Name: Complete Online Marketing & Advertising Course
Price: 25 GBP
Availability: InStock

<h2>Target Marketing Training Course Overview</h2>
<p>Are you looking to begin your target market career or want to develop more advanced skills in target market? Then this determine target market online training course will set you up with a solid foundation to become a confident business manager and help you to develop your expertise in target market.</p>
<p>This determine target market online training course is <strong>accredited</strong> by the <strong>CPD UK </strong>&amp;<strong> IPHM</strong>. CPD is <strong>globally recognised</strong> by <strong>employers</strong>, <strong>professional organisations</strong> and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. <strong>CPD certified certificates</strong> are <strong>accepted</strong> by thousands of <strong>professional bodies</strong> and <strong>government regulators</strong> here in the <strong>UK</strong> and <strong>around the world</strong>.</p>
<p>Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this determine target market online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager.</p>
<p>The determine target market online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager.</p>
<p>This comprehensive determine target market online training course is the perfect way to kickstart your career in the field of target market. This determine target market online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees.</p>
<p>If you're interested in working as a business manager or want to learn more skills on target market but unsure of where to start, then this determine target market online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills.</p>
<p>As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This determine target market online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience.</p>
<h3><b>Who should take this course?</b></h3>
<p>This comprehensive determine target market online training<strong> </strong>course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of target market.</p>
<h3><b>Entry Requirement</b></h3>
<ul>
<li>There are no academic entry requirements for this determine target market online training<strong> </strong>course, and it is open to students of all academic backgrounds.</li>
<li>As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol.</li>
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<h3><b>Career path</b></h3>
<p>This determine target market online training<strong> </strong>course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry.</p><h2><b>Course Curriculum</b></h2>
							
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												Introduction <span></span>
											

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                                                            <p>Target Market Essentials</p>
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												Importance Of Your Target Market <span></span>
											

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                                                            <p>Why is Your Target Market So Important</p>
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												Target Market Framework <span></span>
											

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                                                            <p>Define Your Target Market</p>
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                                                            <p>Step 1 - Define Standard Attributes - Demographics</p>
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                                                            <p>Step 1 (con't) - Define Standard Attributes - More Demographics</p>
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                                                            <p>Step 1 (con't) - Define Standard Attributes - Psychographics</p>
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                                                            <p>Step 2 - Develop Custom Attributes</p>
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                                                            <p>Step 3 - Validation</p>
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                                                            <p>Step 4 - Adjust Your Strategy</p>
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                                                            <p>Why is Your Target Market So Important</p>
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							</div><h2><b>Recognised Accreditation</b></h2>
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<h3>CPD Certification Service</h3>
<p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.</p>
<h3>Quality Licence Scheme Endorsed</h3>
<p>The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.</p>
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<p> </p><h2><b>Certificate of Achievement</b></h2>
							<h3>Endorsed Certificate from Quality Licence Scheme</h3>
<p>After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.</p>
<h3>Certificate of Achievement from Lead Academy</h3>
<p>After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.</p><h2><b>FAQs</b></h2>

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										Is CPD a recognised qualification in the UK?									
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										<p>CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. </p>
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										Are QLS courses recognised?									
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										<p>Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. </p>
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										When will I receive my certificate?									
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										<p>For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.  </p>
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										Can I pay by invoice?									
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										<p>Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. </p>
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										Can I pay via instalment?									
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										<p>Yes, you can pay via instalments at checkout. </p>
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										How to take online classes from home?									
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										<p>Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. </p>
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										Does age matter in online learning?									
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										<p>No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.</p>
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										When I will get the login details for my course?									
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										<p>After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org</p>
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Lead Academy

Target Marketing Online Training Course

General Admission

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			<h4>Overview</h4>		</div>
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							<p><span>'LinkedIn Marketing for Business' is an all-encompassing course designed for professionals seeking to leverage LinkedIn for business growth and networking. This course guides you through establishing a strong LinkedIn presence, from optimising your profile to creating a compelling company page. You'll explore effective strategies for engaging with your audience, including using trending topics, crafting impactful marketing posts, and strategically sponsoring content.</span></p><p><span>The course also delves into advanced techniques like managing LinkedIn groups for prospect engagement, utilising search functions for lead generation, and mastering various LinkedIn ad formats. Additionally, it offers a clear, step-by-step marketing plan alongside insights into content creation and algorithm strategies for 2024. With a blend of practical advice, success stories, and an extensive FAQ section, this course is a comprehensive guide for anyone aiming to harness the full potential of LinkedIn for business success.</span></p><p><span>'LinkedIn Marketing for Business' is a comprehensive course designed to harness LinkedIn's potential, a platform with over 700 million users, for business and professional growth. This course teaches you to optimise LinkedIn profiles and company pages, making LinkedIn a vital tool for lead generation that is 277% more effective than Facebook or Twitter.</span></p>						</div>
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			<h4>Description</h4>		</div>
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							<p><span>'LinkedIn Marketing for Business' is an insightful course designed to equip professionals and businesses with the skills needed to excel on LinkedIn, the world's largest professional networking platform. The course begins with foundational elements, teaching participants how to create an optimised LinkedIn profile and an engaging company page, which is crucial for establishing a strong online business presence. It then progresses to advanced techniques, including crafting effective marketing posts and utilising LinkedIn's 'Content Suggestions' to identify and leverage trending topics, ensuring content resonates with the target audience.</span></p><p> </p><p><span>Beyond essential profile management, the course delves into strategic aspects of LinkedIn marketing. This includes learning to sponsor posts effectively, creating and nurturing LinkedIn groups for prospect engagement, and utilising LinkedIn's search functionality for lead generation. The curriculum also covers the intricacies of designing various LinkedIn ad formats, such as traffic, video, and messaging ads, to maximise reach and impact. Participants will gain insights into developing a comprehensive LinkedIn marketing plan, leveraging the platform's algorithm, and employing powerful InMail strategies, equipping them with the tools to navigate and succeed in the evolving world of LinkedIn marketing.</span></p>						</div>
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			<h4>Why Choose Us?</h4>		</div>
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										<span>This course is accredited by the CPD Quality Standards.</span>
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										<span>Lifetime access to the whole collection of the learning materials.</span>
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										<span>Online test with immediate results.</span>
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										<span>Enroling in the course has no additional cost.</span>
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										<span>You can study and complete the course at your own pace.</span>
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										<span>Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.</span>
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			<h4>Will I Receive A Certificate Of Completion?</h4>		</div>
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							<p>Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.</p>						</div>
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										<span>Business Owners and Entrepreneurs: Enhance your online presence on LinkedIn.</span>
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										<span>Marketing Professionals: Integrate LinkedIn into digital marketing strategies.</span>
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										<span>Sales Executives: Use LinkedIn for lead generation and networking.</span>
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										<span>Social Media Managers: Expand skills in LinkedIn management.</span>
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										<span>Job Seekers: Improve personal branding and professional networking.</span>
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										<span>B2B Marketers: Leverage LinkedIn for business growth and client engagement.</span>
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							<p><span>The Linkedin Marketing for Business course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Linkedin Marketing for Business, without any fuss.</span></p>						</div>
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										<span>Content Strategist</span>
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										<span>Digital Marketing Manager</span>
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										<span>Head of Marketing</span>
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			<h4>Order Your Certificate</h4>		</div>
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							<div><div><div><div id="1693981461.590199"><div><div><div><div><div><div><div><div><div><div><div>To order CPD Quality Standard Certificate, we kindly invite you to visit the following link:</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>						</div>
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				<h3>
	<span>Course Curriculum</span>
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					<td><span><i></i> 00:03:00</span></td>
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					<td>Using 'Content Suggestions' To Find Trending LinkedIn Topics</td>
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					<td>Using 'Search' To Find And Connect With Leads</td>
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					<td>Simple LinkedIn Marketing Hacks To Grow Your B2B Audience</td>
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					<td>Tips For Creating Awesome LinkedIn Native Content In 2020</td>
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					<td>Powerful InMail Strategies That Work In 2020</td>
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					<td><i></i></td>
					<td>LinkedIn Marketing Do's And Don'ts</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>LinkedIn Marketing Premium Tools And Services To Consider</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>LinkedIn Marketing Success Stories</td>
					<td> </td>
					<td><span><i></i> 00:06:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>LinkedIn Marketing Frequently Asked Questions</td>
					<td> </td>
					<td><span><i></i> 00:05:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Assignment</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Assignment - Linkedin Marketing for Business</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Order Your Certificate</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Order Your Certificate</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

