaborative nature of delivery and the need to offer value to customers. The principal training objectives for this programme are to help participants: * Understand why technical roles are broader than we might assume * Appreciate the importance of, and the need to support, sales * Value the idea of 'Good Enough' * Recognise what can affect profitability * Realise the future needs protecting 1 INTRODUCTION * (Course sponsor) * Why this programme has been developed * Review of participants' needs and objectives 2 THAT'S NOT MY JOB! * How we see our own role in work * How other people see our role * Stakeholders: who are they and why do they matter? * The organisational backdrop * What is my role really? 3 SALES AND MARKETING * Where does the money come from? * Where do we find customers? * The sales process * One-off sales versus repeat business * Customer/supplier relationships * What something costs versus what the customer will pay * The value chain 4 ESTIMATING * Purpose of estimates * The problem with precision * Five estimating techniques 5 CHANGE CONTROL * Can you just do this for me? * When being helpful leads to bankruptcy * How to deal with change requests 6 RISK MANAGEMENT * Risk in projects * Risk in operations * Categories of risk 7 THE VALUE OF INTELLECTUAL PROPERTY * Issues with sharing information * Commercial in confidence * Non-disclosure agreements 8 COURSE REVIEW AND ACTION PLANNING * (Course sponsor present) * Identify actions to be implemented individually * What actions should be implemented to improve working with non-technical people? * Conclusion

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: * Develop a clear and consistent process for new business development and lead-generation * Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' * Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals * Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach * Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities * Develop an engaging telephone voice and manner - and a 'networking personality' * Qualify potential opportunities with more accuracy on a consistent basis * Prioritise opportunities and manage their time when sourcing new business * Discover online sources of leads, contacts and referrals * Overcome psychological blocks to cold or warm calling - theirs and the client's * Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Make outbound sales or appointment calls with improved confidence, control and results * Improve the conversion of calls to appointments by using more effective questions and sales messages * Get past gatekeepers and assistants more effectively * Make the most of your CRM software and systems 1 ONLINE MARKETING - WHAT WORKS! * Workshop overview and learning objectives * Choosing your social media channels * LinkedIn for sales and marketing * Designing and implementing an effective new business email campaign online * Creating a lead-generation strategy online - with case studies * Avoiding common mistakes in social media marketing * Case study: 'Best practice in social media sales and marketing' * Using blogs and video-based marketing (eg, YouTube) * New trends and how to keep your finger on the 'social media' pulse * Twenty essential websites and online marketing tools 2 MAKING APPOINTMENTS BY TELEPHONE * Planning the call, telephone techniques, integrating with email and online marketing * Developing a clear and consistent process to appointment-making * Setting and achieving the right level of telephone activity to achieve your appointment goals * Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach * Overcoming the most common 'put-offs' to seeing or engaging with you * Overcoming psychological blocks to cold or warm calling - yours and the client's * Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy * Making outbound sales or appointment calls with improved confidence, control and results * Improving conversion of calls to appointments by using more effective questions and sales messages * The five keys to developing an engaging telephone voice and approaching manner 3 POWER NETWORKING * Strategies for networking and B2B referral-based marketing * The importance, and different types, of networking * How to work a room - preparation and strategy * Communication dynamics in networking - the power of the listening networker * Assumptions when networking * Business networking etiquette * Making connections, asking for cards, contact details and referrals, gaining follow-up commitments * Building relationships - follow-up and follow-through 4 DEVELOPING NEW LEADS * Strategies for first-time sales calls * Gaining rapport and opening first-time and new business sales calls effectively * Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences * Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal * Value message - differentiate your solutions clearly and accurately, with tailored value statements * Presenting the right initial USPs, features and benefits and making them relevant and real to the customer * Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price * Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 ORGANISED PERSISTENCE - CRM AND PROSPECT-TRACKING * Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management * Maintaining a good database for maximising new business ROI * Developing a contact strategy with different types and levels of contact * Analysing your contact base using state-of-the-art software and tools * Making the most of your CRM systems and solutions * Understanding that your attitude makes a difference when sourcing new business * Setting SMART objectives for new business development and lead-generation * Practical exercise - setting personal development and business goals * Time management tips to improve daily productivity * New business pipeline management strategies for peak sales performance 6 WORKSHOP SUMMARY AND CLOSE * Practical exercise - developing your new business action plan * Review and feedback