OVERVIEW
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Internet is the main source of marketing today and Digital Marketing along with
Social Media Marketing helps the business to stay alive in the digital world.
Earlier companies use to spend a lot of money on traditional ways of marketing
and still, they were not able to reach global clients. With the existence of
Digital marketing, they are able to break the barriers to reaching global
clients. With the use of Social Media Marketing and Digital Marketing
organisations are able to reach every corner of the world and also it is very
cost-effective. Digital Marketing encompasses various channels like Search
Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook
marketing, Ad Words, and Email Campaigns and is list is longer. All these tools
are used to cover global marketing. No matter where you are located in the
world, your product can reach clients anywhere in the world. This course will
help develop innovative social media strategies, and to boost brand awareness
with rich content. With the effective analysis of campaign results, you'll be on
track to exceed sales targets and advance your career with the latest social
media marketing techniques.