NextGen Learning

Linkedin Marketing for Business Course

<p>If you've ever considered working as a Media Marketing Strategies but felt like you lack the knowledge and skills to launch your career, this course might be what you want! The Media Marketing Strategies course will allow you to equip yourself with a solid foundation and develop more advanced skills on that foundation. Enrol today to learn all the required knowledge and skills to pursue a rewarding career in the relative industry.</p> <p>The Media Marketing Strategies course is for both beginners and those already working in the field. It covers gradually from basics to advanced concepts of being a successful Media Marketing Strategies. Anyone passionate about learning can take this course and develop skills and a portfolio to have a competitive edge in the job market. Also, upon completing our Media Marketing Strategies course, you will get a widely respected accreditation and a deeper knowledge of the topic.</p> <p><strong>Key Benefits</strong></p> <ul> <li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li></ul><p><strong>Curriculum</strong></p> <ul> <li>Module 01: Fundamentals of Digital Marketing</li><li>Module 02: Growth Hacking</li><li>Module 03: Customer Journey</li><li>Module 04: Content Marketing</li><li>Module 05: SEO</li><li>Module 06: E-Mail Marketing</li><li>Module 07: Facebook Marketing</li><li>Module 08: Instagram Marketing</li><li>Module 09: Twitter Marketing</li><li>Module 10: Youtube Marketing</li><li>Module 11: Mobile Marketing</li></ul> <p><strong>Course Assessment</strong></p> <p>You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.</p> <p><strong>Certificate</strong></p> <p>Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        10 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>The Media Marketing Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>There are no formal entry requirements for the course, with enrollment open to anyone!</p> 
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                             <p>Learn the essential skills and knowledge you need to excel in your professional life with the help &amp; guidance from our Media Marketing Strategies training.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>

                        </div>

Training Express

Media Marketing Strategies Course

<p>Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified<strong> Growing Business with Proper Branding</strong> bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our <strong>40 </strong>course mega bundle that will exceed your expectations within your budget.</p> <p>The<strong> Growing Business with Proper Branding</strong> related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then <strong> StudyHub </strong>proposes a preparatory bundle. This comprehensive <strong>Growing Business with Proper Branding</strong> bundle will help you build a solid foundation to become a proficient worker in the sector.</p> <p><strong>This Growing Business with Proper Branding Bundle consists of the following</strong><strong> 30 </strong><strong>CPD Accredited Premium courses - </strong></p> <ul> <li>Course 1: Neuroscience for Personal Branding</li><li>Course 2: Branding Your Business</li><li>Course 3: Business Branding For Small Businesses</li><li>Course 4: Personal Branding Course</li><li>Course 5: Brand Building Management</li><li>Course 6: Marketing Secrets for High Sales</li><li>Course 7: Building a Professional Brand Using LinkedIn</li><li>Course 8: Visual Merchandising Diploma</li><li>Course 9: Marketing Communication</li><li>Course 10: Operations Management</li><li>Course 11: Leadership and Management Course</li><li>Course 12: Diploma in Risk Management Level 7</li><li>Course 13: Corporate Risk And Crisis Management - Online Course</li><li>Course 14: Complete Communication Skills Master Class for Life</li><li>Course 15: Marketing Strategies for Business</li><li>Course 16: Strategic Planning and Analysis for Marketing</li><li>Course 17: Lead Generation with Attraction Marketing for Business</li><li>Course 18: Complete Online Marketing &amp; Advertising Course</li><li>Course 19: PR : Public Relation</li><li>Course 20: Email Marketing Masterclass</li><li>Course 21: Facebook Marketing Strategy for Business</li><li>Course 22: Youtube Marketing Strategy</li><li>Course 23: Linkedin Marketing for Business</li><li>Course 24: Video Marketing Strategy</li><li>Course 25: Advanced Diploma in Digital Marketing</li><li>Course 26: Advanced Diploma in Social Media Marketing</li><li>Course 27: Corporate Social Responsibility (CSR)</li><li>Course 28: Stakeholder Management</li><li>Course 29: Patient Customer Service Training</li><li>Course 30: Certificate in Purchasing and Procurement</li></ul> <p><strong>10 </strong><strong>Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques-</strong></p> <ul> <li>Course 1: Career Development Plan Fundamentals</li><li>Course 2: CV Writing and Job Searching</li><li>Course 3: Interview Skills: Ace the Interview</li><li>Course 4: Video Job Interview for Job Seekers</li><li>Course 5:  Create a Professional LinkedIn Profile</li><li>Course 6: Business English Perfection Course</li><li>Course 7: Networking Skills for Personal Success</li><li>Course 8: Boost Your Confidence and Self-Esteem</li><li>Course 9: Public Speaking Training</li><li>Course 10: Learn to Fight Procrastination</li></ul> <p><strong>Learning Outcome</strong></p> <p><strong>This tailor-made </strong><strong>Growing Business with Proper Branding</strong><strong> bundle will allow you to-</strong></p> <ul> <li>Uncover your skills and aptitudes to break new ground in the related fields</li><li>Deep dive into the fundamental knowledge </li><li>Acquire some hard and soft skills in this area </li><li>Gain some transferable skills to elevate your performance</li><li>Maintain good report with your clients and staff</li><li>Gain necessary office skills and be tech savvy utilising relevant software </li><li>Keep records of your work and make a report </li><li>Know the regulations around this area</li><li>Reinforce your career with specific knowledge of this field </li><li>Know your legal and ethical responsibility as a professional in the related field</li></ul> <p>This Growing Business with Proper Branding Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments.</p> <p><strong>Certification</strong></p> <p>After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and <strong>1 hardcopy certificate for the Title Course completely free</strong>. Other Hard Copy certificates need to be ordered at an additional cost of •8.</p> <h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        400 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div> <h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Growing Business with Proper Branding bundle! This bundle is also ideal for professionals looking for career advancement.</p> 
                        </div> <h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>To participate in this course, all you need is -</p> <ul> <li>A smart device</li><li>A secure internet connection</li><li>And a keen interest in Growing Business with Proper Branding</li></ul> 
                        </div> <h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                             <p>Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields. </p> 
                        </div>

Studyhub UK

Personal Branding

Online Course Marketing

Personal Brand Building

Business Branding

Branding

Business & Marketing

Growing Business with Proper Branding

<div id="course-pills-1">Duration<p>3 Days</p><p>18 CPD hours</p>This course is intended for<p>Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.</p>Overview<p>By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions.</p><p>The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices.</p></div><div id="course-pills-2"><h4>Data Preparation and Cleaning</h4><ul><li>Data Models and Structured Data</li><li>pandas</li><li>Data Manipulation</li></ul><h4>Data Exploration and Visualization</h4><ul><li>Identifying the Right Attributes</li><li>Generating Targeted Insights</li><li>Visualizing Data</li></ul><h4>Unsupervised Learning: Customer Segmentation</h4><ul><li>Customer Segmentation Methods</li><li>Similarity and Data Standardization</li><li>k-means Clustering</li></ul><h4>Choosing the Best Segmentation Approach</h4><ul><li>Choosing the Number of Clusters</li><li>Different Methods of Clustering</li><li>Evaluating Clustering</li></ul><h4>Predicting Customer Revenue Using Linear Regression </h4><ul><li>Understanding Regression</li><li>Feature Engineering for Regression</li><li>Performing and Interpreting Linear Regression</li></ul><h4>Other Regression Techniques and Tools for Evaluation</h4><ul><li>Evaluating the Accuracy of a Regression Model</li><li>Using Regularization for Feature Selection</li><li>Tree-Based Regression Models</li></ul><h4>Supervised Learning: Predicting Customer Churn</h4><ul><li>Classification Problems</li><li>Understanding Logistic Regression</li><li>Creating a Data Science Pipeline</li></ul><h4>Fine-Tuning Classification Algorithms</h4><ul><li>Support Vector Machine</li><li>Decision Trees</li><li>Random Forest</li><li>Preprocessing Data for Machine Learning Models</li><li>Model Evaluation</li><li>Performance Metrics</li></ul><h4>Modeling Customer Choice</h4><ul><li>Understanding Multiclass Classification</li><li>Class Imbalanced Data</li></ul></div><div id="course-pills-3"><h4>Additional course details:</h4><br /><p>Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. </p><p></p> This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. <p></p>Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success.  <p></p>While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you.  <p></p>Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.<p></p></div>

