28 Marketing Strategy courses delivered Live Online

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Learn to craft top-notch videos for your business using your mobile phone in this interactive workshop. Enhance marketing, visibility, and attract more clients through video. All-in-one workshop for diving into the world of business videos. #VideoCreation #BusinessBoost

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging and your strengths as a business, it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise and clear. In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!

OVERVIEW -------------------------------------------------------------------------------- Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group

OVERVIEW -------------------------------------------------------------------------------- Strategic planning enables an organisation to shape and guide its overall business objectives. Effective planning allows an organisation to create a framework for developing, adapting and aligning organisational vision and goals to achieve sustained competitive advantage or efficiency.

Are you thinking about setting up a new business? Her Biz, the 'virtual' Women's Start-Up programme is returning to support aspiring female entrepreneurs in East Sussex and Kent.

Welcoming and celebrating Female Entrepreneurs, women returning to work, women in business and women with business ideas, this virtual workshop is open to all!

This video editing workshop equips you with the essential skills to create professional-looking videos for your business, even if you've never edited before.

Learn how to take your business vision, values and offering and put that into an actionable marketing plan geared for success (online event) -------------------------------------------------------------------------------- CREATE YOUR COMMERCIAL MARKETING STRATEGY MODULE 1: HOW TO IGNITE YOUR VISION, VALUES & OFFERING This exciting module introduces a revolutionary way to take your business vision and use that to begin to build a reliable and purpose driven marketing plan that will help you share your story, develop sales and stay up to date on market trends. We’ll take a deep dive into your WHY, exploring things like your offering, brand identity and core values. We then show you how to connect that knowledge and expertise to shape a plan that keeps you on track, offers ideas, and saves time. BIG BUTTON BENEFITS * See what the marketing process looks like so it can power your business performance * Start to create a marketing plan that enables your business vision to breathe * Learn how to harness your knowledge & expertise in order to reach your goals * Save time and money by staying connected to a plan built with shape and structure * Get 6 months access to award winning technology that gives you an online way to manage tasks & stay aligned to purpose (worth £240) * Add 2 CPD points to your portfolio * Begin your journey with The Marketing Performance Framework(TM) * Access further modules for just £49 per person per module Book your place today on this exciting and impactful course 😀 WHAT OUR CUSTOMERS SAY