Nexus Human

Data Engineering

Big Data Analytics

Data Science

Marketing Analytics

Data Skills

Data Science for Marketing Analytics

<div id="course-pills-1">Duration<p>1 Days</p><p>6 CPD hours</p>This course is intended for<p>Sales  Legal  Marketing  Business analysts  Project managers  AWS Academy students  Other IT-related professionals</p>Overview<p>Summarize the working definition of AWS Differentiate between on-premises, hybrid-cloud, and all-in cloud Describe the basic global infrastructure of the AWS Cloud Explain the six benefits of the AWS Cloud Describe and provide an example of the core AWS services, including compute, network, databases, and storage Identify an appropriate solution using AWS Cloud services with various use cases Describe the AWS Well-Architected Framework Explain the shared responsibility model Describe the core security services within the AWS Cloud Describe the basics of AWS Cloud migration Articulate the financial benefits of the AWS Cloud for an organization?s cost management Define the core billing, account management, and pricing models Explain how to use pricing tools to make cost-effective choices for AWS services</p><p>This course is for individuals who seek an overall understanding of the Amazon Web Services (AWS) Cloud, independent of specific technical roles. You will learn about AWS Cloud concepts, AWS services, security, architecture, pricing, and support to build your AWS Cloud knowledge. This course also helps you prepare for the AWS Certified Cloud Practitioner exam.</p>Prerequisites<p>General IT technical knowledge, General IT business knowledge</p></div><div id="course-pills-2"><h3>1 - Introduction to Amazon Web Services</h3> <ul> <li>Summarize the benefits of AWS</li> <li>Describe differences between on-demand delivery and cloud deployments</li> <li>Summarize the pay-as-you-go pricing model</li> </ul> <h3>2 - Compute in the Cloud</h3> <ul> <li>Describe the benefits of Amazon Elastic Compute Cloud (Amazon EC2) at a basic level</li> <li>Identify the different Amazon EC2 instance types</li> <li>Differentiate between the various billing options for Amazon EC2</li> <li>Describe the benefits of Amazon EC2 Auto Scaling</li> <li>Summarize the benefits of Elastic Load Balancing</li> <li>Give an example of the uses for Elastic Load Balancing</li> <li>Summarize the differences between Amazon Simple Notification Service (Amazon SNS) and Amazon Simple Queue Services (Amazon SQS)</li> <li>Summarize additional AWS compute options</li> </ul> <h3>3 - Global Infrastructure and Reliability</h3> <ul> <li>Summarize the benefits of the AWS Global Infrastructure</li> <li>Describe the basic concept of Availability Zones</li> <li>Describe the benefits of Amazon CloudFront and Edge locations</li> <li>Compare different methods for provisioning AWS services</li> </ul> <h3>4 - Networking</h3> <ul> <li>Describe the basic concepts of networking</li> <li>Describe the difference between public and private networking resources</li> <li>Explain a virtual private gateway using a real life scenario</li> <li>Explain a virtual private network (VPN) using a real life scenario</li> <li>Describe the benefit of AWS Direct Connect</li> <li>Describe the benefit of hybrid deployments</li> <li>Describe the layers of security used in an IT strategy</li> <li>Describe which services are used to interact with the AWS global network</li> </ul> <h3>5 - Storage and Databases</h3> <ul> <li>Summarize the basic concept of storage and databases</li> <li>Describe benefits of Amazon Elastic Block Store (Amazon EBS)</li> <li>Describe benefits of Amazon Simple Storage Service (Amazon S3)</li> <li>Describe the benefits of Amazon Elastic File System (Amazon EFS)</li> <li>Summarize various storage solutions</li> <li>Describe the benefits of Amazon Relational Database Service (Amazon RDS)</li> <li>Describe the benefits of Amazon DynamoDB</li> <li>Summarize various database services</li> </ul> <h3>6 - Security</h3> <ul> <li>Explain the benefits of the shared responsibility model</li> <li>Describe multi-factor authentication (MFA)</li> <li>Differentiate between the AWS Identity and Access Management (IAM) security levels</li> <li>Describe security policies at a basic level</li> <li>Explain the benefits of AWS Organizations</li> <li>Summarize the benefits of compliance with AWS</li> <li>Explain primary AWS security services at a basic level</li> </ul> <h3>7 - Monitoring and Analytics</h3> <ul> <li>Summarize approaches to monitoring your AWS environment</li> <li>Describe the benefits of Amazon CloudWatch</li> <li>Describe the benefits of AWS CloudTrail</li> <li>Describe the benefits of AWS Trusted Advisor</li> </ul> <h3>8 - Pricing and Support</h3> <ul> <li>Understand AWS pricing and support models</li> <li>Describe the AWS Free Tier</li> <li>Describe key benefits of AWS Organizations and consolidated billing</li> <li>Explain the benefits of AWS Budgets</li> <li>Explain the benefits of AWS Cost Explorer</li> <li>Explain the primary benefits of the AWS Pricing Calculator</li> <li>Distinguish between the various AWS Support Plans</li> <li>Describe the benefits of AWS Marketplace</li> </ul> <h3>9 - Migration and Innovation</h3> <ul> <li>Understand migration and innovation in the AWS Cloud</li> <li>Summarize the AWS Cloud Adoption Framework (AWS CAF)</li> <li>Summarize six key factors of a cloud migration strategy</li> <li>Describe the benefits of various AWS data migration solutions, such as AWS Snowcone, AWS Snowball, and AWS Snowmobile</li> <li>Summarize the broad scope of innovative solutions that AWS offers</li> <li>Summarize the five pillars of the AWS Well-Architected Framewor</li> </ul> <h3>10 - AWS Certified Cloud Practitioner Basics</h3> <ul> <li>Determine resources for preparing for the AWS Certified Cloud Practitioner examination</li> <li>Describe benefits of becoming AWS Certified</li> </ul></div>

AWS Certification

AWS Certified Developer

AWS Certified Database

AWS Certified Cloud Practitioner

AWS (Amazon Web Services)

AWS Certified Solutions Architect

AWS Cloud Practitioner Essentials

<p>If you've ever considered working as a Marketing Management Insights but felt like you lack the knowledge and skills to launch your career, this course might be what you want! The Marketing Management Insights course will allow you to equip yourself with a solid foundation and develop more advanced skills on that foundation. Enrol today to learn all the required knowledge and skills to pursue a rewarding career in the relative industry.</p> <p>The Marketing Management Insights course is for both beginners and those already working in the field. It covers gradually from basics to advanced concepts of being a successful Marketing Management Insights. Anyone passionate about learning can take this course and develop skills and a portfolio to have a competitive edge in the job market. Also, upon completing our Marketing Management Insights course, you will get a widely respected accreditation and a deeper knowledge of the topic.</p> <p><strong>Key Benefits</strong></p> <ul> <li>Accredited by CPD</li><li>Instant e-certificate</li><li>Fully online, interactive course</li><li>Self-paced learning and laptop, tablet, smartphone-friendly</li><li>24/7 Learning Assistance</li></ul><p><strong>Curriculum</strong></p> <ul> <li>Module 01: Basics of Marketing</li><li>Module 02: The Marketing Process</li><li>Module 03: Strategic Marketing</li><li>Module 04: Marketing Environment</li><li>Module 05: Market Segmentations</li><li>Module 06: Consumer Buying Behaviour</li><li>Module 07: Business Markets and Buying Behaviour</li><li>Module 08: Marketing Research</li><li>Module 09: Product Strategy</li><li>Module 10: Branding Strategy</li><li>Module 11: Product Life Cycle</li><li>Module 12: Pricing Strategy</li><li>Module 13: Marketing Channels</li><li>Module 14: Integrated Marketing Communications</li><li>Module 15: Advertising and Sales Promotion</li><li>Module 16: Personal Selling and Public Relations</li><li>Module 17: Direct and Digital Marketing</li></ul> <p><strong>Course Assessment</strong></p> <p>You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.</p> <p><strong>Certificate</strong></p> <p>Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.</p><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        15 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                             <p>The Marketing Management Insights training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.</p> 
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                             <p>There are no formal entry requirements for the course, with enrollment open to anyone!</p> 
                        </div><h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                             <p>Learn the essential skills and knowledge you need to excel in your professional life with the help &amp; guidance from our Marketing Management Insights training.</p> 
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>
        <h4>Certificate of completion</h4>
        <p>
            Hard copy certificate -
            Included
        </p>

                        </div>

Marketing Management Insights Course

<p><span>This <b>ChatGPT for Marketing and Productivity with AI Tools </b>course is your guide to using </span><b>AI to boost your marketing results</b><span>.</span></p>
<h3></h3>
<p><span>Boost your marketing skills and productivity to the next level with our comprehensive </span><b>ChatGPT for Marketing and Productivity with AI Tools</b><span> course. Dive deep into the world of Artificial Intelligence (AI), its applications, and how it can revolutionise the way you work. This course is meticulously designed to empower marketing professionals, content creators, entrepreneurs, and anyone intrigued by the power of AI. </span></p>
<h3></h3>
<p><span>It's a blend of theoretical understanding, practical exposure, and foresight into the future of AI, particularly in the field of </span><b>marketing and productivity</b><span>.</span></p>
<h3></h3>
<p><span>In</span><b> Section 01</b><span>, we unpack the 'AI Marketing Playbook'. Starting with an introduction to OpenAI's ChatGPT, its possibilities, and its limitations, you'll gain a fundamental understanding of AI capabilities. Following this, delve into practical aspects of using ChatGPT, from generating innovative ideas and content to cross-posting queries and simplifying complex information. Our experts will also guide you on how to leverage AI for business problem-solving and developing methodologies, wrapping up with insights on the future of ChatGPT.</span></p>
<h3></h3>
<p><span>In </span><b>Section 02</b><span> get teaching on how to use ChatGPT and other AI tools for </span><b>effective marketing</b><span>. Learn to work with Autonomous AI Agents and a variety of AI tools such as Durable, Eightify, Genei, and Ellicit, to name a few. By the end of this section, you'll be equipped with the skills to carry out high-quality research, build AI-based websites, determine research credibility, and clone voices. You'll also get an interesting perspective on the </span><b>future of AI</b><span>.</span></p>
<h3></h3>
<p><span>Finally, </span><b>Section 03</b><span> is all about enhancing your productivity with </span><b>ChatGPT and AI tools</b><span>. From meta-search sites to speech-to-text services, AI design tools, content improvement techniques, and more, this section aims to streamline your work processes. Learn to use tools like Microsoft Bing Search, Google Bard, Speechify, and Adobe for audio enhancements. Wrap up this course with an exploration of generative AI and a glance into the future of this exciting field.</span></p>
<h3></h3>
<p><span>Whether you're a beginner or an experienced professional, this course promises to expand your horizons and make you proficient in harnessing AI's power for marketing and productivity. Unleash the potential of AI and transform your work efficiency with this </span><b>ChatGPT for Marketing and Productivity with AI Tools</b><span> course. Enrol today and start your AI journey with us!</span></p>
<h3></h3>
<p><b>Learning Outcomes</b></p>
<p><span>Upon completion of the ChatGPT for Marketing course, you will be able to:</span></p>
<h3></h3>
<ul>
<li><span>Understand the fundamentals of OpenAI's ChatGPT and its capabilities.</span></li>
<li><span>Generate and qualify ideas effectively using ChatGPT.</span></li>
<li><span>Learn to apply ChatGPT for solving specific business problems.</span></li>
<li><span>Develop skills to connect with various Autonomous AI Agents.</span></li>
<li><span>Learn to use AI tools for enhanced research and content creation.</span></li>
<li><span>Understand how to determine research credibility using AI.</span></li>
<li><span>Gain proficiency in utilising AI for website creation and voice cloning.</span></li>
<li><span>Develop skills to leverage AI tools for improved productivity.</span></li>
<li><span>Understand the future scope of generative AI in marketing.</span></li>
<li><span>Master the use of various AI design and content improvement tools.</span></li>
</ul>
<h3></h3>
<p><b>Who is this course for?</b></p>
<p><span>This ChatGPT for Marketing course is ideal for:</span></p>
<h3></h3>
<ul>
<li><span>Marketing professionals seeking to leverage AI in their strategies.</span></li>
<li><span>Content creators interested in AI-powered idea generation and curation.</span></li>
<li><span>Business owners looking to integrate AI into their operational processes.</span></li>
<li><span>Individuals interested in exploring AI applications in marketing and productivity.</span></li>
<li><span>Any tech enthusiast keen on understanding and applying AI tools.</span></li>
</ul>
<h3></h3>
<p><b>Career Path</b></p>
<p><span>Our ChatGPT for Marketing course will help you to pursue a range of career paths, such as:</span></p>
<h3></h3>
<ul>
<li><span>AI Marketing Specialist: £45,000 - £70,000</span></li>
<li><span>Content Strategist: £35,000 - £55,000</span></li>
<li><span>Business Intelligence Analyst: £40,000 - £65,000</span></li>
<li><span>Productivity Consultant: £45,000 - £75,000</span></li>
<li><span>AI Research Analyst: £50,000 - £80,000</span></li>
<li><span>AI Application Developer: £55,000 - £90,000</span></li>
<li><span>Digital Transformation Consultant: £60,000 - £100,000</span></li>
<li><span>AI Solutions Architect: £65,000 - £110,000</span></li>
</ul>
<h3><b>Prerequisites</b></h3>
<p>This <b>Photoshop Training for Beginners</b> does not require you to have any prior qualifications or experience. You can just enrol and start learning.This <b>Photoshop Training for Beginners</b> was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.</p>
<h3><b>Certification</b></h3>
<p>After studying the course materials of the <b>Photoshop Training for Beginners</b> there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.</p><div>
				<h3>
	<span>Course Curriculum</span>
</h3>

<div>
<table width="100%">				<tbody><tr>
					<td colspan="4">Section 01: The AI Marketing Playbook</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 01: Start an Account with ChatGPT</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 02: What the Company OpenAI Say About Itself</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 03: What OpenAI Say About The Limitations of the Chatbot</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 04: Chatbot Prompt Examples Given By Open AI</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 05: Will Chat GPT Be a Paid Application</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 06: Chat GPT Idea Generation</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 07: Chat GPT - Idea Qualification and Accuracy</td>
					<td> </td>
					<td><span><i></i> 00:03:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 08: ChatGPT - Accuracy and Citations</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 09: Chat GPT - Creating HTML Instances</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 10: Chat GPT - How to Solve Specific Business Problems</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 11: Chat GPT - Statistical Verification of Information</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 12: Chat GPT - Rewrite Content for Different Contexts</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 13: ChatGPT - Content Checked With AI</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 14: ChatGPT - Simplifying Information</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 15: ChatGPT - How to Ask the Chatbot about Context</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 16: ChatGPT - How to Cross-Post Queries</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 17: ChatGPT - How to Narrow Down the Context of Your Query</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 18: ChatGPT - How to Solve a Business Process</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 19: ChatGPT - Developing a Methodology From Experts</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 20: The Future of ChatGPT</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section 02: How to Use ChatGPT and AI for Marketing</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 01: Autonous AI Agents</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 02: Connecting to Open AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 03: Getting an OpenAI Key</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 04: Agent GPT - Autonomous AI</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 05: GoalGPT - Autonomous Agents</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 06: Cognosis - Autonomous AI</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 07: Aomni - Autonomous Agent</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 08: Durable - Build a Website with AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 09: Eightify Summaries</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 10: Genei - Do Higher Quality Research with AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 11: Ellicit - Do Higher Quality Research with AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 12: Inciteful - Do Higher Quality Research with AI</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 13: SciteAI Determine the Credibility of Your Research</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 14: Eleven Labs - Voice Cloning</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 15: AgentGPT - Wrap Up and Return</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 16: Cognosys - Wrap Up and Return</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 17: Aomni - Wrap Up and Return</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 18: Goal GPT - Wrap Up and Return</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 19: Uploading Research Reports to Summarization Applications</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 20: Perspective on The Future of AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Section 03: Productivity with AI Tools</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 01: Meta Search Sites</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 02: SMMRY for Summarzing</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 03: ChatGPT Plugins Waitlist</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 04: Using Microsoft Bing Search</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 05: Using Google Bard</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 06: Microsoft Word Speech To Text</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 07: Transcribe Audio in Microsoft Word</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 08: Speechify</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 09: Exact Image Creation</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 10: AI Design Tools</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 11: Learn How to Prompt</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 12: Content Improvement</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 13: Idea Generation</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 14: Audio Enhancement with Adobe</td>
					<td> </td>
					<td><span><i></i> 00:02:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 15: Clean up Audio With Cleaanvoice</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 16: Notion-AI</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 17: Pictory</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 18: Lex</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 19: ChatPDF</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Unit 20: Conclusion and the Future of Generatie AI - Searchie</td>
					<td> </td>
					<td><span><i></i> 00:01:00</span></td>
				</tr>
				</tbody></table></div>

			</div>

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ChatGPT for Marketing Content and Productivity with AI Tools

Unlock the secrets of strategic marketing and embark on a transformative learning journey with our MBA in a Box - Marketing course. This comprehensive program offers a condensed, yet thorough, exploration of marketing principles, strategies, and best practices, designed to empower aspiring marketers, business owners, and professionals.

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Complete Online Marketing & Advertising Course

<h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(97, 32, 103);">Course description</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Bunnyfoot were the pioneers and are now one of the leading providers of the Certified Professional for Usability and User Experience &ndash; Foundation Level (CPUX-F) in the United Kingdom. Created in association with the international UXQB, this professional 3-day UX certification programme covers user experience methods and theories &ndash; and is independently assessed/certified.</p><blockquote style="color: rgb(33, 33, 33); border-left: 2px solid rgb(94, 53, 177); margin-left: 0px; padding-left: 5px; box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><p style="color: rgb(33, 33, 33) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33) !important;">&ldquo;<em fr-original-style="" style="box-sizing: border-box;">The CPUX course was hugely insightful and I thoroughly enjoyed taking it. I left with the knowledge and understanding that has allowed me to talk confidently to senior managers about human-centred design and user experience, and the certification really demonstrates my expertise in the field.</em>&ldquo;</p><cite style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Debbie Maxwell</strong></strong><br fr-original-style="" style="box-sizing: border-box;">Digital Marketing Manager, Legal &amp; General</cite></blockquote><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-description.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Is it for you?</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Absolutely! The Foundation level certification is appropriate for anyone who works in UX or who wants to become familiar<strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;</strong>with the basics of usability, for example, Product Managers, Software Developers and Designers of all interactive systems that have a user interface.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">If you want to:</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">&bull; ensure that your knowledge of usability and user experience is completely up-to-date;<br fr-original-style="" style="box-sizing: border-box;">&bull; acquire knowledge and skills that follow the established conventions;<br fr-original-style="" style="box-sizing: border-box;">&bull; have recognised proof of your knowledge of usability and user experience&hellip;</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">&hellip;then CPUX-F is for you!</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The certification gives you the qualification needed to advance to the higher certificates in the areas of usability testing (CPUX-UT) and user requirements engineering (CPUX-UR).</p><figure style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><img alt="" data-src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" src="https://www.bunnyfoot.com/wp-content/plugins/bunnyfoot-wp-helper/inc/images/training-beneath-all.png" fr-original-style="" style="cursor: pointer; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-class="fr-draggable"></figure><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">What you will learn</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"></p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The course is based on content from the <a href="http://www.uxqb.org/en/" style="color: rgb(172, 55, 180); user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(172, 55, 180);">International Usability and User Experience Qualification Board</a> (UXQB) and is delivered remotely.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The course provides an introduction to usability and user experience in the areas of:</p><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Usability principles and guidelines</strong></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Understanding and defining the context of use:</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Procedures for analysis</li><li fr-original-style="" style="box-sizing: border-box;">Observation</li><li fr-original-style="" style="box-sizing: border-box;">Interviews</li><li fr-original-style="" style="box-sizing: border-box;">Personas</li><li fr-original-style="" style="box-sizing: border-box;">Scenarios</li><li fr-original-style="" style="box-sizing: border-box;">User groups</li></ul></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">How to gather and specify user requirements</strong></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Describing user interactions:</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Design</li><li fr-original-style="" style="box-sizing: border-box;">Low and high-fidelity prototypes</li><li fr-original-style="" style="box-sizing: border-box;">Dialogue principles</li><li fr-original-style="" style="box-sizing: border-box;">Heuristics</li><li fr-original-style="" style="box-sizing: border-box;">Guidelines</li><li fr-original-style="" style="box-sizing: border-box;">Best-practice error messaging</li></ul></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Usability testing and other evaluation methods</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">A step-by-step approach to running a usability test</li><li fr-original-style="" style="box-sizing: border-box;">Typical errors</li><li fr-original-style="" style="box-sizing: border-box;">Heuristic evaluation</li><li fr-original-style="" style="box-sizing: border-box;">Questionnaires</li></ul></li></ul><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Interviews</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Personas</li><li fr-original-style="" style="box-sizing: border-box;">Scenarios</li><li fr-original-style="" style="box-sizing: border-box;">User group profiles</li></ul></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Systematically deriving user needs from context of use descriptions</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Differentiate between types of user needs</li><li fr-original-style="" style="box-sizing: border-box;">Apply quality factors for user needs</li><li fr-original-style="" style="box-sizing: border-box;">Recognise user needs in context of use information</li><li fr-original-style="" style="box-sizing: border-box;">Formulate user needs so that enables requirements can be derived</li></ul></li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Deriving, specifying, structuring and prioritising user requirements</strong><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Validate user requirements with users</li><li fr-original-style="" style="box-sizing: border-box;">Use of a structured scheme for prioritisation</li><li fr-original-style="" style="box-sizing: border-box;">Ranking the relevance of user requirements together with users<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></li></ul></li></ul><blockquote style="color: rgb(33, 33, 33); border-left: 2px solid rgb(94, 53, 177); margin-left: 0px; padding-left: 5px; box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><p style="color: rgb(33, 33, 33) !important; font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33) !important;"></p><cite style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">&ldquo;<em fr-original-style="" style="box-sizing: border-box;">Really enjoyed the course at Bunnyfoot! It gave me a good overview of human centred design, and our teacher helped us understand how this fitted with latest industry practice, and it put me in a good position for the exam!</em>?<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Amy Tatton-Brown</strong><br fr-original-style="" style="box-sizing: border-box;">Digital e-Commerce Conversion Manager, Lloyds Banking Group<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></cite></blockquote><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Certification</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">In order to gain the CPUX-Foundation certification, you must pass the 75-minute test that consists of 40 multiple choice questions. To pass, you must score at least 28 points out of the 40 possible.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">You can find a complete example of a certification test on the <a href="https://uxqb.org/en/certification/foundation-level/" target="_blank" rel="noreferrer noopener" style="color: rgb(172, 55, 180); user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(172, 55, 180);">UXQB website</a></p><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">What are the UXQB and CPUX?</h2><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The International Usability and User Experience Qualification Board (UXQB) is a consortium of internationally recognised experts in usability and user experience. UXQB&rsquo;s objective is to develop, maintain and manage the CPUX certification programs.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">CPUX is an international standard for qualification of people working professionally within UX. So far unions in six European countries have joined UXQB: Germany, Switzerland, Austria, England, Holland and Denmark.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Read more about UX certification at <a href="https://uxqb.org/en/certification/foundation-level/" style="color: rgb(172, 55, 180); user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(172, 55, 180);">uxqb.org&nbsp;</a>where you can also find curricula and examples of the tasks that you have to solve if you want to be certified. The course includes many additional, unpublished examples of test tasks.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"></p><h2 style="color: rgb(97, 32, 103); box-sizing: border-box;" fr-original-style=" color: rgb(97, 32, 103);">Necessary for Remote learning</h2><ul style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><li fr-original-style="" style="box-sizing: border-box;">Access to Zoom</li></ul>

Bunnyfoot

UI / UX Design

Ux Research

Bunnyfoot were the pioneers and are now one of the leading providers of the Certified Professional for Usability and User Experience – Foundation Level (CPUX-F) in the United Kingdom. Created in association with the international UXQB, this professional 3-day UX certification programme covers user experience methods and theories – and is independently assessed/certified.

Certified Professional for Usability and User Experience – Foundation Certification (CPUX-F)

<p data-pm-slice="1 1 []" id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">DATE:&nbsp;</strong>Tuesday 24th September 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">TIME:&nbsp;</strong>Starting from 10:30am&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">LOCATION:&nbsp;</strong>ONLINE (Zoom)</p><h3 style="margin-right: 0cm; margin-left: 0cm; font-size: 18px; font-family: Aptos, sans-serif; box-sizing: border-box;" id="isPasted" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:18px;font-family:"Aptos",sans-serif;'><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: black; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:black;'>*This free workshop is for businesses based in North Essex only, (Braintree, Maldon, Tendring, Colchester and Chelmsford) and is brought to you by the teams at the North Essex Economic Board, Backing Essex Business, and Let&#39;s Do Business Group. If you are based in Essex but outside of the North Essex areas listed above, please get in touch with the team at <a href="mailto:essex@ldbgroup.co.uk" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">essex@ldbgroup.co.uk</a>&nbsp;</span></em></h3><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Digital PR is tailored for professionals and businesses seeking to master the art of public relations in the digital age. Led by PR expert and regular BBC contributor Sarah Brockwell, this session delves into cutting-edge strategies for effective digital PR, including organic SEO, online reputation management, influencer partnerships, podcasts, blogs, content distribution, and media pitching in the digital realm.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Participants will learn how to plan compelling PR campaigns that resonate with online audiences. They will leave knowing how to leverage online publications, and digital tools to amplify brand messaging, generate positive media coverage, and build meaningful relationships with their target audience and target media.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Businesses of all stages and sizes as well as Sole Traders will benefit from this workshop.&nbsp;</em></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Virtual workshop duration: 2 hours</em></strong></p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p style="font-size: 15px; font-family: Aptos, sans-serif; margin: 0cm; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:15px;font-family:"Aptos",sans-serif;margin:0cm;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Backing Essex Business and Let&#39;s Do Business Group.</span></strong></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>Backing Essex Business is undertaking this project jointly with the&nbsp;</span></em></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://neeb.org.uk/" target="_blank" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>North Essex Economic Board (NEEB)</span></em></strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.</span></em></strong></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>This project is funded by the UK Government through the UK Shared Prosperity Fund.</span></em></strong></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;</span></em></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</span></em></strong></a></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>Please click here to see our&nbsp;</span></strong><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; color: blue; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;color:blue;'>Privacy Policy</span></strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'>. Please note that your details may be shared with the North Essex Economic Board who are funding this project.</span></strong></span></p><p style="font-size: var(--font-size); font-family: Aptos, sans-serif; margin: 0cm; line-height: var(--font-size-h2); color: var(--text); text-align: start; word-spacing: 0px; box-sizing: border-box;" fr-original-style='margin-right:0cm;margin-left:0cm;font-size:var(--font-size);font-family:"Aptos",sans-serif;margin:0cm;line-height:var(--font-size-h2);color:var(--text);text-align:start; border-box;word-spacing:0px;'><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><span style='font-family: "Segoe UI", sans-serif; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI",sans-serif;'><br fr-original-style="" style="box-sizing: border-box;"></span></strong></span></p><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/2d3afdf4-7778-450b-bcbd-4f05ef26db09/original.png" style="width: 698px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: auto; padding: 0px 1px; user-select: none; max-width: 100%; position: relative; box-sizing: border-box;" fr-original-style="width: 698px; display: block; vertical-align: top; margin: 5px auto; text-align: center; cursor: auto;" fr-original-class="fr-draggable">

DATE: Tuesday 24th September 2024
TIME: Starting from 10:30am 
LOCATION: ONLINE (Zoom)
*This free workshop is for businesses based in North Essex only, (Braintree, Maldon, Tendring, Colchester and Chelmsford) and is brought to you by the teams at the North Essex Economic Board, Backing Essex Business, and Let's Do Business Group. If you are based in Essex but outside of the North Essex areas listed above, please get in touch with the team at essex@ldbgroup.co.uk 
Digital PR is tailored for professionals and businesses seeking to master the art of public relations in the digital age. Led by PR expert and regular BBC contributor Sarah Brockwell, this session delves into cutting-edge strategies for effective digital PR, including organic SEO, online reputation management, influencer partnerships, podcasts, blogs, content distribution, and media pitching in the digital realm.
Participants will learn how to plan compelling PR campaigns that resonate with online audiences. They will leave knowing how to leverage online publications, and digital tools to amplify brand messaging, generate positive media coverage, and build meaningful relationships with their target audience and target media.
Businesses of all stages and sizes as well as Sole Traders will benefit from this workshop. 
Virtual workshop duration: 2 hours



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Backing Essex Business and Let's Do Business Group.
Backing Essex Business is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.




Let’s Do Business Group

Gain an understanding of developing a digital PR strategy at this online webinar.

Digital PR - ONLINE WORKSHOP

Oldham

<p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 3</strong></p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.</p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Agenda</strong></p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Planning</li><li fr-original-style="" style="box-sizing: border-box;">Organisation mapping</li><li fr-original-style="" style="box-sizing: border-box;">Research</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Cultural differences</li><li fr-original-style="" style="box-sizing: border-box;">Applicable laws and regulations</li><li fr-original-style="" style="box-sizing: border-box;">Website management</li><li fr-original-style="" style="box-sizing: border-box;">Social media</li><li fr-original-style="" style="box-sizing: border-box;">Marketing strategies</li><li fr-original-style="" style="box-sizing: border-box;">Target marketing</li><li fr-original-style="" style="box-sizing: border-box;">Buyer attraction</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Export documentation</li><li fr-original-style="" style="box-sizing: border-box;">Licences and permits.</li><li fr-original-style="" style="box-sizing: border-box;">Currency</li><li fr-original-style="" style="box-sizing: border-box;">Certificates of Origin</li><li fr-original-style="" style="box-sizing: border-box;">Taxes</li><li fr-original-style="" style="box-sizing: border-box;">Excise duty</li><li fr-original-style="" style="box-sizing: border-box;">Exchange rates</li><li fr-original-style="" style="box-sizing: border-box;">Business competitors</li><li fr-original-style="" style="box-sizing: border-box;">Organisational structure</li><li fr-original-style="" style="box-sizing: border-box;">Cost</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Customs brokers</li><li fr-original-style="" style="box-sizing: border-box;">Freight forwarding costs.</li><li fr-original-style="" style="box-sizing: border-box;">Fees and duties associated with international trade transactions</li><li fr-original-style="" style="box-sizing: border-box;">Labelling and packaging</li><li fr-original-style="" style="box-sizing: border-box;">Distributors.</li><li fr-original-style="" style="box-sizing: border-box;">Retailers</li><li fr-original-style="" style="box-sizing: border-box;">Wholesalers</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Examination:</strong><br fr-original-style="" style="box-sizing: border-box;">Certificate on completion and Pass on Multiple Choice<br fr-original-style="" style="box-sizing: border-box;">Multiple choice questionnaire<br fr-original-style="" style="box-sizing: border-box;">Credits: 1</p>

Export Unlocked Limited

CREATING AN INTERNATIONAL STRATEGY

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">In this course, you&rsquo;ll gain a basic understanding of finance and accounting concepts to drive the success of your business.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Date</strong>: Wednesday 25th September 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Time</strong>: 9:30am - 12:30pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Location</strong>: Online</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">For</strong>: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Cost</strong>: Free</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">More about the course</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What it covers</strong>:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 1</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Historical business finance measurement</li><li fr-original-style="" style="box-sizing: border-box;">The main performance measure - Profit &amp; Loss</li><li fr-original-style="" style="box-sizing: border-box;">The main valuation measure - Balance Sheet</li><li fr-original-style="" style="box-sizing: border-box;"> The importance of cash management and working capital</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 2</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">How to apply this knowledge to business planning and targeting</li><li fr-original-style="" style="box-sizing: border-box;">Using the above measurement tools to help plan and forecast business performance, particularly Profit &amp; Loss and Cashflow and the key differences between them</li><li fr-original-style="" style="box-sizing: border-box;">Break even</li><li fr-original-style="" style="box-sizing: border-box;">Pricing methods</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who it is for</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who should attend</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Entrepreneurs</li><li fr-original-style="" style="box-sizing: border-box;">Micro business owners</li><li fr-original-style="" style="box-sizing: border-box;">Small business owners</li><li fr-original-style="" style="box-sizing: border-box;">Middle managers</li><li fr-original-style="" style="box-sizing: border-box;">Consultants</li><li fr-original-style="" style="box-sizing: border-box;">Coaches</li><li fr-original-style="" style="box-sizing: border-box;">E-commerce businesses</li><li fr-original-style="" style="box-sizing: border-box;">Digital marketers</li><li fr-original-style="" style="box-sizing: border-box;">Service based business owners</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Skills gained</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understand basic financial documents used in business</li><li fr-original-style="" style="box-sizing: border-box;">Interpret the information in these documents, and use it to manage day-to-day business activity</li><li fr-original-style="" style="box-sizing: border-box;">Be more effective in their role</li></ul><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the host</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Jim Fletcher ACMA GCMA</u></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Jim is a business manager with Let&#39;s Do Business Group and a dedicated business coach with 40 years&rsquo; commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales &amp; marketing and operations functions.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let&#39;s Do Business Group.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Let&#39;s Do Business Group is undertaking this project jointly with the&nbsp;</strong></em><a href="https://neeb.org.uk/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">North Essex Economic Board (NEEB)</strong></em></a><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This project is funded by the UK Government through the UK Shared Prosperity Fund.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;</strong></em><a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</strong></em></a></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Please click here to see our&nbsp;</strong><a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Privacy Policy</strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. Please note that your details may be shared with the North Essex Economic Board who are funding this project.</strong></p>

In this course, you’ll gain a basic understanding of finance and accounting concepts to drive the success of your business.
This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.
Date: Wednesday 25th September 2024
Time: 9:30am - 12:30pm
Location: Online
For: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)
Cost: Free
More about the course
Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.
What it covers:
Part 1
Historical business finance measurement
The main performance measure - Profit & Loss
The main valuation measure - Balance Sheet
The importance of cash management and working capital
Part 2
How to apply this knowledge to business planning and targeting
Using the above measurement tools to help plan and forecast business performance, particularly Profit & Loss and Cashflow and the key differences between them
Break even
Pricing methods
Who it is for:
The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).
Who should attend:
Entrepreneurs
Micro business owners
Small business owners
Middle managers
Consultants
Coaches
E-commerce businesses
Digital marketers
Service based business owners
Skills gained:
Understand basic financial documents used in business
Interpret the information in these documents, and use it to manage day-to-day business activity
Be more effective in their role
About the host:
Jim Fletcher ACMA GCMA
Jim is a business manager with Let's Do Business Group and a dedicated business coach with 40 years’ commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales & marketing and operations functions.



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let's Do Business Group.
Let's Do Business Group is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.

This course aims to demystify the accounting language so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.

Finance for Non-Financial Entrepreneurs - North Essex

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<p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Empower Your Business with YouTube: Practical Workshop</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What You&#39;ll Learn:</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Create a Professional Channel:</strong> Build a captivating YouTube channel that represents your brand.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Optimise for Search:</strong> Learn key techniques to ensure your videos are easily found.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Effective Marketing:</strong> Discover strategies to promote your videos, generate leads, and increase conversions.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Analyse Performance:</strong> Use analytics to refine your strategies and improve content.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Enrol Today and Transform Your Business</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Seize this chance to harness YouTube&#39;s potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><br fr-original-style="" style="box-sizing: border-box;"></p>

<p style='margin: 0cm 0cm 0.0001pt; font-size: 15px; font-family: Calibri, "sans-serif"; color: var(--text); box-sizing: border-box;' id="isPasted" fr-original-style='margin:0cm;margin-bottom:.0001pt;font-size:15px;font-family:"Calibri","sans-serif";'><span style='font-family: "Segoe UI", "sans-serif"; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI","sans-serif";'><u fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Explainer Video:</strong></u></span></p>

<iframe width="560" height="315" src="https://www.youtube.com/embed/lND5ACrCVos?si=1wlFLPU_5PfiL4Ri" title="YouTube video player" frameborder="0" allowfullscreen="" fr-original-style="" style="box-sizing: border-box;"><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span></iframe>


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Empower Your Business with YouTube: Practical Workshop
 
Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.
 
What You'll Learn:
 
Create a Professional Channel: Build a captivating YouTube channel that represents your brand.
Optimise for Search: Learn key techniques to ensure your videos are easily found.
Effective Marketing: Discover strategies to promote your videos, generate leads, and increase conversions.
Analyse Performance: Use analytics to refine your strategies and improve content.
 
Enrol Today and Transform Your Business
 
Seize this chance to harness YouTube's potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.


Explainer Video:


Clockwork Eye Video Training

Video

Video Marketing

Video Creation

Mobile Video Production

Video Design

Video Production

Video Editing

Video & Mobile Marketing

Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.

YouTube For Business (Interactive Workshop)

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Master YouTube with TubeBuddy: A Micro-Workshop</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Unlock your YouTube channel&#39;s full potential with our exclusive micro-workshop on TubeBuddy, the ultimate tool for video creators. Learn how to effectively use TubeBuddy&#39;s powerful features to optimise your content, increase your visibility, and grow your audience.&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What You&rsquo;ll Learn:</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">SEO &amp; Keywords:</strong> Master the Keyword Explorer and SEO Studio to dominate search results.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Content Optimisation:</strong> Utilise A/B Testing, Thumbnail Analyser, and Click Magnet for maximum engagement.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Efficiency Tools:</strong> Streamline your workflow with Bulk Processing and advanced analytics.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Join us and transform your YouTube strategy with expert insights and practical tips on leveraging TubeBuddy. Don&rsquo;t miss this opportunity to take your channel to the next level!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information on TubeBuddy&rsquo;s features, visit <a href="https://www.tubebuddy.com/pricing?a=ClockworkEye" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><span style="color: rgb(44, 130, 201); box-sizing: border-box;" fr-original-style="color: rgb(44, 130, 201);">TubeBuddy</span></a><a data-fr-linked="true" href="https://www.tubebuddy.com/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"></a>.</p>

Photography & Video

Film & Video

Videography

Unlock your YouTube channel's potential with our TubeBuddy micro-workshop. Learn SEO, content optimisation, and efficiency tools to grow your audience and boost engagement.

Master YouTube with TubeBuddy (A Micro-Workshop)

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" fr-original-style="color: rgb(13, 13, 13);">Are you camera shy or overly self-critical when making videos for your business?</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" fr-original-style="color: rgb(13, 13, 13);">Don&#39;t let it hold you back!</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" fr-original-style="color: rgb(13, 13, 13);"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" id="isPasted" fr-original-style="color: rgb(13, 13, 13);">🎥 Join us on our FREE webinar.</span><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" fr-original-style="color: rgb(13, 13, 13);">Our webinar is designed to boost your confidence and enhance your presentation skills. Learn practical tips to overcome camera shyness and deliver engaging videos that captivate your audience.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(13, 13, 13); box-sizing: border-box;" fr-original-style="color: rgb(13, 13, 13);">Don&#39;t miss out&mdash;register now and step into the spotlight with confidence!</span></p>

Are you camera shy or overly self-critical when making videos for your business?
Don't let it hold you back!
🎥 Join us on our FREE webinar.

Our webinar is designed to boost your confidence and enhance your presentation skills. Learn practical tips to overcome camera shyness and deliver engaging videos that captivate your audience.
Don't miss out—register now and step into the spotlight with confidence!

Presentation Skills

Overcome camera shyness and boost your presentation skills! 🎥 Join our FREE webinar designed to build your confidence and teach practical tips for creating engaging videos. Don’t miss out—register now and step into the spotlight with confidence!

Camera Confidence & Presentation Skills (Free Webinar)

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id="isPasted" fr-original-style="" style="box-sizing: border-box;"></span><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Are you a newly qualified homeopath/therapist or in your 1st year of business? Are you confused and overwhelmed, trying to build a thriving busy practice?</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Want to learn from someone who&rsquo;s been in your shoes just 5yrs ago? I was once where you are now, and I&#39;ve made expensive mistakes! You get to learn from these and my experience of building my thriving practice over 5 years! I will drown out the noise and BS, lead you by the hand and show you what to do. &nbsp;Get the basics right from the start so you don&#39;t make expensive mistakes (learn from my mistakes!) Small investment that will save you time and money in the long run Small intimate groups mean the advice is targeted to individuals, and each person has direct access to me Beginner to Boss is a 12 week online programme which gently takes you by the hand and cuts through the noise to teach you the basics of business.</p><span data-canva-clipboard="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" id="isPasted" fr-original-style="" style="box-sizing: border-box;"></span><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">What&rsquo;s included?&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- 6 teaching sessions (1hr) covering: systems, marketing, finances and boundaries&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- 6 implementation sessions (1hr) where you have a chance to ask me questions, learn from your peers, get accountability and consolidate your learning.&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- All sessions to be recorded and accessible to participants.&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- Access to a private FB group where I will be live each week to answer questions&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- Mastermind which will not be this good value ever again&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">- Access to discounted 121 mentor sessions at end of programme.</p>

Are you a newly qualified homeopath/therapist or in your 1st year of business? Are you confused and overwhelmed, trying to build a thriving busy practice?
Want to learn from someone who’s been in your shoes just 5yrs ago? I was once where you are now, and I've made expensive mistakes! You get to learn from these and my experience of building my thriving practice over 5 years! I will drown out the noise and BS, lead you by the hand and show you what to do. Get the basics right from the start so you don't make expensive mistakes (learn from my mistakes!) Small investment that will save you time and money in the long run Small intimate groups mean the advice is targeted to individuals, and each person has direct access to me Beginner to Boss is a 12 week online programme which gently takes you by the hand and cuts through the noise to teach you the basics of business.
What’s included? 
- 6 teaching sessions (1hr) covering: systems, marketing, finances and boundaries 
- 6 implementation sessions (1hr) where you have a chance to ask me questions, learn from your peers, get accountability and consolidate your learning. 
- All sessions to be recorded and accessible to participants. 
- Access to a private FB group where I will be live each week to answer questions 
- Mastermind which will not be this good value ever again 
- Access to discounted 121 mentor sessions at end of programme.

Homeopathic Harmony

As a qualified homeopath of 5yrs, I've put together a brilliant offer for newly-qualified homeopaths who know all about remedies but almost nothing about running a successful, busy homeopathy practice. 

Very limited spaces, and the last time it will be this cheap before prices go up. 

You'll get a mix of group learning and direct access to me (learning from my mistakes so you don't have to waste time and money on making the same!). 

Beginner to Boss



Bayfield Training and the University of Cambridge Department of Land Economy
This prestigious eight-week online Real Estate course is suitable for modellers new to Real Estate and experienced Real Estate Analysts looking to formalise their skill set. This course will equip you with skills to start building your own financial models and the certificate will give your employers and colleagues reassurance of your expertise.
If you want to enhance your financial modelling skills over an extended period, the Real Estate Financial Modelling Certificate is the course for you.
This online real estate course has been put together exclusively for the Real Estate Financial Modelling certificate, using state of the art digital resources such as animations, video-steps, digital whiteboard and video-interactions as well as the spreadsheets, text based resources and tutor contact you would expect from any of Bayfield Training’s classroom based courses.
 Assessment is in the form of a guided model build exercise and written model appraisal. Participants benefit from an additional months access to the course platform after submission of the assessment.


On this course you will:
Become a competent model builder, building Real Estate Financial Models from scratch
Learn tricks and concepts from financial modelling experts with decades of experience in practice and academia
Learn how to use Real Estate Financial Models to make informed investment decisions
Learn at a consistent pace over 8 weeks allowing you to take the time to fully grasp this important skill
This course is suitable for:
Chartered Surveyors
Asset Managers
Financial Controllers
Financial Analysts
Investment Managers
Property Managers
Real Estate Students/Recent Graduates
Course Outline:
Module 1 - Economic Context
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Why Real Estate Asset Modelling is important
Understanding the occupier, asset and development markets and the relevant modelling approaches for each
Real Estate Sub-Sector Key Performance Indicators
Introduction to conventional valuations and financial mathematics
Understanding and minimising errors in Financial Models


Module 2 - Cash Flow Fundamentals
Constructing a financial model from first principles.
Understanding all the components of a basic cash flow model
Understand why Corporate Finance Models and Real Estate Models are different
Financial Model Design
Making the link between valuations, income mathematics and discounted cash flows
Internal Rate of Return, Net Present Value,Worth and other metrics
Features and techniques to aid fast model building


Module 3 - Developing the Cash Flow
Adapting financial models for different periodicities and building rent functions for different rent behaviour.
Understanding how leases vary with respect to rent over time: Rent Reviews, Break Clauses, Rent Free Periods, Lease Expiries etc.
Developing the concept of a Rent Function in Excel
Logic mathematics and Logic functions
Projecting rent to adapt to different lease contracts and growth patterns
Alternative solutions to Logic functions
Comparative analysis of lease structures in different jurisdictions and adapting financial models


Module 4 - Real Estate Data
Understanding the different sources of data, constructing basic time series models and recognising basic patterns.
Key Property market indicators
Characteristics and application of key input metrics for Real Estate Appraisals
Understanding the eight components of Real Estate Price Dynamics
Awareness of the different sources of data
Reading and using general property market reports
Constructing basic time series models and recognising basic patterns


Module 5 - Development Appraisals
Constructing a development appraisal from first principles and understanding development return metrics.
Understanding the key components of a development project
Understanding the difference between development and investment appraisals
Residual Appraisals and Profit Calculations
Cost orientated cash flows and phased sales
Cumulative construction cost patterns: incidental, fixed, loaded and S-curve
Development return metrics and Modified IRRs


Module 6 - Multi-let Cash Flows
Constructing an advanced multi-let cash flow model and learn different techniques to build flexible rent functions.
Multi-let and portfolio model design principles
Building complex date functions and date series
The three multi-let rent projection techniques
Perpendicular Rent Functions
Incorporate advanced rent adjustments into the Rent Function
Incorporate sector and period varying rental growth rates
Simplifying OPEX and CAPEX projections
Discounting techniques on complex and volatile cash flows


Module 7 - Project Finance
Constructing a flexible Real Estate Debt Finance model.
Revision of the Mathematics of amortisation and debt finance
Basic senior debt models and geared net cash flow
LTV, IRR and Interest Rate Dynamics
Flexible term, repayment options and deferred interest
Loan covenant tests
Understanding different tranches of debt
Understanding how complex debt structures impact the returns to different parties


Module 8 - Model Interpretation and Risk Analysis
Learn how to read, analyse and report on real estate financial models.
Understand how to read models and develop an investment narrative
Visualise model outputs using graph functions, conditional formatting, dynamic symbols and dashboards
Learn how to use built-in Sensitivity, Scenario Analysis tools and third-party add-ins
Learn how to construct varied project scenarios in a systematic way
Introduction to Monte Carlo Analysis and VBA
Optimising sale dates and other parameters
Create well written, attractive and persuasive reports


Included in the Course
Bayfield Training and University of Cambridge Accredited Certificate & LinkedIn Proficiency Badge
64 CPD Hours
1 Month Post-Course Access to the Digital Platform - 12 Months Post-Course Access to the Platform can be purchased for an additional fee
Course Files
Q&A Webinars and Guest Speaker Webinars
Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers


2024 Cohort Dates Include:
3rd June to 29th July
5th August to 25th September 2024
30th September to 25th November


For more information, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Financial Modelling & Analysis

Real Estate Finance

Financial Modelling

Microsoft Excel

Professional Development

Continuous Professional Development (CPD)

University of Cambridge & Bayfield Training - Real Estate Financial Modelling Certificate (Online Self-Study)

<p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(111, 114, 135);">Are you looking to enter the dynamic world of real estate?</p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);">Our course is designed to equip you with the knowledge and tools you need to communicate effectively with real estate professionals and develop key skills in real estate investment strategy and analytics.</p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(111, 114, 135);">At the end of the course, you&#39;ll be able to read and interpret real estate market reports, and have a firm grasp of how iconic buildings, cities, and companies fit into the overall picture of the real estate sector.</p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course, you will&hellip;</strong></strong></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">Become familiar with the players, structure, general terminology and overall needs of Real Estate.</li><li fr-original-style="" style="box-sizing: border-box;">Learn what is Real Estate and why it is different from other asset classes</li><li fr-original-style="" style="box-sizing: border-box;">Get to grips with the overall size and structure of the UK Real Estate Market</li><li fr-original-style="" style="box-sizing: border-box;">Learn and analyse the links between the different parts of the property market</li><li fr-original-style="" style="box-sizing: border-box;">Understand who works in the Real Estate Market, their qualifications and their job descriptions</li><li fr-original-style="" style="box-sizing: border-box;">Recognise how and when to use basic real estate concepts: Rent, Value, Yield, Risk and Return, etc&hellip;</li><li fr-original-style="" style="box-sizing: border-box;">Learn how to read a real estate market report</li><li fr-original-style="" style="box-sizing: border-box;">Understand how current affairs, politics and economics affects Real Estate Investment</li><li fr-original-style="" style="box-sizing: border-box;">Use household names and iconic companies, cities and buildings to help consolidate your appreciation of this exciting sector</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course:</strong></strong></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">Graduates or undergraduates studying economics, finance.</li><li fr-original-style="" style="box-sizing: border-box;">Professionals working in Marketing or Accounting teams within Real Estate firms.</li><li fr-original-style="" style="box-sizing: border-box;">APC students.</li><li fr-original-style="" style="box-sizing: border-box;">Anyone interested in Real Estate.</li><li fr-original-style="" style="box-sizing: border-box;">School leavers/A-Level Students looking to gain an understanding of Real Estate.</li><li fr-original-style="" style="box-sizing: border-box;">Non cognate students who wish to transfer into Real Estate/Finance careers.</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></strong></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Module 1: What is and why buy Real Estate?</em></em></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">The property Market</li><li fr-original-style="" style="box-sizing: border-box;">The Size and Structure of the UK property market</li><li fr-original-style="" style="box-sizing: border-box;">The impact of Real Estate in the Economy</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Module 2: The Real Estate Market System</em></em></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">The Space Market</li><li fr-original-style="" style="box-sizing: border-box;">The Asset Market</li><li fr-original-style="" style="box-sizing: border-box;">The Development Market</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Module 3: How to value Real Estate</em></em></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">An Introduction to Financial Mathematics</li><li fr-original-style="" style="box-sizing: border-box;">The difference between Price, Value and Worth</li><li fr-original-style="" style="box-sizing: border-box;">Property Yield</li><li fr-original-style="" style="box-sizing: border-box;">Conventional Valuation Methods</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Module 4: How to read a Real Estate Market Report</em></em></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">Property Market Indicators: Stock Indicators</li><li fr-original-style="" style="box-sizing: border-box;">Property Market Indicators: Investment Indicators</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Module 5: Who works in Real Estate?</em></em></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">The build Environment by Cobalt Recruitment</li><li fr-original-style="" style="box-sizing: border-box;">Rea; Estate Agents</li><li fr-original-style="" style="box-sizing: border-box;">Examples of Real Estate Market Agents CVs</li><li fr-original-style="" style="box-sizing: border-box;">Real Estate Network</li></ul><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><br fr-original-style="" style="box-sizing: border-box;"></p><p style="color: rgb(111, 114, 135); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul style="color: rgb(111, 114, 135); box-sizing: border-box;" fr-original-style=" color: rgb(111, 114, 135);"><li fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate</li><li fr-original-style="" style="box-sizing: border-box;">12 Months Access to the Course</li><li fr-original-style="" style="box-sizing: border-box;">Course Files</li><li fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Introduction to Real Estate, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>

Financial Analysis

Are you looking to enter the dynamic world of real estate?

Our course is designed to equip you with the knowledge and tools you need to communicate effectively with real estate professionals and develop key skills in real estate investment strategy and analytics.

At the end of the course, you'll be able to read and interpret real estate market reports, and have a firm grasp of how iconic buildings, cities, and companies fit into the overall picture of the real estate sector.



On this course, you will…

Become familiar with the players, structure, general terminology and overall needs of Real Estate.
Learn what is Real Estate and why it is different from other asset classes
Get to grips with the overall size and structure of the UK Real Estate Market
Learn and analyse the links between the different parts of the property market
Understand who works in the Real Estate Market, their qualifications and their job descriptions
Recognise how and when to use basic real estate concepts: Rent, Value, Yield, Risk and Return, etc…
Learn how to read a real estate market report
Understand how current affairs, politics and economics affects Real Estate Investment
Use household names and iconic companies, cities and buildings to help consolidate your appreciation of this exciting sector


Who will benefit from this course:

Graduates or undergraduates studying economics, finance.
Professionals working in Marketing or Accounting teams within Real Estate firms.
APC students.
Anyone interested in Real Estate.
School leavers/A-Level Students looking to gain an understanding of Real Estate.
Non cognate students who wish to transfer into Real Estate/Finance careers.


Course Outline

Module 1: What is and why buy Real Estate?

The property Market
The Size and Structure of the UK property market
The impact of Real Estate in the Economy


Module 2: The Real Estate Market System

The Space Market
The Asset Market
The Development Market


Module 3: How to value Real Estate

An Introduction to Financial Mathematics
The difference between Price, Value and Worth
Property Yield
Conventional Valuation Methods


Module 4: How to read a Real Estate Market Report

Property Market Indicators: Stock Indicators
Property Market Indicators: Investment Indicators


Module 5: Who works in Real Estate?

The build Environment by Cobalt Recruitment
Rea; Estate Agents
Examples of Real Estate Market Agents CVs
Real Estate Network


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